Rotgar SEO

BACKGROUND

Please describe your company and your position there.

My company KEY is engaged in the positioning and recognition of various WEB resources on the territory of Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

Our site https://key-s.pp.ua had a rather low Google search for our keywords. Rotgar SEO has been tasked with raising our search rankings.

SOLUTION

How did you select Rotgar SEO and what were the deciding factors?

On your very famous site clutch.co has been sorted by several values ​​of the companies providing similar services. Geolocation and, of course, telephone communication with Rotgar SEO managers became key. They, unlike other applicants, immediately grasped the goal of the task and convinced us of cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially, Rotgar SEO was given key queries that we would like to promote. After an audit of our site, indirect changes in the structure itself were proposed. Analysis from Rotgar SEO has shown that not all of our queries are appropriate to use. The semantic core has been almost completely redesigned. And then they modernized our site to speed up page loading. Then they squeezed all the photos and changed them into a different format. And later we registered the necessary meta tags.

How many people from the vendor's team worked with you, and what were their positions?

Evgeny Yudin worked closely with us - excellent customer service. We also often talked with Natalya Labutina, who is an unrivaled SEO specialist in website promotion.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After all the manipulations on the part of Rotgar SEO, our site moved to a leading position in terms of key values. For example, according to some requests, it is now in the TOP-3.

Describe their project management style, including communication tools and timelines.

Everything is very clear. Honed questions and specific solutions. The terms exceeded our expectations - literally in 4-5 weeks the first results appeared. And then - more.

What did you find most impressive or unique about this company?

Unique - the company's approach to customer issues and non-trivial solutions. Their experience is also not in the last place. They have a unique vision of seemingly unsolvable and complex tasks. For the implementation of which it was necessary to look from the other side.

Are there any areas for improvement or something they could have done differently?

It seems to me that if Rotgar SEO had more employees, they could be more flexible and rational in approaching the tasks. Although it should be said that they work perfectly in this composition!

BACKGROUND

Introduce your business and what you do there.

I’m the commercial director of a construction tool company. We sell grinding machines, concrete mixers, drills, perforating machines, and everything else needed to build or renovate a house or apartment. We also sell paints and consumables for the machinery.

We sell our products in Ukraine, Russia, and Byelorussia, and we have contracts with manufacturers in China, Malaysia, and Vietnam. We have two offline shops in Vinnitsa, Ukraine, and three others in Poltava, Yuzhne, and Rivne, respectively.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rotgar SEO?

We saw a rapid decrease in store visitors in 2020, after the COVID-19 pandemic struck since people were afraid to go out. We started our operations in 2010, and we hadn’t felt an urgent necessity to go online until last year. After COVID-19, we saw the need to become digitally available, but we’re not a big company and didn’t have our own IT department.

We’d run some TV and radio advertisements, but that wasn’t very beneficial. Information is sourced through the internet now, and it was recommended to us to run SEO efforts through a specialized company for this.

We outsourced the development of our online shop to Rotgar. We went to them to promote the website, make it recognizable, and use it to attract more buyers. 

SOLUTION

What was the scope of their involvement?

Rotgar first conducted a website audit, aimed at finding any pain points or bottlenecks. They found that the main problems were keyword content, the length of our product descriptions, and category names.

They used this research to develop a semantic core document, namely an index of all semantics to be used on the online shop, to make it attractive for visitors. The document had recommendations for category names, using not just “grinders” or “concrete mixers”, but terms like “high-duty concrete mixers”.

They integrated all their findings and corrections into our online shop, and ran a campaign to promote portal recognition and rankings on Google and other search engines.

What is the team composition?

Evgeny (Founder & SEO Expert) was the team lead and served as our account manager. He was our main contact, and he communicated our requirements to the other two people involved.

How did you come to work with Rotgar SEO?

They were recommended to us by the agency that built our online shop and our developer, and choosing Rotgar proved to be a good decision. We’d thought about hiring an SEO agency before hearing about Rotgar, but we never came close to making the final step.

How much have you invested with them?

The first and second months were the most expensive, because of the audit and research. We paid $6,000 per month for the two months, and $4,500–$5,000 per month after that. The overall cost was around $30,000.

What is the status of this engagement?

We worked with Rotgar between March–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before Rotgar, our website was getting 900–1,000 visitors per month, and we were seeing 3–5 buyers from those. Our conversion rate was less than 0.1%.

After the second month of our collaboration, we were seeing 10–15 buyers out of the same number of monthly visitors, and our total transactions increased by more than 300%. We were getting 70 transactions per month from organic visitors. At the end of September 2020, we were getting 150 buyers coming from Google searches.

How did Rotgar SEO perform from a project management standpoint?

We had open communication between our companies. We used email for official correspondence, mainly because it’s accepted by courts. We had daily phone calls, and we used Skype or Microsoft Teams if we needed to share screenshots or do something similar.

What did you find most impressive about them?

We didn’t do research on other providers, but we asked other companies about Rotgar, and we heard some good feedback. They had just one review on Clutch, which is quite strange because they deliver very good results — perhaps their clients just didn’t want to give feedback, but this is why we decided to leave this review.  We were very happy with the results and with Rotgar’s communication, in general — we wanted to help them promote themselves.

