Rebox - A B2B Brand Distillery

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for Dynamic Source Manufacturing, an electronics manufacturing services provider based in Canada. We build circuit boards for technologies in communications, GPS, and industrial oil and gas robotics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox - A B2B Brand Distillery?

I needed advice on creating a brand.

SOLUTION

What was the scope of their involvement?

Rebox provided advisory services and helped me create a brand for the company. The team was instrumental in helping us brainstorm and reinforce ideas. Additionally, they came up with their own suggestions and gave feedback and insight. The key deliverable was a two-page promotional brochure. The team incorporated our brand and the ideas discussed, which included color, language, and wording. They also inserted stock images. Once they were finished, they asked for feedback and then implemented whatever changes we requested.

What is the team composition?

I only worked with Robert (President). When it came to invoices, we interfaced with Shauna (Administrative Assistant).

How did you come to work with Rebox - A B2B Brand Distillery?

Robert was an instructor at the university I went to. 

How much have you invested with them?

The cost was between $5,000–$8,000. 

What is the status of this engagement?

We worked together from January–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I was delighted with Rebox’s services. There weren’t many tweaks that were needed, and I only had minor changes to their work. I was thrilled with the project.

How did Rebox - A B2B Brand Distillery perform from a project management standpoint?

They were great at meeting deadlines and were quick to reply to emails. 

What did you find most impressive about them?

I was impressed with the quality of their work. It was a really smooth process, too.

Are there any areas they could improve?

There isn’t anything they could’ve done better.

Do you have any advice for potential customers?

Be very specific about what you want and ask a lot of questions. Additionally, let them know what your budget is.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of acceleration at an event venue. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox?

I hired their team to help us identify what our brand position is within the marketplace and how to aspirationally reposition ourselves.

SOLUTION

What was the scope of their involvement?

They helped create the “who are we” piece for our customers and created a holistic report on the perception of our company in the various communities we deal with. Once we understood that perception and had a baseline, we began working on the brand, cultural and marketing strategy. They’ve worked on minutiae details like publishing magazine articles, handling small write-ups, and attending meetings with vendor choices. 

But overall, they’ve worked with us on the high-level details for the strategy. This includes working on the language, tone, and visuals, making sure we established typography, logos, and internal furniture and paint choices. They’re now doing ad hoc work for us. We’re conducting a brand survey, currently. 

What is the team composition?

We mostly work with Rob (President & Principal) but we interface with his staff as necessary. 

How did you come to work with Rebox?

I’d known Rob previously and was always impressed with him. When an opportunity arose for us to work with him, we looked at a few other firms but felt most confident with him. 

How much have you invested with them?

We’ve spent around $250,000. 

What is the status of this engagement?

We started working together in September 2017 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our sales have risen year-over-year (YoY) for the last three years, and 2020 is showing signs to be one of our best growth years, which can be attributed to their work. Anecdotally, we’ve got a great reputation and have moved toward the goals we set out to initially achieve. 

How did Rebox perform from a project management standpoint?

They’ve been excellent and communicative. We’ve had a very collaborative, dialog-based engagement. They’ve been honest, frank, and earnest with their feedback to make sure we stay on track. I review their reports, too. 

What did you find most impressive about them?

I really appreciate their honesty and humanity. They’ve really been excellent to work with and we’ve seen some amazing outcomes to continue building on. 

Are there any areas they could improve?

No, there’s nothing I can think of. 

Do you have any advice for potential customers?

Be prepared to check your own ego and opinion and surrender to the process. 

BACKGROUND

Introduce your business and what you do there.

We are a ready-to-eat facility making meats, and we have been in business since 1971. I am the business development director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox - A B2B Brand Distillery?

We had a change in ownership that we were going through in 2019, and the decision was made that we needed to upgrade our original logo to something that fit the modern image of the brand. We reached out to some people in the indigenous community and talked to them about our logo and name to see if we could keep the name without them feeling like it was inappropriate.

SOLUTION

What was the scope of their involvement?

Back in the 1970s when our family-owned delicatessens, my grandfather's nickname was the inspiration for the logo, so from there we wanted to align our marketing materials while also respecting the origin of that terminology.

