Refactor Plus

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an information technology company 

Describe what your company does in a single sentence.

Custom software solutions, AI & ML, BI & Big Data, Dedicated Teams, Staff Augumentation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• We collaborated with Refactor+ on developing a fully custom Shopify store for a premium men’s leather accessories brand. The goal was to create a high-end shopping experience that matched the brand’s aesthetic while supporting international customers with region-specific pricing and a smooth purchasing flow.

SOLUTION

How did you find Refactor Plus?

Online Search

Why did you select Refactor Plus over others?

• High ratings
• Pricing fit our budget

How many teammates from Refactor Plus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included developing a custom Shopify storefront from scratch. Refactor+ built a fully responsive theme, implemented structured navigation, custom product listings and product pages, region-aware pricing, and multi-currency support. They also developed a customer account system, promotional logic, and ensured secure & optimized checkout integration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final store provides a clean and premium shopping experience with easy navigation and clear product pages. It also supports international customers with region-based pricing and multiple currencies, which helps improve the overall shopping and purchasing experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well organized, they communicated clearly, and responded quickly to feedback.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out most was their ability to combine strong technical Shopify expertise with attention to design and user experience.

Are there any areas for improvement or something Refactor Plus could have done differently?

No, the collaboration was very smooth and the overall delivery and communication were excellent.

BACKGROUND

Please describe your company and position.

I am an E-commerce Support Specialist for a Web development company

Describe what your company does in a single sentence.

Web development, Shopify stores managment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• We hired Refactor Plus to build a fully custom Shopify storefront tailored to the UAE market. The goal was to deliver a bilingual (English/Arabic) e-commerce experience with RTL support, advanced lingerie sizing logic, loyalty and live-shopping integrations, and seamless backend data synchronisation.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

• High ratings
• Pricing fit our budget

How many teammates from Refactor Plus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refactor Plus developed a Shopify store from scratch without relying on a pre-built theme. Key deliverables included a bilingual RTL storefront, custom mega-menu navigation, advanced product page sizing tools, loyalty program integration, live shopping functionality, promotional logic, redesigned transactional emails, and a fully developed customer account system with wishlist and order management features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a fully localised Shopify storefront for the UAE market with seamless bilingual navigation, improved product discovery, and advanced sizing guidance 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and transparent throughout the engagement. Deliverables were completed on schedule, and the team responded quickly to feedback and our requirements

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team understood both the technical complexity and the customer experience required for a premium lingerie brand, delivering a highly customised e-commerce website rather than relying on standard apps or themes

Are there any areas for improvement or something Refactor Plus could have done differently?

No, the collaboration was smooth overall.

BACKGROUND

Please describe your company and position.

 I am the Sales manager of an advertising & marketing company 

Describe what your company does in a single sentence.

We do everything connected to SEO

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• To develop a custom Shopify 2.0 theme based on the provided Figma designs, ensuring accurate implementation, responsiveness, and performance best practices.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Refactor Plus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included developing a custom Shopify theme based on Figma designs, integrating third-party apps (reviews, subscriptions, wishlist, etc), implementing custom checkout functionality, and conducting full QA testing. Key deliverables were a fully responsive, performance-optimized Shopify 2.0 theme, completed integrations, and a tested store.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was successfully delivered according to the designs, with a fully functional, responsive Shopify 2.0 theme

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great overall, everything stayed on schedule, and they were quick to respond whenever we had questions or requests.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most were their strong development skills, clear communication, and a very transparent reporting and billing system. Everything was straightforward and easy to follow

Are there any areas for improvement or something Refactor Plus could have done differently?

No, everything met our expectations

BACKGROUND

Please describe your company and position.

I am the Junior Project Manager of a Shopify partner agency 

Describe what your company does in a single sentence.

