Rock The Rankings

Please describe your company and your position there.

I am a content specialist at Toast, an all-in-one software and hardware company for restaurants. I run the production of content for our two company media properties, On the Line and Toast Resources.

For what projects/services did your company hire Rock The Rankings, and what were your goals?

We specifically brought on Rock The Rankings to assist with On-Page SEO optimization for On the Line. This also included some general assistance related to the overall content marketing strategy for our top-funnel content for both new and existing assets.

The primary goal for this project was to increase the position, visibility, as well as keyword targeting of our informational content pages in order to drive additional targeted search traffic to the website.

How did you select Rock The Rankings and what were the deciding factors?

My team and I were very impressed with the level of research and detail that Rock the Rankings provided for each post we needed to be optimized.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rock The Rankings was responsible for delivering in-depth outlines related to the on-page optimizations and changes on a page-by-page level. Their responsibilities included gap analysis and keyword/topical analysis, SERP analysis, and review of our Google Search Console to find and attribute the correct primary and secondary keyword usage to our content.

Additionally, they were also responsible for delivering new topic ideas for informational content, as well as structured outlines and analysis for those pages as well.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with their founder, Justin, throughout the project for all client calls and updates.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the completion of this project, we were able to make progress working through a large amount of our content property to optimize and ensure we’re doing everything possible to drive visibility and targeted traffic at the top of the funnel.

Upon review of the performance of these individual pages, we do see positive movements and new terms being gained which is giving our content additional traction when it comes to search traffic.

We plan to continue to monitor performance after completion of the project, so we can more clearly map back movement of our users through the funnel from these starting pages.

Describe their project management style, including communication tools and timelines.

The workflow was seamless between our teams - we found a great balance of using our own internal tracking and spreadsheets, and mixing those with the internal processes used by Rock The Rankings. Overall, their process for on-page optimization and structured outlines was very close to ours, so it was a great fit from the get-go.

What did you find most impressive or unique about this company?

The outlines that Justin created were thorough, showed his technical SEO savvy, and gave specific guidance so that we could pass the outlines on to our writers, who could then easily implement his recommendations. We learned a ton from his approach.

Are there any areas for improvement or something they could have done differently?

Nope! Thank you for your great work, Justin!

Please describe your company and your position there.

I'm am the Founder & CEO of an Adventure Travel Company based in NYC. We offer local day tours in NYC, Chicago, Boston and DC as well as international trips in Central America & the Caribbean. I founded the company in 2013.

For what projects/services did your company hire Rock The Rankings?

Our team brought on Rock The Rankings to work on optimization of our existing pages, content as well as to look at our overall Local SEO strategy and how we could gain more visibility in local markets where we offer our trips.

What were your goals for this project?

The goals for this project were to optimize existing pages to help them rank better in search, to drive more paying customers to the business from organic traffic, as well as to optimize our local listings on Google My Business to gain more search visibility for our local markets.

How did you select Rock The Rankings?

Justin and I developed a relationship through the content creation arm of his business. I was so impressed with the work that I decided to expand on the relationship and contract them for SEO services.

Describe the scope of their work in detail.

Their team was responsible for dissecting our current search rankings and pages, and to find ways we could optimize and improve existing assets. This was the primary goal of the project.

The secondary part of this project was to optimize our Local SEO for better rankings through the use of best practices around local landing page creation, citations/links, as well as optimizing our overall profiles to be more attractive from a search perspective.

What was the team composition?

I worked closely with their founder, Justin, one-on-one throughout the project.

Can you share any outcomes from the project that demonstrate progress or success?

We see a lot of seasonality with our business, and also had the issues arise of the coronavirus pandemic which heavily impacted most businesses within the travel and tourism industry. With that being said, we still were able to see impressive results, especially from the local markets and Local SEO efforts we worked on together.

Looking at the metrics, for one primary location, we saw a respective increase of 650%+ increase in organic traffic and 100%+ for inbound phone calls coming from customers. For another location, we saw an over 1100%+ increase in organic traffic and 180%+ increase of inbound phone calls. Overall, we massively increased both our local market presence and inbound leads with their help.

