The REX Agency

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Fresh in your Fridge, an in-home cooking service. Our team, which is comprised entirely of nutritionists, goes into clients’ homes on a weekly basis and does all of their grocery shopping, meal planning, and cooking in their kitchens.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REX Marketing + Design Inc.?

We needed to update our website. We wanted more of a streamlined look and visual identity between all of our platforms. Further, we didn’t really have any branding in place, so we wanted to create something that was special and impactful.

SOLUTION

What was the scope of their involvement?

First, REX Marketing + Design Inc. did a brand identity and discovery session. They spent a lot of time getting to know us and our business. They even spoke with some of our clients and staff to determine what our values are, why we’re doing this, and what the essence of our business is. 

Once they came up with the core messaging, they started to put together our visual identity. They chose logos and colors and figured out how everything would flow together. The team then built the website and took on some associated projects, like creating social media calendars and some presentations for our brand launch.

What is the team composition?

I mostly worked with an account manager, Melissa (Senior Brand Strategist, REX Marketing + Design Inc.). I also worked with Christian (Lead Graphic Designer, REX Marketing + Design Inc.) and Allison (CEO & Founder, REX Marketing + Design Inc.), who I’ve known through Business Network for 4–5 years. Allison was involved in a lot of the conversations, but I typically spoke with Melissa directly. 

How did you come to work with REX Marketing + Design Inc.?

I initially found REX Marketing + Design Inc. and decided to work with them based on my relationship with Allison.

How much have you invested with them?

The major project we did with them cost $17,000–$20,000.

What is the status of this engagement?

The bigger project that we did with them lasted from January–December 2018. We’ve done some smaller projects along the way. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone loved the new website and branding materials; they’re all really colorful, bright, and expressive. I actually still get great feedback today. I just feel really confident about the brand that we have set up. 

How did REX Marketing + Design Inc. perform from a project management standpoint?

In terms of project management, they were awesome; we didn’t have a lot of issues. I was usually the one falling behind on deadlines, so they really kept me on track with everything in that capacity. The only missed deadline was the website launch, but that was because we’d hired a third-party developer; REX Marketing + Design Inc. was just overseeing this, and they communicated very extensively throughout the process. We typically communicated via email and Zoom video conference calls.

What did you find most impressive about them?

The one thing that stood out was how personable they were. I felt like they really wanted to get to know my business. 

Are there any areas they could improve?

No, not that I can think of.

Any advice for potential customers?

Doing the brand discovery was really worth it. This is an optional service they offer; alternatively, you can just go straight into visual development and logo design and all of that. I wasn’t very sure what the process would be like, and I was even a little skeptical. However, the discovery was really worth it to uncover what the essence of our business was. It was a 3–4-month project and probably added $4,000–$5,000, but I feel like that was really key to how substantial our brand is now.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and director of Hotori Homes, a multiplex residential developer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The REX Agency?

We hired The REX Agency for marketing and branding.

SOLUTION

What was the scope of their involvement?

The REX Agency has been responsible for all of our marketing and branding. Their deliverables have included a logo, website, and social media campaigns.

What is the team composition?

We’ve worked with 2–5 members of The REX Agency’s team.

How did you come to work with The REX Agency?

They were referred to us and were a great cultural fit.

How much have you invested with them?

The investment has been confidential.

What is the status of this engagement?

We worked together from April 2025–April 2026

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received HP, a logo, brand messaging, and communication templates. The company hasn’t launched yet, so there aren’t any measurable figures. However, we like the logo, and their work is reflective of how we want to conduct business and be seen.

How did The REX Agency perform from a project management standpoint?

We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

They listen and are patient. The REX Agency is truly another team member that we needed. They’ve reached and scratched that little spot on our back where our hands can’t quite reach.

Are there any areas they could improve?

No, there aren’t any. They’ve walked us through the process and created a brand and HP that portray who we are.