Shopify partner agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• We engaged Refactor Plus to handle a variety of projects, both large-scale and smaller initiatives. The primary goal was to implement tailored e-commerce solutions that would streamline business operations, improve customer experience, and support long-term scalability.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

• Good value for cost
• Company values aligned

How many teammates from Refactor Plus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered end-to-end Shopify development and custom solution implementation. Refactor Plus built several stores from scratch, customised themes to match specific branding needs, and integrated complex systems such as ERP, PIM, OMS, and WMS. Additionally, they successfully executed data migration and integrated fulfilment centres to enhance order processing and logistics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration resulted in improved operational efficiency, faster order processing, and seamless data synchronisation across multiple platforms. New stores experienced an increase in performance metrics, including higher conversion rates and reduced manual workload due to the automation of key processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach was structured and highly responsive. Deliverables were consistently provided on time, and the team maintained open communication throughout every phase. They adapted quickly to changes in scope and ensured that our requirements were met without compromising quality.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine technical expertise with a deep understanding of business processes. Their team not only delivered excellent development work but also provided strategic insights that added value to the overall project outcomes.

Are there any areas for improvement or something Refactor Plus could have done differently?

No, we were fully satisfied with their performance and the results achieved. The collaboration exceeded our expectations in every aspect.

UPDATED REVIEW

This review was published on April 3rd, 2025.

E-Commerce Director, E-Commerce Agency
eCommerce

United Arab Emirates

11-50

Aug 2023 - Ongoing

$10,000 to $49,999

Verified

Project summary
Refactor Plus has developed and optimized Shopify e-commerce stores for an e-commerce agency. The team has added cookie compliance, OTP authentication, and multilingual Arabic support.

Feedback summary
Thanks to Refactor Plus, the client has achieved a 60% reduction in page load time and boosted user engagement. The team has seamlessly integrated RTL design and Arabic compatibility. Moreover, the team strengthened security and complied with privacy standards. The team is timely and efficient.

BACKGROUND

Please describe your company and position.

 I am the E-commerce Director of an e-commerce agency

Describe what your company does in a single sentence.

Leading Shopify & Shopify Plus  e-commerce agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• The project focused on launching new Shopify stores and improving existing ones by optimizing performance, web speed, and multilingual Arabic support. Key features included cookie compliance, OTP authentication, and ensuring cultural and technical alignment with client requirements.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

reputation for delivering high-quality Shopify solutions

How many teammates from Refactor Plus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bespoke projects development of the below pages:

• Header
• Footer
• Home Page
• Collection Page
• Product Page
• Account pages
• Contact us
• Offer timer on PDPs
• Gift packaging
• Side cart
• Cart page

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced performance with a 60% reduction in page load time. Achieved seamless RTL design and Arabic compatibility. Boosted user engagement, improving session duration. Strengthened security with OTP integration and compliance with privacy standards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered the project on time while dealing with the project with high effeciency and professionalism. 

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 Their ability to deliver tailored solutions while addressing technical and cultural nuances sets them apart. Their proactive approach to solving challenges was truly commendable.

Are there any areas for improvement or something Refactor Plus could have done differently?

 Refactor Plus consistently provided innovative solutions, sometimes going beyond the original scope of work. While this added immense value, more alignment with initial timelines would further enhance their already excellent service delivery.

STAR RATINGS:
Overall rating: 5- Their ability to combine technical excellence with cultural adaptability and proactive communication makes them a top choice for Shopify projects.

Quality: 5 
Cost: 5
Schedule: 5
Willing to refer: 5 - Extremely likely.

BACKGROUND

Please describe your company and position.

I am the OpsLab founder & Fractional COO of OpsLab

Describe what your company does in a single sentence.

OpsLab is an innovative operational agency that consults, digitalizes, automates, and AI-augments real businesses. The company works with founders across sectors such as beauty, fitness, food & beverage, real estate, e-commerce, and venture capital. Founded in October 2023, OpsLab has worked with 40+ companies, including Acrobator.VC, ZAS Ventures, BrainLab, Fuelfinance, BandaCrossfit, WarmDevs, Places App, UkraЇner, Sensters, Empat.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• The client was preparing for rapid growth, and their existing Shopify site couldn’t keep up with performance demands or internal marketing workflows. I hired Refactor Plus to rebuild the frontend for speed, flexibility, and scalability – so the brand could launch faster, localise more easily, and ultimately convert better.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

• Great culture fit
• Company values aligned
• they were focused on business outcomes

How many teammates from Refactor Plus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refactor Plus rebuilt the entire frontend of the Shopify store to improve performance, design flexibility, and scalability. They developed a fully modular theme with dynamic content blocks, a custom skin quiz, bundle logic, and localisation for both the US and UK markets. The team also enhanced mobile UX, optimised for speed, and collaborated directly with our creative and marketing teams to ensure smooth integration across all touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant improvement in mobile performance scores, which had a clear impact on the site’s conversion rate. Post-launch, bounce rates dropped noticeably, and the brand’s internal team could launch new campaigns much faster thanks to more flexible, modular components. Overall, the site became faster, more stable, and far better aligned with the brand’s positioning and growth plans.

Conversion rate increased by 18% within the first 2 months post-launch

Internal team reported faster workflows due to cleaner code and more flexible content blocks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very reliable. Communication was proactive, deadlines were clear, and they adapted fast when priorities shifted – which, in a growth-stage brand, happens often. I never had to chase them.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They actually care. Not just about clean code or shipping fast – they care that the work moves the business forward.

Are there any areas for improvement or something Refactor Plus could have done differently?

Nothing worth noting. When something needed adjusting, they handled it quickly and without friction.

BACKGROUND

Please describe your company and position.

I am an executive at TinyData

Describe what your company does in a single sentence.

At Tinydata agency, we match startups with investors on the pre-seed/ seed rounds.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• I was working with a startup that urgently needed a nice MVP Shopify store for investment pitches.

SOLUTION

How did you find Refactor Plus?

Network

Why did you select Refactor Plus over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Refactor Plus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We urgently needed to launch an e-commerce start-up store as an MVP to raise another round of investments. The startup itself is a mono-product brand from The Netherlands.

The Refactor team completed the work perfectly on time and the website was highly-optimized and sleek. The team also provided comprehensive training guides and consultations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were on schedule and fit the estimation and met all the technical requirements which we discussed. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they did. I was receiving daily updates about statuses and also we had weekly calls to sync and align. Their progress was transparent to me and they did everything they promised. 

What was your primary form of communication with Refactor Plus?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with R+ feel like they care about the project more than yourself. They keep the ownership on their side

Are there any areas for improvement or something Refactor Plus could have done differently?

No, they did a great job

BACKGROUND

Please describe your company and position.

I am the General Manager & CTO of an ecommerce company 

Describe what your company does in a single sentence.

E-Commerce Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• Achieving the highest page speed score - 90+ on mobile
• Mapping high-conversion UX strategy for enterprize clients
• Building high-end custom solutions for translations, analytics, and page speed.
• Shopify Plus bespoke work

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

niche agency with high development standards

How many teammates from Refactor Plus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Together, we completed nearly 10 high-performing Shopify Plus projects from scratch. Key features included:

• Achieving a 90+ page speed score for both mobile and desktop
• Bespoke design development and creation of own Themes
• Properly connecting fulfilment centers
• Developing websites from scratch
• Implementing advanced SEO and website performance optimization
• Refactor conducted thorough testing to ensure the websites functioned perfectly, making needed adjustments and fixing any issues before launch. Also, they set up ongoing maintenance and support, with clear protocols for future issues.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were very pleased with the collaboration on this project:

• All project requirements were met on time.
• Partner communication was streamlined with a strictly planned process.
• Our team was highly satisfied with the quality of the deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process transparency has been excellent. By sharing their Click Up board, we were always up-to-date with project statuses. Refactor Plus provides daily status updates and responds promptly to our questions. Additionally, we have bi-weekly sync meetings where they review recent progress.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The capability of solution finding, development quality and clean code, performance results of the completed sites, they work very efficient and fast - Example: Even though having higher hourly rates due to their quality of work the turn around time is faster with greater results which brings down total cost compared to other vendors offering lower rates but just need way longer with more headache and quality controle.

Are there any areas for improvement or something Refactor Plus could have done differently?

No improvements are needed from my perspective.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an e-commerce company.

