Roboto Studio

BACKGROUND

Please describe your company and position.

I am the Lead Digital Experience Consultant (Web & Ecommerce) of Jamb Ltd

Describe what your company does in a single sentence.

Jamb Ltd is renowned for its antique chimneypieces, reproduction fireplaces, lighting and furniture, celebrated for a timeless English country house aesthetic and admired by leading architects and designers for their craftsmanship, architectural integrity and enduring sense of place. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roboto Studio to accomplish?

• Develop our new website with Vercel and Sanity, whilst also rolling in our sister site to showcase the antiques arm of the business.

SOLUTION

How did you find Roboto Studio?

Sanity Recommended Developers

Why did you select Roboto Studio over others?

• High ratings
• Pricing fit our budget
• Skillset

How many teammates from Roboto Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roboto Studio led the strategic and technical redevelopment of the Jamb website, with a focus on improving product discoverability, refining information architecture, and elevating the digital presentation of both antique and reproduction collections.
Key deliverables included the implementation of an advanced, search-led user experience (including the integration of Algolia to support detailed, attribute-based queries such as material, period and dimensions), the restructuring of product data to enable more precise categorisation and filtering, and the development of refined product page templates aligned with Jamb’s architectural and material-led design language.
The scope also covered guidance on internationalisation and content scalability within Sanity CMS, ensuring the platform could support multilingual expansion and increasing inventory. In addition, Roboto collaborated on wireframing and UX refinement, maintaining the site’s existing sense of restraint and luxury while introducing more robust functionality tailored to the nature of Jamb’s inventory. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project’s success is best understood in terms of the structural, experiential and technical improvements it has delivered. The new website provides a clearer, more coherent framework for presenting Jamb’s collections online, with a stronger emphasis on usability, consistency and long-term scalability. Product information is now more clearly organised, the overall navigation experience is more intuitive, and the platform is better equipped to support the breadth and specificity of Jamb’s inventory.

A key outcome has been the creation of a more robust digital foundation for future growth. The site is now better positioned to accommodate ongoing content development, collection expansion and future enhancements without requiring fundamental redevelopment. This is particularly important for a business such as Jamb, where the inventory is varied, specialist and continually evolving.

The project has also delivered important SEO improvements. By restructuring content more clearly, refining page architecture and strengthening the technical foundations of the site, the new platform is better placed to support organic visibility and indexing over time. This creates a stronger basis for Jamb’s collections, editorial content and individual product pages to perform more effectively in search, particularly for the highly specific terms and product categories that are central to the business.

More broadly, the project has brought the digital experience into closer alignment with the quality and character of the brand itself. The new platform presents Jamb’s products and point of view in a way that feels more resolved, more considered and more reflective of the business’s reputation among architects, designers and private clients.

In measurable terms, the most immediate indicators of progress are the successful delivery of a modernised website infrastructure, improved content organisation, enhanced search capability, stronger SEO foundations, and a platform that is more maintainable and adaptable from both a user and internal team perspective. Together, these outcomes represent a meaningful step forward in the clarity, resilience and overall quality of Jamb’s digital presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roboto Studio managed the project with a high level of clarity and consistency throughout what was a complex, long-term process. Communication was strong at every stage, with clear timelines, regular updates and a collaborative approach that allowed for ongoing refinement as the project evolved.

They were responsive to our needs, proactively offering solutions rather than simply executing requests. This was particularly valuable in areas such as UX and platform architecture, where they brought forward-thinking recommendations that balanced immediate usability with long-term scalability.

Despite the complexity of the build, key deliverables were met within agreed timeframes, and any adjustments were handled transparently and efficiently. Overall, their approach combined structured project management with a flexible, solutions-led mindset, ensuring the process remained both well-organised and adaptable to the needs of the business.

What was your primary form of communication with Roboto Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Throughout the project, they were consistently generous with their knowledge, open in their thinking, and proactive in sharing solutions, which made a significant difference on a project of this scale and complexity.

Their combination of technical expertise, strategic insight and readiness to help at every stage felt particularly valuable. They were not only responsive when questions arose, but also thoughtful in explaining the rationale behind decisions, which built confidence internally and made the process feel highly collaborative.  

Are there any areas for improvement or something Roboto Studio could have done differently?

They did everything possible at the time; however, a slightly more structured hand-holding/hand-over period at the end would be the only possible improvement. That wouldn’t in any way stop me from referring them to a potential client; they were excellent throughout.

BACKGROUND

Please describe your company and your position there.

I am the sole founder of the business, we were initially registered as Northern Soul Lifestyle Limited in 2016 but went on to change to Appnin Group LTD to cover all facets of the business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Roboto Studio?

Originally we hired Roboto Studio for a simple build of a website. This was purely to build a self-hosted ticket-selling site, rather than going through ticketmaster etc. We were then so impressed with the results of the events website we went on to build a further 4 sites with Roboto Studio

What were your goals for this project?

We wanted to easily be able to add limited run events in the Nottinghamshire area, and ensure we could be found on Google when searching the specific event names

SOLUTION

How did you select this vendor?

Originally I met the founder (Jono) RSVIP networking event in Nottingham. We ended up selecting Roboto after seeing their extensive experience with e-com, and previous web design.

Describe the project and the services they provided in detail.

I've worked with Roboto Studio over a period of four years, consistently upgrading, evolving and optimising my sites. Their work is spread over 4 different sites, each being a unique build for their respective sites. They're all using Wordpress as I'm very happy with how it feels to edit using the CMS, and they're all tailored to be as easy as possible to update and change.

We've most recently altered the way we are able to add events on the website using the "ti.to" ticketing system, which I personally find so easy to use, and all inclusive with the ability to now scan tickets from those that buy on the website. We've also automated our entire process for taking disco requests.

We're now using TypeForm as it pulls directly into my trello boards so that it's a seamless process for us and takes a lot of the faff out of sending an email with a document attached.

What was the team composition?

They handled pretty much all customer facing web work, the infrastructure of how we work as a business and have been an integral part of the company itself. Due to the size of the project, we continued to work with two members of staff over the period of 4 years, continuously updated and iterating on current sites

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I think the fact that we expanded from one e-commerce site, to four separate individual sites with 2 e-commerce platforms is enough in itself. We have expanded into the discos, clothing, workwear and events market - which has also been streamlined with the added surge of incoming leads

How was project management arranged and how effective was it?

We handled all project management through trello as this was my tool of choice and we were already using it for fulfilling orders. This has been expanded to not only be a valuable project management tool but Roboto has included a lot of automation from the appnin discos side within this same tool for us, as it's our bread and butter.

What did you find most impressive about this company?

Their ability to adapt on the fly to our requirements with Trello impressed us. And understanding how to tailor every content management system to our unique needs. This includes now utilising typeform to handle a lot of our incoming leads into Trello. It's also worth mentioning the significant performance boosts they brought to Appnin Group, and also the ability to reduce hosting costs with a much simpler faster, host.

Are there any areas for improvement?

There's not really any I can think of, it's definitely been an experience seeing all the effort that goes into producing a seamless experience with 4 different sites.