When we started working on the new logo design, Rob (Branding Strategist) came into our office and sat down for a few hours with me, my sisters and my dad. We sat around the table and talked about what the name meant to us, and Rob took that information and came up with 15–20 different logos by a few weeks later that we narrowed down to our favorite one.

That work then went into all of our new packaging designs and everything to go along with the new logo. Everything from boxes to business cards and customer cards was handled by their team.

What is the team composition?

There were three members of their team working with us, including Rob. He worked as the project manager, and others handled various aspects of our packaging design.

How did you come to work with Rebox - A B2B Brand Distillery?

I took a class in marketing that had Rob as thee instructor, and at that time, we briefly discussed our name and potential changes to the brand, even though there were no talks of that happening at the time.

Once that was on the table, we interviewed Rob to see if his company would be a good fit for us, and we decided to go with him because his business model was exactly what we were looking for in order to overhaul everything that came along with our existing brand.

How much have you invested with them?

We spent a total of $35,000 on the project.

What is the status of this engagement?

Our contract officially lasted from April–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have any specific metrics related to the project, but we have received a lot of anecdotal feedback from distributors contacting us to let us know that the packaging is phenomenal.

So far, people have been super impressed with how it looks and how it pops on the shelf. There have been similar comments from our corporate banners buyers as well, so we’re very pleased with the result. It’s a great touch to who we are as a company.

How did Rebox - A B2B Brand Distillery perform from a project management standpoint?

We were always given proposals as to what the timing was going to be for any deliverable, as well as a little blurb on what the project would look like. All of the information that we had and project progress was in line with what they proposed.

Every once in awhile, timelines would have to be changed, but they were very flexible with meeting our needs whenever there were changes that we wanted to make to a part of the project.

What did you find most impressive about them?

A big difference between their team and some of the other companies we’ve worked with was that they were willing to spend time hearing what we wanted and getting to know us as a family business. Because of that investment, their ideas for the creative material they presented to us were always incredibly aligned with what we thought was important.

Are there any areas they could improve?

There were occasional miscommunications around files being dropped into a file box when they still needed to be tweaked a little bit, but there were never any substantial problems there. Other than that, the only hiccup was in the invoices where Rob hadn’t given us a quote because we were working with another individual, and sometimes those costs could sneak up on us a little.

Do you have any advice for potential customers?

Be prepared to discuss how you feel about your company and what it means to be a part of that company. If you’re not a feelings person, this might not be the right company for you. They are going to make you something based on what you asked for, and tweaks from there are not really the way their business model works. If you want to make changes, you need to have a good reason why.

BACKGROUND

Introduce your business and what you do there.

I managed business development, sales, and marketing for a company called QuickThree Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox – a B2B Brand Distillery?

We brought Rebox on to do a website redesign for us.

SOLUTION

What was the scope of their involvement?

After a consultation process, they redesigned our existing website. They used another template, so it was a different format with a new look and feel. We plug-and-played important features into the new site architecture. 

What is the team composition?

I believe there were two; I worked with Kevin (Visual Communications Designer, Rebox – a B2B Brand Distillery) and another programmer.

How did you come to work with Rebox?

I was acquainted with a past employee at Rebox, and we underwent an interview process.

What is the status of this engagement?

The project lasted from October 2017­–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our initial drive in bringing on Rebox was to dress our company up for sale. The website was a key factor in the successful sale of our company. Everyone seemed to be pleased with how professional the website looked. It aligned well with our brand image.

How did Rebox perform from a project management standpoint?

There were no issues. Everything was on my timeline, and Robert was accommodating of my schedule. He would also communicate in whatever way that was most efficient for me, which I appreciated. They were easy to communicate with.

What did you find most impressive about them?

I’m not very familiar with their competition, but they performed as expected and as needed. I was able to achieve the goal of selling the company.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

They set you up for success. Understand your business well and clearly communicate what you want to accomplish.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner for a criminal defense law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox - A B2B Brand Distillery?

We wanted to develop a way to get across our value proposition to our customers in a way that appealed to them.  

