Redberry

BACKGROUND

Introduce your business and what you do there.

Carfest is a digital car dealership — the first of its kind in Georgia. I’m the head of product development and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Redberry?

We saw that Redberry called themselves a digital transformation agency, and we figured that that’s what our car dealership needed. We wanted to transform and digitalize our services for our users.

SOLUTION

What was the scope of their involvement?

Redberry developed our e-commerce website and helped us with its marketing. We started with the product and framework design, user personas for our business, journey maps, and prototypes of the website which included payment options. Their team built out our online store in a way that could allow people to have a 360-degree view of the cars they’re browsing. The site also displays a video of each vehicle along with its specifications and guarantee information.

Redberry used Vue.js for the frontend of our website and Laravel for the backend.

What is the team composition?

We worked with about 7–10 people from Redberry.

How did you come to work with Redberry?

We chose to work with them because their customer service was perfect and their pricing was a good fit for us. 

How much have you invested with them?

The product development portion of the project cost us around $50,000–$60,000 USD. We also use their marketing services and have invested about the same amount, so in total, we’ve spent between $100,000–$120,000.

What is the status of this engagement?

We started working together in April–May 2019. Our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We wouldn’t have been able to transform our business without Redberry’s help. We’re now selling about 100–150 cars a month, which is quite good for us.

How did Redberry perform from a project management standpoint?

Their customer service and management of the project are perfect. They complete what they said they will on time and without any issues.

What did you find most impressive about them?

Redberry is a master in the technologies they used, especially in Laravel. They had great customer service, competitive pricing, and reliable project scheduling. They were perfect all around. 

Are there any areas they could improve?

No, everything was fine.

Do you have any advice for potential customers?

Hire them for their marketing services because they’ve done very well for us. They’re very good at it. 

BACKGROUND

Introduce your business and what you do there.

We are a food delivery system that caters to employees and we have an app that customers can order through. We’ve also partnered with employers and companies who pay for their workers’ meals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Redberry?

We needed to create an MVP for our services so we turned to Redberry.

SOLUTION

What was the scope of their involvement?

Redberry created an iOS and Android app for us, both of which are available in app stores. The team utilized React Native for the development of the apps. Currently, they are making some minor changes and updates since a lot of our customers have transitioned to a work-from-home arrangement. 

What is the team composition?

The agile team consisted of four developers — two for the frontend and two for the backend — along with a full-time DevOps engineer, QA tester, product designer, and UX designer.

How did you come to work with Redberry?

Our former CEO used to work for Redberry prior to founding our company. He was the one who chose that team.

How much have you invested with them?

We’ve invested around $500,000.

What is the status of this engagement?

We started working together in June 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our current users are very happy with the app and pur weekly growth and conversions are also looking great. We currently have about 17,500 orders to achieve, with up to 300 users making orders daily. A good number of our customers who’ve been working from home are now slowly moving back to their offices, but we’ve retained 91% of them.  

How did Redberry perform from a project management standpoint?

We’re very satisfied with Redberry’s work. They meet all of the deadlines and have ensured that the app is up and running at all times. We work on a two-week Scrum Sprint and communicate through Google Chat and Jira. 

What did you find most impressive about them?

We've learned a lot from our partnership with Redberry. Even for a non-technical person like myself, working with their team has been very easy. They've been very professional and hardworking. 

Are there any areas they could improve?

They could work on the updates more quickly, but then again it might be difficult given the circumstances. Other than that, we have no complaints.

Do you have any advice for potential customers?

I would definitely recommend future customers to hire the team. I've worked with other companies before and no one has come close to the quality of Redberry’s services.

BACKGROUND

Please describe your company and your position there.

LTD Axis Group is the largest development company in Georgia. The company has several ongoing construction sites, manly focused on residential buildings. The largest project developed by the company is Axis Towers, this are two identical twisted towers unified by a pedestal. This building unifies 5 directions of development: residential, A-class business center, entertainment, 5 star hotel and shopping Center. My position in the company is Brand Manager of Axis Towers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Redberry, and what were your goals?

The main challenge of the website for which development LTD Axis Group hired Redberry was to develop lifestyle webpage. The old web page, developed also by Redberry is sales oriented. As the construction of the Building is over and 3 from 5 functions already are in operation, the main objective was to give people very clear information and show them what is happening in this huge complex and find easily for him suitable and interesting activities.

SOLUTION

How did you select this vendor and what were the deciding factors?

the vendor was selected based on bidding. There were 3 biggest creative companies who represented their ideas about the Axis Towers web site. We found the offer of Redberry more innovative and suitable for our project. We also considered the many ears experience and knowledge that Redberry has of Axis Towers project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

From the beginning we prepared creative brief, to give Redberry the clear understanding what were expecting from the new web site. After that Redberry presented mockup and wireframes, We had ZOOM meetings every week and were discussing the sketches and frames they presented to us. They where open to our ideas and were flexible to add or exclude something from the wireframes. For better visualization they presented their work in Figma.

The tasks assignments were made in google sheets. After we, both sides agreed on wireframes Redberry started Frontend development ( Vue JS Framework (Vue 3 version)) and the last stage was Backend development (PHP (Laravel Framework)).

How many people from the vendor's team worked with you, and what were their positions?

Project manager, who was the main contacts for us. We had also communication with designer on the stage of wireframes development. There were also: Lead Developer, Back-end developer, 2 frontend developers, 2 Quality Assurance Staff members, UX/UI Developer, Dev/ops engineer. Totally 10 persons.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We haven’t launched the new site yet, therefore we can not share any measurable outcome. At the moment we are filling site with content and we still have very close collaboration with Redberry. Despite of they already have fulfilled all works written in contract they help when needed and answer on all our questions.

Describe their project management style, including communication tools and timeliness.

We had daily communication with project manager, who was distributing the tasks among the team. They were very accurate in timing and always aimed to complete their work within deadlines. If something was going wrong and they needed more time, we had clear understanding why this happened , and how fast this work will be done.

What did you find most impressive or unique about this company?

Professionalism, flexibility, good taste, customer orientation. they are not seeking of easy ways of problem solution. It was my first time working on a web site project and I was posing many annoying questions. But the project manager was explaining everything calm and with patience to me.

Are there any areas for improvement or something they could have done differently?

As I already mentioned I’m filling the web site with content, and it happens that some bugs appear. Redberry has shared a google sheet document with me where I am adding bugs or questions that I have. They are fixing bugs and answering questions in a short timing.

BACKGROUND

Please describe your company and your position there.

MUA is a Tbilisi-based Architecture and Placemaking office with prominent experience in Architecture, Urban, and Spatial Design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Redberry, and what were your goals?

Our website was very old and was not compatible with new devices and technologies any more. We needed a new website designed in accordance to our renewed brand identity that would be the digital portfolio for our architectural practice.

SOLUTION

How did you select this vendor and what were the deciding factors?

As our team had a very positive experience with Redberry while working on Fabrika Tbilisi and Fabrika Hostel websites, we approached the team for the proposal on our architectural practice website. Their professional attitude to clients, working in promised deadlines and strategic approach to problem resolution were the main deciding factors to choose to work with Redberry.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Project scope included creating webpage's UX/UI design, developing the project, testing it, and deploying it on our server. During the project Redberry:

1. Created the design wireframes first and agreed on them with us.
2. After agreeing the wireframes, Redberry worked on design Art direction based on our brand-book, they prepared a small Art Direction deck that was also agreed with us.
3. Redberry's next step was designing the product's UI. Which was also confirmed by us in the end.
4. After the design works team began developing the product. There were several changes by us in the scope that were agreed upon during the process.
5. During the development works, Redberry's QA was involved in testing the product. In parallel at some point in the project, Redberry shared a testing environment so that we could track the progress of development works.
6. After the development works were finished, dev team ensured deploying it on our server.
7. Redberry helped us in importing the content on the webpage and was involved in bug fixing during the stabilization period. Tools & technologies used by Redberry on the project:

Design: Figma Front-end: Vue JS Back-end: Laravel Framework

How many people from the vendor's team worked with you, and what were their positions?