Are there any areas they could improve?

There could have been more detailed monthly reports from them. They provided us monthly reports on the operations and the results, but without detailed descriptions of the actions. I’d rate them 4.5 of our 5 for this part of the collaboration. 

Do you have any advice for future clients of theirs?

The client should find out what they need and how fast they need it, and they should be able to convey that to Rotgar. If we didn’t tell them what we needed, we wouldn’t get it. Rotgar is very good at what they do, but they need precise requirements from the customer. 

BACKGROUND

Please describe your company and your position there.

We’re an outsourcing IT service company. We have about 37 clients around Europe and USA Mostly we specialize in Java and Javascipt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

My company was looking for organic rankings on Google. We engaged Rotgar to launch a series of SEO activities to boost our rankings on Google.

SOLUTION

How did you select Rotgar SEO and what were the deciding factors?

I’ve found them on Upwork

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First we’ve discussed the pull of keywords we wanted to rank for.

Then they came up with their ideas on how to rank better for those keywords, whether that was an optimized page on the website, a piece of content that we used as a link magnet to get links back to our site, or a series of blog posts where we optimized for a certain term that we wanted to rank for.

How many people from the vendor's team worked with you, and what were their positions?

My сontact person is Evgeny (SEO Expert), and he is a very dedicated person at his job. He’s doing really good job.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Now we have 3-5 leads per months. It requires a lot of trust to get someone to hand their IT department over, so it’s a long buy-in process.

We got a lead from SEO activities 4 months after Rotgar came on and closed it to the tune of $10,000 a month in recurring revenue for a three-month contract. We’ve already seen measurable results in terms of dollars.

Rotgar team successfully boosted our rankings on Google; the average search result across our tracked keywords right now is on the first page, whereas they were on the 40+ page before they came on.

Describe their project management style, including communication tools and timelines.

They’ve done well with project management. Working with Rotgar is a very transparent job. Transparency is something we look for with a lot of our vendors. They haven’t missed any deadlines, unless it was my team’s fault.

What did you find most impressive or unique about this company?

We’ve worked with different marketing companies. The problems why we stopped with them were:

1. missing deadlines
2. don’t follow the promised KPIs During these 7-months cooperation there were 0 such points to discuss.

Everything is done in time and accurate to KPI. This’s amazing!

Are there any areas for improvement or something they could have done differently?

Absolutely no

BACKGROUND

Please describe your company and position.

I am the CEO of Buzz Builders.
Describe what your company does in a single sentence.

Rank the clients website on 1st page

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rotgar SEO to accomplish?

to rank the website on 1st page

SOLUTION

How did you find Rotgar SEO?

• Online Search
• Referral
• Clutch Site

Why did you select Rotgar SEO over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Rotgar SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

By ranking the site, we get traffic on the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I get ranked site on 1st page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very impressive, and they delivered the project on time.

What was your primary form of communication with Rotgar SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

His way of communication

Are there any areas for improvement or something Rotgar SEO could have done differently?

He deals with me very generously.

BACKGROUND

Please describe your company and position.

I am the ceo of royal seo agency

Describe what your company does in a single sentence.

seo

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rotgar SEO to accomplish?

• rank tha website

SOLUTION

How did you find Rotgar SEO?

Online Search

Why did you select Rotgar SEO over others?

• High ratings
• Other

How many teammates from Rotgar SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they ranked my client website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

my client was happy when they see his site on no.1

Describe their project management. Did they deliver items on time? How did they respond to your needs?

delivered on time and responds good

What was your primary form of communication with Rotgar SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their effective communication.

Are there any areas for improvement or something Rotgar SEO could have done differently?

communicate good with me

BACKGROUND

Please describe your company and your position there.

I'm the President of real estate company. We specialize in providing the best solutions for those who want to sell/buy property.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

Our previous website was outdated, and we were looking for someone to help us build a new website with a fresh, crisp, and innovative look.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Rotgar SEO through your website. We selected a shortlist from developers in Poland, Belarus and Russia. The deciding factor was their promises, proactive way coming forward and size of the company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was set detailing two outcomes, from 2,5 to 3,5 months, giving a range between two prices. The elements which were to be delivered were; architecture, API, Mail engine, File Upload, Online payment gate, Search engine, Login/ register, Account settings, Password reminder, Social media registration, Create profile, update profile, map search, public profile, contact form, newsletter, whish list, reviews, user dashboard and business dashboard. Also a system admin, statistiscs, CMS, mail templates, financial section, save search result, share, add/ edit for publications, search publications, view publications.

How many people from the vendor's team worked with you, and what were their positions?

Evgeny (Marketing Manager and also CEO) and their Software Engineer were the people with whom I've contacted

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our clients are telling us that they've found us through our website. I’m happy and satisfied with Rotgar SEO work, which got me more inquiries, leads, and clients.

Describe their project management style, including communication tools and timeliness.

It was really effective! All the deadlines were met despite the fact that sometimes I didn't answer the questions in time.

