ROAST

BACKGROUND

Introduce your business and what you do there.

World Courier, part of Cencora, delivers global specialty logistics for clinical and commercial success. We support supply chains, DCTs, and storage for sensitive products, including cell and gene therapies, ensuring the safe and timely delivery of vital medicines worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROAST?

We hired ROAST to achieve specific revenue goals through paid media and SEO.

SOLUTION

What was the scope of their involvement?

ROAST has been responsible for PPC campaign management, including paid search and paid social. We have provided them a breakdown of the target per channel and at the regional level, based on historical data. 

The team also handles SEO from a technical point of view and content creation. Other areas of focus include data and analytics, insights, and branding.

We initially provided ROAST with a media plan, including budgets and targets. The team came back with a set of recommendations, and we could see the optimizations starting to have a positive impact on our overall performance. For SEO, ROAST had a roadmap that we accepted, which included on-site optimizations and organizing the website in a better way.

What is the team composition?

We work with 10 teammates from ROAST.

How did you come to work with ROAST?

We met ROAST through an extensive and complex RFP process, starting with a 30-agency shortlist and culminating in a final pitch alongside three other agencies. ROAST came out of the RFP as the top scorer. The biggest reason we selected ROAST over the three other finalists was the time and effort they put into answering the briefing and how they presented it. Other things, such as their knowledge and feedback from external sources, were also very positive.
What is the status of this engagement?

We started working with ROAST in October 2023, and the project is currently under a renegotiation period.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ROAST has overachieved every year since we started working with them. The team has achieved a 50% growth in the first year and a 100% growth in the second year. We also track the number of deals, opportunities, and MQLs.
We were conscious that we would face a transition period, which took six months. After that, ROAST started to achieve their targets every single month. The team invested a significant amount of time in our CRM to understand our data and signals to optimize the PPC campaigns and SEO recommendations.
Overall, we are extremely happy with this partnership. I couldn't ask for more.
How did ROAST perform from a project management standpoint?

During the transition period, we polished our ways of working. Since then, everything has been smooth. We communicate via email and MS Teams and have regular meetings.
What was your primary form of communication with ROAST?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive about them?

ROAST's performance marketing mindset is very similar to mine, which makes everything very easy to handle and execute.

Are there any areas they could improve?

No, as long as the targets are being met, I'm happy.

BACKGROUND

Please describe your company and position.

 I am the Group Manager, Performance Marketing of a business services company 

Describe what your company does in a single sentence.

We are a financial data and technology company that provides comprehensive information on private and public capital markets, including venture capital, private equity, M&A, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAST to accomplish?

• Leverage localization expertise to ensure culturally relevant and effective campaigns across EMEA markets.
• Manage and optimize EMEA paid search campaigns to drive qualified leads and maximize ROI.
• Support media buying across EMEA to execute regionally tailored campaigns aligned with business objectives.

SOLUTION

How did you find ROAST?

Referral

Why did you select ROAST over others?

• High ratings
• Great culture fit
• Referred to me
• Strong Presentation

How many teammates from ROAST were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Localization Strategy & Execution
Roast will provide localization expertise to adapt creative assets, messaging, and campaign strategies to resonate across key EMEA markets (including but not limited to UK, DACH, Nordics, and France). This includes:

• Consulting on local market nuances, buyer behavior, and regulations
• Supporting rollout plans for region-specific campaigns and waves

2. Paid Search Management (EMEA)
Roast is responsible for the ongoing management, optimization, and reporting of all EMEA Paid Search activity, including:

• Building and refining keyword strategy based on regional search behavior
• Developing localized ad copy and extensions
• Daily/weekly bid management and budget pacing
• Implementing ongoing A/B testing and creative optimizations
• Providing performance insights and recommendations

3. EMEA Media Buying Support
Roast will assist in the strategic planning and execution of regional media buys across programmatic and native platforms, including:

• Advising on channel mix based on regional media landscape and goals
• Negotiating placements and CPMs as needed
• Trafficking creative and managing launch timelines
• Monitoring delivery and providing mid-flight recommendations
• Collaborating with PitchBook teams on measurement and attribution alignment

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Buying Effectiveness and expanded strategy to OOH and Print to reach financial audience. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roast demonstrates strong, reliable project management characterized by timely communication, on-schedule delivery, and proactive coordination across stakeholders. They consistently meet deadlines, provide clear updates, and manage timelines effectively to ensure campaigns launch smoothly and without delays. Their organized and responsive approach has helped maintain campaign momentum and foster cross-functional trust.