How effective was the workflow between your team and theirs?

Justin and I have built a close relationship after working together on this project. We always had a very communicative and collaborative relationship.

What did you find most impressive about this company?

Justin's attention to detail and ability to find "low hanging fruit" as well as provide a solid plan for ongoing strategy. I've tried a lot of consultants and agency's in the fast and, frankly, he just delivers on his promises. The results speak for themselves!

Are there any areas for improvement?

Not really. Looking forward to contracting Justin and his team for another engagement and using them for my other properties and online businesses.

Please describe your company and your position there.

We are a premiere SaaS platform for in-person, hybrid, and virtual events, powering events for the world's leading brands including Forbes, Hubspot’s INBOUND, Dow Jones, Gainsight, and many more. I'm a Digital Marketing Manager responsible for our SEO performance, and well as other digital marketing channels.

For what projects/services did your company hire Rock The Rankings?

We’ve hired Rock The Rankings to come on board and help optimize our existing content to drive further search rankings for our service line, as well as for top-of-the-funnel informational content. Outside of that, Rock The Rankings has also been responsible for researching and developing strategy for new content creation and internal content marketing initiatives we’re currently running.

What were your goals for this project?

The primary goal for this project is to increase our search traffic, and revenue-driven through bottom of the funnel content. Our secondary goal is also to increase brand awareness and build linkable assets through top-funnel informational content. Overall, our key ROI for this project would be revenue, but we’re also looking at SERP positions and rankings for keywords across our pages.

How did you select Rock The Rankings?

We selected Rock The Rankings based on their in-depth knowledge of both on-page SEO, as well as content marketing which was clear through an initial discovery call. Their testimonials, as well as experience working with other SaaS brands was also key in the decision making process.

Describe the scope of their work in detail.

We’re focusing heavily on keyword research, nailing down search intent, and creating detailed outlines that will allow us to cover relevant topics for both new and existing content.

What was the team composition?

We’re working primarily with Justin as our main point of contact between our team, and theirs.

Can you share any outcomes from the project that demonstrate progress or success?

Our project is more so in the initial stages, and we understand that changes take time to have an impact in search. A lot of our key pages are already ranking high on the first page of search, but we know through the optimizations and strategy that we’re putting in place, we will see huge jumps across the board once those changes are consumed and reflected in the search results - that also includes key new content we’re creating to support our services through top-funnel content.

How effective was the workflow between your team and theirs?

Their communication skills and delivery process has been seamless. We’re a big fan of their PM tracking through Google Drive, allowing our team to easily grab deliverables and keep up-to-date on timelines and new pieces of the strategy being delivered over time.

What did you find most impressive about this company?

They understand how SEO works, and which strategies to execute for different industries. During my search for the right partner, I already had a pretty clear idea about what was needed. Justin shared a very similar vision, and brought some additional great ideas to the table.

Are there any areas for improvement?

Nothing I can think of right now.

Please describe your company and your position there.

I'm the Marketing Associate at Prepory. My day-to-day includes of making sure all facets of our marketing department run smoothly including our website, traffic reports, marketing data, and social media accounts.

For what projects/services did your company hire Rock The Rankings?

We hired Rock The Rankings to help implement and execute on search engine optimization to increase our search visibility, massively increase our search traffic, and to help drive more qualified leads to our business.

What were your goals for this project?

The goals for this project were simple:

• Drive more targeted search traffic to our college coaching and college counseling services
• Start creating high-quality content that adds value to our readership, and gives us search visibility to get potential customers into our funnel.
• Increase inbound leads coming from organic search
• Train our team internally on best practices related to both SEO and content marketing.

How did you select Rock The Rankings?

We put up an UpWork ad for SEO experts with ample experience in building a brand from the ground up. After interviewing 2 other candidates, Rock The Rankings was by far the most qualified.

Describe the scope of their work in detail.