SOLUTION

What was the scope of their involvement?

We had a web presence already, but we didn’t put any planning into its build. We needed to learn our target audience and what it wanted out of us. That’s where Rebox came in. They conducted market research and surveys with potential clients to figure out what they would want to see from our firm. Rebox then redesigned our website so that it presented the information our clients wanted to know without any distraction or noise.

What is the team composition?

We worked primarily with Robert (President / Principal, Rebox). Other people worked on the website, surveys, and other services, but we didn’t have day-to-day contact with them. 

How did you come to work with Rebox - A B2B Brand Distillery?

We knew Robert before we knew about Rebox, but the marketing agency eventually came up in conversation. We were interested so we researched them and went ahead and worked with them. 

How much have you invested with them?

We’ve spent $8,000.

What is the status of this engagement?

The partnership started 3–4 years ago and is ongoing. Whenever we consider an advertising campaign, we run it by Rebox to make sure it fits our brand.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The response from our peers in the criminal defense bar has been our main metric. They’ve complimented our site on its design and formatting. We also can grow our advertising using our website and its content, which has increased our volume of calls and clients.

How did Rebox - A B2B Brand Distillery perform from a project management standpoint?

It’s a very thorough organized process from getting the ideas out and implementing it. They have it down to an art. We got exactly what we were hoping for in the timeline they promised.

What did you find most impressive about them?

Rebox’s hands-on touch makes a difference. Working with Robert, we never felt like we were a second priority. It’s easy to reach him, and he gives us on-the-spot updates on what Rebox is working on. His insight into the business has also been helpful. We’re happy with the experience. 

Are there any areas they could improve?

We would have appreciated a walk-through of what we should do once the branding was done, but that’s outside their scope of work. 

Any advice for potential customers?

Just put your trust in Robert; he’ll take you through it.

BACKGROUND

Introduce your business and what you do there.

I was the marketing team leader at Aria Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox - A B2B Brand Distillery?

We had our branding, but it was all over the place. We had different colors, and multiple departments were doing their own thing. There was no consistency within our visual identity, and we didn’t have a clear brand strategy.

SOLUTION

What was the scope of their involvement?

We didn’t really know what we wanted or what direction to go in. So, they conducted some market research and helped navigate out brand strategy.

They created templates for business cards, designs, and things like that. They redesigned the logo in just one or two attempts. They helped us with brand-related messaging, blogs, proofreading, and adjusting the language. They also produced a branded video for a media announcement.

What is the team composition?

I worked with Rob (President, Rebox – A B2B Brand Distillery) and the designer.

How did you come to work with Rebox - A B2B Brand Distillery?

I was doing some research around Calgary to see if there was the right experience and works with B2B companies. It was easy—I reached out, I got a response right away, and our first phone call was amazing. I felt like we were in the right hands.

How much have you invested with them?

I think we spent $10,000.

What is the status of this engagement?

Roughly, October 2017–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We got good feedback overall, and that’s how we measured success. The video turned out really well. We wanted to know what our employees thought, and feedback from conferences. Everyone on our team expressed excitement and they really liked what they saw. The personality we established wasn’t quite where the company was, but where we were headed. We were extremely happy with the results.

How did Rebox - A B2B Brand Distillery perform from a project management standpoint?

There were no issues. They delivered most things on time. We had a few issues with the contract. Certain templates, like the PowerPoint template, were overlooked on my end and weren’t included in what they quoted us. So we had to create those ourselves. Obviously, there was a misunderstanding there. But overall, it was such a big project, they did well everywhere else.

What did you find most impressive about them?

Definitely Rob—his personality, experience, and knowledge, and his ability to explain his point of view. He’s captivating to listen to, and it’s easy for companies to trust him.

Are there any areas they could improve?

They did a pretty good job with everything. There may be a few minor details. I thought it was odd that they charged the same amount for branding and graphic design. So, we didn’t want to get into graphic design with them. Otherwise, if their graphic design rated were more reflective of the market, we would have used their services more.

Do you have any advice for potential customers?

If any company is considering them for brand-related services, don’t hesitate to work with them.

