REPLUG

BACKGROUND

Please describe your company and position.

I am the Head of Growth Marketing of Fonos Corporation

Describe what your company does in a single sentence.

Fonos is the leading mobile app for high-quality digital content and copyrighted audiobooks in Vietnam

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REPLUG to accomplish?

• IDENTIFY THE BEST-PERFORMING PAID CHANNELS
• CORRECTLY SET UP THE MMP WITH REGARD TO IOS 14 AND DATA TRACKING
• REDUCE THE COST OF ACQUISITION PER SUBSCRIBED USER

SOLUTION

How did you find REPLUG?

Referral

Why did you select REPLUG over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from REPLUG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fonos team approached Replug in 2022 with the objective of supporting Fonos in scaling efficiently their paid marketing activities, while decreasing our cost per acquisition for subscribers.

With a clear plan of dominating the Vietnamese market, as well as approaching Vietnamese people living abroad, together with REPLUG’s team, Fonos laid out a long-term strategy that focused on testing and scaling specific channels and concepts. Currently, we are ranked as #1 in both iOS and Android book categories.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the 360-degree app marketing approach, Replug's acquisition team was able to consistently identify new opportunities to lower the cost-per-subscriber and scale media spend. With a data-driven approach, Replug's BI team built a comprehensive reporting system that tracked all the important metrics, giving both teams the possibility to take actions weekly, based on data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Replug team worked closely with Fonos team to create new concepts, while gaining insights into the local market, so as to tailor the creative experience to the acquisition activities. They also proactive and seeking for high value solutions.

What was your primary form of communication with REPLUG?

Virtual Meeting

What did you find most impressive or unique about this company?

Their comprehensive understanding of the various facets of app marketing left a strong impression on me

Are there any areas for improvement or something REPLUG could have done differently?

During the time working together, I really enjoy working with Replug and they can-do attitude, face with the difficulty of market trends

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Nui Care GmbH

Describe what your company does in a single sentence.

The Nui app supports family members in their daily care routine so that they can provide loving, high-quality care at home despite their job, family and hobbies through hybrid solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REPLUG to accomplish?

• Scale Nui's user acquisition
• Improve the install to registration conversion rate
• App Store Optimization

SOLUTION

How did you find REPLUG?

• Online Search
• Referral

Why did you select REPLUG over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Mobile Marketing Experts

How many teammates from REPLUG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Replug has supported me with user acquisition and conversion optimization initiatives across disciplines: App Store Optimization, Campaign auditing, creatives, and actionable suggestions to improve the campaigns' performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• With Replug's help we have managed to bring our conversion rate to 30%, and scale our app at a good pace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Replug has always been reliable in handing out the deliverables on time.

What was your primary form of communication with REPLUG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are experts on the mobile app industry across different disciplines, they have helped me with several inquiries and they always bring solutions to the table. They keep themselves up to date with trends, and they are reliable.

Are there any areas for improvement or something REPLUG could have done differently?

So far, I have been very pleased to work with REPLUG. I don't have any remarks on improvements.

BACKGROUND

Please describe your company and your position there.

I’m senior marketing manager at Axel Springer and responsible for the app marketing of our newspapers apps. Our apps are available on all Android and iOS devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REPLUG, and what were your goals?

We decided on two projects on which we collaborated:

1. App Store Optimization REPLUG took a close look at our organic performance and current App Store/Google Play Store Presence. On a monthly basis, they analyzed performance, keywords, Assets, and competitor ranking. During a joined call, we talked over their findings as well as them giving suggestions to improve organic performance.
2. Paid UA Consulting In this project, we focused on assessing the status of our existing campaigns, and the correct technical setup with our MMP. As well as REPLUG supporting the team in scaling the Paid UA activities and transferring knowledge (of the app marketing field) to our team members.

SOLUTION

How did you select this vendor and what were the deciding factors?

Upon recommendation by a former client of theirs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Paid User Acquisition project kicked off with an extensive audit of each active app marketing channel, considering past and running campaigns. On a weekly basis, they presented their findings and suggested improvements for each channel. Along with the audit, they checked the correct technical setup with our MMP. Our goals included the improvement of the CPI as well as getting more valuable users.

Toward the end of the project, we analyzed the finished tests, that have been suggested by them, along with suggesting a new improved testing structure based on said analysis. The App Store Optimization’s main focus has been improving organic visibility. On a monthly basis, they analyzed performance, keywords, assets, and competitor ranking.

During a joined call, we talked over their findings as well as them giving suggestions to improve organic performance. Since our own knowledge of ASO has been very limited, they gave valuable insights into the workings of the different Stores and were quick to reply to any of our uncertainties.

How many resources from the vendor's team worked with you, and what were their positions?

Our main persons of contact for each project included:

App Store Optimization:

• Luca - Co-founder of REPLUG
• Giulia - App Marketing Consultant
• Antonio - App Store Optimization Specialist

Paid UA:

• Lorenzo - Co-Founder of REPLUG
• Ekin - Mobile Marketing Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

By consistently optimizing our campaigns, we were able to reach a satisfying CPI and higher quality installs.

How effective was the workflow between your team and theirs?

They were quick to answer any questions we had and went into detail explaining any irregularities in the reporting or uncertainties we had about any of their suggestions. We also held frequent contact via email and slack, along with weekly calls at the beginning of the project.

What did you find most impressive or unique about this company?

We were impressed by their extensive knowledge of the different aspects of the app marketing field. As well as being able to answer various technical, strategic, and operative questions in a very timely manner.

Are there any areas for improvement or something they could have done differently?

For the services and support they provide us, no. I think they did a fantastic job!

BACKGROUND

Introduce your business and what you do there.

I work for Seen Dating, a dating app currently available for iOS. We provide transparent dating, so our users, called daters, can see, listen to, and watch any conversations between other users. If two daters have a chat or video call, another dater can read those chats or watch the video so they can get to know each other better and faster. Additionally, there’s a content creation and television side to our app where content created by daters can be used in different formats around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

We needed help with our retention and CRM efforts. We didn’t have anyone in-house to handle that, so we decided to outsource it to get better retention messaging out to our daters and viewers and engage them better in the app. At the time, we had minimal direct push notifications or in-app messages for our users.

SOLUTION

What was the scope of their involvement?

Initially, we engaged with REPLUG to get our retention flow in place. They’ve helped us create more user journeys to tap into our user base so we can reach out to them with engaging messaging. They’ve pushed these messages to daters to make them come into the app and spend more time in it. We handle the branding and tone because we use Gen-Z slang, but we work collaboratively. REPLUG helps us refine it and ensure we’re on target with the goal. Additionally, they automate the messaging.

What is the team composition?

We currently have two people on the team: Lorenzo (Co-Founder & Head of Growth) and a retention and success manager. Lorenzo is our overall engagement manager; he oversees the work.

How did you come to work with REPLUG?

Our founder reached out to a larger CRM company, and they referred us to REPLUG. Since we were a smaller business, we felt they’d be a better fit because they could give us more hands-on experience.

How much have you invested with them?

We pay around $5,000 per month, so we’ve spent above $50,000.

What is the status of this engagement?

We started working with them in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We run many retention campaigns at the moment. Overall, we’ve seen a lift in engagement across all the campaigns since they started the project.

How did REPLUG perform from a project management standpoint?

Project management is exemplary; they’re wonderful at communicating. We have weekly calls, and they turn in a statement of work from the previous week to run through how they spent their hours and what they worked on. They also update the entire team, even though I'm the only one working directly with them.

They're always easy to reach if there’s a bug in production. Moreover, REPLUG pauses anything in real-time just to be reactive; they just hop on and adjust whatever we might need. All in all, they couldn’t do better from a project management perspective. They have an excellent workflow pipeline; it feels like they’re right in the office with us.

Our video calls are every Wednesday through Google Meet; we typically share screens, run through documentation, and discuss the live campaigns to ensure we’re on target and on track with the project. They’ve never rescheduled; they’re very consistent.