Rock The Rankings worked on all facets of SEO, including optimization, content marketing, link building, and training our internal marketing team on best practice.

What was the team composition?

We worked primarily with Justin as the main point of contact during the project. Justin worked closely with me, our internal marketing team as well as with our CEO for reporting and updates.

Can you share any outcomes from the project that demonstrate progress or success?

Rock The Rankings was able to massively increase our organic search traffic, as well as our visibility in search including both the local market as well as nationally across the U.S.

We saw over an 1100% increase in our organic traffic, with those users coming in being extremely targeted. We also saw a massive uptick of high-quality inbound leads for both sides of our business both locally and nationally thanks to their team’s efforts.

How effective was the workflow between your team and theirs?

The workflow between teams was extremely effective. Their team handled most of the heavily-lifting, and our team was predominantly responsible for the content creation process with their expertise and guidance.

We held weekly check-in meetings to make sure we were moving the ball each and every week and stayed in close contact otherwise via email where needed.

What did you find most impressive about this company?

Results - they walk the walk. Outside of that: communication, expertise, and their willingness to train our team on best practices to ensure we were able to replicate our huge success of working together consistently in the future post-engagement.

Are there any areas for improvement?

To be honest, the Rock the Rankings team was extremely responsive and considerate of our problems. I wouldn't change a thing.

Please describe your company and your position there.

Director of Operations

For what projects/services did your company hire Rock The Rankings?

We specifically hired Rock The Rankings to take over and fully drive our content marketing campaign from strategy to full management of the end-to-end process. Their team is in charge of handling everything from brewing up the content ideas, to conducting the keyword and topical analysis all the way through to managing the writers to ensure we’re creating the best content out there related to our services.

What were your goals for this project?

Our goal for this project is to ensure that we’re creating evergreen content that both resonates with our users and provides a ton of value. At the same time, we want to ensure that we’re creating content that will appease the search engine gods, and reward us handsomely when it comes to ranking high in the SERPs.

How did you select Rock The Rankings?

We looked at a bunch of firms and Justin came off as very experienced and had a very solid plan for how to grow our SEO.

Describe the scope of their work in detail.

Rock The Rankings is managing our full content calendar, the full keyword research and topic selection process, as well as building out structured outlines to guide our writers when it comes to content creation and the on-page SEO process.

What was the team composition?

We’re working primarily with Justin, who is in charges of the team over at Rock The Rankings.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve just kicked off our efforts in the past few months and understand that SEO and content marketing take time to see results. At the same time, we’re knowledgeable already on how the overall process works and what it takes to get results, and we’re extremely impressed by the work their team is putting in. We can say in full confidence that we’re going to be driving a ton of targeted traffic within the next half-year time period.

How effective was the workflow between your team and theirs?

Working with their team has been easy as pie. Clear communication, we’re all looped in using Slack and weekly status meetings to stay on top. We’re really big fans of their internal processes for managing both the content calendar and PM calendar using Google Drive. That let’s us easily check-in at any point in time, and easily find drafts, outlines or anything else we’re looking for - it’s running smooth like butter.

What did you find most impressive about this company?

They stick to their timelines and deliverables and have an amazing team!

Are there any areas for improvement?

They've done an amazing job.

Please describe your company and your position there.

We're a PPC Management agency, and I'm the owner.

For what projects/services did your company hire Rock The Rankings?

Our team has closely worked with the Rock The Rankings team specifically on projects involving Technical SEO, Content Marketing as well as on On-Page SEO.

We have an on-going relationship with them related to these activities and use them as an extension of our in-house marketing team for SEO related projects.

What were your goals for this project?

Our goal of this project was to bring on a knowledgeable agency which has a strong grasp on all facets of SEO, as well as a strong knowledge in the area of both on page optimizations, as well as content marketing.

We’ve built a strong relationship with their team, and look forward to our continued efforts on future projects related to search engine optimization.

How did you select Rock The Rankings?

Justin, the founder over at Rock The Rankings, actually reached out to us and expressed interest in working together on digital marketing efforts.

