Roicool

BACKGROUND

Please describe your company and position.

 I am the Director of Business Development of a hospitality & leisure company 

Describe what your company does in a single sentence.

Ours is a long-standing B2B incoming travel agency and Destination Management Company (DMC) based in Istanbul, Türkiye. Established in 1982, the company specializes in inbound tour operations, designing and managing cultural, faith, educational, and bespoke luxury travel experiences across Türkiye for international tour operators and travel designers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• Build a new website that lets foreign travel agencies and tour operators understand us, a B2B incoming travel agency for Türkiye, on their first visit: who they are, which group programmes they run, and how to work with them.
• Move the site to Webflow with a CMS so the team can publish destinations, programmes and journal articles themselves, without a developer.

SOLUTION

How did you find Roicool?

Referral

Why did you select Roicool over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Roicool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Founded in Istanbul in 1982, our company is a fully B2B incoming travel agency. It designs and operates cultural, faith and educational programmes across Türkiye for tour operators worldwide, end to end, on its own ground. Four decades of operating knowledge, with no digital home that showed it. That was the brief: build a site that reads like the operator it represents, not like a consumer tour catalogue. What was built: •⁠ ⁠Design and development from scratch in Webflow •⁠ ⁠A CMS structured around 15 destinations, 4 capabilities and an editorial journal •⁠ ⁠A motion system in GSAP for the cinematic hero, horizontal scroll and page transitions •⁠ ⁠A full URL migration from the legacy WordPress site, with a 301 map that keeps the earned SEO equity •⁠ ⁠Content structured to be read by AI assistants as well as search engines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site launched on Webflow with a full CMS. The team now adds destinations, programmes and journal posts on their own, and trade partners abroad get a clear, fast, mobile-friendly view of the company and its group programmes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roicool managed the project professionally, with clear communication and delivery in line with the agreed timeline. They were responsive to our questions and requests, took the time to understand our needs, and incorporated our feedback promptly. Their flexible and collaborative approach made the whole process smooth and straightforward.

What was your primary form of communication with Roicool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how easy they were to communicate with and how quickly they turned feedback into action. They understood our priorities and stayed focused on finding practical solutions and delivering results, which made them a pleasure to work with.

Are there any areas for improvement or something Roicool could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m a dentist at a dental service company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish for your dental service?

We needed help with our clinic’s AI visibility work.

SOLUTION

What was the scope of their involvement?

Roicool systematically monitors our core target prompts, identifies our weak spots, and executes precise optimizations, including website enhancements, strategic listings, and high-quality content creation.

What is the team composition?

We don’t know how many teammates from Roicool are assigned to our project.

How did you come to work with Roicool?

We found them through an online search and chose them because of their high ratings.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in May 2026, and the engagement ended in September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 Partnering with Roicool for our clinic’s AI visibility work has been a game-changer. Every month, they systematically monitor our core target prompts, identify our weak spots, and execute precise optimizations—from website enhancements and strategic listings to high-quality content creation. We noticed a clear shift within just two months, and organic leads started coming in naturally.

We are happily continuing our monthly GEO services with them and want to extend our huge thanks to the team. 

How did Roicool perform from a project management standpoint?

They delivered on time. We communicate with Roicool through in-person meetings.

What did you find most impressive about them?

They actually listen, grasp our specific industry goals, and build real solutions around them. They were highly professional, easy to work with, and incredibly responsive! We’ve noticed a clear shift within just two months, and organic leads have started coming in naturally.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of a business services company 

Describe what your company does in a single sentence.

We offer industry-focused products and services designed to help our customers solve key business challenges and achieve sustainable growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• Improve our organic search visibility and keyword rankings for our target services.
• Increase qualified organic traffic to our website and generate more relevant leads.
• Strengthen our overall SEO strategy through technical optimization, content improvements, and ongoing performance tracking.

SOLUTION

How did you find Roicool?

Referral

Why did you select Roicool over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Roicool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project covered a 12-month SEO engagement focused on improving our organic visibility, search rankings, and website performance. Roicool started with a detailed SEO audit, including technical analysis, keyword research, competitor review, and content gap analysis.

Their key deliverables included technical SEO recommendations, on-page optimization, metadata improvements, keyword mapping, content optimization, and regular performance monitoring. They also provided ongoing SEO strategy support, monthly reporting, and clear action plans to help us track progress and prioritize improvements throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the 12-month engagement, we saw clear progress in our organic search performance. Our website gained better visibility for target keywords, organic traffic improved steadily, and we started receiving more qualified leads from SEO-focused pages. Roicool also helped resolve technical SEO issues, improve on-page structure, optimize existing content, and track performance through regular reports. Overall, the project met the agreed milestones and helped us build a stronger foundation for long-term organic growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roicool managed the project in a very organized and professional way. They delivered the agreed items on time and kept us informed throughout the process with regular updates and reports. Their team was responsive whenever we had questions or needed clarification, and they were flexible in adapting priorities based on our business needs. Overall, communication was clear, deadlines were respected, and the workflow was smooth during the engagement.