What was your primary form of communication with ROAST?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Roast is their ability to combine deep channel expertise with a polished, leadership-ready approach to reporting and communication. Their presentations are clear, strategic, and tailored for executive audiences striking the right balance between data and insights. This level of professionalism elevates the credibility of our internal team and ensures we’re aligned on priorities, performance, and next steps.

Are there any areas for improvement or something ROAST could have done differently?

One area for improvement is dedicating more time to strategic planning and long-term roadmap development outside of the regular weekly tactical meetings. While execution and responsiveness are strong, additional focus on forward-looking initiatives—such as regional testing plans, media innovation, and performance forecasting—would help us move from reactive to proactive planning and further strengthen the value of the partnership.

BACKGROUND

Please describe your company and position.

I am the SEO & Content Lead

Describe what your company does in a single sentence.

Business insurance for a modern world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAST to accomplish?

• Growing the organic channel
• Technical support for the website
• Providing expertise and insight on industry changes

SOLUTION

How did you find ROAST?

Referral

Why did you select ROAST over others?

• Great culture fit
• Good value for cost
• Strong category experience

How many teammates from ROAST were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Technical auditing and recommendation 
• Site architecture and URL mapping 
• International SEO consultancy 
• Performance auditing a reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved organic visibility for priority pages Delivery and implementation of new website architecture

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roast are really responsive to our requirements, we have settled on a way of working that allows both parties to do their best work and for items to be delivered on time and effectively.

What was your primary form of communication with ROAST?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the initial draws was their strong category experience of financial services and b2b. In the time we've worked together ROAST has consistently demonstrated deep channel expertise in SEO, and beyond the quality of what they deliver for us specifically it's also really good to see an agency be proactive in thought leadership and events.

Are there any areas for improvement or something ROAST could have done differently?

As we've entered the second year of our work together, I'd like Roast to continue to push us and approach the account with the same energy as if we were a new client.

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager

Describe what your company does in a single sentence.

Financial services company that offers credit monitoring and credit comparison services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAST to accomplish?

• Improved SEO

SOLUTION

How did you find ROAST?

Other

Why did you select ROAST over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ROAST were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Technical SEO analysis and recommendations, content gap analyses, performance reviews (clicks, traffic, rankings etc), competitor analysis, industry thought leadership, SEO strategy. Overall supporting our SEO growth through various deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Roast we have seen our SEO performance continue to improve over time. We have improved our rankings in multiple verticals, ultimately leading to improved customer acquisition and business revenue. They have also helped improve the technical health of our website to a point where we are now in a very strong position. Roast have also supported us with ASO which helped us improve the rankings of our app in the App and Play Stores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roast have a strong team managing all our project who always deliver on time and to a high standard. We have a good working relationship as a group and so they are responsive to our needs and we collaborate well to deliver on our collective goals.

What was your primary form of communication with ROAST?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Roast are keen to really understand our business and are able to be very reactive to our needs and move quickly which is a strong asset of their offering.

Are there any areas for improvement or something ROAST could have done differently?

No major areas for improvement

BACKGROUND

Please describe your company and position.

I am the former Digital & Marketing Director of a life insurance startup.

Describe what your company does in a single sentence.

Life Insurance start up

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAST to accomplish?

• Launch and drive efficient growth for a new to market B2C life insurance brand

SOLUTION

How did you find ROAST?

• Referral
• Other

Why did you select ROAST over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to launch a new life insurance brand direct to consumer in the UK across all relevant digital media channels and to determine the correct strategy and plan to achieve targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All digital media activity live to support the soft and then hard launch plan 
• Launch sales and reach targets achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked hand in hand in partnership with our team. We were a very small team and they worked as an extension, bringing new ideas to the table, engaging effectively with other stakeholders, communicating regularly and being readily available. They took the time to really immerse themselves in our vision and business and worked collaboratively with other partners and agencies involved.

What was your primary form of communication with ROAST?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They collaborated well with our team and the other agencies involved in the launch of our business. There were times when they needed to be super flexible as timelines moved and deliverables adjusted based on the project and they were always pragmatic and positive; delivering excellent quality work and new, fresh ideas.

Are there any areas for improvement or something ROAST could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Website Strategy Manager of AVEVA

Describe what your company does in a single sentence.

AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAST to accomplish?

• Create clear website IA
• Establish SEO benchmarks
• Provide strategic SEO direction

SOLUTION

How did you find ROAST?

Colleague had previously worked with them

Why did you select ROAST over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from ROAST were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The initial scope of work was twofold, firstly it was to consolidate acquired domains and secondly it was to increase organic performance. The key focus was to organise all content into an easily navigable, efficient & logical structure to help both users & bots. Once this was achieved the next focus was to optimise content into long-form, structured, and clear pages that can rank for multiple queries & be optimised for Featured Snippets & other relevant SERP features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrated progress or success were: 

• Clearer IA that ensured Google could effectively crawl the website 
• Improvements in rankings for key terms 
• An increase in traffic from organic search to the AVEVA website Reduction in number of errors flagged in site crawls

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ROAST has consistently shown the ability to be flexible and deliver high-quality work on time. As a business we have had to change our focus areas over time and ROAST have always been able to respond to this. They have become a trusted and crucial partner to AVEVA.

What was your primary form of communication with ROAST?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I think all of the people we have had work on our account have shown not only their SEO expertise but also a positive can do attitude to all the projects we have worked with them on. They have always looked to over deliver on what we have asked from them.

Are there any areas for improvement or something ROAST could have done differently?

I think one area ROAST have shown real improvement in is the ability to think more strategically so rather than just providing input to the specific ask they have shown how they can connect this at a more strategic level.

BACKGROUND

Please describe your company and position.

I am the Head of International Growth of a cybersecurity company.

Describe what your company does in a single sentence.

Cybersecurity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAST to accomplish?

• Search Engine Optimisation
• SEO content creation & outreach
• International SEO

SOLUTION

How did you find ROAST?

Referral

Why did you select ROAST over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Referred to me

How many teammates from ROAST were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO Content Creation: Creating high-quality, search engine optimized content for our website. The goal was to improve our website's ranking on search engines and attract more organic traffic. ROAST conducted keyword research to identify the most relevant and high-traffic keywords for our business. Then they created content such as blog posts, articles, product descriptions, etc., that included these keywords in a strategic and natural way..
•  Outreach: This involves reaching out to other websites and blogs in our industry to build relationships and secure backlinks to our website. ROAST researched relevant websites and bloggers in our industry and then pitched them on the idea of linking to our website.

 Key Deliverables: Keyword research and analysis SEO content creation (blog posts, articles, product descriptions, etc.) Optimization of meta data (title tags, meta descriptions, etc.) Outreach to relevant websites and bloggers in your industry Securement of backlinks to your website from high-quality websites Regular reports on the progress and results of the SEO campaign.

 Overall, ROAST provided a comprehensive SEO service that included both content creation and outreach to improve our website's visibility on search engines and drive more organic traffic to your site. Their work resulted in increased traffic to our website and improved search engine rankings for our target keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in organic traffic: ROAST tracked the number of visitors coming to our website from organic search results, and reported an increase over time.
• Improvement in search engine rankings: ROAST tracked the rankings of our target keywords on search engines, and reported an improvement in these rankings over time.
• Number of backlinks secured: ROAST reported on the number of high-quality backlinks that were secured to our website through their outreach efforts.
• Increase in engagement metrics: ROAST reported on engagement metrics like time spent on site, bounce rate, and conversion rate, to measure the effectiveness of their content in engaging and converting visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Clear communication: ROAST established clear communication channels with us from the outset of the project, including regular check-ins, progress reports, and updates on timelines and deliverables.
• Detailed project plan: ROAST created a detailed project plan that outlined the scope of work, timelines, and milestones for the project. 
• Timely delivery of items: ROAST delivered items on time, based on the project plan and agreed-upon timelines.
• Responsiveness to our needs: ROAST was responsive to our needs and concerns throughout the project.

What was your primary form of communication with ROAST?

• Virtual Meeting

What did you find most impressive or unique about this company?

ROAST took the time to understand our business objectives, target audience, and competitive landscape to develop a customised SEO strategy. ROAST had a proven track record of delivering results for their clients. They provided case studies and testimonials that demonstrated their ability to improve search engine rankings, increase organic traffic, and secure high-quality backlinks for their clients.

ROAST was up-to-date on the latest SEO trends and best practices. Excellent communication - providing regular updates, and responding promptly to any questions or concerns.

