Salt + Studio

BACKGROUND

Please describe your company and your position there.

I am the Manager for a cocktail lounge that is opening up in spring or summer 2023.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio, and what were your goals?

We Hired them to do our branding. They might do our website as well. But so far we just hired them to build our identity.

SOLUTION

How did you select this vendor?

We found them on google.

Describe the scope of their work in detail, including any steps and the final deliverables.

We hired them to make our identity. We told them what we wanted. As we worked with them they created everything from the colours to the font and more. They even gave us a physical book with everything about the brand.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three people. the Owner, a copywriter and the lead person building our brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They said the book will be a big help for when we want to hire other people.

Describe their project management style, including communication tools and timeliness.

We communicated with two people for the most part. we communicated by Zoom and by email. We worked with them for three months for the most part. The middle month was the busiest. They were always quick to reply within 24hrs.

What did you find most impressive or unique about this company?

I enjoyed the brand questions they had for us at the beginning. It was a lot of fun and really started our relationship in a fun way. They made this experience more enjoyable than I was expecting.

Are there any areas for improvement or something they could have done differently?

I don't think so.

BACKGROUND

Please describe your company and your position there.

I am opening a winery in Australia in Late 2023. I am a co-owner with my brother, who already lives down there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio, and what were your goals?

I hired Salt + Studio To create a brand guideline for us and to design our 2024 bottles. Our goals were to create something that was unique and would stand out on the shelves of liquor stores.

SOLUTION

How did you select this vendor?

I don't remember how we found them; I think my brother found them. But we selected them because they clearly understood our vision, and we felt very comfortable letting them create a brand for us.

Describe the scope of their work in detail, including any steps and the final deliverables.

It took about 2 weeks to really get the ball rolling once we settled on them. They gave us a fun little questionnaire and then once we had that done they took about a month to create the book for us. Once we had the book created we wanted another look-book created for investors. Once that was all done they had created the wine labels for us.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people. Alicia and Cameron. I don't know their positions but we worked with Alicia early on a lot to figure everything out and then we worked with Cameron while creating the branding like the logo and everything else.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still ways out from launching our company, but the brand has had some success with investors. It will be a while before we can even harvest our grapes, so we will know more in 2024

Describe their project management style, including communication tools and timeliness.

Alicia was the one who we dealt with in this area. She was great, personable and very friendly. We communicated by zoom mostly, maybe some phone calls. They were always quick to respond.

What did you find most impressive or unique about this company?

That Cameron invited me to a liquor store for a meeting to gauge what our competition is and fully explain what we needed to do to be unique.

Are there any areas for improvement or something they could have done differently?

I guess we won't know until the wine starts to sell. But I am happy with everything they did.

BACKGROUND

Please describe your company and your position there.

I am the owner of Good Shen.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio, and what were your goals?

I hired Salt + Studio to create my branding and website. I was looking for a fresh look for my acupuncture and TCM (traditional Chinese medicine) clinic.

SOLUTION

How did you select this vendor?

I found them through google search and really liked the work I saw on their website.

Describe the scope of their work in detail, including any steps and the final deliverables.

They did a full branding plan for me. Brand identity, website creation, window branding, business cards, everything.

How many people from the vendor's team worked with you, and what were their positions?

Two people. They worked on branding and website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project just finished and I am very pleased with how it looks overall. It is just how I envisioned and excited to start my business.

Describe their project management style, including communication tools and timeliness.

The one thing that set them apart was the really clever and innovative branding questionnaire that they use with clients on the front end to get a really solid feel for what the client is looking for. I found that approach really interesting as it made me dig deeper for the look and messages I wanted to convey through my brand.

What did you find most impressive or unique about this company?

Lovely customer service. They were very positive and helpful and worked with me to create the look I was going for.

Are there any areas for improvement or something they could have done differently?

Our timeline wasn't as originally planned out but there were many variables that went into play for the delay and in the end I am very pleased.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Holistic Nutrition Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio, and what were your goals?

I hired them to design my website.

SOLUTION

How did you select this vendor?

I discovered them on google and thought their style matched my brand.

Describe the scope of their work in detail, including any steps and the final deliverables.

I hired them to design my website. I had someone who had half finished my website before and just wanted them to finish the design. I went over what it was already done and what needed to be finished. I had mentioned that I was looking to change my focus on the holistic nutrition world and they came back to me with a fully new brand design. They had a new logo that was more in line with the direction I was going. I was very excited and then they changed the branding on my site, Instagram, and Canva. They also changed some of my PFD programs to match my new brand. They even went over information about Instagram and how I could better build a brand and to think like a brand rather than just a person posting to Instagram. They delivered far more than I asked for and even more than I knew I should be needing.

How many people from the vendor's team worked with you, and what were their positions?

I worked with two people from Salt and Studio. I worked with Cameron and Ali. Ali went over the identity design with me and helped figure out where the identity should go. Cameron worked with me on the website and the branding package.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything moment working with them was a success. I went in knowing nothing about what I needed and asking for a website design and getting an entirely new brand design that fit me perfectly. I am so excited about my new brand and how fancy it looks.

