RevenueZen by Eastern Standard

BACKGROUND

Please describe your company and your position there.

Manager of Business Development (Marketing, Sales, and Partnership Operations). We are an international expansion firm, helping companies worldwide enter into new markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doorbell Digital Marketing?

• SEO
• Google Analytics
• Content
• Digital Marketing
• Strategy

What were your goals for this project?

Create the foundation of our SEO, Google Analytics, Content Strategy, and overall web presence. Drive more views on the website to increase top of the funnel and of course drive revenue.

SOLUTION

How did you select Doorbell Digital Marketing?

After reviewing several agencies, and interviewing several of the firms, we ultimately went with Ken and his team.

Describe the scope of their work in detail.

Example of Monthly Deliverables:

Month 1:

Keyword research Fix all current errors on the website

• Broken Links
• Duplicate Headers
• Optimize H1/H2 Tags Update Title Tags and Meta Descriptions

Ongoing Monthly Deliverables:

• 2 new keyword focuses on landing pages
• 2-3 keywords focused blogs
• 2 pages updated with on-page content
• 25+ backlinks Internal linking to new content various SEO support

What was the team composition?

I worked directly with Ken and his team, as did the marketing / BD team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ken and his team at Doorbell Digital Marketing are by far the best SEO and Marketing team you can ask for. From day 1, Ken was extremely transparent in their review process, goals, and expectations. We saw over 100% growth in our organic search results in just 6 months, from a dedicated slack channel to 1 on 1 meeting to detail overviews that cater to the entire audience and not just technical marketing folks. I would highly recommend Ken and his team.

How effective was the workflow between your team and theirs?

We had a dedicated slack channel, designated check-ins, and were in constant communication. Fit right into our team and remote work style.

What did you find most impressive about this company?

They're transparent, honest, and able to understand the big picture to capture all aspects of the business.

Are there any areas for improvement?

Not at the moment.

BACKGROUND

Please describe your company and your position there.

I'm the content lead for a small SAAS performance management startup that helps teams build their resilience and perform better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen?

Our CEO hired RevenueZen for a number of sales initiatives, but the project I was involved with was SEO focused. In short, we wanted to drive more traffic to our site through search, and to understand how to optimize our content and publishing cadence to draw this traffic on an ongoing basis.

What were your goals for this project?

To significantly improve our site's search engine ranking on Google, and thus increase organic traffic.

SOLUTION

How did you select this vendor?

We already had a relationship with RevenueZen through our founder.

Describe the project in detail.

RevenueZen put together thorough keyword research and recommendations, as well as a detailed content calendar that would ramp up our content production significantly. They then recruited the writers and managed the editing and production process, including all aspects of SEO. Every month they gave us a detailed report on what the analytics were revealing about traffic/results.

What was the team composition?

We worked with RevenueZen's CMO and also a Content Manager. Several freelance writers that they recruited rounded out the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had HUGE success with driving more organic traffic to our site and improving our site's Domain Rating.

How effective was the workflow between your team and theirs?

We determined a workflow/process at the beginning and made adjustments as we went along to maximize efficiency. The team was super-smart, professional and incredibly responsive/accessible. We communicated frequently over Slack, and they were always available to hop on the phone if we needed to talk things over.

What did you find most impressive about this company?

Their willingness to brainstorm, test things out, and try different strategies. Their transparency and open-mindedness. Their incredible can-do attitude and spirit of problem-solving and optimism. These things make a HUGE difference in partners and RevenueZen really stands out in this regard.

Are there any areas for improvement?

At times I felt like there could have been greater attention to detail in the content creation and editing process.

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at an SMB acquisitions marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RevenueZen?

We needed help with content creation to increase our SEO and AEO presence.

SOLUTION

What was the scope of their involvement?

RevenueZen creates owner-focused blog content based on keywords we want to rank for.

What is the team composition?

We work with 2–5 teammates from RevenueZen.

What is the status of this engagement?

We started working with RevenueZen in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

RevenueZen’s work has increased our keyword rankings, AEO visibility, SEO visibility, and direct organic leads.

How did RevenueZen perform from a project management standpoint?

We usually experience delays. We communicate through virtual meetings, email, and messaging apps.

What did you find most impressive about them?

RevenueZen’s deep SEO knowledge is impressive.

Are there any areas they could improve?

They could improve their timeliness.

BACKGROUND

Please describe your company and position.

I am the SVP of Global Sales of Inside Sales Solutions

Describe what your company does in a single sentence.

We are a sales development as a service agency for B2B tech companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RevenueZen to accomplish?

• Improve SEO
• Increase site traffic and conversions

SOLUTION

How did you find RevenueZen?

Referral

Why did you select RevenueZen over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from RevenueZen were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

RevenueZen helped us to optimize our keyword strategy, created optimized blogs, and helped us improve our site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

RevenueZen has already produced a strong ROI in their work with us. We already have $140,000 in closed won deals directly attributed to their efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time and the customer success team has been fantastic to work with. Very quick to respond to any requests and knew what we were looking for from day 1.

What was your primary form of communication with RevenueZen?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How well they seemed to understand our space and our goals. This isn't common from most marketing agencies that take a cookie cutter approach to marketing and SEO.

Are there any areas for improvement or something RevenueZen could have done differently?

No, they've done a fantastic job and I would highly recommend them to anyone looking to improve their SEO strategy.

BACKGROUND

Please describe your company and your position there.

Marketing Director for an enterprise-grade Saas product company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire First Page Strategy, and what were your goals?

Search Engine Optimization project

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral, PoC and Interview

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Search Engine optimization, Content Marketing, Social Media Marketing and Demand Generation

How many people from the vendor's team worked with you, and what were their positions?

About 10 resources across different skillsets including SEO specialists, Content Specialists, Link building specialist, SMM specialist, Project/ Acoount Manager, Data Analyst, Techincal Experts etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the suggested SEO strategies we are ranking on the first page of search engines for many of our targetted keywords and the traffic and leads have substantially improved over the period of our engagement with First Page.

Describe their project management style, including communication tools and timeliness.

They were great at managing our expectations and meeting deadlines.

What did you find most impressive or unique about this company?

Their level of professionalism and overall expertise when it comes to SEO and SMM have been impressive.

Are there any areas for improvement or something they could have done differently?

Can't think of anything that could have been done differently.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an enterprise software company that helps enterprises buy and manage their telecom infrastructure in a web-based dashboard.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

We wanted help building out a strong web presence that would have us rank better in organic search, so we wanted a partner to help us strategize around good content, target keywords, and help build a cohort of backlinks.

SOLUTION

How did you select this vendor and what were the deciding factors?

We ran an RFP across several different marketing agencies and RZ won out with an excellent value-oriented pitch, as well as a very strong organic search presence for themselves that spoke for itself.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a deep discovery phase that included keyword research, buyer research, and product discovery. It led into an ongoing engagement that involved content creation, backlink outreach, keyword strategies, and on-page SEO help.

How many people from the vendor's team worked with you, and what were their positions?

They assigned us a project manager as well as a tactical marketer who actually did most of the outreach.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their SEO help, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank top 5 for several keywords that orient well toward buyer intent for our category.

Describe their project management style, including communication tools and timeliness.

RZ has been quite good at meeting goals and deadlines. We communicate primarily over Slack, and don't need to allocate a ton of time to our interactions.

What did you find most impressive or unique about this company?

RZ really knows what it's talking about when it comes to content and SEO. They've impressed us with their ability to understand our product, process, and buyer in a short period of time. Time to value was very short, and pricing was very reasonably.

Are there any areas for improvement or something they could have done differently?

Pretty happy with everything

BACKGROUND

Please describe your company and your position there.

I own and operate Pinnacle Appearance, an auto detailing company serving the greater Vancouver, WA area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

I wanted to expand reach and visibility on the Google platform

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with Kenneth in the past and hold great respect for both his drive and experience with digital marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Kenneth outlined specific changes to be made on my website in order to make the most of Google's SEO algorithms.

How many people from the vendor's team worked with you, and what were their positions?

Kenneth was the only one who worked with me.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Kenneth opened my eyes to the complexity and intricacies of Google's SEO algorithms, providing helpful tips and tricks tailored to my individual needs.

Describe their project management style, including communication tools and timeliness.

After a brief chat over LinkedIn, Kenneth allowed me to schedule a zoom call with him a few days later. He also emailed me a recap of what we went over, and continues to connect via LinkedIn today.

What did you find most impressive or unique about this company?

Their professionalism and thoroughness are outstanding as well as knowledge of the digital marketing industry.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

MedCompli is an easy to use, comprehensive SaaS solution to manage enterprise compliance risk.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

We are growing our services and looked to RevenueZen to assist us in expanding our reach with SEO enhancement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We follow Alex on LinkedIn, reached out to learn more and felt they were a good fit for our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The engagement began with a discovery phase, thorough research to identify targeted key words and then a detailed project plan to accomplish the business objectives.

How many people from the vendor's team worked with you, and what were their positions?

RevenueZen assigned a Project Management and actively engaged with the MedCompli to ensure success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SEO efforts we have significantly increased our ranked key words.

Describe their project management style, including communication tools and timeliness.

Great at communication, follow up and timeliness. As a small company we have many competing priorities and RevenueZen was fantastic in keeping the project moving.

What did you find most impressive or unique about this company?

Professionalism and market research.

Are there any areas for improvement or something they could have done differently?

It took some time to refine the blog post content as our industry is very technical.