We are ROAST. Performance marketing agency, driving ROAS in the new era of discoverability. Helping brands get found everywhere discovery happens.
B Corp Certified | UK's Best Small Companies to Work For 2018-2025 | Most Effective Agency 2020 | Best Digital Agency 2019
Our goal is simple, to increase the return on your advertising spend (ROAS). We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time. We extract solutions from data science along with experimentation and apply it where it will be most valuable.
By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data. How we work with you: Being independent allows us to be flexible with our clients.Digital Marketing moves quickly and we can change our strategy and tactics just as quickly. We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business. We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus. We form partnerships built on TRUST. Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again. With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know.
We always strive to build meaningful and genuine connections.
ROAST is a part of ROAST Group, an award-winning network of specialist digital agencies.
www.weareroast.com
Hello@weareroast.com
+44 (0) 208 102 8500
Follow us on LinkedIn, Instagram, TikTok and Youtube.
ROAST offers competitive pricing and significant value for cost, with clients noting strong ROI and effective project management. Investments vary, with one client spending around £120,000 ($135,000) in 2022, while another mentioned a sizeable amount. Overall, clients appreciate their cultural fit and tailored strategies.
ROAST offers a full suite of digital marketing services, including paid media, SEO, content creation, and technical support. Their expertise spans across industries like financial services, insurance, and e-commerce, providing tailored solutions to increase revenue and visibility.
Technical Knowledge and SEO Expertise
ROAST demonstrates deep channel expertise in SEO, helping clients improve organic visibility, rankings, and traffic. Their technical audits and keyword strategies are highly effective.
Impressive Revenue and Growth Results
Clients report significant improvements in revenue, lead volume, and SEO rankings. Notable successes include a 305% increase in e-commerce revenues and a 50-100% growth in specific client projects.
High-Quality Deliverables and Timely Execution
Clients appreciate ROAST's ability to deliver high-quality work on schedule. Their organized approach ensures that campaigns launch smoothly and deadlines are consistently met.
Strong Client Relationships and Culture Fit
Clients consistently highlight ROAST's strong alignment with their company culture and values. This cultural fit, along with their approachable and can-do attitude, helps build successful long-term partnerships.
Areas for Improvement in Strategic Planning
While ROAST excels in execution, some clients suggest more focus on strategic planning and long-term initiatives to move from reactive to proactive planning, enhancing the partnership's value.
PPC, SEO, Media Buying & Ads Mgmt for Commerce Platform Co
Featured Review
AdvertisingMedia Planning & BuyingPay Per Click
Other advertisingProgrammatic advertising
Confidential
Apr. 2023 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We have a true partnership with them."
Apr 23, 2026
Marketing Director, Commerce Platform Company
Anonymous
Verified
Financial services
Portland, Maine
5,001-10,000 Employees
Online Review
Verified
ROAST provides media planning, SEO, and marketing campaign execution for a commerce platform company. The team handles paid campaigns, such as social media, programmatic, search, and media buying.
ROAST's work has increased the client's revenue and performance marketing efficiencies. The team provides timely reporting and dashboards, communicates well via virtual meetings, email, and messages, and their project management is very timely. Moreover, ROAST's can-do attitude is impressive.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing director for the European business. We’re a global commerce platform that provides embedded, personalized solutions for payments, benefits, and mobility, helping businesses simplify operations and manage transactions efficiently.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ROAST to accomplish for WEX’s Europe Mobility marketing initiatives?
We needed to increase revenue through paid media initiatives and improve our organic search visibility through SEO.
SOLUTION
What was the scope of their involvement?
ROAST’s involvement is a comprehensive, AI-enhanced partnership covering the full digital marketing lifecycle. They provide end-to-end services, including annual strategic planning and market insights, the execution of multi-channel campaigns (paid social, search, programmatic, and SEO), and technical content development. By integrating AI across their workflow, they streamline everything from media buying and audience targeting to technical SEO and automated reporting. Their scope concludes with robust measurement and technology management, utilizing custom dashboards and KPI alignment to optimize performance and maximize ROI continuously.
What is the team composition?
We work with 4-6 teammates from ROAST.
How did you come to work with ROAST?
Someone referred ROAST to us. We chose them because they were close to our geographic location, their pricing fit our budget, and most importantly, they were a great culture fit.
What is the status of this engagement?
We started working with ROAST in April 2023, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
ROAST’s work has increased our revenue and performance marketing efficiencies. We measure their success through timely reporting and dashboards. The most useful metrics for evaluating progress are revenue metrics and all the leading metrics that contribute to driving that.
How did ROAST perform from a project management standpoint?
ROAST’s project management is very timely. We communicate through virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
ROAST’s can-do attitude and approachability are impressive. We have a true partnership with them.
ROAST provides digital marketing services for an insurance company. The team has handled the client's content migration, content creation, UX, SEO, and site navigability.
ROAST's action items have led to the client's commercial success. Furthermore, the team has delivered work on time and communicated effectively via emails, meetings, and conference calls. Overall, the team's ability to understand the client's business needs has been impressive.
BACKGROUND
Introduce your business and what you do there.
I’m the digital marketing lead of an insurance company. We provide accessible and easy-to-understand home, car, and pet insurance, serving over 1.5 million customers and earning high ratings for customer satisfaction.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with ROAST?
We needed help redefining our website's navigability and SEO.
SOLUTION
What was the scope of their involvement?
ROAST is looking after our blog migration, content creation, UX, SEO, and site navigability.
What is the team composition?
We work with six teammates from ROAST.
How did you come to work with ROAST?
We found them through a referral. We chose them because they truly understood our business and needs. They were able to transform data-driven insights into clear action items.
What is the status of this engagement?
We started working with them in January 2024, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
ROAST's action items have led to our commercial success.
How did ROAST perform from a project management standpoint?
All deliverables have been handled in a timely manner. We communicate via emails, meetings, and conference calls.
What did you find most impressive about them?
ROAST has proven to be an invaluable partner. Their ability to truly understand our business needs is impressive.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Media Buying, Web Dev & Design for Marketing Consultancy
Media Planning & BuyingWeb DesignWeb Development
Confidential
Mar. 2024 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"ROAST is a smaller boutique agency with a challenger mindset, and they give tailored advice."
Sep 4, 2025
CEO, Kharisma
Matt Burgess
Verified
Advertising & marketing
Reigate, England
1-10 Employees
Online Review
Verified
ROAST has provided media buying, marketing, web design, and development services for a marketing consultancy. The team has also developed and designed the website for the Flash Kitchen Roll product.
ROAST's efforts have resulted in a successful launch campaign that has driven awareness and recall for the client. The team has executed the project in full and provided timely deliverables throughout the engagement. Moreover, ROAST's personalized advice is a hallmark of their performance.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Kharisma, a marketing consultancy.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with ROAST?
We needed help with media buying and digital marketing services.
SOLUTION
What was the scope of their involvement?
ROAST has bought the media for the Flash Kitchen Roll launch. Additionally, they have built the Flash Kitchen Roll website for us.
What is the team composition?
We’ve worked with four teammates from ROAST.
How did you come to work with ROAST?
We found ROAST through an industry contact referral. We chose them because they offered great value for money. Moreover, they were very responsive and nimble and were happy to share some background information on the industry before we started working with them formally.
How much have you invested with them?
We’ve spent a sizeable amount.
What is the status of this engagement?
We started working together in March 2024, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
ROAST has delivered a successful launch campaign that drove awareness and recall.
How did ROAST perform from a project management standpoint?
ROAST’s project management is strong. They deliver on time and in full. We communicate via email, meetings, and calls.
What did you find most impressive about them?
ROAST is a smaller boutique agency with a challenger mindset, and they give tailored advice.
Are there any areas they could improve?
No, there aren't any.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC & SEO for Global Specialty Logistics Co
Pay Per ClickSearch Engine Optimization
Google AdwordsContent developmentOn site optimizationTechnical SEO
Confidential
Oct. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Overall, we are extremely happy with this partnership."
Jun 26, 2025
Director of Performance Marketing, World Courier
Diogo Valente
Verified
Supply Chain, Logistics, and Transport
City of London, England
1,001-5,000 Employees
Online Review
Verified
ROAST provides PPC and SEO services for a global specialty logistics company. The team manages paid search and paid social campaigns, handles technical SEO and content recommendations, and focuses on branding.
ROAST has overachieved every year, resulting in 50% growth in the first year and 100% growth in the second year. The team has invested time in understanding the client's data and signals to optimize campaigns. Moreover, the team's performance marketing mindset and smooth workflow have stood out.
BACKGROUND
Introduce your business and what you do there.
