๐๐ณ ๐๐ผ๐โ๐ฟ๐ฒ ๐ป๐ผ๐ ๐น๐ถ๐๐๐ฒ๐ป๐ถ๐ป๐ด, ๐๐ผ๐โ๐ฟ๐ฒ ๐ณ๐ฎ๐น๐น๐ถ๐ป๐ด ๐ฏ๐ฒ๐ต๐ถ๐ป๐ฑ. Every day, brand decisions are being made, with or without real human input. RemCal Insights is a boutique consultancy that helps investors, agencies, and brand leaders get closer to the consumer, fast.
At RemCal Insights, qualitative research isnโt just checking a box, itโs your creative advantage. We take you straight into consumersโ worlds through conversations, stories, and real language, helping you spot the sparks worth scaling and cut whatโs not landing. Donโt build on assumptions. Build with your consumer. We keep consumer truth at the center of big brand and investment decisions. Our qualitative insights are fast, actionable, and human, delivering clarity and direction in just 2-3 weeks.ย
RemCal Insights offers competitive pricing that fits clients' budgets, delivering high value through qualitative research and timely project management. Clients appreciate their flexibility, responsiveness, and quality of insights, with many expressing satisfaction in their collaboration for various projects.
RemCal Insights comes highly recommended by previous partners and vendors, reflecting their strong reputation and trust within the industry.
Effective Analysis and Actionable Insights
Clients appreciate RemCal Insights for providing comprehensive analyses and actionable insights from consumer feedback, which are instrumental in informed decision-making.
Strong Expertise in Focus Group Moderation
RemCal Insights is praised for their high-quality empathetic moderation, especially in handling focus groups with children, leading to valuable consumer insights and satisfied clients.
Timely and Efficient Deliveries
Clients consistently highlight RemCal Insights' ability to deliver projects on time with a fast turnaround, facilitating smooth project management and client satisfaction.
Potential for More Robust Learning Recaps
While learning recaps are timely and helpful, there is feedback suggesting that these could be made more robust to provide even deeper insights.
Resourcefulness in Consumer Recruitment
RemCal Insights is commended for their resourceful approach in recruiting niche consumer groups globally, aiding in the acquisition of diverse and valuable insights.
Market Research InterviewsMarket AnalysisMarket Research Surveys
Less than $10,000
Apr. - June 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were impressed with their deep understanding of our needs."
Jul 21, 2023
Co-Founder, Healthcare Company
Anonymous
Other industries
India
1-10 Employees
Online Review
RemCal Insights was hired by a healthcare company to help them recruit participants for their lifestyle program. The team was also tasked with recruiting participants for the client's consumer research.
RemCal Insights delivered the project on time, recruiting high-quality participants and promptly responding to the client's needs. The team exhibited a strong understanding of the client's requirements and communicated clearly and openly throughout, making for a seamless workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder of Stealth Start-Up
Describe what your company does in a single sentence.
Building great consumer products for healthier living.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire RemCal Insights to accomplish?
Recruitment
Program management
SOLUTION
How did you find RemCal Insights?
Referral
Why did you select RemCal Insights over others?
Pricing fit our budget
Referred to me
Company values aligned
How many teammates from RemCal Insights were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Recruit advanced cancer patients for a pilot lifestyle program in aggressive timelinesย
Recruit mental health patients for deep consumer research in the given timelines
Make sure of the participant presence and establish communication flow with them as they were handed over to us
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Timeliness of recruitmentย
High quality of participantsย
High responsiveness from Remcal
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Remcal met and actually exceeded alll our expectations by understanding the needs clearly, knowing where to find the patients, communicating with them and with us very clearly and effectively.
Timeliness of recruitment
High quality of participants
High responsiveness from Remcal
What was your primary form of communication with RemCal Insights?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were impressed with their deep understanding of our needs very quickly, transparent and clear communication, deliver with high quality and within the target timelines.
Are there any areas for improvement or something RemCal Insights could have done differently?
Not really. They were perfect fit for our purpose.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Focus Group Setup & Moderation for Market Research Agency
Market Research
Market Research Data ReportingMarket Research InterviewsMarket Research SurveysShopper Marketing
Confidential
Aug. - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
โThe team was great with the kids, had a clear output, and was very flexible.โ
Sep 26, 2026
Managing Director, SPINNAKER insights
Christiane Schmitz-Trebeljahr
Verified
Advertising & marketing
Germany
1-10 Employees
Online Review
Verified
RemCal Insights set up focus groups, managed recruitment and participant checks, and moderated the sessions for a market research agency.ย The team also provided a debrief.
RemCal Insights helped the client choose the best packaging design for their target group. The team delivered on time, had a very fast turnaround, and communicated via virtual meetings, emails, and messaging apps. Their empathetic moderation was high-quality, and they were great with kids.
BACKGROUND
Introduce your business and what you do there.
Iโm the managing director of SPINNAKER insights, a German market research agengy. We offer full-service market research and workshop moderation using innovative and psychological approaches to deliver deep consumer insights and support strategic development.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RemCal Insights?
We needed help with the moderation of local parent-children focus groups in New Jersey, USA.
SOLUTION
What was the scope of their involvement?
RemCal Insights set up the focus groups, managed recruitment and participant checks, and moderated the focus groups. The team also provided a debrief with a very fast summary report. Recordings and live web streaming were also available.
What is the team composition?
We worked with 2 teammates from RemCal Insights.
How did you come to work with RemCal Insights?
We had worked on previous projects together.
What is the status of this engagement?
We worked together in August-September 2026.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
RemCal Insights helped us choose the best packaging design fit for the target group. The team conducted the survey in the US, and we did it in Germany. The German client was very satisfied. We got qualitative insights from focus groups and a short survey of parents. The notable themes and findings from the qualitative insights were emotional evocation and product understanding.
How did RemCal Insights perform from a project management standpoint?
RemCal Insights delivered on time and had a very fast turnaround. We communicated via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
RemCal Insights had high-quality empathetic moderation. The team was great with the kids, had a clear output, and was very flexible.
Are there any areas they could improve?
I didnโt think there was anything they could improve on.
RATINGS
5.0
"Great quality moderation and efficient research support"
Quality
5.0
Service & Deliverables
"Clear recommendations and explanations of cultural nuances"
Schedule
5.0
On time / deadlines
"Super fast"
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Qualitative Research Project for Retail Grocer
Market Research
Confidential
Feb. - Mar. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Nothing really that could have been improved or done differently, we've been pleased with the services from RemCal."
Feb 8, 2023
Senior Analyst, Retail Grocer
Kelly Luckett
Verified
Retail
Jacksonville, Florida
10,001+ Employees
Online Review
Verified
RemCal Insights provides ongoing qualitative research for a retail grocer. Their scope of work includes recruitment screener, recruiting and scheduling participants, creating a discussion guide, and more.
Thanks to RemCal Insights' work, the client was able to make important decisions that will improve customer experience. The team provided excellent communication, was responsive, and was always available when needed. The client was very pleased with the workflow and looks forward to a new project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm a senior analyst on the customer insights team for a retail grocer.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire RemCal Insights?
We've partnered with RemCal Insights on several projects for qualitative research related to customer insights on topics such as loyalty programs, store designs, understanding general customer perceptions, and store-level customer research.
SOLUTION
How did you select this vendor?
RemCal Insights was highly recommended to us by another vendor/partner we've used for several years as a company who could conduct our qualitative research projects. Our team met with Rachel online and were immediately drawn to her personable style and her knowledge & experience with qualitative research.
ย
Based on that, along with her willingness to work within our budget, we selected RemCal Insights as one of our research / customer insights partners.
Describe the scope of their work in detail.
Our projects with RemCal start with an email to Rachel to let her know our objectives and timing, followed up with an online meeting to discuss the details and objectives of the project. The services we partner with RemCal to provide include developing a recruitment screener, recruiting and scheduling participants, and creating a discussion guide that aligns with the objectives of the research.
ย
They also served as moderator/facilitators of the focus groups / IDIs, assisting us with fulfilling the participant incentives, and providing us with video recordings of the groups/interviews and a full analysis and report of the insights, including recommendations. Rachel also provides us with helpful best practices to minimize any issues with the project.
What was the team composition?
I've worked very closely with Rachel from RemCal, and she has a network of participant panels to recruit from, when needed, and recruiting assistants. We love the very personalized service that Rachel provides!
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The insights provided to us from our projects with RemCal have allowed us to make important decisions that we can feel confident will improve our customers' experience.
How effective was the workflow between your team and theirs?
RemCal provides excellent communication! Rachel is very responsive on email, and is always willing to jump on an online meeting when needed. We also exchange text messages with her during focus groups / IDIs if there are any questions that come up or if a participant's comment sparks an idea of something we'd like Rachel to go more in-depth on with the participant(s). We are very pleased with our communication and workflow with RemCal.
What did you find most impressive about this company?
Rachel's interview style makes customers feel comfortable opening up and sharing their genuine opinions vs. sharing what they may think we want to hear. She is gifted at getting to the objective(s) in a comfortable way with participants, getting every participant to offer their opinions and preferences, and to keep the group/interview moving along without cutting off a participant while speaking or making them feel rushed.
ย
RemCal does a great job with the analysis of the customers' feedback and providing not only a summary, but actionable insights. I am also impressed with just how pleasant Rachel is to work with, and I always look forward to when we have a chance to work with RemCal Insights.
Is there any area for improvement or anything that could have been done differently?
Nothing really that could have been improved or done differently, we've been pleased with the services from RemCal and enjoy working with Rachel on our projects!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Qualitative Research for Human Insights Company
Market Research
$10,000 to $49,999
July - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were flexible while maintaining best practices."
Nov 6, 2023
Communities Manager, Human Insights Company
Lexy Martin
Verified
Other industries
Melbourne, Australia
51-200 Employees
Online Review
Verified
RemCal Insights provided qualitative research for a human insights company. The team drafted discussion outlines, moderated focus groups, created PowerPoint presentations, and offered recommendations.
RemCal Insights' work received positive feedback from the client. The team delivered on time and met the client's research needs. Further, they demonstrated excellent communication through emails. RemCal Insights was flexible, quick, and always available.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Communities Manager
Describe what your company does in a single sentence.
Human insights at the speed of business.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire RemCal Insights to accomplish?
Qualitative research
SOLUTION
How did you find RemCal Insights?
Referral
Why did you select RemCal Insights over others?
Pricing fit our budget
Referred to me
How many teammates from RemCal Insights were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Qualitative research:
drafted discussion outline
moderated focus groups
20-page power point with key findings
detailed findings
insights driven recommendations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Client satisfaction and continued work with the vendor.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We've worked with RemCal Insights across several engagements with one of our biggest QSR clients. Projects have ranged from small scale: diving deeper into some initial quantitative findings; to larger scale: assessing our client's DE&I initiatives. We can trust that RemCal Insights will meet our research needs AND tight timelines. Looking forward to future engagements!
What was your primary form of communication with RemCal Insights?
Email or Messaging App
What did you find most impressive or unique about this company?
They were flexible while maintaining best practices. She was available for consultation when we needed and delivered a report quickly and on time.
Are there any areas for improvement or something RemCal Insights could have done differently?
no
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"RemCal insights is my go-to for qualitative research and I often recommend them to my collegues.
Market Research for Strategic & Creative Agency
Market Research
Confidential
Jan. - Dec. 2022
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"Very responsive and always delivers on time."
Mar 5, 2023
CEO, Strategic & Creative Agency
Anonymous
Verified
Advertising & marketing
Atlantic Highlands, New Jersey
11-50 Employees
Online Review
Verified
RemCal Insights provided marketing and communication strategies for a strategic and creative agency. The worked on multi-step consumer engagement process starting with strategy and execution.
Thanks to RemCal's efforts, the client has seen an improvement in their creative measured by consumer feedback. The team has been responsive and punctual throughout the workflow. They have been resourceful in finding the most niche consumers from all over the world.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of (a/an) Advertising & marketing
Describe what your company does in a single sentence.
Full service strategic and creative agency specializing in health, wellness and beauty.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire RemCal Insights to accomplish?
Gain consumers insights.
SOLUTION
How did you find RemCal Insights?
Referral
Why did you select RemCal Insights over others?
Referred to me
What was the size of RemCal Insightsโs team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We work with RemCal to get learnings on marketing/communications strategies all the way through creative execution. Depending on the project and needs, for some brands/products we do a multi-step consumer engagement process starting with strategy then adcept then execution where for others it may be one or two of those learning steps.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Improved creative measured by consumer feedback
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very responsive and always delivers on time.
What was your primary form of communication with RemCal Insights?
Virtual Meeting
What did you find most impressive or unique about this company?
RemCal is very resourceful in finding even the most niche consumers from all over the world.
Are there any areas for improvement or something RemCal Insights could have done differently?
While learning re-caps are timely and helpful, there is an opportunity for them to be even a little more robust.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-5 of
5 Reviews
Our Story
RemCal Insights has more than 25 years of qualitative research and strategic marketing expertise in getting to the real story behind consumer behavior. To understand what moves people and why, we use psychology and journalism - not surveys or guesswork. We're not category experts; we're experts in people, delivering actionable insights in less than 2-3 weeks.
Meet the Team
Rachel MartinFounder & CEO
For over 15 years, I've been the person investors and brands call when they need to understand the "why" behind consumer behavior.
Karina HarutyunyanSenior Research and Marketing Associate
Karina is a strategic marketer and research lead with experience across startups, investment platforms, and boutique agencies, focused on understanding what moves people and how brands can act on it.
Premier Verified means Clutch independently confirmed RemCal Insights is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 4 verified client reviews averaging 5.0 stars.
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