Distilling the finest B2B Brands

While our description conjures up images of fine whiskey shared among friends, we’re not that kind of distillery. As a branding and communications firm, we’ve taken our own best advice and created Canada’s first B2B Brand Distillery. A firm focused on helping marketing leaders find their way.

Today marketing leaders are struggling to distill their own brands and present messages that are clear and pure. They are guessing as to what they think makes them unique and valued. Their value propositions are unclear and often cloudy leading to a diluted brand whose messages are meaningless and empty.

As a B2B Brand Distillery, Rebox separates the impurities of the brand from its essence to get to the heart of who our clients are, leaving a well-distilled brand that drives our client’s reputation and ultimately their revenue.

See for yourself at http://watchthisfirst.ca/

$150 - $199 / hr
2 - 9
Show all +
Calgary, Canada


Key clients: 

While we value every client that has stepped through the Rebox doors, here are some of the clients that we have recently worked with to improve their brand:

  • Calgary TELUS Convention Centre
  • McSweeney's Meat Snacks
  • Aria Solutions
  • Big Chief Meat Snacks Inc.


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Branding and Strategy for Biotech Company

“They're gurus in the marketplace, and I really value their feedback.”

Willing to refer: 
The Project
Jan. 2019 - Ongoing
Project summary: 

Rebox helped a biotech company position an ingredient in the B2B personal care industry. They asked hard questions and made suggestions that helped the product resonate on an emotional level.

The Reviewer
51-200 Employees
Manager, Biotech Company
The Review
Feedback summary: 

Though measurable sales generation is still a goal, the product has the attention of key companies thanks to Rebox - A B2B Brand Distillery’s work. Their strategies and solutions are methodical and straightforward, and they stay ahead of every step of the process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

We are a biotech company that has developed a patented supercritical water extraction technology. The technology takes botanical feedstock and isolates high-value ingredients for use in biofuels and innovative food and personal care ingredients.


What challenge were you trying to address with Rebox - A B2B Brand Distillery?

We were launching a new product in the cosmetic market. We didn't know how to position our ingredient to make it stand out from other products, so we contacted Rebox.


What was the scope of their involvement?

They helped us position the ingredient. They focus on B2B marketing, and they aren't afraid to ask tough questions. B2B doesn't have to be boring to boring, and they challenged us to help the product stand out in ways that resonated with our customers. Their process focuses on an emotional response. If they think something should be done differently, they tell us and offer alternatives. Their suggestions are always honest and upfront, and they make the final product better.

The project started with our branding and our positioning. They developed our logo, story, and imagery; then, they helped us develop all our literature and marketing materials. That work was well received, so we moved on to custom illustrations and a sales kit. We have other projects in the pipeline for next year.

What is the team composition?

We worked with their principal and two designers.

How did you come to work with Rebox - A B2B Brand Distillery?

I've known Rebox for a while and have worked with them on other projects in a variety of industries. Their work was instrumental in those collaborations, and they were thought-provoking and different from other vendors. I reached out, and they had some good concepts and ideas for ways to position the ingredient in the industry.

What is the status of this engagement?

We started working together in January 2019, and they're still helping us with various products.


What evidence can you share that demonstrates the impact of the engagement?

This is a brand-new ingredient in a complex industry, so generating sales will take time. We now have the attention of several key cosmetic and personal care companies in North America and the global market. A lot of that is thanks to the ways we position this ingredient in the marketplace.

How did Rebox - A B2B Brand Distillery perform from a project management standpoint?

Their project management is very good. They're local to our area, so we visit them once a week or a couple of times a month. They're very organized, and their project briefs are very clear. They lay out all the deliverables and goals, and they are very methodical. We always finish projects on time.

What did you find most impressive about them?

They won't take just any project. They're strategic and no-nonsense, and they work with clients who are willing to ask tough questions and reevaluate their positioning. They're gurus in the marketplace, and I really value their feedback.

Are there any areas they could improve?

They're top of the line in everything they do, and I can't think of anything they should improve. I often give them work outside of the scope of the project, but they're more than happy to accommodate that. They're a small firm, so it's important to make sure they have the bandwidth to accomplish tasks within a given timeline.

Do you have any advice for potential customers?

If you're willing to work with a firm that will challenge you to be better, contact Rebox. They will be honest as you reposition your products or improve your branding.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer