REPLUG

BACKGROUND

Please describe your company and position.

 I am the Product Owner of an automotive company 

Describe what your company does in a single sentence.

Simplifying EV Charging, Every Step of the Way
Our company has been redefining electric mobility since 2013, making EV charging effortless and accessible while connecting the industry like never before.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REPLUG to accomplish?

• Learn on what perform well for our campaigns
• Generate leads for recharge

SOLUTION

How did you find REPLUG?

Online Search

Why did you select REPLUG over others?

• High ratings
• Great culture fit

How many teammates from REPLUG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved collaborating with Replug, a marketing agency, to create, manage, and optimize Google and Facebook ads for the electric vehicle (EV) industry. Our focus was on developing targeted ad campaigns, tracking performance, and continuously refining strategies to maximize effectiveness. Key deliverables included:

Creation and launch of Google and Facebook ad campaigns
Optimization of ad performance based on data insights
Continuous monitoring and adjustments to improve results
Analysis and reporting on campaign performance to inform future strategies
Testing and learning from the EV industry-specific audience and market trends
The project aimed to enhance ad reach, engagement, and overall ROI within the EV sector.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in significant progress in understanding what works well across each channel. On Google, we achieved a consistently strong Cost Per Acquisition (CPA), which was maintained effectively over the course of the campaign, indicating sustained efficiency in our strategy. For Facebook, while initial performance was slower, we saw a notable improvement towards the end, particularly with the introduction of User-Generated Content (UGC) videos. This shift helped boost engagement and ad performance, marking a clear progression toward better results. Overall, both channels showed positive momentum and provided valuable insights for future campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project management was effective throughout the campaign. We learned a lot as we progressed, testing different positions and ad spots to optimize performance. The team made sure to track the data properly, allowing us to analyze and understand it clearly. This approach helped us refine our strategy and respond quickly to insights, ensuring that we remained aligned with our goals and could adapt as needed.

What was your primary form of communication with REPLUG?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about the company was their commitment to data clarity. The data was always entered in a way that was simple to understand, and they consistently took the extra step to ensure we fully grasped it. They were also very clear about what was working, what we could test next, and the potential improvements we should aim for. This level of transparency and thoroughness really stood out and made the entire process much more efficient and insightful.

Are there any areas for improvement or something REPLUG could have done differently?

Well, we always want more, but I feel that we could have a/b test more campaigns and targeting to diminish the cost, especially on google side. But still the work was amazing

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a software development company in Germany. We run a training portal in the German, Austrian, and Swiss markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

We hired REPLUG as our marketing agency to support our performance marketing because we had been growing. Before, we did everything by ourselves, but we realized that we needed assistance in marketing.

SOLUTION

What was the scope of their involvement?

REPLUG provides us with performance marketing on social media platforms, so their work entails managing our paid ads and taking care of the creative assets. The team covers all of our social media channels, including Facebook, TikTok, Snapchat, and X, as well as Google Ads and other third-party networks where users can get apps. 

What is the team composition?

We work with Lorenzo (Co-Founder & Head of Growth), who is our main point of contact, and two other teammates who take care of our account. However, I don't know how many others are involved in the creative work.

How did you come to work with REPLUG?

We tried a few different companies until we found them. We had worked with 3–5 other companies, but for us, their work was not enough — we didn't feel any heart in their work. Before working with REPLUG, we talked a lot and went through what we had experienced with the other companies. 

We talked for a long time before we reached an agreement, so we made our point clear about what we needed from them and felt that they would deliver. We've been working with REPLUG since then. I don't know how we originally found them, but I believe they proactively contacted us.

How much have you invested with them?

We've spent €25,000 (approximately $28,000 USD).

What is the status of this engagement?

We began working with them in March 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure the success of our project by looking at our ROI. During the first month of our collaboration, we agreed on the goals that REPLUG had to reach. Our main aim is to increase conversions.

How did REPLUG perform from a project management standpoint?

REPLUG is very responsive to our inquiries, even on weekends or holidays. We have calls once per week or twice a month, and we also communicate via Messenger.

What did you find most impressive about them?

REPLUG is the first company where we've felt things are in good hands, so I would highlight the trust we have and the communication that has made us achieve that level of trust. We can speak freely with them about any issues and agree on things where everyone is happy. We trust them, and trust is the most valuable thing for us.

Are there any areas they could improve?

There's nothing REPLUG could improve on in their way of working. We're at the beginning of our partnership, and there still are a lot of channels we haven't used. Therefore, our only area of opportunity is the fact that there are other things to do.

Do you have any advice for future clients of theirs?

Feel free to communicate your goals and expectations from a marketing agency, and be sure that REPLUG will listen to them and find a way to collaborate with you.

BACKGROUND

Please describe your company and position.

I am the Head of Monetisation of redBit games

Describe what your company does in a single sentence.

redBit games is focused on producing free to play games for mobile devices, especially puzzle games.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REPLUG to accomplish?

• Run advertising campaigns on FB ADS and open new alternative platforms to FB ADS to increase advertising spending.
• Run only value campaigns.
• Develop existing creatives and create new ones.
• Expand the tools used to support acquisition.

SOLUTION

How did you find REPLUG?

• Online Search
• Referral

Why did you select REPLUG over others?

• Pricing fits our budget
• Great culture fit
• Company values aligned

How many teammates from REPLUG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contacted Replug to increase spending on value campaigns on both iOS and Android without paying attention to acquisition costs but aiming exclusively at LTV and acquiring as many payers as possible, in particular more "whales". Technically they immediately proved to be complete in the technique of the campaigns. 
They chose to shift the target towards a more adult population by modifying existing creativity and after a short running-in period they achieved brilliant economic results by tripling their spending on advertising which was the main target.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Spending tripled while maintaining expected Roas levels. The new target increased the average spending of players

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Replug offered a wide range of solutions to problems that we had not been able to solve for a long time

What was your primary form of communication with REPLUG?

Virtual Meeting

What did you find most impressive or unique about this company?

Skilled at using all ADS platforms, always in contact with us to update us on what was happening. They are very courageous and determined to change strategies.

Are there any areas for improvement or something REPLUG could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Head of Growth Marketing of Fonos Corporation

Describe what your company does in a single sentence.

Fonos is the leading mobile app for high-quality digital content and copyrighted audiobooks in Vietnam

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REPLUG to accomplish?

• IDENTIFY THE BEST-PERFORMING PAID CHANNELS
• CORRECTLY SET UP THE MMP WITH REGARD TO IOS 14 AND DATA TRACKING
• REDUCE THE COST OF ACQUISITION PER SUBSCRIBED USER

SOLUTION

How did you find REPLUG?

Referral

Why did you select REPLUG over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from REPLUG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fonos team approached Replug in 2022 with the objective of supporting Fonos in scaling efficiently their paid marketing activities, while decreasing our cost per acquisition for subscribers.

With a clear plan of dominating the Vietnamese market, as well as approaching Vietnamese people living abroad, together with REPLUG’s team, Fonos laid out a long-term strategy that focused on testing and scaling specific channels and concepts. Currently, we are ranked as #1 in both iOS and Android book categories.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the 360-degree app marketing approach, Replug's acquisition team was able to consistently identify new opportunities to lower the cost-per-subscriber and scale media spend. With a data-driven approach, Replug's BI team built a comprehensive reporting system that tracked all the important metrics, giving both teams the possibility to take actions weekly, based on data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Replug team worked closely with Fonos team to create new concepts, while gaining insights into the local market, so as to tailor the creative experience to the acquisition activities. They also proactive and seeking for high value solutions.

What was your primary form of communication with REPLUG?

Virtual Meeting

What did you find most impressive or unique about this company?

Their comprehensive understanding of the various facets of app marketing left a strong impression on me

Are there any areas for improvement or something REPLUG could have done differently?

During the time working together, I really enjoy working with Replug and they can-do attitude, face with the difficulty of market trends

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Nui Care GmbH

Describe what your company does in a single sentence.

The Nui app supports family members in their daily care routine so that they can provide loving, high-quality care at home despite their job, family and hobbies through hybrid solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REPLUG to accomplish?

• Scale Nui's user acquisition
• Improve the install to registration conversion rate
• App Store Optimization

SOLUTION

How did you find REPLUG?

• Online Search
• Referral

Why did you select REPLUG over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Mobile Marketing Experts

How many teammates from REPLUG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Replug has supported me with user acquisition and conversion optimization initiatives across disciplines: App Store Optimization, Campaign auditing, creatives, and actionable suggestions to improve the campaigns' performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• With Replug's help we have managed to bring our conversion rate to 30%, and scale our app at a good pace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Replug has always been reliable in handing out the deliverables on time.

What was your primary form of communication with REPLUG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are experts on the mobile app industry across different disciplines, they have helped me with several inquiries and they always bring solutions to the table. They keep themselves up to date with trends, and they are reliable.

Are there any areas for improvement or something REPLUG could have done differently?

So far, I have been very pleased to work with REPLUG. I don't have any remarks on improvements.

BACKGROUND

Please describe your company and your position there.

I’m senior marketing manager at Axel Springer and responsible for the app marketing of our newspapers apps. Our apps are available on all Android and iOS devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REPLUG, and what were your goals?

We decided on two projects on which we collaborated:

1. App Store Optimization REPLUG took a close look at our organic performance and current App Store/Google Play Store Presence. On a monthly basis, they analyzed performance, keywords, Assets, and competitor ranking. During a joined call, we talked over their findings as well as them giving suggestions to improve organic performance.
2. Paid UA Consulting In this project, we focused on assessing the status of our existing campaigns, and the correct technical setup with our MMP. As well as REPLUG supporting the team in scaling the Paid UA activities and transferring knowledge (of the app marketing field) to our team members.

SOLUTION

How did you select this vendor and what were the deciding factors?

Upon recommendation by a former client of theirs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Paid User Acquisition project kicked off with an extensive audit of each active app marketing channel, considering past and running campaigns. On a weekly basis, they presented their findings and suggested improvements for each channel. Along with the audit, they checked the correct technical setup with our MMP. Our goals included the improvement of the CPI as well as getting more valuable users.

Toward the end of the project, we analyzed the finished tests, that have been suggested by them, along with suggesting a new improved testing structure based on said analysis. The App Store Optimization’s main focus has been improving organic visibility. On a monthly basis, they analyzed performance, keywords, assets, and competitor ranking.

During a joined call, we talked over their findings as well as them giving suggestions to improve organic performance. Since our own knowledge of ASO has been very limited, they gave valuable insights into the workings of the different Stores and were quick to reply to any of our uncertainties.

How many resources from the vendor's team worked with you, and what were their positions?

Our main persons of contact for each project included:

App Store Optimization:

• Luca - Co-founder of REPLUG
• Giulia - App Marketing Consultant
• Antonio - App Store Optimization Specialist

Paid UA:

• Lorenzo - Co-Founder of REPLUG
• Ekin - Mobile Marketing Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

By consistently optimizing our campaigns, we were able to reach a satisfying CPI and higher quality installs.

How effective was the workflow between your team and theirs?

They were quick to answer any questions we had and went into detail explaining any irregularities in the reporting or uncertainties we had about any of their suggestions. We also held frequent contact via email and slack, along with weekly calls at the beginning of the project.

What did you find most impressive or unique about this company?

We were impressed by their extensive knowledge of the different aspects of the app marketing field. As well as being able to answer various technical, strategic, and operative questions in a very timely manner.

Are there any areas for improvement or something they could have done differently?

For the services and support they provide us, no. I think they did a fantastic job!

BACKGROUND

Introduce your business and what you do there.

I work for Seen Dating, a dating app currently available for iOS. We provide transparent dating, so our users, called daters, can see, listen to, and watch any conversations between other users. If two daters have a chat or video call, another dater can read those chats or watch the video so they can get to know each other better and faster. Additionally, there’s a content creation and television side to our app where content created by daters can be used in different formats around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

We needed help with our retention and CRM efforts. We didn’t have anyone in-house to handle that, so we decided to outsource it to get better retention messaging out to our daters and viewers and engage them better in the app. At the time, we had minimal direct push notifications or in-app messages for our users.

SOLUTION

What was the scope of their involvement?

Initially, we engaged with REPLUG to get our retention flow in place. They’ve helped us create more user journeys to tap into our user base so we can reach out to them with engaging messaging. They’ve pushed these messages to daters to make them come into the app and spend more time in it. We handle the branding and tone because we use Gen-Z slang, but we work collaboratively. REPLUG helps us refine it and ensure we’re on target with the goal. Additionally, they automate the messaging.

What is the team composition?

We currently have two people on the team: Lorenzo (Co-Founder & Head of Growth) and a retention and success manager. Lorenzo is our overall engagement manager; he oversees the work.

How did you come to work with REPLUG?

Our founder reached out to a larger CRM company, and they referred us to REPLUG. Since we were a smaller business, we felt they’d be a better fit because they could give us more hands-on experience.

How much have you invested with them?

We pay around $5,000 per month, so we’ve spent above $50,000.

What is the status of this engagement?

We started working with them in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We run many retention campaigns at the moment. Overall, we’ve seen a lift in engagement across all the campaigns since they started the project.

How did REPLUG perform from a project management standpoint?

Project management is exemplary; they’re wonderful at communicating. We have weekly calls, and they turn in a statement of work from the previous week to run through how they spent their hours and what they worked on. They also update the entire team, even though I'm the only one working directly with them.

They're always easy to reach if there’s a bug in production. Moreover, REPLUG pauses anything in real-time just to be reactive; they just hop on and adjust whatever we might need. All in all, they couldn’t do better from a project management perspective. They have an excellent workflow pipeline; it feels like they’re right in the office with us.

Our video calls are every Wednesday through Google Meet; we typically share screens, run through documentation, and discuss the live campaigns to ensure we’re on target and on track with the project. They’ve never rescheduled; they’re very consistent.

Additionally, they use Trello to track all their tasks, and we use Miro boards to scope the user journeys. We occasionally use Slack and emails to communicate.

What did you find most impressive about them?

Their biggest strength is their expertise in CRM and retention. They’ve worked with many clients, so they bring a lot of knowledge and meaningful insights on successfully building out campaigns and user journeys. We benefit from their previous work and can lean on them for insights into the dating community. They're a fantastic agency, and it’s been a great experience.

Are there any areas they could improve?

No, I don’t have any areas of criticism at the moment. If anything, they’ve had to wait on us because we’ve had to build tech to catch up with what we’re trying to execute. They’ve been wonderfully patient despite that.

Do you have any advice for potential customers?

Tell them exactly what you’re looking for. They’re wonderful at figuring it out and opening your mind to different ways. Allowing them to provide their expertise and guide you is the best choice; they can help you look outside traditional channels and try something new.

BACKGROUND

Please describe your company and your position there.

I'm the Online Marketing Manager at Bring! The Bring! Labs AG is a Swiss mobile tech company in the FMCG and retail industry. Our main product is the free "Bring! Shopping List", an app for multi-device use that accompanies the user through all aspects of shopping for groceries and other everyday items.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REPLUG?

We wanted to optimize our existing paid channels to promote our product. We hired REPLUG to consult us on our digital strategy and optimization of our channels such as Social Media and Google Ads. By doing this we hoped to make our campaign more effective and lower our CPIs on the different channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for an app growth agency and shortlisted 5. After an interview, we chose REPLUG because they best met our needs and expectations in terms of cost.

Describe the project in detail and walk through the stages of the project.

They first did an audit of our channels and campaigns, identifying any gaps in our strategy. From there they put together a comprehensive digital strategy for our marketing team and suggestions for improvement in several areas, put together guidelines and recommendations for the setup of our marketing channels.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an Account Manager and two growth and campaign specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our marketing team used their digital strategy and consultancy to improve our paid campaigns. By consistently optimizing our campaigns we were able to reach a satisfying CPI and higher quality installs.

How effective was the workflow between your team and theirs?

We had a kickoff meeting, a presentation of the audit and the recommendation and weekly meetings to discuss current results, define next steps and ask open questions. Beyond that we communicated over Slack and they were always very responsive.

What did you find most impressive or unique about this company?

They are absolute experts in their field. They understood what our needs were from the beginning. They have a very agile working style and are super responsive. This was exactly what we were looking for.

Are there any areas for improvement or something they could have done differently?

Nothing to add here, we are completely satisfied.

BACKGROUND

Please describe your company and your position there.

We are a barcode scanning app which offers full transparency to ingredients of cosmetic and food products we consume.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REPLUG, and what were your goals?

Build a solid mobile CRM strategy which consisted of onboarding & login journey. Goals were to improve the engagement rate & login rate of new users after installing the app.

SOLUTION

How did you select this vendor and what were the deciding factors?

We saw REPLUG in an online panel talking about app engagement and decided to reach out to them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. We wanted to improve our engagement rate through a new solid onboarding journey
2. In the meantime we wanted to improve the CR of signup and needed to combine the 2 journeys for right after app onboarding.
3. Replug helped us to analyse the existing data and identify what the "aha moment" of the user journey was as well as identify what makes the power users continue using the app. Based on those 2 analysis we went on and build the new onboarding & signup journey which would use the communication that worked for power users.
4. We used Clevertap, our mobile CRM and analytics tool.

How many resources from the vendor's team worked with you, and what were their positions?

2 people: Founder & Head of Growth

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't notice a big uplift in engagement, but this was also a result of the general negative trend that the company had entered and we also stopped working with external agencies because of financial reasons.

How effective was the workflow between your team and theirs?

Replug was very flexible, autonomous, and proactive in bringing new ideas to the table.

What did you find most impressive or unique about this company?

The structured recommendations for next steps

Are there any areas for improvement or something they could have done differently?

More data driven informed decisions and out of the box thinking of new campaigns/communication strategies.