Additionally, they use Trello to track all their tasks, and we use Miro boards to scope the user journeys. We occasionally use Slack and emails to communicate.

What did you find most impressive about them?

Their biggest strength is their expertise in CRM and retention. They’ve worked with many clients, so they bring a lot of knowledge and meaningful insights on successfully building out campaigns and user journeys. We benefit from their previous work and can lean on them for insights into the dating community. They're a fantastic agency, and it’s been a great experience.

Are there any areas they could improve?

No, I don’t have any areas of criticism at the moment. If anything, they’ve had to wait on us because we’ve had to build tech to catch up with what we’re trying to execute. They’ve been wonderfully patient despite that.

Do you have any advice for potential customers?

Tell them exactly what you’re looking for. They’re wonderful at figuring it out and opening your mind to different ways. Allowing them to provide their expertise and guide you is the best choice; they can help you look outside traditional channels and try something new.

BACKGROUND

Please describe your company and your position there.

I'm the Online Marketing Manager at Bring! The Bring! Labs AG is a Swiss mobile tech company in the FMCG and retail industry. Our main product is the free "Bring! Shopping List", an app for multi-device use that accompanies the user through all aspects of shopping for groceries and other everyday items.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REPLUG?

We wanted to optimize our existing paid channels to promote our product. We hired REPLUG to consult us on our digital strategy and optimization of our channels such as Social Media and Google Ads. By doing this we hoped to make our campaign more effective and lower our CPIs on the different channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for an app growth agency and shortlisted 5. After an interview, we chose REPLUG because they best met our needs and expectations in terms of cost.

Describe the project in detail and walk through the stages of the project.

They first did an audit of our channels and campaigns, identifying any gaps in our strategy. From there they put together a comprehensive digital strategy for our marketing team and suggestions for improvement in several areas, put together guidelines and recommendations for the setup of our marketing channels.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an Account Manager and two growth and campaign specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our marketing team used their digital strategy and consultancy to improve our paid campaigns. By consistently optimizing our campaigns we were able to reach a satisfying CPI and higher quality installs.

How effective was the workflow between your team and theirs?

We had a kickoff meeting, a presentation of the audit and the recommendation and weekly meetings to discuss current results, define next steps and ask open questions. Beyond that we communicated over Slack and they were always very responsive.

What did you find most impressive or unique about this company?

They are absolute experts in their field. They understood what our needs were from the beginning. They have a very agile working style and are super responsive. This was exactly what we were looking for.

Are there any areas for improvement or something they could have done differently?

Nothing to add here, we are completely satisfied.

BACKGROUND

Please describe your company and your position there.

We are a barcode scanning app which offers full transparency to ingredients of cosmetic and food products we consume.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REPLUG, and what were your goals?

Build a solid mobile CRM strategy which consisted of onboarding & login journey. Goals were to improve the engagement rate & login rate of new users after installing the app.

SOLUTION

How did you select this vendor and what were the deciding factors?

We saw REPLUG in an online panel talking about app engagement and decided to reach out to them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. We wanted to improve our engagement rate through a new solid onboarding journey
2. In the meantime we wanted to improve the CR of signup and needed to combine the 2 journeys for right after app onboarding.
3. Replug helped us to analyse the existing data and identify what the "aha moment" of the user journey was as well as identify what makes the power users continue using the app. Based on those 2 analysis we went on and build the new onboarding & signup journey which would use the communication that worked for power users.
4. We used Clevertap, our mobile CRM and analytics tool.

How many resources from the vendor's team worked with you, and what were their positions?

2 people: Founder & Head of Growth

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't notice a big uplift in engagement, but this was also a result of the general negative trend that the company had entered and we also stopped working with external agencies because of financial reasons.

How effective was the workflow between your team and theirs?

Replug was very flexible, autonomous, and proactive in bringing new ideas to the table.

What did you find most impressive or unique about this company?

The structured recommendations for next steps

Are there any areas for improvement or something they could have done differently?

More data driven informed decisions and out of the box thinking of new campaigns/communication strategies.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager at UPDAY, a leading tech and media company, that is operating in 34 European markets. We have four different products in the field of content aggregation and curation. Our main product is the news app “Upday”, that is available on all Android and iOS smartphones.

Upday provides clients with relevant news, both human-curated by professional journalists and personalized by algorithms. Additionally, our company runs an e-sports app, a podcast app and API solutions for various B2B partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

Although we have been in the market for five years now, paid user acquisition was a new challenge for us. At the beginning of our partnership with REPLUG, we did not have a mobile measurement partner integrated into our apps, for example.

Therefore, we wanted to hire a performance marketing agency to support us in building user acquisition channels.

SOLUTION

What was the scope of their involvement?

REPLUG provided us with performance marketing campaign management and technical support. At the start of the project, they showed us detailed examples of what good performance marketing looks like, an in-depth look at user behavior, and tips for our design team to create performance ads. They provided us with a guideline and created a strategic plan to identify the user acquisition (UA )channels of our products. 

Apart from that, they took their time to walk us through each campaign and send us detailed reports of the results. They also analyzed keywords and created content for the Play Store and were continually monitoring the aftermarket optimization of our products.

REPLUG recently helped us to integrate an API mobile measurement partner, to ensure the correct tracking of our UA campaign actions.

What is the team composition?

Our main point of contact was Lorenzo (Co-Founder & Head of Growth) as well as Luca (Co-Founder), but we also worked closely with different team members depending on the app.

How did you come to work with REPLUG?

One of our colleagues recommended REPLUG to us as a very experienced and knowledgeable company. They took over our performance campaigns and taught us to understand user acquisition. We felt from the beginning that they were rooting for our succcess, and they really wanted to make our product work.  

What is the status of this engagement?

Our ongoing partnership started in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For our first project, REPLUG helped us with a UA campaign and achieved a significantly low consumer price index (CPI), so we were very satisfied with the results. Additionally, they also helped us with the app store optimization (ASO) for one of our additional apps and improved the ranking of 100 keywords within just six weeks.

It’s not common for an app to rank high on so many keywords with only a few downloads shortly after its release. By now this app achieved to rank Top five of its Play Store category.

How did REPLUG perform from a project management standpoint?

They performed great. REPLUG is proactive, transparent, detail-oriented, and they always respond to our feedback. We communicate via email, Slack, Zoom, and in some urgent cases, through WhatsApp.

What did you find most impressive about them?

REPLUG is a fairly small agency, so we were very impressed with their responsiveness and personal approach to the partnership. I trust them because they really focused on our goals and were highly creative in finding new solutions.

Are there any areas they could improve?

It’s not necessarily something they need to improve, but if they incorporated design services into their company, they could provide complete all-in-one solutions. Otherwise no, I think they are doing a fantastic job.

Do you have any advice for potential customers?

It depends on the needs, but generally understanding your own goal first and then clearly communicating it does help REPLUG in creating a strategic plan for you. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Winelivery, an alcohol delivery service. We have more than 200,000 active clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

I was looking for support in setting up a new CRM for the company. I was looking for a team who could choose the right platform, to implement some automation, and work on specific KPIs on our userbase. My goal was to boost the number of repeat purchases. I also needed to improve the onboarding process from the download to their first purchase.

SOLUTION

What was the scope of their involvement?

REPLUG began by reviewing our processes. It was a very strict collaboration where they were at the disposal of our team at any time we needed them. We worked together on everything. The real goal was to improve the conversion rate from registration to first purchase and also to boost the number of purchases per active client. They helped do the automation implementation inside the CRM.

I since have given them another project on user acquisitions through Facebook. They’re restructuring our acquisition panel on Facebook and Instagram. They also work on our positioning on the app store. They continue to manage the CRM and APIs.

What is the team composition?

We work directly with the founder.

How did you come to work with REPLUG?