Redberry's team consisted of 6 people: Project manager 2 developers (lead developer and front-end developer) Quality assurance staff UX/UI designer dev/ops engineer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the website our traffic to the website increased from 0 to average 3000 unique visitors per month that is quite good amount for the size of our practice an market. The website design allows us to use it as a practice profile for the potential clients as we are sure that the website works without errors.

Describe their project management style, including communication tools and timeliness.

Redberry used Scrum methodology during the design and development phases of the project. We communicated via E-mail or a special Whatsapp Group.

What did you find most impressive or unique about this company?

We were impressed with their strategic approach to every problem. Paying attention to details and the most important things. Being transparent and proactive in communication with clients on all the stages of the project.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

A boutique advisory firm, which has been working closely with public sector leaders around the world since 2012, helping them to design formulas and strategies for rapid economic growth as well as innovative approaches to public policy. My position at that time was Analyst, and project coordinator for web development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Redberry, and what were your goals?

We hired redberry to develop our company's new webpage that would meet new trends of web development.

SOLUTION

How did you select this vendor and what were the deciding factors?

Redberry is a famous and large agency in the Georgian market. We had an interview with them and subsequently hired the company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of the work included web development, including creating new designs.

How many people from the vendor's team worked with you, and what were their positions?

I had one contact person. I do not know how many people were involved in the project from Redberry side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcome was the webpage, we were looking for. The traffic or clicks were not our aim, so we do not measure.

Describe their project management style, including communication tools and timeliness.

Communication with Redberry was done through emails and cellphone, and several meetings during the project lifetime. I do not know what project management style they had internally.

What did you find most impressive or unique about this company?

Redberry was easy to communicate with. They explained each step, also came up with some creative ideas, for example, how to link our company's services to implemented projects.

Are there any areas for improvement or something they could have done differently?

Overall deadline of submission of the project was little bit delayed, otherwise no other areas for improvement can be made.

BACKGROUND

Introduce your business and what you do there.

I’m the head of business intelligence for Tavistock Investments Plc, a UK financial services group offering institutional-quality investment services and asset management. We manage over £1.2 billion for private investors through a diverse and competitively priced investment toolkit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Redberry?

We needed help designing and delivering a bespoke calculation engine to replace legacy processes within our back office.

SOLUTION

What was the scope of their involvement?

Redberry has designed and built a bespoke calculation engine to automate all adviser-related payments and deductions, covering payaways, retention pots, clawbacks, production penalties, and performance-based bonuses. The team has also developed integrations with Intelligent Office and iPipeline to create seamless flows between sales data, commission logic, and financial reporting. Key deliverables include the engine itself, integration pipelines, a reporting layer, and ongoing support for testing, refinement, and defect resolution.

What is the team composition?

We work with 10 teammates from Redberry.

How did you come to work with Redberry?

We initially came across Redberry while looking for experienced development partners in the financial services sector. Our decision was supported by an existing relationship we already had with one of their team members. We chose them because they demonstrated strong technical expertise, a clear understanding of complex financial services requirements, and the flexibility to adapt to our evolving project needs.

What is the status of this engagement?

We started working with Redberry in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although the calculation engine is still in development, a major success has been the full integration with iPipeline, which is now live and operating effectively. In parallel, Redberry has delivered test-ready builds of the engine, covering adviser payaways, clawbacks, and retention pots, giving us confidence in the project’s trajectory. Overall, we’ve gained major efficiencies, including a dramatic reduction in time, cutting a 3-4-day process to a near-instant refresh. Accuracy has also improved by getting rid of human error.

The improvements in processing time and accuracy have reduced the manual workload for our teams, freed up capacity to focus on higher-value tasks, and given management greater confidence in the integrity of reporting.

How did Redberry perform from a project management standpoint?

Redberry’s project management has been collaborative and responsive, with clear communication throughout the engagement. The team has remained transparent about timelines and worked closely with us to prioritize the most critical deliverables, such as the iPipeline integration. We primarily communicate via Slack and Google Meet.

What did you find most impressive about them?

Redberry’s flexibility and willingness to adapt to evolving requirements have stood out the most. They don’t just deliver code; they engage with the complexity of our business model and work with us to refine solutions along the way.

Are there any areas they could improve?

Looking back, there’s nothing major they could have done better. Where there have been delays, these have largely been due to our own internal processes and timelines adapting, and Redberry has handled them with flexibility and professionalism.