Are there any areas for improvement or something ROAST could have done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

Summerill & Bishop are a luxury retailer who create the world’s most beautiful tablecloths. As the Digital Marketing Manager for S&B, I am responsible for digital performance, including PPC, SEO, Social Media, CRM and onsite analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROAST, and what were your goals?

We hired ROAST to manage our PPC and Paid Social. Digital was a growing part of our revenue stream, so we wanted experts helping us accelerate. They also consulted at various stages on our SEO, Analytics and Amazon strategies.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew there was significant opportunity to grow revenue levels coming through our website, as well as incorporating new product lines and an increasingly international client set into our online marketing. Our brief to ROAST was to help us achieve significant growth in Ecommerce revenues while keeping ROAS levels within predefined (and healthily profitable) parameters.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We launched our Ecommerce site in 2016 and while we had seen transactions and sales coming through PPC, the vast majority were on branded terms. ROAST initially took over management of our Google Ads, completely rebuilding the account from the ground up to ensure we had full control over which search terms we were spending on and to allow thorough testing of messaging, targeting and spend levels.

The goal was to bring in new customers on non-brand terms as the priority. They also implemented a far more bespoke Google Analytics set up to allow us to see onsite user performance in greater detail. Once PPC performance was established, ROAST launched Paid Social activity across our key platforms – notably Instagram and Pinterest. Again, ROAST approached this activity from the ground up, basing creative recommendations and audience targeting on insights and data.

How many resources from the vendor's team worked with you, and what were their positions?

On our account we had an Account Director, an Account Manager and an Account Executive who all had notable experience with Ecommerce brands. We also had access to their Head of Paid Media, Head of Analytics and Head of SEO when we required additional capabilities or wider planning beyond our contracted services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the start of our work together, our average monthly ecommerce revenues increased +305%.

How effective was the workflow between your team and theirs?

ROAST were great to work with, their teams understood our business and our priorities. The team were extremely organised and communicative – they’d always keep us abreast of performance and priorities, as well as spending the time to walk us through the more complex digital hurdles we faced.

What did you find most impressive or unique about this company?

Theiraccount team just aligned with us a business – we were ambitious and wanted to grow quickly and effectively. Everything they've brought to the table is tailor-fit to our objectives.

Are there any areas for improvement or something they could have done differently?

No, our work with ROAST has been exactly what we needed.

BACKGROUND

Please describe your company and your position there.

I am the Head of Demand Generation Marketing at Hyperoptic - the UK's largest exclusively full fibre broadband provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROAST, and what were your goals?

We lacked an SEO strategy that was grounded in commercial acumen and the latest channel capability. We needed a partner to guide us, be able to provide us the technical recommendations and consult on content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We ran a shortlisting of 6 agencies offer different solutions, and from this Roast were one of the top 3 agencies then asked to pitch after a successful chemistry session. Evaluation basis was: Understanding Hyperoptic's business, challenges and opportunity.

• Credibility - do they have integrity and merit? Relevant experience?
• Strategy - does their response deliver to our requirements & brief?
• Planning - good use of tools and data
• Competence - do they know what they're doing?
• Innovation - new ideas and bold thinking
• Communication - articulate and easy to comperehend
• Commercials - clear pricing and transparent renumeration model
• People Chemistry - professional & enthusiasm account team

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Original scope was for 6-mths for a fixed amount that we could afford in the trial period to determine whether investing in the channel and relationship was worth it. Deliverables included a technical audit, keyword research, new site architecture, content gap analysis as well as consulting on all new content.

How many people from the vendor's team worked with you, and what were their positions?

x4 Managing Director Head of New Business Head of SEO Account Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the strategy we have already seen improvements to our rankings - from 24 to 20 in the space of 3 months. Once the technical improvements are implemented we expect conversion rates to improve by 5-10% in the next 6 months. Longer term (after 24 months), we're forecasting a +35% uplift in organic clicks vs. pre working with ROAST.

Describe their project management style, including communication tools and timeliness.

They have phenomenal project management skills (probably the best I've ever seen). Using Google sheets and slides effectively so their ecosystem never clashes with ours (Outlook/Microsoft). Always send minutes from meetings near instantly which is much appreciated. Senior members are contactable by phone which is a godsend in this day and age when most agencies don't have phones anymore!

What did you find most impressive or unique about this company?

Perfect blend of human connection (people you want to work with) and technical acumen (people you trust).

Are there any areas for improvement or something they could have done differently?

No