Red Banyan

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of POM MRI & Radiology Centers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan?

Marketing--especially media relations and content marketing--is an arena where we required some assistance so we engaged Evan Nierman and his firm Red Banyan to help.

SOLUTION

How did you select this vendor and what were the deciding factors?

Evan and I have known one another for many years through our mutual membership in EO.

Describe the project in detail and walk through the stages of the project.

We worked with the PR team at Red Banyan on an assortment of marketing, content and strategy projects. They helped us with press releases, guided us through some tough decisions we had to make, and provided great insight and guidance in terms of how to market and promote our company and its best-in-class service.

How many resources from the vendor's team worked with you, and what were their positions?

Worked with three people from the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their advice was solid and made sense. It was extremely helpful to tap into their expertise without having to add to payroll with a full-time marketing person.

How effective was the workflow between your team and theirs?

Super effective and easy.

What did you find most impressive or unique about this company?

The culture is solid because Evan is a great leader. Everyone knows their stuff and can take non-experts through the process and ultimately arrive at a stellar outcome.

Are there any areas for improvement or something they could have done differently?

No. The engagement went as expected, which was smooth.

BACKGROUND

Please describe your company and your position there.

We manufacture and distribute battery powered construction equipment. I am the CEO. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

We hired Red Banyan for ongoing PR consultation around bringing on new employees, new dealers and general strategy around releasing information to the public.

SOLUTION

How did you select this vendor?

We found their entire staff to be similar in character to ours so we felt it was the right fit for us.

Describe the scope of their work in detail, including any steps and the final deliverables.

They help strategize in the public release of information around our employees, new dealers and new products.

How many people from the vendor's team worked with you, and what were their positions?

We worked with multiple people ranging from an account manager all the way up to the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not currently. This is ongoing

Describe their project management style, including communication tools and timeliness.

They are very timely and responsive

What did you find most impressive or unique about this company?

All of their strategies are very well thought out, which allows us to execute them properly with their guidance.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Associate Vice President of The Jewish Federations of North America, the association of a network of independent agencies and organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

We hired Red Banyan to help us grow attendance and support for a virtual program that featured gold-medal winning Olympic athletes and top officials and philanthropists from Israel, Canada and the United States.

SOLUTION

How did you select this vendor?

We used Red Banyan for many projects and were familiar with their attention to detail and high success rate.

Describe the scope of their work in detail, including any steps and the final deliverables.

They developed a series of pitch ideas and media opportunities eventually securing placement in top newspapers and niche communication cycles.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the founder as well as a project manager and two additional team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Red Banyan secured placement in top newspapers.

Describe their project management style, including communication tools and timeliness.

Red Banyan is detail oriented and follows through on every part of a campaign.

What did you find most impressive or unique about this company?

Red Banyan can lead on any PR innovative or play a supporting role. Their versatility makes them a perfect partner on any and all projects.

Are there any areas for improvement or something they could have done differently?

I think they were great on all aspects of a complicated project with a myriad of audiences and stakeholders.

BACKGROUND

Please describe your company and your position there.

I am the managing partner of a tax consulting and advisory firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

How to convey complex concepts in an easy to understand manner.

SOLUTION

How did you select this vendor?

The firm has an excellent reputation that they lived up to.

Describe the scope of their work in detail, including any steps and the final deliverables.

The Red Banyan team coached me through the entire process. They provided presentation training, media training and content solution.

How many people from the vendor's team worked with you, and what were their positions?

I have a few team members directly involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The presentation exceeded expectations and was well worth the investment.

Describe their project management style, including communication tools and timeliness.

Clear communication throughout the engagement, all carried out through emails and phone calls.

What did you find most impressive or unique about this company?

We were really impressed with how clear they communicated.

Are there any areas for improvement or something they could have done differently?

No in my case.

BACKGROUND

Please describe your company and your position there.

I am the VP of a AgTech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan?

We were planning our expansion to the US and asked for Red Banyan for market research.

SOLUTION

How did you select this vendor?

We heard about Red Banyan through word of mouth and they came extremely highly recommended. With additional research we saw television appearances of the CEO and were impressed.

Describe the scope of their work in detail.

Red Banyan helped us identify expanding markets in the US where we should focus our initial efforts.

What was the team composition?

We spoke with their director of client services and a project manager. All were very professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The insight that Red Banyan provided us helped us plan out our entry into the US market. They provided with information about market opportunities we did not previously know and how to message our service in those markets.

How effective was the workflow between your team and theirs?

We had excellent interactions with all of their staff. They are true professionals and a pleasure to deal with on all levels.

What did you find most impressive about this company?

They always came through with their delivery on time and provided fantastic quality of work. They understood what we wanted to accomplish and delivered invaluable information.

Is there any area for improvement or anything that could have been done differently?

We were extremely happy and can not think of something that needed improvement.

BACKGROUND

Please describe your company and your position there.

I run a strategic consulting company focused on Media and Tech

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

I have relied on Evan and his team for advice and counsel and have recommended him to my clients with great success. All agree the team is savvy, smart and very client/results oriented.

SOLUTION

How did you select this vendor?

I have known and respected Red Banyan's founder, Evan Nierman for many years.

Describe the scope of their work in detail, including any steps and the final deliverables.

Red Banyan's advice and counsel is thorough, well thought out and diligent.

How many people from the vendor's team worked with you, and what were their positions?

Primarily worked with Evan Nierman but have been extremely impressed with the Red Banyan team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Helped think through and proactively plan

Describe their project management style, including communication tools and timeliness.

Excellent communication

What did you find most impressive or unique about this company?

Their integrity and thoughtful approach to the business challenges are impressive.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Sales at a public adjusting firm called The Greenspan.co/Adjusters International.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

We hired them for SEO strategy.

SOLUTION

How did you select this vendor?

When our firm made a decision to embark on a Strategy for SEO optimization that involved public relations, we interviewed numerous organizations and landed on Red Banyan as our firm of choice. Although we interviewed with firms that were larger, older, and perhaps more prestigious, Red Banyan’s leadership seemed bright, alert, and alive. They had what we wanted.

Describe the scope of their work in detail, including any steps and the final deliverables.

We hired them for SEO strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My experience with them is incredibly positive. Almost a year later - and they have not disappointed. It is clear that this company's culture is effectively dictated from the top down and, as such, is executed from the bottom up by every member of their team.

What did you find most impressive or unique about this company?

They have learned our language quickly, their creativity is fresh and exciting, they have a strict attention to detail, they pay attention to our industry’s issues and sensitivities, and they execute on time.

BACKGROUND

Please describe your company and your position there.

I'm the Americas CEO for SecuTix, a SaaS company which is the leading white label ticketing and enagement platform

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

Communicate a new partnership with a major client

SOLUTION

How did you select this vendor?

We know the reputation of Evan and Red Banyan and have worked with them in the past.

Describe the scope of their work in detail, including any steps and the final deliverables.

They listened to what we wanted to communicate, integrated edits from our client, and returned the draft quickly. They integrate our comments and were ready to publish almost immediately.

How many people from the vendor's team worked with you, and what were their positions?

Two. CEO and COO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over 3,500 views just on my LInkedIn profile

Describe their project management style, including communication tools and timeliness.

They are very responsive and efficient.

What did you find most impressive or unique about this company?

Their listening skills and speed of execution

Are there any areas for improvement or something they could have done differently?

Nope

BACKGROUND

Please describe your company and your position there.

Co-Founder and CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

B2B public relations including press release distribution

SOLUTION

How did you select this vendor?

We met them through a local entrepreneur group, verified their experience and credentials, had faith in their leader Evan Nierman, and decided to move forward.

Describe the scope of their work in detail, including any steps and the final deliverables.

Strategy, B2B public relations and press release distribution

How many people from the vendor's team worked with you, and what were their positions?

We worked with three members of their team including an Account Manager and the writer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen our brand awareness increase among our target business audiences.

Describe their project management style, including communication tools and timeliness.

We communicated via email, Google Hangouts, Google Meet calls, and in-person meetings when safe to do so.

What did you find most impressive or unique about this company?

Their CEO Evan Nierman is extremely talented and we are glad he is on our side!

Are there any areas for improvement or something they could have done differently?

We've benefited from collaborating with Red Banyan and plan to continue to do so.