BACKGROUND

Please describe your company and position.

I am the Project Manager of a business services company.

Describe what your company does in a single sentence.

The company provides technology to manage your street lighting infrastructures and your sports masts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Redberry to accomplish?

• Development of a SaaS application with Laravel and VueJS

SOLUTION

How did you find Redberry?

Online Search

Why did you select Redberry over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Redberry were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Microservices architecture, Multitenant architecture and developpement, Authentification, custom software development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good start of the project, stable architecture, ci/cd configuration, aws server configuration

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On tim delivery, follow meeting, quality

What was your primary form of communication with Redberry?

Virtual Meeting

What did you find most impressive or unique about this company?

Their communication, adaptation, flexibility, kindness, and professionalism were impressive.

Are there any areas for improvement or something Redberry could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Marketing Director of SOCAR Georgia Petroleum

Describe what your company does in a single sentence.

Import and sales of fuel and gas as well as operating retail network

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Redberry to accomplish?

• Loyalty Mobile App and a CMS

SOLUTION

How did you find Redberry?

Referral

Why did you select Redberry over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from Redberry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redberry designed and developed a joint loyalty program for a network of petrol stations and convenience stores. The solution includes a mobile application and a back-end management system. The app enables users to track their transactions, earn bonus points, browse exclusive offers, and receive promotional gifts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Adoption rate, customer reviews, and timeline/budget compeltion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always in communication. They were punctual, attentive and proactive

What was your primary form of communication with Redberry?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to adapt and stay committed truly set them apart

Are there any areas for improvement or something Redberry could have done differently?

There were minor delays in aligning with business needs, but the team was quick to adapt once feedback was shared

BACKGROUND

Please describe your company and position.

I am the Lead Portfolio Manager of adjarabet.com

Describe what your company does in a single sentence.

Adjarabet is an online gaming and sports betting platform offering casino games, poker, and sportsbook services, primarily operating in Georgia and Armenia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Redberry to accomplish?

• Enhance Employer Branding & Promote Diversity.
• Transform the aPeso program into a business value-oriented rewarding system.
• Improve aPeso exchange experience to enhance engagement, eNPS, reward transparency, and motivation.

SOLUTION

How did you find Redberry?

Online Search

Why did you select Redberry over others?

Company values aligned

How many teammates from Redberry were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Transform the aPeso program into a business value-oriented rewording system and improve aPeso exchange experience to enhance engagement, eNPS, reward transparency, and motivation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase aPeso eNPS to 90% (baseline: 85%).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Managing a project with Redberry was great; most of the project deliverables were delivered before the deadline.

What was your primary form of communication with Redberry?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

People and their engagement.

Are there any areas for improvement or something Redberry could have done differently?

Honestly, I had a great experience working with Redberry, and I can't think of anything that needs improvement. The team was professional, efficient, and delivered everything as expected. I would gladly collaborate with them again.

BACKGROUND

Please describe your company and position.

I am the Digital Marketer of BLOX

Describe what your company does in a single sentence.

BLOX, has been operating on Real Estate Development Market in Georgia since 2016 and has been creating new comfortable living standards every day. It’s our priority to provide our customers safe, with European standards, high quality living spaces built in a green and peaceful areas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Redberry to accomplish?

• To create website
• User friendly interface
• Dynamic motion elements

SOLUTION

How did you find Redberry?

Referral

Why did you select Redberry over others?

Referred to me

How many teammates from Redberry were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

● Setup development environments: dev, staging, prerelease, production
● Setup Nova Admin Panel
● Database Architecture Planning
● Setup Laravel Project
● Setup React/Next Project
● Setup Strapi for CMS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At this stage, the project is ongoing and is not yet measurable

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would give 5 out of 5 points to the project manager. Quite operative, easy to communicate

What was your primary form of communication with Redberry?

In-Person Meeting

What did you find most impressive or unique about this company?

Redberry is one of the leading advertising companies in Georgia in the field of digital products. With acquaintances and recommendations, we decided to trust Redberry. I think it is a very strong company in this direction.

Are there any areas for improvement or something Redberry could have done differently?

Probably not