SALUK & CO.

BACKGROUND

Please describe your company and position.

I am the President of Visit Nyack, Inc

Describe what your company does in a single sentence.

Visit Nyack is the destination  marketing organization for Nyack, NY.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SALUK & CO. to accomplish?

• Bring more tourists and guests to Nyack
• Make Nyack more known as an attractive tourism site

SOLUTION

How did you find SALUK & CO.?

• Referral
• Other

Why did you select SALUK & CO. over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SALUK & CO. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included to define and execute a 8 week advertisiting campaign for Nyack in the New York Tri-State region which includes outdoor advertisement in New York subway stations, paid social media, You Tube Videos and radio ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 2.8 M impressions
• Increase in direct traffic to website (+36% compared to same period in prior year)
• Increase in average engagement time (+4% compared to same period in prior year)
• +25% more website traffice from crucial NYC market 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the campaign was executed on time and all the various deliverables (visual ads, radio ad scripts, YouTube video) were avaible on time. They provided us with prompt, excellent feedback.

What was your primary form of communication with SALUK & CO.?

Virtual Meeting

What did you find most impressive or unique about this company?

The ability to create impactful campaigns in a very efficient and pragmatic way which is critical for a non-profit like ours.

Are there any areas for improvement or something SALUK & CO. could have done differently?

No, not at this point