BACKGROUND

Introduce your business and what you do there.

We are a scaffolding contractor. I'm the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox?

We worked with another marketing company that wasn't meeting our needs. We wanted to work with a new company that understood our vision.

SOLUTION

What was the scope of their involvement?

Initially, they helped redo some of our marketing materials to better align with our needs. They also revised and updated our website. From there, we used them as consultants for our daily needs. Our last project was to develop our cultural handbook and other materials.

What is the team composition?

I actively engage with two or three individuals, but there may be more behind the scenes. Their team is led by a project manager.

How did you come to work with Rebox?

They were referred to us, and we looked at their portfolio. They stood out from other agencies, and they appeared just as we were considering a transition to a new company. They seemed creative and well-suited to our needs.

How much have you invested with them?

We've spent somewhere between $10,000-$50,000.

What is the status of this engagement?

We started working together in 2016 or 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't formally track their performance with metrics, but the products they deliver are well-received.

How did Rebox perform from a project management standpoint?

They're organized and very clear about progression. They complete everything within acceptable schedules.

What did you find most impressive about them?

Their owner is very creative and has a good personality. They're never confined by the status quo, and we have a mutually beneficial relationship with them.

Are there any areas they could improve?

For a time, we worked on a broad range of things, but we weren't necessarily getting traction. As with any creative organization, it can be challenging to hone in on specific objectives. It would help to focus more on those tighter elements, and we would welcome them to take more initiative.

Do you have any advice for potential customers?

Be open-minded and listen to their recommendations. They will challenge weak ideas and push you to make something truly creative.

BACKGROUND

Introduce your business and what you do there.

We are a biotech company that has developed a patented supercritical water extraction technology. The technology takes botanical feedstock and isolates high-value ingredients for use in biofuels and innovative food and personal care ingredients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rebox - A B2B Brand Distillery?

We were launching a new product in the cosmetic market. We didn't know how to position our ingredient to make it stand out from other products, so we contacted Rebox.

SOLUTION

What was the scope of their involvement?

They helped us position the ingredient. They focus on B2B marketing, and they aren't afraid to ask tough questions. B2B doesn't have to be boring to boring, and they challenged us to help the product stand out in ways that resonated with our customers. Their process focuses on an emotional response. If they think something should be done differently, they tell us and offer alternatives. Their suggestions are always honest and upfront, and they make the final product better.

The project started with our branding and our positioning. They developed our logo, story, and imagery; then, they helped us develop all our literature and marketing materials. That work was well received, so we moved on to custom illustrations and a sales kit. We have other projects in the pipeline for next year.

What is the team composition?

We worked with their principal and two designers.

How did you come to work with Rebox - A B2B Brand Distillery?

I've known Rebox for a while and have worked with them on other projects in a variety of industries. Their work was instrumental in those collaborations, and they were thought-provoking and different from other vendors. I reached out, and they had some good concepts and ideas for ways to position the ingredient in the industry.

What is the status of this engagement?

We started working together in January 2019, and they're still helping us with various products.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This is a brand-new ingredient in a complex industry, so generating sales will take time. We now have the attention of several key cosmetic and personal care companies in North America and the global market. A lot of that is thanks to the ways we position this ingredient in the marketplace.

How did Rebox - A B2B Brand Distillery perform from a project management standpoint?

Their project management is very good. They're local to our area, so we visit them once a week or a couple of times a month. They're very organized, and their project briefs are very clear. They lay out all the deliverables and goals, and they are very methodical. We always finish projects on time.

What did you find most impressive about them?

They won't take just any project. They're strategic and no-nonsense, and they work with clients who are willing to ask tough questions and reevaluate their positioning. They're gurus in the marketplace, and I really value their feedback.

Are there any areas they could improve?

They're top of the line in everything they do, and I can't think of anything they should improve. I often give them work outside of the scope of the project, but they're more than happy to accommodate that. They're a small firm, so it's important to make sure they have the bandwidth to accomplish tasks within a given timeline.

Do you have any advice for potential customers?

If you're willing to work with a firm that will challenge you to be better, contact Rebox. They will be honest as you reposition your products or improve your branding.