Reputation.ca Ltd

BACKGROUND

Please describe your company and your position there.

Founder and CEO of a content creation company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reputation.ca Ltd?

We took advantage of Reputation.ca's services to improve our online presence on external sites through blogs, review sites, and media websites.

SOLUTION

How did you select Reputation.ca Ltd and what were the deciding factors?

We have a prior relationship with this company, and when we ran into some PR issues, they were quick to help. This is our first time utilizing their services as a paid client.

Describe the project in detail and walk through the stages of the project.

Matt helped me address any fake or negative reviews left by competitors or disgruntled customers. I then took advantage of their reviews management to actively solicit my customers and get more positive reviews in a strategic way that wasn't abrasive.

How many resources from the Reputation.ca Ltd team worked with you, and what were their positions?

I worked with Raphael Thurber, Matt Earle, and and Matthew Evanoff. Raphael is the project manager, Matt is the CEO, Matthew is their lead editor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our positive reviews online have dramatically increased and our customers have been pleased with their method of submitting those reviews. There hasn't been any negative feedback from them about the process, and they were happy to leave them for us.

How effective was the workflow between your team and theirs?

Smooth workflow. They are always quick to reply, always same-day responses.

What did you find most impressive or unique about this company?

Their inside knowledge of how these websites work and their editorial process has been very impressive. They can do a lot of work with very little, and I never have to follow-up for updates. They're on the ball.

Are there any areas for improvement or something they could have done differently?

No areas for improvement. They've been a pleasure to work with.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an independent research and consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reputation.ca Ltd?

We were looking make upgrades to our marketing/research distribution campaigns and overall build the online presence of the Company. Our firm out-sourced this work as we do not have an advertising/marketing team in-house.

What were your goals for this project?

We primarily wanted to change the format of our marketing/research distribution campaigns in order to turn more leads into clients and make the campaigns more appealing.

SOLUTION

How did you select this vendor?

I found Reputation through word of mouth.

Describe the scope of their work in detail.

The team at Reputation helped us reorganize and add features to our marketing/distribution campaigns that made it more seamless to navigate and turn potential leads to clients. making our Marketing campaigns more practical and effective. These features also made our campaigns more visually appealing and interactive.

What was the team composition?

I worked closely with an employee at the firm. I'm not sure how many were involved on the back end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

First and foremost we liked the way our campaigns turned out. The final product was very appealing and incorporated features to make our campaigns more effective. We have gotten many compliments on the switch.

How effective was the workflow between your team and theirs?

The communication, management, and execution of the project were all seamless.

What did you find most impressive about this company?

The Company was very knowledgeable in the area. Communication was excellent. They asked questions to know exactly what we want and executed.

Are there any areas for improvement?

The Company fulfilled all our wishes.

BACKGROUND

Please describe your company and your position there.

We are a institutional and commercial catering company that provides contract services for large institutions and businesses. I am the Director of Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reputation.ca Ltd?

We had fallen behind in our online presence. We did not market to the general public and found our social media and web presence was lacking. We wanted a robust campaign to improve our market share.

What were your goals for this project?

Improved Social Media presence. Revamped company site. Become easily accessible and visible on the net for our customers and new customers looking for our services.

SOLUTION

How did you select this vendor?

The customer service and support staff were what set them apart from their competitors. We had a very positive experience with this company.

Describe the scope of their work in detail.

We didn't have any social profiles. They created and optimised all of those platforms.

What was the team composition?

Throughout the whole process I worked with 3 people. A director of sales and 2 account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They exceeded our expectations! We are very happy with the results. Our company was able to draw interest from sectors of the market that we had never in our 27 year history gained access to. Great win.

How effective was the workflow between your team and theirs?

It was good.

What did you find most impressive about this company?

Ease of communication and direct nature of team.

Are there any areas for improvement?

The only thing I could ask to make this a better experience would be a weekly team meeting to communicate progress. However, the results were what mattered and they came through.

BACKGROUND

Introduce your business and what you do there.

I’m the director of commercial and industrial markets for an energy management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation.ca Ltd?

We had a change in strategy which resulted in a change of our target audience. We had some negative reviews associated with our old business line that were negatively affecting our new business line, so we hired Reputation.ca to help us change our online presence.

SOLUTION

What was the scope of their involvement?

Reputation.ca helped us to refocus our online presence towards our new customer base and away from the old types of businesses we were involved with. The team provided us a platform for our new venture that wasn’t compromised based off of our previous ventures. 

They made recommendations for our website and how best to optimize it, helping us with our SEO efforts through custom articles and increasing our social media presence. 

What is the team composition?

We worked with two members of their team. 

How did you come to work with Reputation.ca Ltd?

We found Reputation.ca online. Also, one of our colleagues had worked with them previously and had a good experience. After a conversation with Raphael (Content Development Creator), we decided to partner with them.

What is the status of this engagement?

We began working together in April 2016 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before Reputation.ca came on board, when people searched our business online, they only saw activity related to our business lines from 10 years ago. Since they’ve executed their strategies, those search results are a lot more aligned with what we’re actually doing. Our Google rating is over 4.5 now, which was a big goal of ours. Reputation.ca really helped bridge the disconnect between our old and new identities. 

How did Reputation.ca Ltd perform from a project management standpoint?

They’ve performed well. We have monthly calls with Reputation.ca, and the team is organized, on time, and flexible when needed. We also get weekly reports, which are always good. We’ve had no issues. 

What did you find most impressive about them?

We saw immediate results. As the months have gone by, we still get fantastic reports from them. The uptick in our rankings has been invaluable, and the negative content associated with our business is being pushed back several pages. We’re achieving the goals we had set out to achieve. 

Are there any areas they could improve?

No, I have nothing negative to say. 

Do you have any advice for potential customers?

Identify the problem you’re trying to solve. Reputation.ca will take the time to understand what you’re struggling with and provide a detailed, customized plan, and the process will be very transparent.

BACKGROUND

Please describe your company and your position there.

I run a marketing and advertising consulting business working with small business owners to give them a 'one stop shop' experience. We are primarily focused on social media, online content, email and online advertising

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reputation.ca Ltd?

Improve my personal reputation and that of my business so that I show up higher in search rankings and am seen as a thought leader

What were your goals for this project?

Generate consistent top of page 1 search result; Generate 10 qualified leads each month

SOLUTION

How did you select this vendor?

I searched online, reviewed their Facebook page (which had a lot of relevant content). I was looking for a responsive company who could also give advice

Describe the scope of their work in detail.

Website overhaul: Structure, search terms, content. Blog: content suggestions, evaluation of posts

What was the team composition?

Was assigned a talented account manager...always responsive!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While I didn't hit the goal of 10 leads per month (received 16 leads), I felt this was very, very good given the timing and budget. My website made it to the second position on page 1 search results...again, I felt this was very successful

How effective was the workflow between your team and theirs?

I had no issues with their team. They implemented the programs immediately and were responsive to my requests.

What did you find most impressive about this company?

They did what they said they were going to do. They were very good at explaining what they were doing and explaining results

Are there any areas for improvement?

Nothing at this time