Rock The Rankings

BACKGROUND

Please describe your company and your position there.

I am founder/CEO of Thimble. Thimble makes STEM kits for kids, + live / on-demand classes taught by teachers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

We’ve hired the team at Rock The Rankings with the goal of improving our overall search engine visibility across the board. We’re working closely with their team on improving the rankings of our current pages, as well as creating new content in order to be found by our target audience using search.

What were your goals for this project?

Our goals with this project are to improve our overall visibility in Google, and to drive sign-ups for both our courses and STEM kits both among students and families, but also among the educational community across the United States.

SOLUTION

How did you select Rock The Rankings?

We selected the team at Rock The Rankings based on their overall initial analysis, knowledgeable approach to our problems and goals, and their overall track record of getting results for past clients.

Describe the scope of their work in detail.

Rock The Rankings has been tasked with closely working to improve our on page SEO across existing pages, as well as helping to ideate topics that we can bring to life both on our blog and across landing pages.

They’ve also worked closely with us on technical SEO, and cleaning up issues related to being indexed in Google, as well as site speed and internal linking structure.

What was the team composition?

Justin has been our main point of contact at Rock The Rankings, and has worked closely with myself and our internal web development team, and in-house SEO strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As this is still a young project, we understand that results will take time to be seen from our SEO efforts. At the same time, we’ve made already drastic improvements to our key landing pages, and homepage to further optimize those for both search engines and our target audience.

Additionally, we’re very impressed with the overall content marketing strategy we’ve been able to put in place with the help of their team. We’re expecting to see big results in the coming months from our efforts.

How effective was the workflow between your team and theirs?

Justin and the team at Rock The Rankings are always available to address questions and issues, and they’re tightly intertwined with our own internal team using both Slack and video communication.

We’ve had no issue working with their team, and we see them as essentially an extension of our own marketing efforts.

What did you find most impressive about this company?

We’ve found Rock The Ranking’s deep knowledge on the overall topic of content marketing, and their ability to dig out great topic ideas as well as keywords which we would have never thought about previously.

Their process for content marketing is also quite impressive, and their topic ideation and content outline process is extremely in-depth and invaluable for our writers to create the right type of content that both resonates, and will help us to gain the visibility we need.

Are there any areas for improvement?

So far, so good!

BACKGROUND

Please describe your company and your position there.

I am the program coordinator at La Jolla LearningWorks. LJLW is a learning center dedicated to student success and confidence. Through 1:1 lessons, we see students who need help with school work, educational therapy and test prep. As the program coordinator, I oversee all hiring, on boarding, new clients, client account management and overall marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

We worked with Rock The Rankings on overall content marketing strategy for our business. More specifically, for keyword research of the local area, and structured outlines for drafting great content.

What were your goals for this project?

Our goals for this project were to start driving additional targeted traffic from organic search with the help of content marketing. We knew we wanted to start building out additional content to reach out target audience, but needed some direction to ensure we were choosing both the right topics, as well as delivering content that resonates with that audience.

SOLUTION

How did you select Rock The Rankings?

We started out working with Rock The Rankings on a few select items related to content marketing, and then quickly scaled up our efforts with their team as we were comfortable in the great work they were providing.

Describe the scope of their work in detail.

We’ve worked specifically with Rock The Rankings on content marketing strategy, as well as on-page SEO and topical analysis. Typically, we work together on content ideation topics and creating structured outlines to then turn into great content.

What was the team composition?

We’ve worked closely with Justin and his team throughout the project for updates and check-ins.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SEO is certainly a long term play, and it will take us a bit more time to see results in terms of traffic growth and conversions. At the same time, we’re already seeing solid progress using their strategy and approach to content marketing, which we previously didn’t have in place. We’re sure our content will continue to pay dividends thanks to the help of their research and strategy.

How effective was the workflow between your team and theirs?

The collaboration process has been frictionless between our team and theirs. The thing we like the most about working with the team at Rock The Rankings is their transparency of keeping us in the loop each step along the way. The system they’ve built out using Google Drive allows for easy document sharing, commenting, and mark-ups where needed.

What did you find most impressive about this company?

The team at Rock The Rankings have been extremely understanding of our needs and the direction we want to take with our content marketing strategy. At the same time, they’ve been able to provide direction and strategy that meshes well with what we’re trying to achieve. The communication has also been excellent, and deliverables are always above what we expect. Rock The Rankings always not only meets our expectations but goes a step above what’s expected.

Are there any areas for improvement?

I have no areas for improvement to list. We have been very happy with Rock The Ranking and look forward to continue working with them in the future.

BACKGROUND

Please describe your company and your position there.

I'm the CEO & Founder of New York Adventure Club. We are a social events company that curates special access tours and events around NYC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

We worked with Rock The Rankings on an end-to-end SEO campaign, focusing on Technical SEO, Keyword and Topical Analysis, Content Strategy, as well as link building.

What were your goals for this project?

The overall goal for this project was to put an overall search engine optimization strategy in place, focusing on the key areas that move the needle the most. Through SEO, we knew we would be able to reach a larger audience through search for queries that our target audience were running in Google.

SOLUTION

How did you select Rock The Rankings?

I built a relationship with Justin, the founder of Rock The Rankings, prior to working on SEO services with Rock The Rankings. Through cold email outreach, Justin reached out to point out some potential opportunities in our overall content strategy for our different event pages, and the relationship evolved from there.

Describe the scope of their work in detail.

Justin and the team at Rock The Rankings focused specifically on Organic and Local SEO, including the following deliverables:

• Technical SEO & Strategy
• Content Strategy
• Keyword analysis
• On-Page SEO optimization
• Schema Mark-up Citation 
• Link Building Dynamic sitemap setup

What was the team composition?

I worked closely with Justin throughout the entire project on a one-on-one basis for updates and deliverables.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our search traffic from organic SEO efforts increases over 23%+ just within the first few months of our time working together. From there, our Local SEO coverage grew over 50% plus from relevant local search queries within the local NYC area.

How effective was the workflow between your team and theirs?

The overall workflow, as well as the communication process, was flawless. The team was always available for weekly calls, as well as addressing issues on a one-by-one basis as needed. Their internal project management system built out using Google Drive was also impressive to keep us informed every step of the way on upcoming tasks, scheduling, and easy-access to finalized documents.

What did you find most impressive about this company?

Rock the Rankings has done a tremendous job improving my website's SEO standing in the short amount of time we've been working together! I've been extremely impressed with their organization and insight at every step of the process, from strategy to planning, to execution.

Are there any areas for improvement?

• Optimization in the social media marketing landscape

BACKGROUND

Please describe your company and your position there.

We are a full service event agency with online platforms for conferences and hackathons. I am the global Marketing director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings, and what were your goals?

We specifically hired Rock The Rankings to help implement and execute a content marketing strategy to drive MQLs, and qualified content leads for our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did online research and interviewed our top three companies. Rock the Rankings was selected to their communication skills with us as a client. Their amazing access to great content writing. And the openness of the process.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Rock The Rankings has been responsible for building out and executing on the content strategy, from ideation, to outlines all the way through content creation.

How many resources from the vendor's team worked with you, and what were their positions?

We work closely with Justin as well as their content marketing team leads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic has almost doubled!

How effective was the workflow between your team and theirs?

We communicate on a weekly basis for updates and to review deliverables. The communication has been world-class.

What did you find most impressive or unique about this company?

The personalization, I need feel like we are rushed. Justin is also very good at managing our expectations, letting us know where not to waste time.

Are there any areas for improvement or something they could have done differently?

They could have started working with us sooner! But that is on me