What was your primary form of communication with Roicool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Roicool’s strategic approach and transparency throughout the project. Instead of focusing only on short-term improvements, they built a clear long-term SEO roadmap, explained every recommendation in a practical way, and backed their decisions with data. Their responsiveness, proactive communication, and commitment to continuous improvement made them stand out from other agencies we had considered.

Are there any areas for improvement or something Roicool could have done differently?

We do not have any specific areas for improvement. Overall, we were very satisfied with Roicool’s work, communication, and project management. Everything was handled professionally, and the collaboration met our expectations.

BACKGROUND

Please describe your company and position.

I am the Software Engineer of RıdvanTech

Describe what your company does in a single sentence.

We are a software development team specializing in modern full-stack web applications, scalable backend architecture, and custom AI integrations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• To significantly increase organic search visibility and website traffic.

SOLUTION

How did you find Roicool?

• Online Search
• Referral

Why did you select Roicool over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Roicool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roicool provided a comprehensive, year-long Search Engine Optimization (SEO) service for our platform. The scope of work was divided into technical optimizations and continuous growth strategies. Key deliverables included a complete technical SEO audit to resolve deep indexing and crawlability issues, detailed keyword research targeting our core services, and full on-page optimization. Additionally, they provided continuous off-page strategies, monthly performance reporting, and strategic sync meetings to ensure our organic visibility and traffic targets were successfully met throughout the 12-month contract.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic Traffic: We experienced a 45% increase in organic traffic within the one-year period.
Keyword Rankings: Our target keywords reached the top 3 positions on search engine results pages. 
Technical Health: The website's core web vitals and overall SEO health score improved significantly, resolving all critical indexing issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roicool's project management was highly professional and efficient. They delivered every milestone on time and strictly adhered to the agreed schedule and budget. The team was incredibly responsive and adaptive to our product priorities, maintaining seamless communication through monthly reports and regular sync meetings.

What was your primary form of communication with Roicool?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their product-centric engineering mindset. Instead of just checking off standard SEO tasks, they deeply understood our business goals and focused on delivering real, long-term ROI.

Are there any areas for improvement or something Roicool could have done differently?

Honestly, there was nothing major to complain about since they delivered great results. However, providing even more granular tracking for niche, long-tail keywords in the earlier stages of the project could have been slightly beneficial. Overall, they did a fantastic job.

BACKGROUND

Please describe your company and position.

I am the Project Manager of a construction company

Describe what your company does in a single sentence.

We're a construction company. We handle building and contracting work for both residential and commercial projects, from the planning stage through to completion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• We hired ROICOOL to migrate our website to Webflow. Our old site was slow and hard to update, so our main goals were a clean UI, faster page speed, and better conversion rates (CRO), all on a platform our own team could manage easily.

SOLUTION

How did you find Roicool?

• Online Search
• Other

Why did you select Roicool over others?

High ratings

How many teammates from Roicool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ROICOOL migrated our existing website to Webflow from start to finish. This included a cleaner UI redesign, rebuilding the pages on Webflow, and setting up the CMS so our team could manage content ourselves. Key deliverables: a redesigned site on Webflow, faster page speed, CRO focused layout changes, and a full handover. They completed the migration with no downtime or loss of content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site loads noticeably faster than our old one, and our PageSpeed scores improved significantly after the migration. The cleaner layout and CRO changes have made it easier for visitors to find what they need and get in touch, and we've seen more inquiries coming through the site. Our team can now update content on their own, which has saved us a lot of time we used to spend going back and forth with a developer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was solid. They kept us updated throughout and delivered everything on time, which mattered to us since we're not web people and were relying on them to keep things moving. Whenever we had a question or needed a change, they got back to us quickly and explained things clearly without the technical jargon. It felt like they actually cared about getting it right for us.

What was your primary form of communication with Roicool?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how smooth they made the whole thing. We were worried about losing content or the site going down during the migration, but none of that happened. They also explained everything in plain language, so we always knew what was going on even though we're not technical. That mix of doing solid work and being easy to deal with is what made them stand out for us.

Are there any areas for improvement or something Roicool could have done differently?

Honestly, not much. Things went smoothly for us.

BACKGROUND

Please describe your company and position.

 I am the Founder & Software Developer of an information technology company 

Describe what your company does in a single sentence.

We are a software company that provides custom software development, web and mobile application solutions, and digital transformation services for businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• Generate qualified leads for our software services through performance marketing campaigns.
• Improve the efficiency and conversion performance of our digital advertising campaigns.

SOLUTION

How did you find Roicool?

Referral

Why did you select Roicool over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Roicool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roicool provided performance marketing services for our software company over a 12-month period. The main scope of the project was to generate qualified leads and improve the efficiency of our digital advertising campaigns. Their work included creating a lead generation strategy, planning and managing paid advertising campaigns, defining target audiences, optimizing campaign performance, tracking results, and providing regular performance updates.

The key deliverables included campaign setup and management, audience targeting, ad optimization, lead generation focused performance tracking, reporting, and ongoing recommendations to improve campaign results. Throughout the project, Roicool helped us reach more relevant potential customers and build a more measurable digital marketing process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main measurable outcome was the improvement in the quality and consistency of leads generated through our digital advertising campaigns. Roicool helped us set up a more trackable performance marketing structure, monitor campaign results regularly, and optimize campaigns based on lead quality and conversion performance. Over the 12-month period, we saw better campaign efficiency, more relevant customer inquiries, and a clearer understanding of which channels and audiences performed best for our software services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roicool managed the project in a professional and organized way. They communicated with us regularly, shared campaign updates, and responded quickly whenever we had questions or needed changes. The team was proactive in monitoring campaign performance and making optimizations when necessary.

They delivered the agreed services on time and kept the process clear throughout the 12-month collaboration. Their responsiveness and solution-oriented approach made the project easy to manage from our side. Overall, we were satisfied with their project management and communication.

What was your primary form of communication with Roicool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Roicool was their focus on generating qualified leads rather than just increasing traffic or clicks. They took the time to understand our software company, our target audience, and our business goals before optimizing the campaigns. Their team was proactive, data-driven, and easy to communicate with throughout the project.

We also appreciated their ability to make performance marketing more measurable and structured for us. Their regular optimizations and practical recommendations helped us get better value from our advertising budget.

Are there any areas for improvement or something Roicool could have done differently?

Overall, we were very satisfied with Roicool’s work and the collaboration throughout the project. Their team was professional, responsive, and proactive in managing our performance marketing campaigns. We do not have any major areas for improvement. They met our expectations and provided valuable support during the 12-month collaboration.

BACKGROUND

Please describe your company and position.

I am the Director of a construction company.
Describe what your company does in a single sentence.

Construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• Webflow website making

SOLUTION

How did you find Roicool?

Online Search

Why did you select Roicool over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Roicool redesigned and developed our company website. The project included website design, service pages, portfolio integration, contact forms, mobile optimization, and ongoing revisions. The final website was professional, user-friendly, and aligned with our business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a professional, user-friendly website that accurately reflects our brand and services. The project was completed successfully, and all requested revisions were addressed promptly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was clear and responsive throughout the project. The team addressed revisions promptly, kept us updated, and delivered the project on time. Overall, they were easy to work with and attentive to our needs.

What was your primary form of communication with Roicool?

Virtual Meeting

What did you find most impressive or unique about this company?

Their responsiveness, communication, and flexibility were most impressive. They were receptive to feedback, addressed revisions quickly, and remained committed to delivering a website that matched our vision and business needs.

Are there any areas for improvement or something Roicool could have done differently?

At this time, we do not have any major suggestions for improvement. Overall, we were very satisfied with the collaboration.

BACKGROUND

Please describe your company and position.

I am the Founder of Milore

Describe what your company does in a single sentence.

Milore focuses on creating differentiated textile products for women

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roicool to accomplish?

• To maximize Milore's digital presence and revenue through a new website and holistic performance marketing strategies.

SOLUTION

How did you find Roicool?

Referral

Why did you select Roicool over others?

High ratings

How many teammates from Roicool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main objective was creating sofisticated brand. As a company we started to redesign all of our digital presence from the scratch. During that time roicool conducted and successfully completed the project that we had. Our goals simply create a brand that starts wom. Therefore we need to demonstrate our digital presence in high quality. 

On the roicool side they finished everything perfectly. Weekly catch up meetings helped a lot and saved lots of coffee.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was proven by increased digital revenue and high ROAS. The new site boosted traffic and conversions, while our marketing strategies elevated brand awareness and direct sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As I write before this section they had a project manager for my company. They finished the project before 4 days to deadline.

What was your primary form of communication with Roicool?

Virtual Meeting

What did you find most impressive or unique about this company?

Absolutely their ux understanding. Graphics, components, ad creatives everything was so professional.

Are there any areas for improvement or something Roicool could have done differently?

Every company has improbable areas. Roicool is just need one or two. I'm not the person can tell this one. Overall our process was an success