Describe the scope of their work in detail.

We’ve worked closely between our teams on projects related to onpage optimization, content marketing, link building as well as technical SEO.

We continue to work with them on both internal projects, as well as external-based projects where we require some additional consulting and support to help fulfil search related efforts.

What was the team composition?

We work closely with Justin, our main point of contact at Rock The Rankings for everything SEO-related. Additionally, they provide support through their team’s internal strategy team that’s responsible for on-page and content marketing activities.

Can you share any outcomes from the project that demonstrate progress or success?

We've really been happy with the approach and structure of the SEO work, and have been able to see results across several segments of their work.

How effective was the workflow between your team and theirs?

The communication as well as the workflow between both sides is frictionless. We’re closely in contact using Slack and Google Hangouts, and have daily interactions between the two teams to help stay on top of status and next-steps.

Overall, the combination of both teams has been a flawless experience.

What did you find most impressive about this company?

Their ability to come in and work together with our own internal projects with a very smooth transition. We’re working now in full effect across multiple projects related to both SEO and PPC.

Are there any areas for improvement?

Nothing that I can think of, no.

Please describe your company and your position there.

I am founder/CEO of Thimble. Thimble makes STEM kits for kids, + live / on-demand classes taught by teachers.

For what projects/services did your company hire Rock The Rankings?

We’ve hired the team at Rock The Rankings with the goal of improving our overall search engine visibility across the board. We’re working closely with their team on improving the rankings of our current pages, as well as creating new content in order to be found by our target audience using search.

What were your goals for this project?

Our goals with this project are to improve our overall visibility in Google, and to drive sign-ups for both our courses and STEM kits both among students and families, but also among the educational community across the United States.

How did you select Rock The Rankings?

We selected the team at Rock The Rankings based on their overall initial analysis, knowledgeable approach to our problems and goals, and their overall track record of getting results for past clients.

Describe the scope of their work in detail.

Rock The Rankings has been tasked with closely working to improve our on page SEO across existing pages, as well as helping to ideate topics that we can bring to life both on our blog and across landing pages.

They’ve also worked closely with us on technical SEO, and cleaning up issues related to being indexed in Google, as well as site speed and internal linking structure.

What was the team composition?

Justin has been our main point of contact at Rock The Rankings, and has worked closely with myself and our internal web development team, and in-house SEO strategist.

Can you share any outcomes from the project that demonstrate progress or success?

As this is still a young project, we understand that results will take time to be seen from our SEO efforts. At the same time, we’ve made already drastic improvements to our key landing pages, and homepage to further optimize those for both search engines and our target audience.

Additionally, we’re very impressed with the overall content marketing strategy we’ve been able to put in place with the help of their team. We’re expecting to see big results in the coming months from our efforts.

How effective was the workflow between your team and theirs?

Justin and the team at Rock The Rankings are always available to address questions and issues, and they’re tightly intertwined with our own internal team using both Slack and video communication.

We’ve had no issue working with their team, and we see them as essentially an extension of our own marketing efforts.

What did you find most impressive about this company?

We’ve found Rock The Ranking’s deep knowledge on the overall topic of content marketing, and their ability to dig out great topic ideas as well as keywords which we would have never thought about previously.

Their process for content marketing is also quite impressive, and their topic ideation and content outline process is extremely in-depth and invaluable for our writers to create the right type of content that both resonates, and will help us to gain the visibility we need.

Are there any areas for improvement?

So far, so good!

Please describe your company and your position there.

I am the program coordinator at La Jolla LearningWorks. LJLW is a learning center dedicated to student success and confidence. Through 1:1 lessons, we see students who need help with school work, educational therapy and test prep. As the program coordinator, I oversee all hiring, on boarding, new clients, client account management and overall marketing strategy.

For what projects/services did your company hire Rock The Rankings?

We worked with Rock The Rankings on overall content marketing strategy for our business. More specifically, for keyword research of the local area, and structured outlines for drafting great content.

What were your goals for this project?

