Rightlane Productions

BACKGROUND

Please describe your company and your position there.

I am the director of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rightlane Productions, and what were your goals?

As a small company that heavily relied on paid social ads for 95% of our sales, we were in desperate need of quality content. We had been runnning home made ads for a while with success but needed a more professional look. Our budget was very small but I was hoping RLP could stretch and get the most out of our modest budget to produce something amazing, which looked a lot higher production value than it actually was.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came into contact with RLP via instagram and then had phone calls with Thomas. Thomas was the deciding factor for me, I wanted to work with him. He understood the challenges of scaling a company whilst still have to be careful with your budget and he really went the extra mile to help me out. Once I saw the work they had done in the past, coupled with the fact that Thomas was my main point of contact, I could look nowhere else.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a creative briefing with the producer and Thomas and discussed the tone for the ads. We all had ideas about themes and styles and created a workspace on slack to share ideas. The main producer was due to go to the LA side of the business within a few weeks so timescales were important and everything was laid out in a clear, detailed plan. Production started on time and within a few days everything was completed and sent back to me. The production was high quality and even all the wording for the ads fitted perfectlty. I was really pleased.

Who did you work with and what was the feedback process like?

I worked with Thomas and Stuart and the communication was outstanding throughout. Any changes I wanted made were accommodated for and both were excellent to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These ads are now running on our social media platform with lower CPC's than our previous ads and are performing well! The higher production cost ads have also resulted in more high profile people contacting us and asking for collabs which is incredible!

Describe their project management style, including communication tools and timeliness.

Efficient, concise and excellent. We had a tight timescale and everything ran smoothly despite unforeseen circumstances on the day of shooting. These guys are incredible.

What did you find most impressive or unique about this company?

I was impressed with how accommodating they were. Most companies will not give the same effort to small companies as they would to huge international ones, but that didn't seem the case. Thomas was on hand literally 24/7 to help me with anything and they went the extra mile to really stretch my budget.

Are there any areas for improvement or something they could have done differently?

Not at all, they were simply amazing

BACKGROUND

Please describe your company and your position there.

City Summit & Gala is a socially conscious business acceleration platform for entrepreneurs & business owners. We support non profits who have a desire to assist the planets transformation with the global goals set by the United Nations. I am the Executive Producer of both the City Summi & Gala and also serve as the Vice President of the Gloabl Unity Foundation which is a beneficiary of the City Gala.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rightlane Productions?

We hired Rightlane Productions to come in and do the photography & videography for event.

What were your goals for this project?

We had a goal to capture the entire event on video so that we can support our amazing speakers capture their engaged performances on stage. We also had a goal to create a video reel we can play after the event had taken place to share with our future supporters of our events.

SOLUTION

How did you select this vendor?

This was an organic connections which speaks a lot about Rightlane Productions and the value they provide. We were connected to Thomas and the team at Rightlane Productions from a dear friend. It was a very natural thing for us to come together and do work with them when we saw their expertise and all the value they have brought to so many peoples events.

Describe the video(s) and the process in detail.

Once we decided to work together, they really were on top of their game. While in productions, the teams can get very busy which allows for important things to slip through the cracks. With Rightlane incharge, that was almost impossible. They followed up with key details that would assist us in receiving only the highest quality video. They had weekly meetings with us for months leading up to the event to insure our happiness... and also make sure we are aware of the requirements that their team would need to make this a huge success.

What was your vendors' project management or feedback process?

They brought the GAME!! They showed up with a beautifully staffed team. Just enough to insure the work is captured and nothing is missed. What i truly appreciate about Rightlane is when we potentially were going to "miss" something great like an opportunity to interview our celebrities and VIP Speakers, the team would come alert us. They worked very intimately with our team. It didn't feel like we hired an outside team... it felt like we were working with gold... family... connection.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I haven't run the numbers since the event... but I would like to share.... that our Founder of the City Summit and Gala passed away weeks after the 2020 City Summit & Gala took place. This made the "success" of our event feel diminished as the Founder and Light of our show had tragically passed away in a car accident.

WHAT I WANT TO SHARE ABOUT RIGHTLANE THAT PROVES EVERYTHING TO US.... after their entire commitment to us had already been fulfilled.... they went out of their way to produce an additional video for our Founder, Ryan Long's funeral. This truly touched our hearts and we are forever thankful.

How effective was the workflow between your team and theirs?

Their team is amazing. They were so patient and understanding with the high pressure we were under. It didn't feel like it was between "their team" and "ours." It felt like we were one team working together on the same dream. It was encouraging to see Roberto, Barrie and other team members come forward to let us know where they saw minor fixes that would make our videography turn out so much better. I appreciate the flow that they operate with.

What did you find most impressive about this company?

What was most impressive is how they not only put up with us and our incredibly gift of creative chaos in our productions of this educational event and service to our social entepreneurs serving non profits. They had so many chances to complain as we missed the mark a couple times... and they never complained.

They made me focus on quick solutions and made the problems seem microscopic. Without their team being so on the ball, we would have missed a lot of the gold we were creating.

Are there any areas for improvement?

The only thing we need to improve right now, is getting our planet healthy again so that we can get the Rightlane Productions team back in action. You guys are so awesome and we are forever thankful.

BACKGROUND

Please describe your company and your position there.

SoHo is a boutique Family office advisory firm working with global Family offices on alternative asset classes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rightlane Productions?

We hired Rightlane Productions to record our Emerging Economies Family Office Summit and produce a teaser. We also hired Rightlane to advise us on the nuances of the Audio/Video system for the conference

What were your goals for this project?

We were looking to produce a high quality teaser from the conference recapping the highlights of the event along with testimonials of the audience.

SOLUTION

How did you select this vendor?

My team searched for the best video production agencies in London and after going through the due diligence activity, we finalized on Right lane productions. Thomas Wynne of the Right lane has been super supportive from the day one and he went above and beyond to provide us the requisite information.

Describe the video(s) and the process in detail.

Rightlane sat with us to understand the business, the main goals of the conference and the kind of video that we were looking for. They have provided us step by step direction during the conference day and also with minimalist supervision, they carried the task with utmost accuracy and in seamless manner. After the conference, they understood our needs and have produced a high quality video in the first go itself.

What was your vendors' project management or feedback process?

Rightlane has provided us with very high quality video in the first go and they were some minor changes which they implemented it asap. The lead time to incorporate the feedback was very minimal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have recently launched our video and we were able to generate lot of Inbound leads on our work and the potential sponsors for our next conference. Tom and his team did an incredible job in putting this video and has helped SoHo increase the business revenue through prospective sponsors.

How effective was the workflow between your team and theirs?

Highly efficient.

What did you find most impressive about this company?

Rightlane productions, Thomas and his teams are adept at what they are doing and their USP is to provide multiple insights of the script and the video. With minimal intervention, they recorded and produced a high-quality video very efficiently and seamlessly. SoHo highly recommends this company for any video production.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

WorkClub is a smart city technology that helps empty venues convert their under-utilised real estate into thriving coworking hubs. Workclub empowers our members to improve their work-life balance. I am Nick, founder of WorkClub.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rightlane Productions?

We hired Rightlane Productions for the purpose of creating us a powerful and convincing crowdfunding video, to help us secure our seed-round of funds.

What were your goals for this project?

As a new business, we wanted to demonstrate to the world how much we had achieved with the little resources we had to hand.

SOLUTION

How did you select this vendor?

We spoke to a number of video production agencies across London, as you can imagine there are quite a few to pick from. After meeting with Tom and his team, it was clear from the get-go that he understood our challenges and goals for our crowdfunding video. We met once and spoke on the phone a few times, before I made the decision to go with Rightlane Productions.

Describe the video(s) and the process in detail.

The video was to tell the story about WorkClub. This included information about how we launched, why we were doing what we were doing, our mission, our goal and our funding target. Rightlane Productions took care of everything for us from strategy, script, storyboard, filming and production. My role was to be in the film and talk about WorkClub. Rightlane Production made this incredibly easy for me and they gave me a lot of confidence when talking in front of the camera - which usually does not come naturally to me.

What was your vendors' project management or feedback process?

Overall, there were 4 people involved from Rightlane Productions side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was a huge success, as it demonstrated everything we wanted to tell our audience. The video helped us secure our seed-round of funding.

How effective was the workflow between your team and theirs?

The workflow between Rightlane Productions and WorkClub was seamless. We used a variety of platforms to communicate, from Slack, to WhatsApp and email.

What did you find most impressive about this company?

I was genuinely blown away by the level of professionalism the Rightlane Productions team showed. They also managed to film and produce our film in record time, as we had a very tight deadline.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the Founder & CEO of Into The Wild, a lifestyle, events & hospitality brand based in Los Angeles. We design and build large scale, indoor & outdoor, street food arena's. Food, drinks, music, arts, events and co-working spaces. I'm British, live in London, but plan to move to LA once the business is funded and moving forward. Over the last 2 years I've been researching the market in LA, whilst getting the company to the point where it is now operating and ready to go, given we raise capital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rightlane Productions?

We needed an Investor Video for a seed funding round to get the business off the ground.

What were your goals for this project?

Create a video that tells the story about who we are, what we've been doing in London, and what we aim to bring to LA. Given that we are not yet trading, and essentially wanting to raise capital for the first site, it's important to really sell the vision and the brand, and attract investors. We aim to raise a minimum of $500,000.

SOLUTION

How did you select this vendor?

Based on previous work we'd seen, some case studies, and a first meeting.

Describe the video(s) and the process in detail.

There was a second meeting, in which we delved deeper into our company, the team, our assets, the 'story', the brand, the message we wanted to deliver, and ultimately our goals short-term and beyond that. Within 1 week we had already shot most of the footage. Within 2 weeks there was a first draft of the video. Final edits hindered slightly due to Christmas and New Year period, but we now have a final edit which we're happy with.

What was your vendors' project management or feedback process?

Fantastic. The editor set up a Whatsapp group with himself, Tom and I, which made communication quick and fluid between the 3 of us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had great feedback from everyone we've shown the video to. It tells our story perfectly. A number of people are connecting us to potential investors off the back of watching the video. We're now able to commit to a crowdfunding pitch.

How effective was the workflow between your team and theirs?

We had a clear deadline, pre-Christmas, for the edited draft. All the images and video assets were with the editor so it was really just a case of quick questions/responses and feedback throughout. We were in constant contact throughout the whole process.

What did you find most impressive about this company?

What really shocked me was the pace at which Rightlane picked this up and got going with it. Tom completely understood what we needed. They were just as excited as we were to create something special. No doubt, we will be working with Rightlane Productions again.

Are there any areas for improvement?

You can always find a way to speed up processes, and we did want the video completed in a 2-3 weeks.Quality is key though, and I would much rather have a better finished product, and wait a bit longer, than a rushed one with annoying defects.

BACKGROUND

Please describe your company and your position there.

Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rightlane Productions?

to create a video of my call to action for my nonprofit

What were your goals for this project?

to tell my story of why i started my nonprofit and about my organization Just Bee

SOLUTION

How did you select this vendor?

I won a contest

Describe the project in detail.

Just Bee is a nonprofit for families with Autism Spectrum Disorder

What was the team composition?

dont know

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

no

How effective was the workflow between your team and theirs?

yes very effective

What did you find most impressive about this company?

they were very professional

Are there any areas for improvement?

no