REPLUG is a mobile growth agency helping apps and brands acquire, convert, and retain more valuable users.
We help mobile-first companies and traditional brands solve the challenges limiting mobile growth, from rising acquisition costs and fragmented measurement to weak conversion, retention, and channel diversification.
Our work spans the full mobile growth system:
Paid Customer Acquisition: Strategy, management, and optimization across Meta, Google, Apple Ads, TikTok, and other major platforms.
Alternative Channels: Scaling beyond traditional channels through OEMs, DSPs, ad networks, rewarded traffic, CTV, and other alternative inventory.
App Store Optimization: Improving visibility and conversion through keyword, creative, and experimentation strategies.
Tracking & Measurement: Building reliable measurement frameworks across MMPs, attribution, and privacy-era environments.
Retention & CRM: Improving onboarding, engagement, retention, and long-term user value.
Creative Studio: Developing and testing performance creatives built around acquisition goals.
Growth Consulting: Diagnosing growth constraints and helping teams define the strategy, systems, and priorities needed to scale.
We connect these capabilities across the user journey, with measurable business outcomes at the center.
REPLUG’s work has earned international recognition and industry awards year after year.
Awards & Recognition
2026— Clutch Global & Champion Award 2025— Best App Marketing Integrated Campaign, Web Excellence Awards 2024— Best Mobile Advertising Campaign, Web Excellence Awards 2023 — Grand Prix & Most Effective App Install Campaign, Effective Mobile Marketing Awards 2021 — Best Retention & CRM Campaign, App Growth Awards
Business of Apps: Top Mobile App Marketing Company (2021–2026) & Top ASO Company (2022–2026)
REPLUG is noted for providing good value for cost, with clients highlighting that their pricing fits budgets well. Specific project costs mentioned include €25,000 (approx. $28,000) and $5,000 per month, reflecting a range of investment levels while maintaining quality service.
While REPLUG is praised for their execution skills, some clients noted an opportunity for growth in taking strategic ownership of campaigns. A more proactive approach in driving campaign strategy and aligning reports with performance metrics would enhance their service.
Effective User Acquisition Strategies
REPLUG has successfully managed user acquisition campaigns across different platforms, leading to reduced costs per acquisition and increased conversion rates. Their data-driven approaches and strategic planning have been pivotal in achieving client goals.
Responsive and Communicative Team
The team at REPLUG is commended for their responsiveness and excellent communication skills. Clients appreciate their ability to address questions quickly and provide thorough explanations, fostering a sense of trust and collaboration.
Expertise in Performance Marketing
REPLUG's knowledge in performance marketing has been highlighted by clients as a key strength. They have successfully optimized campaigns, resulting in satisfactory cost per installs and high-quality user acquisitions.
Comprehensive Industry Expertise
REPLUG's extensive knowledge across various facets of app marketing, including CRM, retention, and performance marketing, has been a significant advantage for clients. They have effectively guided clients through complex marketing landscapes.
Creative Campaign Development
The agency has been effective in developing creative strategies and campaigns, particularly for user acquisition and retention. Clients have observed significant improvements in their marketing efforts as a result of REPLUG's creative input.
App Store Optimization for App Development Company
Mobile & App Marketing
Confidential
Dec. 2022 - Feb. 2023
4.5
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
4.5
"Everything was delivered in a timely manner."
Mar 12, 2023
Manager, Mobio
Anonymous
Verified
Other industries
Bulgaria
1-10 Employees
Online Review
Verified
REPLUG provided app store optimization services for an app development company. The team performed an audit of the app's presence in the App Store and Google Play Store.
Thanks to the efforts of the REPLUG team, the company saw an increase in their App Store visibility and downloads. The company appreciated the team's quick response to all of their inquiries and their detailed and insightful reports.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the manager of Mobio
Describe what your company does in a single sentence.
Apps development.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire REPLUG to accomplish?
Increase App Store & Google Play Store visibility for one of our apps.
SOLUTION
How did you find REPLUG?
Referral
Why did you select REPLUG over others?
Good value for cost, Referred to me
What was the size of REPLUG’s team?
2-5 Employees
What was your primary form of communication with REPLUG?
Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.
REPLUG provided App Store Optization services for one of our apps for both Apple App Store & Google Play Store. First they performed a thorough audit of the apps presence on the app stores - screenshots, keywords, etc and then they provided recommendations for improvements.
After the recommendations were implemented, they monitored the performance of the apps and provided weekly updates.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased App Store visibility
Increased downloads
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered in a timely manner. They responded quickly over email on all enquiries we might had. The weekly reports they provided were very detailed and insightful.
What did you find most impressive or unique about this company?
Detailed & insightful reports. Deep knowledge and understanding how the App&Play stores work.
Are there any areas for improvement or something {provider_name} could have done differently?
There was a minor problem with the weekly reports in the beginning, but it was sorted out very quickly.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Digital Marketing for Dating App
Other Digital Marketing
$200,000 to $999,999
Aug. 2021 - Dec. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"REPLUG was our 1-stop shop for all our mobile marketing needs."
Jan 17, 2023
Head of Digital Marketing, AppConceptionONE GmbH
Phillip Schacht
Verified
Other industries
Berlin, Germany
11-50 Employees
Online Review
Verified
REPLUG provided digital marketing services for a dating app. They built a creative strategy and a campaign plan to improve the client's mobile end user acquisition.
REPLUG scaled the client's user base from zero to 20,000 in a short period of time. The total female CPA was reduced by 62%, and the general CPA decreased by 50%. The client also saw a 213% increase in their registration rate. They communicated via Slack and managed the project via Trello.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Head of Digital Marketing for the Berlin-based start-up ODXClub. ODXClub is a new and safe dating app from and for Berlin. ODXClub is empowering women and putting them in control of their dating experience. No matter if you are looking for a short adventure or a partner for a relationship.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire REPLUG, and what were your goals?
Launching a new dating app with zero users on a limited budget is complicated. We needed an agency to define the best user acquisition strategy to acquire a healthy ratio of women in a small geographical area. We needed support in a wide area of expertise eg. for our mobile marketing tech stack, App Store Optimization, and creative strategy.
Our goal was to find a partner who understands our dating vertical and brings profound expertise in mobile user acquisition strategy, campaign management, and a broad technical understanding of the mobile marketing tech ecosystem. We wanted to reach a certain number (critical mass) of active users in a very short time (weeks), combined with a very ambitious female ratio above industry benchmarks for the lowest price possible.
SOLUTION
How did you select this vendor and what were the deciding factors?
We shortlisted 5 agencies and got in touch with 3 agencies. After the first interviews, we knew very quickly that Replug is the best partner, not only because of their past expertise but because of their proactive approach to understanding and suggesting practical solutions.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
After the initial briefing from our side, Replug quickly created a creative strategy together and formed based on our goals a campaign plan focussing on mobile user acquisition. Replug-checked our tech stack and assisted us with essential improvements for our measurement set-up. They gave us an excellent project and media plan for the first phase.
How many resources from the vendor's team worked with you, and what were their positions?
We worked very closely with a mobile marketing manager and the account manager from Replug. Their graphic design department supported us with all the creative material we needed. Replug's App Store Optimization team supported us with all the input we needed. Their business intelligence manager helped us out great times with our data science projects. The two founders have been involved in the daily business too.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Replug scaled our user base from zero to 20k in a very short time. While constantly increasing the female share of our user acquisition efforts while reducing the CPA for females Replug decreased the total CPA by over 62%. By pushing towards a UGC approach on TikTok they managed to reduce our CPA with UGC in 1 month by almost 50%. Replug gave us very good recommendations and optimized our creative strategy accordingly, resulting in an impressive 213% increase in our registration rate.
How effective was the workflow between your team and theirs?
We had a weekly digital or in-person meeting with them to go over the weekly performance and we got very focused weekly reports as detailed monthly reports. Besides email, we used Slack for communication and used Trello as a project management and task-tracking tool. Replug was always very responsive (max a few hours) and assisted us even over the weekend while we faced some technical issues.
What did you find most impressive or unique about this company?
REPLUG was our 1-stop shop for all our mobile marketing needs. From marketing to creatives and tech stack including mCRM, Replug was in every area profound and helped us a lot. Working with other agencies before Replug changed my view on agencies drastically. You could feel how they live and breathe mobile marketing and they went many times over the top.
Are there any areas for improvement or something they could have done differently?
We could have found a quicker solution together for bridging the boundaries of using GDrive on one side and OneDrive on the other, but this was mostly related to us.
RATINGS
5.0
"I know only a few mobile app growth consulting agencies. Replug is one of the top 5 in my opinion."
Quality
5.0
Service & Deliverables
"Failures have been very rare, the deliverables have always been on time, and not much feedback was needed to get the results."
Schedule
5.0
On time / deadlines
"Always perfect, always on time or excused. The project planning was always transparent and realistic."
Cost
5.0
Value / within estimates
"Replug delivered always on spot. Compared with the other agencies we screened, Replug had the best offer and convinced us with the price and quality."
Willing to Refer
5.0
NPS
"I would recommend them to any friend.
Showing 21-22 of
22 Reviews
Our Story
REPLUG was built on the belief that sustainable mobile growth requires more than optimizing individual channels.
Since 2020, we’ve brought together specialists across acquisition, ASO, measurement, creative, CRM, and strategy to solve growth as one connected system. Today, our international team combines deep expertise with curiosity, ownership, and a hands-on approach to help apps and brands turn mobile into measurable business growth.
Meet the Team
Luca MastroroccoCo-founder
Co-founder of REPLUG and head of growth with 13 years of experience helping global apps scale.
Lorenzo RossiCo-founder
Co-founder of REPLUG and mobile growth veteran with 10+ years of experience scaling marketing operations for global companies.
Jovana StankovićHead of Marketing
With 5+ years in the mobile app industry, Jovana is a B2B marketing leader specializing in positioning, GTM strategy, and brand building.
What Sets Us Apart
One System, Not Siloed Services
We connect acquisition, creative, measurement, ASO, and retention instead of optimizing each in isolation. This gives teams a clearer view of what is actually limiting growth and where the next opportunity sits.
Built Beyond the Walled Gardens
Growth doesn’t stop at Meta and Google. We combine major paid channels with OEMs, DSPs, ad networks, rewarded traffic, CTV, and other alternative inventory to unlock new sources of scalable acquisition.
Senior Expertise, Hands-On Execution
Our specialists don’t sit behind layers of account management. Strategy and execution are led by experienced mobile growth experts who work directly on the systems, campaigns, and decisions that influence performance.
Premier Verified means Clutch independently confirmed REPLUG is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 20 verified client reviews averaging 4.9 stars.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Get connected to see updates from REPLUG like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
