ROAS PPC

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Online Marketing of LastPass

Describe what your company does in a single sentence.

Password Management Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROAS PPC to accomplish?
manage Paid media

SOLUTION

How did you find ROAS PPC?

Referral

Why did you select ROAS PPC over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ROAS PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enhancing our online presence through targeted advertising on both Google and Microsoft platforms. They were tasked with the full management of our ad campaigns, from initial setup to ongoing optimization. 
Key Deliverables Included:

• Campaign Strategy and Setup: conducting an analysis of our market and competitors. Developing a customized strategy that included selecting the right keywords, setting up ad group structures, and creating ad copy tailored to our target audience. 
• Continuous Optimization: They didn't just set and forget. They continuously monitored the performance of each ad, making adjustments to bids, keywords, and ad copy based on data-driven insights. 
• Performance Reporting: Every week they provided us with detailed reports that broke down campaign performance, highlighting key metrics such as click-through rates, conversion rates, and overall ROAS. 
• Advice and Market Insights: Served as a valuable resource for understanding broader market trends and finding ways to capitalize.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Account restructures, account migrations, cost savings vs. prior agencies, improved ROAS 100% y/y.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very fluid, daily communications, 24 hour turnaround on most task.

What was your primary form of communication with ROAS PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They worked with both agency and client-side in the past, so they understood the dynamic, and we have a mutual distrust of Google wasting our money.

Are there any areas for improvement or something ROAS PPC could have done differently?

PPC outside of EN language regions could be improved with more international resources.