Describe their project management style, including communication tools and timeliness.

They communicated with me quite a bit. We mostly communicated via text as that was easiest for me. But we also communicated in person and via e-mail. They presented information in beautifully printed sheets that got me very excited about the new direction of the brand. I don't know about their management style, but their communication with me was top notch.

What did you find most impressive or unique about this company?

That they went out of their way to deliver a new brand even though I didn't ask for it. They just listened to me about how I wanted to take the brand in a new direction focusing on women's health and my current brand didn't really portray that. So they came to me with this idea. I could tell they were doing it because they are really passionate about branding. This isn't just a job for them.

Are there any areas for improvement or something they could have done differently?

Nothing. This was one of the better experiences I have had working with another company.

BACKGROUND

Please describe your company and your position there.

Our company was looking for a redesign of our entire look. Mainly our website, logo, lookbooks, thank you cards, and product packages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio, and what were your goals?

We needed a fresh feel because our other designs were not working. We had received feedback that our current branding was less than desirable.

SOLUTION

How did you select this vendor?

We were recommended them by a mutual acquaintance.

Describe the scope of their work in detail, including any steps and the final deliverables.

They told us that we just had to simplify our branding. Our logo was too complicated and they suggested just making everything a little more cleaner looking. They worked on the main branding first, it took them a few tries but then we were happy with the brand. Once that was done they worked on the other designs. At that point we were happy with the agreed upon direction.

How many people from the vendor's team worked with you, and what were their positions?

Two people met with us and then we worked with one Cameron from there on out.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It took a few revisions before we were happy with it. It was just such an opposite direction that we came in that it was hard to change entirely. But ultimately, we were pleased with what came of it.

Describe their project management style, including communication tools and timeliness.

Their communication was great.

What did you find most impressive or unique about this company?

I have never worked with a branding company before, so I don't know its uniqueness. I liked how they gave us multiple design options to show us the different directions we could go.

Are there any areas for improvement or something they could have done differently?

I now see that what we came to them with wasn't the greatest approach. We should have let them take charge. I honestly wish they would have pushed back more from the beginning; it would have saved everyone more time.

BACKGROUND

Please describe your company and your position there.

I am a freelancer and my company is Arnica Marketing Agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio?

They came to us to get us to run their SEO. I asked them to do a rebrand for me and design a new website for a discounted rate on managing their SEO and running their Ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came to us because I had worked with one of their past clients who recommended me to them.

Describe the project in detail and walk through the stages of the project.

They changed my branding and website that I had done. I just wanted a brand identity that matched my personality a bit more than what I had created on wix.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Alicia M and Cameron S. Alicia is the marketing Director and Cameron was the senior brand designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They created a basic site for me. with options to implement as my company grows. I was having a very difficult time coming up with a name. They met with me for coffee, asked a lot of questions and then provided me with some names a couple weeks later. I fell in love with the name Arnica as it matched my "spooky" personality but also was easily digestible for a professional name.

How effective was the workflow between your team and theirs?

We talked a bit over e-mail and then met for coffee once. After that we continued to communicated via e-mail. It was easy and professional. They really understood who I was and made it a great personable experience.

What did you find most impressive or unique about this company?

Their ability to recognize where I struggled and come up with something that I wasn't able to, but felt like it came from me. Which is exactly what I was looking for, a brand that matched who I am.

Are there any areas for improvement or something they could have done differently?

I don't think so, they were great, I will use them again as my business continues to grow

BACKGROUND

Please describe your company and your position there.

We are an apothecary business that was approached to expand our brand for a local consignment store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Salt + Studio, and what were your goals?

We wanted Salt and Studio to create a new identity for us that reflected our high end apothecary products. We needed a a book on our brand essence and also needed designs for all of our product packaging.

SOLUTION

How did you select this vendor?

We decided to do business with this company based on the designs and the essence matched the vibe that we were wanting to put out in the world.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they spoke with us and asked us many questions about what we wanted for our brand. They then would work on the booklet that had all the rules of what our brand would be so we could use this in the future. They would send us pdf's to make sure we were happy with the designs.

Once that was done, they started to work on the packaging. They discussed our budget and found out where to spend more money and where we would be able to save some. They came up with an idea to create little booklets to hold the soap, which was fantastic. It was very eyecatching and worked well as our hero product.

How many people from the vendor's team worked with you, and what were their positions?

one person worked with us. They were in charge of our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very pleased by their designs. The idea to creat the little booklets for the soap has been great for us and by far our best seller. We allowed them to take a more creative approach to the soaps. In the futre I think we would like to see what else they can come up with!

Describe their project management style, including communication tools and timeliness.

Their communication was pretty good. They would keep us in the look a lot at the beginning. Once they knew we were happy with their direction we would hear from them less and less although continueing to send us PDF's to keep us updated.

What did you find most impressive or unique about this company?

Their creativity. They have built something bigger and better than I could even imagine. Was very pleased with the results.

Are there any areas for improvement or something they could have done differently?

I would have liked to have more in person meetings rather than ones over zoom. But I understand they is time consuming.