RefractROI

BACKGROUND

Please describe your company and position.

I am the Partner of Feldman & Lee PS

Describe what your company does in a single sentence.

We operate a law firm over three different offices which handle criminal public defense, private criminal defense, plaintffs personal injury and family law.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RefractROI to accomplish?

• Capturing qualified organic traffic in a highly competitive market.

SOLUTION

How did you find RefractROI?

Referral

Why did you select RefractROI over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from RefractROI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refract was enlisted to assist in SEO of our website and offer advice as to what further support our website would need to capture an ever changing market with regard to the areas of law we practice.  For example, certain key words needed to be targeted in order to maximize the the available resources our firm was able to spend on a monthly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic has doubled since working with RefractROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Refract has been great working within our budget and delivering on precise itemized goals with regard to making certain inroads into a very competitive marketing medium.  Again, Refract is always there to let us know what other options are available too should our resource allocation change.  In that regard, Refract keeps us up to date with our current campaign to make sure we are staying on target to meet all of our goals which are on an ongoing 90 day quarterly review.

What was your primary form of communication with RefractROI?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Refract has great communication skills even if we aren't always that great at getting back to them.  It's easy getting lost in the rabbit hole of one's work but Refract keeps us centered on the marketing goal knowing the project goals must continue.  In addition, putting one foot in front of the other has led to success with many of our business search terms comfortably being in the top 10 of Google's 1st page rankings.

Are there any areas for improvement or something RefractROI could have done differently?

There is nothing that comes to mind. I think all in all, Refract is of good value with an extremely professional and competent business model.