Describe what your company does in a single sentence.

leading e-commerce destinations specializing in electronics and home appliances

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• We wanted a luxury Shopify store built from scratch with great speed, animations, and flawless execution of our custom design.
• Scalability
• Integration
• User Experience

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Refactor Plus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refactor Plus developed the full store based on our provided design, implemented complex animations, optimised performance, and made sure everything looked perfect on all devices. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site loads quickly, looks stunning, and provides a smooth shopping experience. We saw higher engagement and conversion after launch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-organized and professional. Deliverables were provided on time, communication was clear, and they were responsive and flexible in addressing our requirements and feedback throughout the project.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently demonstrate innovative thinking and a keen insight into customer and end-user expectations, ensuring solutions that truly meet market needs.

Are there any areas for improvement or something Refactor Plus could have done differently?

Not really. Everything went smoothly. They were proactive, kind, and genuinely cared about the project’s success.

BACKGROUND

Please describe your company and position.

I am the former CEO of a web development agency 

Describe what your company does in a single sentence.

Web Development agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• We needed a technical partner that could ensure high performance, secure and scalable solutions, and handle complex custom requirements across a wide range of Shopify stores. Speed, quality, and long-term maintainability were key.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• consistent

How many teammates from Refactor Plus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked with Refactor Plus to support the development complex retail-level Shopify projects from the ground up and support. The scope included custom theme development, performance optimisation (with a consistent focus on top Google PageSpeed scores), development of scalable storefront architecture, and localisation for multiple regions. Key deliverables included new store builds, feature-rich custom functionalities like OTP logins, dynamic product configurators, cookie consent, multi-language and multi-currency capabilities, as well as deep third-party integrations with ERP, CRM, and analytics tools.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All projects were launched and supported on time, with  great performance scores. We also saw improved conversion rates, reduced bounce rates, and fewer tech-related issues post-launch. The architecture they implemented significantly reduced our time-to-market for new features across multiple brands.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was superb– clear timelines, regular updates, and proactive communication. They consistently met deadlines, were transparent about challenges, and always came prepared with solutions. They adapted quickly when requirements shifted and maintained high attention to detail throughout.

What was your primary form of communication with Refactor Plus?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Refactor Plus didn’t just build what we asked for; they challenged assumptions, improved the briefs, and made suggestions that genuinely elevated the end result. Their technical excellence is paired with a collaborative, solutions-first culture that’s rare to find.

Are there any areas for improvement or something Refactor Plus could have done differently?

Refactor Plus is improving their operations in order to be more efficient within the teams collaborating on the scopes.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Whales Design

Describe what your company does in a single sentence.

We're a branding & design studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Refactor Plus to accomplish?

• We engaged Refactor Plus to transform our design concepts into a fully functional Shopify store. Our primary goal was to ensure that the development closely mirrored our designs, providing a seamless and responsive user experience.

SOLUTION

How did you find Refactor Plus?

Referral

Why did you select Refactor Plus over others?

Decision was based on proven track record and the trust we've built over previous collaborations.

How many teammates from Refactor Plus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refactor Plus was responsible for developing a custom Shopify theme based on our designs. Their work encompassed:
- Front-end development using Liquid, HTML, CSS, and JavaScript.
- Integration of Shopify apps and necessary backend functionalities.
- Ensuring responsive design across various devices.
- Comprehensive QA testing and performance optimization.
- Post-launch support and iterative improvements based on feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project launched on schedule with a pixel-perfect match to our designs. The site performed exceptionally well across devices, and the client reported increased user engagement and satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Refactor Plus demonstrated excellent project management skills. They adhered to timelines, communicated effectively, and were responsive to our feedback. Their proactive approach ensured that any challenges were addressed promptly.

What was your primary form of communication with Refactor Plus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly set Refactor Plus apart was their profound expertise in Shopify. They didn't just execute our designs; they acted as strategic partners, offering valuable insights into e-commerce best practices and platform capabilities. Their ability to anticipate potential challenges and provide proactive solutions ensured that the final product was not only visually aligned with our vision but also optimized for performance and user engagement.

Are there any areas for improvement or something Refactor Plus could have done differently?

No, the collaboration was seamless. Refactor Plus was responsive, proactive, and aligned perfectly with our workflow.