They sent me a cold email with a showcase of a friend of mine. I looked at the use cases and I called my friend asking them if they were good and if what they were telling me was true. My friend said they were good, reliable, and strong. I gave them a one-month contract to address the KPI on the CRM. They were really good and I’ve continued with them.

How much have you invested with them?

We have invested about €40,000 (approximately $48,000 USD).

What is the status of this engagement?

We started working together in July 2020 and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m really satisfied with their work. I’ve tried other consultancies in the last five years and REPLUG is the best one. The KPIs are the registration rate, the first purchase rate, etc. We measure their impact on the company.

How did REPLUG perform from a project management standpoint?

They work well with us. Managing the project primarily falls in their hands. They’re able to reach the goal and are compliable to what I ask them. We have a weekly call with my team and their team. We speak 2-3 times a week.

What did you find most impressive about them?

REPLUG is very proactive, flexible, and goal-oriented. If we define the scope and I have something else, they just work on it without any complaints. They aim to reach the goal. It’s not just profit for them.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Just take care of the hourly rate because they are very expensive especially if you compare their prices within the market. I’ve advised them to many intrapreneurs. I really like the way they do their job.

BACKGROUND

Introduce your business and what you do there.

My name is Mirko De Feo. I’m the Head of Growth at Wetaxi. It is a major taxi app in this area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

We were looking for performance marketing campaigns for mobile devices during the expansion of our company. Our marketing team was small and unprepared to face all the campaigns and budgets that needed to be managed during expansion. So, we needed another team to handle budget management and marketing strategies.

SOLUTION

What was the scope of their involvement?

They worked in collaboration with our marketing team to create a digital infrastructure that could sustain the expansion. The team also identified opportunities to improve our users’ experience. 

They built a data-driven approach, helped optimize the cost of acquisition, and assisted with paid campaigns on Google, Facebook, and other common social media channels.

The architecture design was mainly made by Lorenzo (Co-Founder, REPLUG) and our CTO. Currently, they maintain a few activities for us.

What is the team composition?

There were 5-7 people involved at different times during the project, including the CTO, graphic designers, and the project manager. This was a collaboration of their team along with ours.

How did you come to work with REPLUG?

I knew Lorenzo from working together in the past. He and Luca (Co-Founder, REPLUG) have expertise in this field, which was one of the reasons I wanted to work with them on this project. I knew they have strategic minds and a hands-on approach.

How much have you invested with them?

We’ve invested roughly $220,000 with the team.

What is the status of this engagement?

We began the project in June 2019, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The infrastructure was built in order to measure the KPIs required to reach our project goals. The KPIs were on track, and our goals were met. The feedback from users has been mainly positive.

How did REPLUG perform from a project management standpoint?

They did well — there were no issues. We mainly used Google Sheets and Slack.

What did you find most impressive about them?

They’re knowledgeable about mobile and performance marketing, along with how to transition to a digital platform. Their standards are high, and they are very hands-on.

Are there any areas they could improve?

Nothing comes to mind as things ran quite smoothly.

Do you have any advice for potential customers?

You should clearly communicate expectations and goals. They need training within the organization to better assist with performance and mobile marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the use acquisition manager for Photosi. We sell photo products through an app in Italy, Spain, and Germany.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

Basically, they consulted on Facebook ads.

SOLUTION

What was the scope of their involvement?

We had to increase our user acquisition through Facebook and they helped us create new campaigns, do optimization, and develop creative.

What is the team composition?

We worked with two people.

How did you come to work with REPLUG?

We met them at an event in Berlin called Mobile Growth Summit (MGS).

How much have you invested with them?

We spent around $4,000.

What is the status of this engagement?

We started working together in November 2019. Sometimes we still collaborate, but we don’t have an ongoing contract with them right now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us to reach our targets during November and December. We’re still in talks with them for consulting.

How did REPLUG perform from a project management standpoint?

Their communication was good, as was their ability to meet deadlines. Everything worked very well.

Are there any areas they could improve?

No, I don’t have any idea.