World Courier, part of Cencora, delivers global specialty logistics for clinical and commercial success. We support supply chains, DCTs, and storage for sensitive products, including cell and gene therapies, ensuring the safe and timely delivery of vital medicines worldwide.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with ROAST?
We hired ROAST to achieve specific revenue goals through paid media and SEO.
SOLUTION
What was the scope of their involvement?
ROAST has been responsible for PPC campaign management, including paid search and paid social. We have provided them a breakdown of the target per channel and at the regional level, based on historical data.
The team also handles SEO from a technical point of view and content creation. Other areas of focus include data and analytics, insights, and branding.
We initially provided ROAST with a media plan, including budgets and targets. The team came back with a set of recommendations, and we could see the optimizations starting to have a positive impact on our overall performance. For SEO, ROAST had a roadmap that we accepted, which included on-site optimizations and organizing the website in a better way.
What is the team composition?
We work with 10 teammates from ROAST.
How did you come to work with ROAST?
We met ROAST through an extensive and complex RFP process, starting with a 30-agency shortlist and culminating in a final pitch alongside three other agencies. ROAST came out of the RFP as the top scorer. The biggest reason we selected ROAST over the three other finalists was the time and effort they put into answering the briefing and how they presented it. Other things, such as their knowledge and feedback from external sources, were also very positive. What is the status of this engagement?
We started working with ROAST in October 2023, and the project is currently under a renegotiation period.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
ROAST has overachieved every year since we started working with them. The team has achieved a 50% growth in the first year and a 100% growth in the second year. We also track the number of deals, opportunities, and MQLs. We were conscious that we would face a transition period, which took six months. After that, ROAST started to achieve their targets every single month. The team invested a significant amount of time in our CRM to understand our data and signals to optimize the PPC campaigns and SEO recommendations. Overall, we are extremely happy with this partnership. I couldn't ask for more. How did ROAST perform from a project management standpoint?
During the transition period, we polished our ways of working. Since then, everything has been smooth. We communicate via email and MS Teams and have regular meetings. What was your primary form of communication with ROAST?
Virtual Meeting
Email or Messaging App
What did you find most impressive about them?
ROAST's performance marketing mindset is very similar to mine, which makes everything very easy to handle and execute.
Are there any areas they could improve?
No, as long as the targets are being met, I'm happy.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Paid User Acquisition for iGaming Company
Media Planning & BuyingPay Per Click
$1,000,000 to $9,999,999
June 2022 - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were resilient, flexible, and great communicators."
Jun 25, 2025
Director of Marketing, Goat Interactive
Gilles Catteeuw
Verified
Gambling
United Kingdom
51-200 Employees
Online Review
Verified
ROAST handled an iGaming firm's paid user acquisition efforts. The team managed and optimized media buying campaigns focused on acquiring first-time depositors and maximizing ROAS.
ROAST set up dashboards using the client's tracking platform. The team was solution-oriented and had a great reporting routine. They were resilient, flexible, and great at communicating. Moreover, the team delivered work on time and met the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Marketing of Goat Interactive
Describe what your company does in a single sentence.
Sportsbetting and casino online operator
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ROAST to accomplish?
Paid user acquisition
SOLUTION
How did you find ROAST?
Referral
Why did you select ROAST over others?
Company values aligned
How many teammates from ROAST were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
First time depositor driving mediabuying, optimised on ROAS. Sub-Saharan African region exclusively.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
the dashboards Roast kindly set up for us using our tracking platform
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Absolutely, always solution minded and a great reporting routine.
What was your primary form of communication with ROAST?
Virtual Meeting
What did you find most impressive or unique about this company?
resilient, flexible & great communicators
Are there any areas for improvement or something ROAST could have done differently?
lots of experimentation which is good, but sometimes perhaps as a go-to attitude rather than uncovering underlying challenges
"They're a really nice team to work with, and they take the time to understand our needs and goals."
Jul 5, 2023
Demand Gen, Mobile Technology Company
Liam Fitzpatrick
Verified
Telecommunications
Dublin, Ireland
5,001-10,000 Employees
Online Review
Verified
ROAST was hired to manage the client's Google accounts and consult on their paid advertising. The team is responsible for focusing the client's advertising funds regionally rather than nationwide.
ROAST’s efforts have increased lead volume by over 70% and reduced the client's cost per click and cost per lead; other metrics have improved as well. The team is responsive, easy to work with, and prompt. Their understanding of the client's needs contributes to a successful partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Demand Gen of my company.
