Mobile App Marketing Agency

REPLUG is a 360° digital agency specialized in mobile marketing with a focus on performance activities. We bring together 10+ years of experience in the mobile field.

We focus on 3 key areas:

1. Acquisition & Retention - We help you develop and execute a highly effective mobile strategy to maximize LTV, through ASO, Paid UA on Social Media, Google, Search Ads, and mobile-CRM activities.

2. Creative Studio - We develop a performance-based communication strategy to engage new & existing users.

3. Tracking & Analytics - We leverage data to optimize advertising activities and support the integration of tools that will help you grow in the right direction.

We are digital growth disruptors!

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2019
Show all +
Berlin, Germany
headquarters
other locations

Portfolio

Key clients: 

WeTaxi, Photosì, Tripix, Lyno, Spicy Media, Winelivery, Buddyfit

Photosì - "Get Ready To Scale" - Support in scaling digital marketing Image

Photosì - "Get Ready To Scale" - Support in scaling digital marketing

We analysed the digital setup and challenged key assumptions, while implementing our expertises to

  1. Minimize non-ROAS driven activities.
  2. Improve the digital structure
  3. Expand knowledge of the existing team in approaching international markets.

We actively supported the team to implement best practices in their daily optimization activities .

LYNO - Reduce CPA across acquisition channels & improved ASO Image

LYNO - Reduce CPA across acquisition channels & improved ASO

We supported LYNO launch and growth in the German market by:

1. Reducing costs of acquisition on both Facebook, Google and Search Ads

2. Launched two new channels successfully: Snapchat e TikTok

3. Increase the number of subscribed users

4. Optimize both Store Listings to increase organic traffic

 

Full Paid UA Case Study: 

WeTaxi - From Zero To Hero - 360° digital work to achieve success Image

WeTaxi - From Zero To Hero - 360° digital work to achieve success

A 360° degree project that covered 3 main areas: 

  1. Digital Infrastructure - Uncovering the gaps in the current user funnel while identifying the best infrastructure in tech stack for tracking and attribution
  2. Data-Driven Acquisition - Implementation of an omni-channel strategy to reduce the CPA
  3. App Store Optimization - ASO strategy and implementation
to improve organic discovery.

We drove immediate results and improvements creating transparency and clarity within the marketing team as well as the C-level. 

 

Case Study Infrastructure: 

https://rplg.io/success-stories/success-stories-digital-infrastructure

Case Study ASO:

https://rplg.io/success-stories/success-stories-app-store-optimization-w...

Case Study Paid UA: 

https://rplg.io/success-stories/success-stories-data-driven-user-acquisi...

Tripix BuddyFit "Growth Support" - Digital Consulting Image

Tripix BuddyFit "Growth Support" - Digital Consulting

We supported Tripix's team in understanding and implementing some key activities to scale initial growth in the areas of: 

  1. App Store Optimization 
  2. User Acquisition

We also overlook the definition and creation of a data visualization report of their digital activities to create transparency. 

Launch and growth of Wild West Trains - Digital Growth Strategy Image

Launch and growth of Wild West Trains - Digital Growth Strategy

We developed and growth this hypercasual mobile game across different countries and optimized its Store presences. 

Reviews

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Digital Strategy for Ride Hailing App

"Their standards are high, and they are very hands-on."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jul. 2019 - Ongoing
Project summary: 

REPLUG supports the management of mobile-based performance marketing campaigns. They've helped to create a paid marketing strategy across social media channels and built a digital infrastructure that measures KPIs.

The Reviewer
 
11-50 Employees
 
Torino, Italy
Mirko De Feo
Head of Growth, Wetaxi
 
Verified
The Review
Feedback summary: 

Users have offered positive feedback about the vendor's services. REPLUG continues to produce deliverables that align with the outlined KPIs. They brought a depth of strategic marketing knowledge to the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My name is Mirko De Feo. I’m the Head of Growth at Wetaxi. It is a major taxi app in this area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

We were looking for performance marketing campaigns for mobile devices during the expansion of our company. Our marketing team was small and unprepared to face all the campaigns and budgets that needed to be managed during expansion. So, we needed another team to handle budget management and marketing strategies.

SOLUTION

What was the scope of their involvement?

They worked in collaboration with our marketing team to create a digital infrastructure that could sustain the expansion. The team also identified opportunities to improve our users’ experience. 

They built a data-driven approach, helped optimize the cost of acquisition, and assisted with paid campaigns on Google, Facebook, and other common social media channels.

The architecture design was mainly made by Lorenzo (Co-Founder, REPLUG) and our CTO. Currently, they maintain a few activities for us.

What is the team composition?

There were 5-7 people involved at different times during the project, including the CTO, graphic designers, and the project manager. This was a collaboration of their team along with ours.

How did you come to work with REPLUG?

I knew Lorenzo from working together in the past. He and Luca (Co-Founder, REPLUG) have expertise in this field, which was one of the reasons I wanted to work with them on this project. I knew they have strategic minds and a hands-on approach.

How much have you invested with them?

We’ve invested roughly $220,000 with the team.

What is the status of this engagement?

We began the project in June 2019, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The infrastructure was built in order to measure the KPIs required to reach our project goals. The KPIs were on track, and our goals were met. The feedback from users has been mainly positive.

How did REPLUG perform from a project management standpoint?

They did well — there were no issues. We mainly used Google Sheets and Slack.

What did you find most impressive about them?

They’re knowledgeable about mobile and performance marketing, along with how to transition to a digital platform. Their standards are high, and they are very hands-on.

Are there any areas they could improve?

Nothing comes to mind as things ran quite smoothly.

Do you have any advice for potential customers?

You should clearly communicate expectations and goals. They need training within the organization to better assist with performance and mobile marketing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend their agency for any challenging growth projects in the mobile industry.

Social Media Marketing for Photo Tool Company

"They helped us to reach our targets during November and December."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. - Dec. 2019
Project summary: 

REPLUG developed and executed Facebook marketing campaigns to hit monthly targets.

The Reviewer
 
50-100 Employees
 
Rimini, Italy
Manuel Mainetti
App Marketing Lead, Photosi
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with REPLUG’s campaigns’ results, in addition to their communication. Customers can expect a partner that’s committed to deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the use acquisition manager for Photosi. We sell photo products through an app in Italy, Spain, and Germany.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REPLUG?

Basically, they consulted on Facebook ads.

SOLUTION

What was the scope of their involvement?

We had to increase our user acquisition through Facebook and they helped us create new campaigns, do optimization, and develop creative.

What is the team composition?

We worked with two people.

How did you come to work with REPLUG?

We met them at an event in Berlin called Mobile Growth Summit (MGS).

How much have you invested with them?

We spent around $4,000.

What is the status of this engagement?

We started working together in November 2019. Sometimes we still collaborate, but we don’t have an ongoing contract with them right now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us to reach our targets during November and December. We’re still in talks with them for consulting.

How did REPLUG perform from a project management standpoint?

Their communication was good, as was their ability to meet deadlines. Everything worked very well.

Are there any areas they could improve?

No, I don’t have any idea.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer