# Rep Cap Rep Cap Reviews (7), Pricing, Services & Verified Ratings - Verified - 5.0 out of 5 average review rating - 1 connections joined Rep Cap's Network [Visit Website](https://repcap.com) [Get a Custom Proposal](https://clutch.co/profile/rep-cap) **Raise the Bar for B2B Content Marketing** Rep Cap is a B2B content marketing agency that provides content marketing for professional services firms, including management consultants, insurance/risk advisors, financial services, professional associations, and private equity firms. **Business Solutions** - Thought Leadership - Account Based Marketing - Employer Branding **Our Services** _Strategy_ - Core Messaging - Content Audits - Content Strategy - SEO Strategy _Creative_ - Ghostwriting - White papers & research reports - Podcasts - Video - Webinars/virtual events - Web & interactive - Case Studies _Growth_ - Social media management (organic & paid) - PR & influencer marketing - Email marketing ## Company Information - Minimum project size: $10,000+ - Hourly rate: $200 - $300 - Number of employees: 10 - 49 - 2 Locations: - Baton Rouge, LA (Headquarters) - Minneapolis, MN - Founded in 2011 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 40% Content Marketing - 10% Graphic Design - 10% Marketing Strategy - 10% Web Design - 5% Audio Production - 5% Branding - 5% Email Marketing - 5% Search Engine Optimization - 5% Social Media Marketing - 5% Video Production ### Focus Areas - Frameworks and CMS: - 100% React - CMS Focus: - 100% WordPress CMS - Design Focus: - 65% Annual Reports & Newsletter Design - 20% Brochure & Pamphlet Design - 10% Magazine & Book Cover Design - 5% Business Card Design ### Industries - 70% Business services - 20% Financial services - 5% Non-profit - 5% Other industries ### Clients - 5% Small Business (<$10M) - 55% Midmarket ($10M - $1B) - 40% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Rep Cap offers competitive pricing with projects generally ranging from $20,000 to $100,000, depending on client needs. Clients appreciate their value for cost, noting effective project management and high-quality deliverables that drive significant results, including increased engagement and revenue. **Most Common Project Size**: $10,000 to $49,000 based on 5 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $10,000 to $49,000 based on 2 reviews - Content Marketing: Less than $10,000 based on 2 reviews - Web Design: $10,000 to $49,000 based on 2 reviews - Custom Software Development: $10,000 to $49,000 based on 1 review - Web Development: $10,000 to $49,000 based on 1 review - Other Digital Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Rep Cap Review Insights Overall Review Rating: 5.0 - Quality: 4.8 - Schedule: 4.9 - Cost: 4.9 - Willing to Refer: 5.0 ### Top Mentions - Professional (3 mentions) - High-quality work (2 mentions) - Proactive (2 mentions) - Reliable (2 mentions) - Accessible (1 mentions) - Collaborative (1 mentions) - Communicative (1 mentions) - Dedicated (1 mentions) - Efficient (1 mentions) - Exceeds expectations (1 mentions) - Great team (1 mentions) - Honest (1 mentions) - Knowledgeable (1 mentions) - Puts the customer first (1 mentions) - Reasonable pricing (1 mentions) - Team players (1 mentions) - Transparent (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Exceptional Branding and Strategy Expertise** Rep Cap is praised for their ability to revamp brands and create effective strategies, significantly increasing client engagement and visibility. Their strategic approach to branding and messaging has helped clients redefine their market presence. **Client-Centric and Reliable Partner** Rep Cap is described as a reliable and client-focused partner, prioritizing client needs and delivering on promises. Their dedication to customer service and understanding of client goals is highly valued. **Proactive and Insightful Feedback** Rep Cap provides honest and insightful feedback, helping clients stay agile and improve their strategies. Their collaborative approach and willingness to take feedback foster a productive working relationship. **High-Quality Content Production** Rep Cap delivers high-quality content, from blogs to whitepapers, consistently meeting client expectations. Their team includes talented writers and designers who effectively capture client messaging and goals. **Wide Range of Services Offered** Rep Cap offers a wide range of services, including branding, content creation, strategy consulting, graphic design, and more. Their versatility allows them to meet diverse client needs effectively. **Effective Communication and Collaboration** Clients appreciate Rep Cap's communicative and collaborative approach, which ensures alignment and smooth workflow. They are responsive and facilitate effective communication between teams. **Successful Adaptation to Client Needs** Rep Cap is adaptable, successfully integrating additional objectives and projects as client needs evolve. They are flexible and capable of handling a diverse range of marketing and branding tasks. **Challenges with Initial Communication** Some clients experienced initial communication challenges, but Rep Cap addressed these issues by adjusting their approach and improving clarity. Open communication is essential for effective collaboration. **Team's Professionalism and Enthusiasm** Clients note the professionalism and enthusiasm of Rep Cap's team, which contributes to a positive working environment. Their enjoyment of their work translates into effective and engaging content. ### Rep Cap Reviews #### Web Dev & Marketing for Human Resources Technology Company (Featured Review) **The Project** - Services: Custom Software Development, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. - July 2022 **Project Summary**: Rep Cap provided branding, strategy, and web development for their HR technology client. They digitized a quarterly print magazine, phasing out the print version, and designed a membership drive campaign.