Our goals for this project were to start driving additional targeted traffic from organic search with the help of content marketing. We knew we wanted to start building out additional content to reach out target audience, but needed some direction to ensure we were choosing both the right topics, as well as delivering content that resonates with that audience.

How did you select Rock The Rankings?

We started out working with Rock The Rankings on a few select items related to content marketing, and then quickly scaled up our efforts with their team as we were comfortable in the great work they were providing.

Describe the scope of their work in detail.

We’ve worked specifically with Rock The Rankings on content marketing strategy, as well as on-page SEO and topical analysis. Typically, we work together on content ideation topics and creating structured outlines to then turn into great content.

What was the team composition?

We’ve worked closely with Justin and his team throughout the project for updates and check-ins.

Can you share any outcomes from the project that demonstrate progress or success?

SEO is certainly a long term play, and it will take us a bit more time to see results in terms of traffic growth and conversions. At the same time, we’re already seeing solid progress using their strategy and approach to content marketing, which we previously didn’t have in place. We’re sure our content will continue to pay dividends thanks to the help of their research and strategy.

How effective was the workflow between your team and theirs?

The collaboration process has been frictionless between our team and theirs. The thing we like the most about working with the team at Rock The Rankings is their transparency of keeping us in the loop each step along the way. The system they’ve built out using Google Drive allows for easy document sharing, commenting, and mark-ups where needed.

What did you find most impressive about this company?

The team at Rock The Rankings have been extremely understanding of our needs and the direction we want to take with our content marketing strategy. At the same time, they’ve been able to provide direction and strategy that meshes well with what we’re trying to achieve. The communication has also been excellent, and deliverables are always above what we expect. Rock The Rankings always not only meets our expectations but goes a step above what’s expected.

Are there any areas for improvement?

I have no areas for improvement to list. We have been very happy with Rock The Ranking and look forward to continue working with them in the future.

Please describe your company and your position there.

I'm the CEO & Founder of New York Adventure Club. We are a social events company that curates special access tours and events around NYC.

For what projects/services did your company hire Rock The Rankings?

We worked with Rock The Rankings on an end-to-end SEO campaign, focusing on Technical SEO, Keyword and Topical Analysis, Content Strategy, as well as link building.

What were your goals for this project?

The overall goal for this project was to put an overall search engine optimization strategy in place, focusing on the key areas that move the needle the most. Through SEO, we knew we would be able to reach a larger audience through search for queries that our target audience were running in Google.

How did you select Rock The Rankings?

I built a relationship with Justin, the founder of Rock The Rankings, prior to working on SEO services with Rock The Rankings. Through cold email outreach, Justin reached out to point out some potential opportunities in our overall content strategy for our different event pages, and the relationship evolved from there.

Describe the scope of their work in detail.

Justin and the team at Rock The Rankings focused specifically on Organic and Local SEO, including the following deliverables:

• Technical SEO & Strategy
• Content Strategy
• Keyword analysis
• On-Page SEO optimization
• Schema Mark-up Citation 
• Link Building Dynamic sitemap setup

What was the team composition?

I worked closely with Justin throughout the entire project on a one-on-one basis for updates and deliverables.

Can you share any outcomes from the project that demonstrate progress or success?

Our search traffic from organic SEO efforts increases over 23%+ just within the first few months of our time working together. From there, our Local SEO coverage grew over 50% plus from relevant local search queries within the local NYC area.

How effective was the workflow between your team and theirs?

The overall workflow, as well as the communication process, was flawless. The team was always available for weekly calls, as well as addressing issues on a one-by-one basis as needed. Their internal project management system built out using Google Drive was also impressive to keep us informed every step of the way on upcoming tasks, scheduling, and easy-access to finalized documents.

What did you find most impressive about this company?

Rock the Rankings has done a tremendous job improving my website's SEO standing in the short amount of time we've been working together! I've been extremely impressed with their organization and insight at every step of the process, from strategy to planning, to execution.

Are there any areas for improvement?

• Optimization in the social media marketing landscape