What did you find most impressive or unique about this company?

Rotgar SEO has taken my ideas and made them real. They have both creativity and sense of direction. As a business owner, I’ve worked with companies that don’t deliver what I want. Meanwhile, Rotgar SEO has delivered exactly what I wanted.

Are there any areas for improvement or something they could have done differently?

I've got no complaints.

BACKGROUND

Please describe your company and your position there.

I’m the CMO at a real estate software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

We wanted to develop a new website and make rebranding

SOLUTION

How did you select this vendor and what were the deciding factors?

I met Rotgar SEO at a previous company I worked for. They did good work then, so I wanted them to complete this task too.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Rotgar SEO made mockups of our website and wireframes. Then we sent for them our content. We've got several calls to explain what we needed. The communication was very easy - they knew exactly what we needed.

How many people from the vendor's team worked with you, and what were their positions?

Yevgeny (CEO) is our main point of contact

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’re satisfied with how everything looks now. And we begin to see the difference in user behaviour in Google Analytics

Describe their project management style, including communication tools and timeliness.

We communicate mostly via Asana. They met all our deadlines, so we were happy with the overall experience.

What did you find most impressive or unique about this company?

They’re super responsive. Rotgar SEO made everything to make us happy

Are there any areas for improvement or something they could have done differently?

nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I am the General Manager for our cryptocurrency exchange platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

We wanted to grow our brand in all of our key market areas and increase inbound lead generation. So we need to make a convertional landing page and make good seo for it

SOLUTION

How did you select this vendor and what were the deciding factors?

The Rotgar SEO had an excellent reputation as one of the top SEO firms. That coupled with the fact that they had very good opinions on Clutch in the cryptocurrency theme.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started off with a good but certainly not great website. We wanted to augment our current site and optimize the ability for search engines to find and return our site as a high quality source of sales, technical and service information. Rotgar SEO immediately initiated a program of writing and publishing high value content including blogs that immediately began impacting site visitors, page times, etc.

How many people from the vendor's team worked with you, and what were their positions?

Project Manager that handled us from on-boarding to monthly discussions. Web developers that reviewed our coding and worked to make it more search-engine friendly and copywriters that identified improvements in the content.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We went from generating 0 leads per month to generating inbound forms, calls & sales.

Describe their project management style, including communication tools and timeliness.

Their project manager knows how to coordinate all the process and due to him I think that the workflow between our team is very effective.

What did you find most impressive or unique about this company?

Rotgar SEO is terrific in providing customer service! They send us monthly reports about how we are performing across a vast number of measurables, and they keep us on task in ongoing content development.

Are there any areas for improvement or something they could have done differently?

No, everything is on the high level

BACKGROUND

Please describe your company and your position there.

Exchange listing service, my position is Marketing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

For search engine optimization. The goal was to attract more organic traffic to our service and to get higher positions in Google

SOLUTION

How did you select Rotgar SEO and what were the deciding factors?

Clutch reviews helped me to make a decision

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We assist projects to expand their tokens on multiple exchanges with 1 smart application.

How many people from the Rotgar SEO team worked with you, and what were their positions?

2 - a copywriter and a seo-manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their articles helps to attract more traffic plus some of them were viral and were reposted in Facebook and other social media. So we were really surprised of it. Rotgar SEO stay up to date with industry updates and algorithm changes.

Describe their project management style, including communication tools and timeliness.

All the deadlines and milestones are made in time. We have several zoom-calls to discuss the details. Nice communication inspite of time difference

What did you find most impressive or unique about this company?

As I've written before we're surprised when some of the articles they had wrote to us became viral and were reposted by people in Fb.

Are there any areas for improvement or something they could have done differently?

No, I wish Rotgar SEO good and interesting projects and highly recommend their service

BACKGROUND

Please describe your company and your position there.

I’m the marketing specialist in Surgery Institute. We’re a leading company in general surgery practice in a variety of specialties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rotgar SEO, and what were your goals?

A lot of people suffer from overweighting. But only 1% of them know that they need to make an operation. Our goal in cooperation with Rotgar SEO is to market our bariatric services for those suffering from the chronic disease of obesity.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've worked before with Rotgar SEO on our other medical projects. These guys know how to make profitable SEO in medicine niche

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rotgar SEO has begun from optimizing our website so that patients could find us. To support SEO initiatives, they advanced our website.

How many people from the vendor's team worked with you, and what were their positions?

I speak with Evgeny mostly, but I think there are others specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Rotgar SEO is superb in terms of increasing traffic to our services. During the first 5 month, the number of impressions our platform received is almost 20,000, which is excellent to get our brand known.We're happy that their SEO service drives new patients that otherwise wouldn't have known about us.

Describe their project management style, including communication tools and timeliness.

They’re transparent about their work. Evgeny takes that information and comes back to us with an estimate of the number of hours it will take to complete a project.

What did you find most impressive or unique about this company?

Rotgar SEO never put their hands down facing some difficulties at work. They're really responsible guys.

Are there any areas for improvement or something they could have done differently?

I don’t have any suggestions for their improvement at this point. Everything is ok.