Describe what your company does in a single sentence.
Mobile Technology Company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ROAST to accomplish?
Increase ROI
Increase Conversiona
Optimize Campaigns
SOLUTION
How did you find ROAST?
Online Search
Referral
Why did you select ROAST over others?
High ratings
Great culture fit
Referred to me
How many teammates from ROAST were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We needed an agency to manage our Google accounts and provide recommendations for all paid activities. Specifically we wanted to restructure from country focused to region, implement the latest optimization tactics (value-based bidding) and other tactics so we could continue to grow our ROI
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We increased lead volume by over 70% while reducing CPC, CPA and most other performance metrics
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Great group to work with, always responding in a timely manner and working within our deadlines
What was your primary form of communication with ROAST?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They're a really nice team to work with, and they take the time to understand our needs and goals.
Are there any areas for improvement or something ROAST could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
"Great group, easy to work with and flexible
PPC Services for Luxury Tour Operator
Conversion OptimizationDigital StrategyPay Per Click
Bing AdvertisingGoogle AdwordsYouTube Advertising
$200,000 to $999,999
Jan. 2016 - Mar. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They were one of the most commercially astute agencies we had ever worked with."
May 21, 2023
Head of Marketing, Best At Travel
Renée Dyson
Verified
Hospitality & leisure
London, England
51-200 Employees
Online Review
Verified
In efforts to improve lead volume and maintain lead quality, a luxury tour operator hired ROAST for their PPC services. The team was tasked with creating and implementing paid search ads.
With ROAST's help, the client saw a 48% increase in leads YoY, a 15% reduction in media costs, and a 24% boost in revenue. The team was very efficient — they delivered quality services and results in a timely manner. They also communicated well and utilized the best digital marketing practices.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head Of Marketing of Best At Travel
Describe what your company does in a single sentence.
Luxury tour operator
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ROAST to accomplish?
To efficiently deliver a steep growth in lead volume through paid search
To ensure a high quality of leads was maintained to support strong overall business revenue growth targets
SOLUTION
How did you find ROAST?
Referral
Why did you select ROAST over others?
Great culture fit
Referred to me
How many teammates from ROAST were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Targets were set for an aggressive increase in lead volume for our peak trading months having seen a notable increase in efficiency from PPC activity since appointing ROAST. Our objectives were:
Grow lead volume
Increase acquisition efficiency
Maintain lead quality
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Initial 48% YoY growth in number of leads
15% reduction in media costs
24% increase in overall business revenue
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Without fail delivered on schedule, with efficient and timely communication
What was your primary form of communication with ROAST?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were one of the most commercially astute agencies we had ever worked with. They had a good understanding of client-side challenges and the application of best practice digital marketing in 'real world' scenarios.
Are there any areas for improvement or something ROAST could have done differently?
None that I can recall
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-17 of
17 Reviews
Our Story
We are ROAST, an international performance media team founded in 2015 with B Corp certification. Our specialists combine SEO, content, paid media, strategy, data & analytics, content marketing to drive measurable ROAS and discoverability. With global offices and long-term clients (93% retention, 9.5 NPS), we build data‑led solutions, proprietary tools and award‑winning campaigns that scale sustainable growth.
Meet the Team
John BarhamManaging Partner
He has been in the industry since 2008, bringing 18 years of experience across financial services, travel., e-commerce, B2B and healthcare. Outside of work, John enjoys cooking up a storm in the kitchen, long walks across muddy fields and pub lunches
Phil BurgessManaging Partner
With 30 years' experience across finance, insurance, travel, FMCG, media and B2B, Phil is a digital marketing pro and our Managing Partner. Outside of work, Phil's usually found sailing, always chasing the next adventure.
James KennaUS Managing Partner
James is Managing Partner at ROAST, with 12 years' experience across retail, e-commerce, insurance, finance and B2B. He challenges where it counts, asks the right questions and is focused on what matters most: helping you and your business succeed.
What Sets Us Apart
Restless Minds
We’ve built a network of entrepreneurial minds – a group of thinkers, tinkerers and obsessive optimisers who are never happy to settle for work that’s just ‘OK’.
Collaboration
Our client servicing approach hinges on collaboration, but this value extends to everything we do – whether its working cross-agency, cross-team or with our partners.
Purpose
We house teams of professionals into different areas of expertise but always operate with shared values at our core. Our aim is to transform the fortunes of those we work with.
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