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** HR Tech Practioner, Hila Solutions - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 11, 2022 **Feedback Summary**: The client has seen a marked increase in their audience's engagement thanks to Rep Cap's branding work. They had a tendency to over-deliver and were able to integrate objectives after the start of the project. Customers can expect Rep Cap to understand both their offerings and goals for the project. ""Their abilities were clear, so we knew what was possible and what wasn’t." " **BACKGROUND** Introduce your business and what you do there. I was the marketing chair of a professional association of HR technology professionals. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Rep Cap? They were our marketing vendor. We had a branding issue and partnered with Red Cap to take a strategic look at our brand, offerings, and help us reposition ourselves to regain our market awareness. **SOLUTION** What was the scope of their involvement? Rep Cap dove deep to create a strategic roadmap that detailed what we should do regarding messaging, position, branding, and our website. During this time, they interacted with our board of directors and our volunteers (as we’re a volunteer-supported organization), and we gave them our materials and website. Regarding the website, they built a new one from scratch, providing SEO and digitizing our quarterly magazine in PDF form, which they posted on the site with the correctly optimized keywords. After posting, they analyzed the articles’ performance and adjusted the keywords as needed. Other services included social media marketing, webinar marketing, and weekly newsletter creation. The final large project was a membership program and campaign. We’re a non-profit, so we mainly rely on membership revenue, and COVID hurt our membership. Every dollar matters to us. This was an extra objective we added, for them to define the program, and they ran a campaign until July. We discontinued the magazine hardcopy. They built a new media kit to promote ad sponsorship. They helped us set up a podcast for our members as well. What is the team composition? I worked with their entire team throughout the course of the project, but during the website build, we had 6–7 people on their team. How did you come to work with Rep Cap? We had a committee vet multiple vendors. Our board found them after someone recommended them on Google. How much have you invested with them? The cost was around $55,000–$60,000. What is the status of this engagement? We worked together from January–July 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  When we sent emails previously, our open rate was less than 2%. Now, our rate is up to almost 30%. In terms of the website, it has achieved greater visibility through increased visitors. We’ve done very well compared to other HR associations. How did Rep Cap perform from a project management standpoint? We had a weekly meeting. They were excellent and to the point when it came to milestones and deliverables. They were under cost estimates as well. They used Trello for project management and Google Meet and Zoom for communication. What did you find most impressive about them? They understood our technology landscape very well, as well as the value we bring. Additionally, they always delivered what they promised they would and backed up their decisions with data. Finally, their abilities were clear, so we knew what was possible and what wasn’t. They both delivered what they promised and more than they promised. Are there any areas they could improve? All in all, we had a productive association from the time we signed on. The work was clear in the first three months: deliver a strategic roadmap that detailed what we needed to do for the next three months, and then the three months after that. Do you have any advice for potential customers? They are a reliable partner that you can trust. Helping you is their top priority. --- #### Web Dev & Marketing for Human Resources Technology Company **The Project** - Services: Custom Software Development, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. - July 2022 **Project Summary**: Rep Cap provided branding, strategy, and web development for their HR technology client. They digitized a quarterly print magazine, phasing out the print version, and designed a membership drive campaign.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** HR Tech Practioner, Hila Solutions - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 11, 2022 **Feedback Summary**: The client has seen a marked increase in their audience's engagement thanks to Rep Cap's branding work. They had a tendency to over-deliver and were able to integrate objectives after the start of the project. Customers can expect Rep Cap to understand both their offerings and goals for the project. ""Their abilities were clear, so we knew what was possible and what wasn’t." " **BACKGROUND** Introduce your business and what you do there. I was the marketing chair of a professional association of HR technology professionals. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Rep Cap? They were our marketing vendor. We had a branding issue and partnered with Red Cap to take a strategic look at our brand, offerings, and help us reposition ourselves to regain our market awareness. **SOLUTION** What was the scope of their involvement? Rep Cap dove deep to create a strategic roadmap that detailed what we should do regarding messaging, position, branding, and our website. During this time, they interacted with our board of directors and our volunteers (as we’re a volunteer-supported organization), and we gave them our materials and website. Regarding the website, they built a new one from scratch, providing SEO and digitizing our quarterly magazine in PDF form, which they posted on the site with the correctly optimized keywords. After posting, they analyzed the articles’ performance and adjusted the keywords as needed. Other services included social media marketing, webinar marketing, and weekly newsletter creation. The final large project was a membership program and campaign. We’re a non-profit, so we mainly rely on membership revenue, and COVID hurt our membership. Every dollar matters to us. This was an extra objective we added, for them to define the program, and they ran a campaign until July. We discontinued the magazine hardcopy. They built a new media kit to promote ad sponsorship. They helped us set up a podcast for our members as well. What is the team composition? I worked with their entire team throughout the course of the project, but during the website build, we had 6–7 people on their team. How did you come to work with Rep Cap? We had a committee vet multiple vendors. Our board found them after someone recommended them on Google. How much have you invested with them? The cost was around $55,000–$60,000. What is the status of this engagement? We worked together from January–July 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  When we sent emails previously, our open rate was less than 2%. Now, our rate is up to almost 30%. In terms of the website, it has achieved greater visibility through increased visitors. We’ve done very well compared to other HR associations. How did Rep Cap perform from a project management standpoint? We had a weekly meeting. They were excellent and to the point when it came to milestones and deliverables. They were under cost estimates as well. They used Trello for project management and Google Meet and Zoom for communication. What did you find most impressive about them? They understood our technology landscape very well, as well as the value we bring. Additionally, they always delivered what they promised they would and backed up their decisions with data. Finally, their abilities were clear, so we knew what was possible and what wasn’t. They both delivered what they promised and more than they promised. Are there any areas they could improve? All in all, we had a productive association from the time we signed on. The work was clear in the first three months: deliver a strategic roadmap that detailed what we needed to do for the next three months, and then the three months after that. Do you have any advice for potential customers? They are a reliable partner that you can trust. Helping you is their top priority. --- #### Website & Branding Revamp for Contact Center Platform **The Project** - Services: Branding, Web Design - Project size: $10,000 to $49,999 - Project length: Feb. - May 2022 **Project Summary**: Rep Cap was hired by a contact center platform to revamp their website and branding. The team was tasked with updating the company's messaging and logo and creating new content for the website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Interim CMO, SharpenCX - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 25, 2022 **Feedback Summary**: Through their partnership with Rep Cap, the client built a modern website that signed with their new branding. Additionally, their organic traffic also improved, and their bounce rate was reduced. The team consisted of proactive, communicative, and organized professionals that got the job done. ""They are an agency focused on outcomes and deliverables."" **BACKGROUND** Please describe your company and your position there. I am the interim CMO for Sharpen, a AI contact center solution for an anywhere workplace. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Rep Cap? Our website and brand were outdated and didn't represent the contemporary solution that the company offered. **SOLUTION** How did you select this vendor and what were the deciding factors? I had worked with the repcap team previously, I knew their messaging ability, design thinking, and their high output model. I trusted them to deliver on time and on budget. Also, their team is super professional and friendly to collaborate with. Describe the project in detail and walk through the stages of the project. We needed fresh messaging that reflected their modern low code no code solution. We did 3 things in parallel, messaging, brand /new logo, and creating new content on the site. How many resources from the vendor's team worked with you, and what were their positions? We worked with the client director, web director, and design team approx 5 people. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We built a new modern website, aligned to organic search terms has grown visitors, reduced bounce rate, and grown visitor time on the page. How effective was the workflow between your team and theirs? The client success manager was awesome, professional, proactive, and organized. We made decisions on the client side quickly which made a huge difference. What did you find most impressive or unique about this company? What I find the most impressive about the repcap team is their messaging ability. Then align all the assets, website, etc around the agreed-upon messaging strategy. I also think they are an agency focused on outcomes and deliverables. Are there any areas for improvement or something they could have done differently? Once they hired a dedicated customer success manager it made the process easier - prior to the CEO who was the lead which made scheduling difficult. --- #### Content Marketing for Background Check Firm **The Project** - Services: Content Marketing - Project size: Less than $10,000 - Project length: Nov. 2015 - June 2016 **Project Summary**: Rep Cap pivoted from writing blogs to help organize a research study. The team helped optimize questions, make the survey in SurveyMonkey, and analyze data. They then wrote a whitepaper to explain its results. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, PreCheck - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Nov 28, 2018 **Feedback Summary**: The campaign earned 300 leads over two years, leading to more work for Rep Cap. The team made the collaboration effortless and enjoyable. They were highly accessible for scheduling meetings and kept in constant contact. They delivered high-quality content on time and at fair prices ""They reliably delivered high-quality content for every service we’ve engaged them for..." " **BACKGROUND** Please describe your company and your position there. I am the marketing director for PreCheck. We’re a background screening firm that exclusively serves the healthcare industry. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Rep Cap? We engaged Rep Cap to help us lead our first original research study from start to finish and then produce a whitepaper based on the results. What were your goals for this project? We wanted to produce a research study with valid questions to serve as a valuable and relevant resource for our audience. **SOLUTION** How did you select this vendor? We’d already worked with Rep Cap for two years prior; they produced monthly content for our company blog. We trusted their team to do quality work, so selecting them for this project was easy. Describe the scope of their work in detail. Rep Cap helped us design the study, optimize the research questions, and configure the survey in SurveyMonkey. After we collected the data and performed the outreach, Rep Cap worked with us to analyze the data. They were responsible for writing the final whitepaper. What was the team composition? We worked with Mary Ellen (CEO, Rep Cap), who served as a project manager and helped with the survey design; and Lee (Content Marketing Consultant, Rep Cap), who consulted on the survey. They contracted a freelancer to write the whitepaper. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The overall study and ensuing campaign generated over 300 leads in two years. We’re highly pleased with these results, and we’ve continued our partnership with Rep Cap for other projects. How effective was the workflow between your team and theirs? The project ran smoothly from start to finish. Rep Cap analyzed the data and delivered their products with diligence and efficiency. All delays came from our side. We primarily communicated via email, but we also scheduled conference calls as needed. Those calls focused on next steps and follow-up decisions. What did you find most impressive about this company? They reliably delivered high-quality content for every service we’ve engaged them for, from our blogs to our final whitepaper. --- #### Branding Strategy Support for State Government Agency **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: Rep Cap provided strategic branding and marketing services to better reach and inform target audiences. Deliverables include a new logo, a redesigned website with updated copy, and refined program statements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Public Affairs, Louisiana Housing Corporation - Industry: Government - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 27, 2018 **Feedback Summary**: Following a meticulous information-gathering session, Rep Cap crafted a refreshing and clear brand identity that has received positive early feedback. While their wholehearted effort to customer service is evident, their hallmark is the ability to offer thoughtful marketing solutions. ""They are committed to quality customer service and helping us achieve our vision." " **BACKGROUND** Introduce your business and what you do there. I am the Director of Public Affairs for the Louisiana Housing Corporation. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Rep Cap? We contracted with Rep Cap for brand messaging and marketing from a strategic perspective. Our agency has been facing a lack of visual branding and message awareness. People in our community didn't understand who we are and what we do. Our agency is very complex because we have different audiences, and each of those messages has to be very specific. Rep Cap was hired to refine our message and better project how we impact each community we're trying to serve. **SOLUTION** What was the scope of their involvement? We started with a very specific focus on one of our programs, but it quickly became evident we needed an overhaul of our entire message. Rep Cap interviewed our five program directors and several of our key partners in the industry to learn about how we need to be presented and how we need to move forward. They utilized a methodical plan to help us develop a new brand identity. Our projects included a new logo, a redesigned website with enhanced web copy, and a narrowed focus for each program underneath one organizational umbrella. What is the team composition? We work heavily with Mary Ellen, the owner, along with a brand strategist. How did you come to work with Rep Cap? We went through an extensive RFP process and spoke with several of the applicants, but Rep Cap’s proposal was what we were looking for because it centered on strategic content marketing. Additionally, I knew Mary Ellen from several entrepreneurial and community events. She and her team have a sound understanding of how government works in Louisiana. How much have you invested with them? To date, we’ve spent between $20,000–$25,000, but our contract is for $50,000. We anticipate spending close to $60,000, however. What is the status of this engagement? We began working together in January 2018, and the work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We had some tough critics in the form of employees who did not believe we needed a rebranding. They considered our current messaging practices to be sufficient. Once we unveiled our new logo and brand strategy, we won over a lot of skeptics in our office. We believe we are now reflected as the industry leader for affordable housing resources in Louisiana. How did Rep Cap perform from a project management standpoint? We operate out of Basecamp and through emails on the occasions that we do not meet in person. Mary Ellen balances a busy schedule of her own to give our project ample attention. We appreciate her accessibility and her dedication to our needs. What did you find most impressive about them? They are committed to quality customer service and helping us achieve our vision. Rep Cap makes sure that if their name is associated with a project, it will be thorough and complete. Any advice for potential customers? If you're considering someone for anything that's marketing specific, Rep Cap is the best choice. Also, it’s best to be forthcoming and truthful to get the best results. You have to be honest about what your key challenges are. --- #### Content Marketing for National Dental Benefits Provider **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: Aug. 2017 - Ongoing **Project Summary**: As part of an ongoing partnership, Rep Cap assists a content marketing program by providing strategy consulting, graphic design, and other marketing services. The team also created a promotional e-book. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Communications Specialist, National Dental Benefits Provider - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Aug 24, 2018 **Feedback Summary**: The content marketing program, assisted by Rep Cap, generated a 70% increase in revenue since 2016. With a holistic approach to the project, the team uses their expertise and excellent communication skills to determine the most profitable strategies and consistently meet end goals. "“In my experience so far, they are on target in terms of their services and deliverables.” " **BACKGROUND** Introduce your business and what you do there. I’m the senior communication specialist at a national dental benefits provider. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Rep Cap? We already had a blog, but we wanted to establish a content marketing program that focused on a set of productive keywords to help us increase conversion rates and revenue for our business and our individual franchises. **SOLUTION** What was the scope of their involvement? Rep Cap produces all of the content for our marketing programs that promote both our individual businesses and our larger enterprise. They help with broad-focused content as well as pieces for specific elements within our offered health and financial services. Over the course of our engagement, Red Cap has provided a variety of services to support our content marketing program. Mainly, they act as a sounding board. Generally, I come up with ideas and share them with Rep Cap, who provides feedback and makes suggestions. Once we agree, their team produces the content. They help implement innovative strategies that focus on boosting our company’s revenue. Additionally, they’ve done graphic design, created an e-book, and worked on other various tasks. We’ve also been able to leverage their content in a series of promotional videos that have been used throughout our entire company. Currently, we’re between production cycles so I’m working on new materials. Soon, I’ll share them with Red Cap and we’ll discuss strategies for implementation. Now, there’s a pipeline of about ten pieces ready for review and production. What is the team composition? We work mostly with the CEO and the content marketing consultant. I speak with them several times a week. How did you come to work with Rep Cap? Because I had a background in marketing, my company asked me to manage the new content marketing program. I looked to Rep Cap for assistance. What is the status of this engagement? We started working together in August 2017 and the partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve experienced significant increases in revenue due, in part, to Rep Cap’s marketing assistance. We’ve exceeded our quarterly revenue from the end of 2016 by 70%, which is a little under $700,000. Additionally, we’ve received over 150,000 total views on the videos we produced using Rep Cap’s content. How did Rep Cap perform from a project management standpoint? The workflow between our teams is flawless. We communicate mainly through email and phone calls and the Rep Cap team is very responsive. If there is ever a delay, it stems from internal obstacles on our end. They require minimal management because they make it a priority to fully understand our goals for each project and we’re confident that they can deliver the appropriate solutions. They leverage their command over journalistic writing and style to consistently produce professional content. What did you find most impressive about them? I really appreciate their team’s dedication. They don’t focus on the tasks we assign them, but rather our goals as a whole. With that level of understanding, they can deliver the most productive and profitable services and solutions. Are there any areas they could improve? There aren’t any areas from my perspective, but I’m sure they have things to work on internally. In my experience so far, they are on target in terms of their services and deliverables. Any advice for potential customers? I recommend clients clearly define their goals before engaging and then thoroughly describe them to the Rep Cap team. Then, give them the freedom to suggest their own ideas and take advantage of their consulting expertise. --- #### Content Marketing Support for Online Education Platform **The Project** - Services: Content Marketing - Project size: Confidential - Project length: Jan. 2017 - Jan. 2018 **Project Summary**: Rep Cap developed content to further an enterprise marketing effort. Their deliverables include white papers, e-books, and content for social media. They interviewed industry professionals to create blog posts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Senior Marketing Manager, Education Platform - Industry: Education - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 15, 2018 **Feedback Summary**: Rep Cap conducted the necessary research to produce content that’s accurate and engaging. As a result, they authored the most viewed blog post on a successful education platform. Their team consists of talented and productive writers that enjoy what they do. They expertly balance multiple projects. "“I absolutely love working with them and have recommended the company to five different colleagues.” " **BACKGROUND** Introduce your business and what you do there. I’m the former senior marketing manager for an online education platform. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Rep Cap? We hired Rep Cap to lead our content marketing strategy and produce relevant advertising materials. **SOLUTION** What was the scope of their involvement? Rep Cap created a variety of deliverables for us like white papers, e-books, blog posts, infographics, and social media content. To start the creative process, I’d come up with a theme that we’d tailor our enterprise marketing materials towards for the length of a fiscal quarter. Themes could range from upscaling people who need extra development to planning future developments. We’d discuss our general ideas with Rep Cap and they’d pitch possible headlines. After agreeing on a theme, we’d collaborate to plan out deliverables for the quarter. Rep Cap would suggest who they wanted to interview and pitch the angle they’d approach the piece from. Then, they’d submit an outline of the article for approval. Once approved, they’d dive into the project and produce the content required for our purposes. What is the team composition? Their owner was our primary point of contact, but I also interacted with a project manager and a writer/editor. They had designers and other resources working on the project as well, but I never spoke to them. How did you come to work with Rep Cap? We initially considered another vendor but found out they’d worked for most of our competitors. We wanted a fresh perspective, so I searched online for B2B content companies that specialize in enterprise marketing. We discovered Rep Cap and appreciated the strong journalistic background that several members of their staff possess. Because of that experience, we were comfortable with them interviewing high-ranking education officials on our behalf. They also had experience working within the HR and education development industries, so we hired them. What is the status of this engagement? Rep Cap worked for us from January 2017–January 2018. After that, a new marketing manager took over the project and hired his own team. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The Rep Cap team wrote the single most clicked-on piece of content available on the platform. How did Rep Cap perform from a project management standpoint? We had a standing weekly phone call that’d they never canceled. Even if there was nothing of importance to discuss, we’d get on the phone for five minutes and briefly go over the project just to stay in the routine of that call. This demonstrates their commitment and willingness to follow-through on tasks. I could tell everyone on their team liked working there and could communicate seamlessly with each other. They also send regular emails and reply quickly. Since they work several hours ahead of me, I’d often wake up with things to review and would send my feedback. The whole process just clicked. I kept in touch with their owner via social media and assured her I’d bring Rep Cap with me wherever I went. What did you find most impressive about them? They work with a lot of Fortune 500 companies, but I never felt like they were too busy to handle our project adequately. They may have struggled to do so, but their professionalism kept that information away from me. They’d ask for several dates when scheduling a meeting, but always found a time that worked. I hope to have Rep Cap working with my current company very soon. I absolutely love working with them and have recommended the company to five different colleagues. The writer/editor I work with is extremely talented and can churn out content quickly. She even went on maternity leave during our initial engagement, but Rep Cap structured their workload so effectively that we never felt her absence. Their team has fun working together and that helps cultivate a positive experience. Do you have any advice for potential customers? The owner attends a lot of conferences and has her finger on the pulse of the HR and education development industries. Give them the option to pitch ideas based on their experiences and expertise. I find their wealth of knowledge invaluable. --- #### Content Creation for HR and Financial Service Firm **The Project** - Services: Content Marketing - Project size: $50,000 to $199,999 - Project length: Nov. 2016 - Ongoing **Project Summary**: Rep Cap supplements resources for design and content creation. They’ve compiled case studies, developed infographics, and done editing for a variety of projects. The design team works on layout. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Creative Director, Aon - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Aug 1, 2018 **Feedback Summary**: The team’s proactive approach and communication skills make them a strong partner for complex projects with many stakeholders. Rep Cap’s extensive experience enables them to take independent initiative and provide insightful feedback. They care about success and timely deliverables. ""We’re excited to get their feedback because it keeps us agile in a constantly changing world." " **BACKGROUND** Introduce your business and what you do there. I’m Creative Director at Aon. I work within the company’s HR business line, which specializes in consulting and technology services. I oversee content creation and brand compliance across marketing and product. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Rep Cap? Content generation for our marketing group had been thought leader-driven and not market leader refined. Initially, we hired Rep Cap for their consulting services. We needed their help because our intellectual content was too esoteric for its audience. We wanted to be better marketers by following the buyer journey to more accessible thought leadership content with ROI attached. **SOLUTION** What was the scope of their involvement? Since we don’t have the budget for a full campaign, Rep Cap does select projects with high ROI potential. Our team does social media generation while they focus on projects such as thought leadership case studies. For that project, Rep Cap transcribed interviews with clients and account executives to produce the final deliverable. The team has also supplemented internal design resources to do infographics and content generation layout. The team has also done infographics for our blog, which our internal initiatives such as e-mail blasts and social media marketing on LinkedIn and Twitter. We use Uberflip to market curated content; it’s hosted on our website. Recently, they helped us with our annual global employee engagement trends report, which was our priority for the first five months. The online white paper is our anchor piece and gets approximately 10,000 downloads every year. This year’s report was tricky because we received corporate funding, which increased the number of international company stakeholders involved in the remote project; the white paper is generated in the Midwest, I’m in California, and we have colleagues in Europe and Asia Pacific countries. The team consulted on messaging and did infographics, design, and editing, but not foundational writing. What is the team composition? I work primarily with Mary Ellen (Account Executive and Partner, Rep Cap). She’ll put me in direct contact with team members when necessary. How did you come to work with Rep Cap? I found them through a referral when I was at a small startup that Aon later acquired. My marketing leader considered other companies after getting the recommendation, but Rep Cap was the most approachable and their off-site team met our needs. When I joined Aon via the acquisition, I saw the problem with thought leadership content and referred Rep Cap. Aon didn’t have very good vendors; those partners had shotgun approaches to content generation. Aon needed an agency that could bring everything together and guide them through a uniform process. Based on our previous experience, I knew Rep Cap excelled at working with a company’s brand guidelines and tone—only doing brand stretch when requested. How much have you invested with them? We spent $30,000 in the first year. But more Aon business lines have engaged them and we now spend between $75,000–$100,000 annually. What is the status of this engagement? We started working together in November 2016 and the partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The white paper was our number-one download on Uberflip four months after its publication. Since we launched Uberflip only shortly before the paper, we had to drive traffic to the document. We had lost a key player and the team helped us stopgap that loss. As a result, marketing and communication were key, and Rep Cap stepped up to complete the project successfully. How did Rep Cap perform from a project management standpoint? Mary Ellen is our “handler” because she intakes our feedback and delivers it to the writers and designers. However, we interact with writers directly on thought leader case studies. We field the writers’ questions and edit their work. We also work directly with designers on page layout. Since I’m a creative director, Mary Ellen is comfortable putting me in direct contact when appropriate, instead of filtering our feedback. Direct communication is more efficient and Mary Ellen balances both approaches well. Since I juggling numerous daily requests, I appreciate when Rep Cap checks in if they haven’t gotten feedback yet. The messages are always friendly and timely without being incessant. Even though I manage the project, they are proactive enough to lessen that burden. I initiate meetings and tasks, but they’ll make sure everything is completed on time. Overall, the team is very fair and doesn’t favor larger clients over smaller ones. We use Google Docs and PDFs in Dropbox to share edits and documentation, although Aon’s security measures often require workarounds for the former. Our teams communicate via email, phone, and Microsoft’s business version of Skype. What did you find most impressive about them? Rep Cap is no-nonsense. Other vendors charge a premium to tell a client what they want to hear. The team has a collaborative approach to success and will give honest feedback that’s frank without being aggressive or condescending. We’re excited to get their feedback because it keeps us agile in a constantly changing world. What’s more, they’re team players, which we need because Aon is built around people living and working everywhere. We need collaborative teamwork to get things done. Are there any areas they could improve? We had communication breakdowns a couple times when I didn’t get the return I had expected. After I gave them feedback on not digging deeper, the team processed it and reversed engineered to the original goal. Looking back, both sides could have been clearer with communication; it was a learning experience for everyone. I also appreciated Rep Cap’s ability to take feedback. If a partner can take feedback and we can grow together, I have no problem with the situation. Any advice for potential customers? It’s important to foster a creative environment in which everyone can grow. Approach the project with an open mind and collaborative spirit. Clients could do a snap poll or non-traditional approaches to written content. Have a set of concrete expectations, but be flexible because vendors can’t display all of their strengths at every moment. It’s beneficial that Rep Cap works with so many different companies because they see what works across a wide spectrum. --- ## Portfolio & Awards ### Assessments Industry Page Copy & Blog Posts After a corporate rebrand, the Aon Assessments group needed a partner to update the copy across all of their web pages and posts. Rep Cap used its knowledge of both the Aon brand and the assessments industry to quickly develop new copy that expressed the value of the assessment tools in the context of the new value prop and messaging. ### Startup Explainer Video The client, a learning and development startup, needed to create a polished, engaging explainer video to convey its value prop to prospective buyers. Both budget and timeline were tight. We were able to use a blend of stock video and custom motion graphics to quickly produce a video that would appeal to its sophisticated B2B buyer. ### Retail Industry Podcast for Global Consultancy B2B management consultant company Kearney wanted to showcase its research on how the most critical consumer communities approach their relationship with retailers and brands — in their own voices. So the Inside the Mind podcast tapped into the intricacies of what makes communities unique and the things that bring consumers together. ### SEO Blog Content for Performance Management Tool Betterworks had enlisted the help of a specialty SEO agency, who had made recommendations for a series of pillar pages and posts that needed to be produced in order for the performance management software provider to rank on high-value terms while also conveying their thought leadership position in the market. Rep Cap partnered closely with the SEO firm to produce and publish 4-6 posts per month, yielding dramatic improvements in organic search. ### The Real Deal: Retirement Income Adequacy Study Aon, a leading global professional services firm, partnered with Rep Cap to write and design a complex, data-based report, which was then adapted into a series of thought leadership assets for release throughout the year. These additional assets served as a model for promoting other key research results from the Aon team across multiple divisions worldwide. ### Nexus Louisiana Anniversary & Annual Reports Rep Cap partnered with Nexus Louisiana to help with reports and interactive landing pages using insights to create eye-catching reports and interactive landing pages for the organization’s website, highlighting its impact on the community through stories, data, graphics and photos. ### Industry Recognitions - #65 on LSU 100 in 2017 - #67 on LSU Tiger 100 in 2019 ## Key Clients - Aon ## Packages ## Verification Verified means Clutch independently confirmed Rep Cap is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 7 verified client reviews averaging 5.0 stars. - Verified Client Reviews: 7 - Overall Review Rating: 5.0 Last Updated: 2026-08-15T03:40:18Z ### Business Entity - Business Entity Name: Reputation Capital Media Services, LLC - Source: Louisiana Department of State - Jurisdiction of Formation: Louisiana - Date of Formation: January 26, 2012 - Status: Active - Last Updated: July 30, 2022 - ID: 40730649K ### Credit Report Results - International Credit Risk Assessment: Very Low Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (2) ### Baton Rouge, LA (Headquarters) - 2964 Government Street - Baton Rouge, LA 70806 - United States - 10 - 15 employees - Phone: 2025578374 ### Minneapolis, MN - private - Minneapolis, MN 55401 - United States - 2 - 5 employees ## Connections - Shalaka Teli (Gadre Infotech Pvt. Ltd.) ## Contact Rep Cap [Send a message](https://clutch.co/profile/rep-cap) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/rep-cap) - [X](https://twitter.com/repcapital)