REBEL

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of The RSC Corporate Department

Describe what your company does in a single sentence.

The Royal Society of Chemistry is a global scientific organisation dedicated to advancing excellence in the chemical sciences. Through scientific publishing, trusted knowledge and data, professional development, education and collaboration with industry, academia and government, we support the people and organisations shaping the future of chemistry. 

As a not-for-profit organisation, we work to accelerate scientific discovery, develop talent and help translate chemistry research and innovation into meaningful progress for society.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Recruit the 2027 cohort of early-stage deep tech chemistry ventures in a tight window, aiming for around 45 registrations of interest and roughly 30 qualified ventures. Moved from Google only to a multi-channel launch, with tracking to trace lead quality by source.
• Grow qualified demand for Burlington House through brochure downloads and direct enquiries, with a focus on corporate bookings and quieter periods. Improve reporting so enquiries can be tied to lead quality and booked value.
• Generate leads from suppliers to the chemical sciences industry for RSC’s advertising and sponsorship products, measured by media kit downloads and sales enquiry form fills, prioritising the US, UK and Ireland, then Europe.

SOLUTION

How did you find REBEL?

Online Search

Why did you select REBEL over others?

Great culture fit

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've really valued working with Rebel Digital on our Change Makers programme at the Royal Society of Chemistry. They've supported us in developing targeted digital campaigns across Google Ads and emerging paid social channels through Reddit for Business and ChatGPT. What stands out is their willingness to understand our objectives and the nuances of reaching a highly specialised audience. 

They bring strong platform knowledge, fresh thinking and practical recommendations, helping us navigate new opportunities with greater confidence. The team are consistently responsive, approachable and collaborative. They're always happy to share their expertise, explore ideas and provide guidance when needed. Their flexibility and commitment to delivering a great standard of customer service make them a pleasure to work with. It's refreshing to work with an agency that feels genuinely invested in what we're trying to achieve.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Submissions

Revenues

ROI

The project has enabled us to expand our digital marketing activity into new channels, including Reddit and ChatGPT, alongside LinkedIn, to reach highly targeted audiences within the deep-tech chemistry and innovation ecosystem.

With the campaign still in progress, we've focused on establishing measurable benchmarks across reach, engagement, website traffic and conversion, while testing which platforms and approaches are most effective at engaging prospective applicants

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rebel Digital have been proactive, responsive and easy to work with throughout the project. Communication has been clear and consistent, with regular updates on campaign activity, performance and recommendations for optimisation. The team have been flexible and accommodating as our priorities have evolved, providing practical advice and support when exploring new channels and approaches. They're approachable, quick to respond to questions and always willing to share their expertise. Overall, the project has been well managed, with a collaborative approach that makes them feel like an extension of our internal marketing team.

What was your primary form of communication with REBEL?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out about REBEL is their technical expertise, willingness to explore emerging channels, and collaborative approach. They're not afraid to challenge conventional thinking or explore new opportunities, which has been particularly valuable as we've tested platforms such as Reddit and ChatGPT to reach highly specialised B2B audiences. They strike a great balance between strategic thinking and practical execution, making complex digital advertising opportunities accessible and actionable. Their responsiveness, flexibility and genuine interest in understanding our organisation and objectives make them feel more like an extension of our team than an external agency.

Are there any areas for improvement or something REBEL could have done differently?

None currently

BACKGROUND

Please describe your company and position.

I am the Paid Media & Campaign Specialist of Wigmore Medical

Describe what your company does in a single sentence.

The longest established aesthetics distribution company in the UK, Wigmore Medical has over 30 years of industry experience from medical equipment through to topical skincare. Originally a pharmacy specialising in medical equipment. Wigmore Medical has grown into the UK’s leading aesthetics medicine's one-stop-shop.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Increase sales, revenue, ROAS

SOLUTION

How did you find REBEL?

Referral

Why did you select REBEL over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage and optimise Google Ads activity for IMAGE Skincare UK, with a focus on driving online sales, acquiring new customers and improving return on advertising spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year-on-year Google Ads performance demonstrated significant improvements in efficiency, despite a reduction in overall media spend.

Advertising spend reduced by 48%, from £94,594 to £48,956. Return on ad spend (ROAS) increased by 68%, from 1.64x to 2.75x. Cost per acquisition (CPA) decreased by 41%, from £88.49 to £52.03. Conversion rate increased from 1.99% to 2.95%, an improvement of 0.96 percentage points. Conversions remained relatively stable, with 941 compared to 1,069 the previous year, despite significantly lower investment. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Benni and MJ have been great to work with. Both are approachable, responsive and always happy to help, making the whole process feel easy and collaborative. Communication has been clear and consistent, work has been delivered on time, and they've always been flexible and accommodating when our needs or priorities have changed. It's been a really positive working relationship.

What was your primary form of communication with REBEL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Benni and MJ are knowledgeable, approachable and clearly care about getting the best results for our business. They take the time to understand our needs, explain things clearly, and make the relationship feel like a partnership.

Are there any areas for improvement or something REBEL could have done differently?

No. 

BACKGROUND

Please describe your company and position.

 I am the Snr Digital Marketing Manager of a fashion retail company.

Describe what your company does in a single sentence.

Fashion goods

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Grow PPC revenue YOY while mainting target ROAS

SOLUTION

How did you find REBEL?

Referral

Why did you select REBEL over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebel provides us with Google paid services in an ongoing monthly service. Key deliverables are hitting revenue and ROAS targets and building out campaign strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

revenue, ROAS, impression, cpcs CaC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rebels work is ongoing but they always deliver projects on time and help with any business requests

What was your primary form of communication with REBEL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

REBEL has become an extension of our team.

Are there any areas for improvement or something REBEL could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Loco Skates

Describe what your company does in a single sentence.

Leading international retailer specializing in inline skates, aggressive skates, quad roller skates, and kids' skates

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Drive awareness and sales for Loco Skates.

SOLUTION

How did you find REBEL?

• Referral
• Our customer!

Why did you select REBEL over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads: Drive high-intent acquisition and scaled cross-channel revenue growth while maintaining a target performance benchmark of 5.0x ROAS. 

SEO & Content Strategy: Execute Top-of-Funnel (ToFu) organic strategies to capture non-branded search intent, driving early-stage brand salience across the customer buyer journey.

Meta (Paid Social): Balance brand awareness and first-party data acquisition (email capture) with direct-response campaigns targeted at a minimum 2.0x ROAS efficiency threshold.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On Google Ads, performance was anchored to a 5.0x ROAS target, delivering a high-intent revenue engine. Simultaneously, Meta paid social served a dual role: sustaining a minimum 2.0x ROAS baseline while actively expanding our brand awareness and email acquisition funnel. 

On the organic side, success was measured by non-branded keyword acquisition and early-stage engagement. By capturing users earlier in their search journey, SEO successfully built long-term brand salience rather than relying solely on last-click conversion. 

Crucially, progress was not viewed in isolation. Success was demonstrated by an increase in total blended cross-channel revenue, proving that top-of-funnel awareness generated by SEO and Meta successfully converted into bottom-of-funnel revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines and delivered on their word. Often, they went the extra mile, actively educating our staff and answering all of our silly questions in detail and good humoured. 

What was your primary form of communication with REBEL?

Virtual Meeting

What did you find most impressive or unique about this company?

We really appreciate how Rebel met us at our level, explaining complex concepts clearly and accessibly while consistently delivering results. Meetings were always productive and collaborative, never feeling like a chore. Their team is wonderfully friendly, approachable, and truly results-focused.

Are there any areas for improvement or something REBEL could have done differently?

10/10, we've never had an issue that needed feedback. 

BACKGROUND

Please describe your company and position.

 I am the Marketing Campaign Manager of an information technology company 

Describe what your company does in a single sentence.

Software marketplace for IT professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Manage paid advertising
• Optimise campaigns

SOLUTION

How did you find REBEL?

Other

Why did you select REBEL over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They've been the account managers for all paid advertising for our company for the last few years

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Hit targets for MQLs consistently

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they've delivered campaigns on time and are very responsive

What was your primary form of communication with REBEL?

Virtual Meeting

What did you find most impressive or unique about this company?

REBEL are good at keeping us on track

Are there any areas for improvement or something REBEL could have done differently?

We could find new ways of working together to mean handovers are simple

BACKGROUND

Please describe your company and position.

I am the former Head of Marketing at an on-demand staffing company.

Describe what your company does in a single sentence.

On-demand staffing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Database growth
• B2B inbound leads

SOLUTION

How did you find REBEL?

Inherited agency

Why did you select REBEL over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Results and speed

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebel supported us across both sides of our marketplace, helping us grow our B2C worker database while also generating high-quality B2B leads from businesses looking for temporary staffing support across hospitality, hotels, warehousing and logistics. 
They took the time to understand the different audiences, customer journeys and commercial objectives on each side of the business, adapting campaigns and messaging accordingly. Their approach helped us drive worker acquisition at scale while also building a strong pipeline of relevant business opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work delivered strong results across both sides of the business. Our worker database grew from approximately 83,000 to 343,000, helping us scale our B2C audience significantly and support expansion into new markets. On the B2B side, campaigns consistently generated relevant, high-quality leads and contributed to building a strong pipeline of new business opportunities across our key sectors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was always excellent. The team were highly responsive, communicative and reliable, with strong attention to detail and clear reporting throughout. They consistently delivered on time and were incredibly adaptable when priorities, targets or business needs changed, often going above and beyond to support us. They genuinely felt like an extension of our internal marketing team rather than an external agency.

What was your primary form of communication with REBEL?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how invested the REBEL team became in our business. They took the time to really understand our business model, our different audiences and customer pain points, rather than simply operating as an external agency. They were proactive, adaptable and always willing to challenge or recommend a different approach when they felt it would deliver better results. They were also a genuinely personable and enjoyable team to work with, which made a real difference over a long-term partnership.

Are there any areas for improvement or something REBEL could have done differently?

Nothing significant comes to mind. We worked with Rebel over a number of years, and one of their strengths was their openness to feedback and ability to adapt as our business needs changed. Any challenges or changes in direction were always addressed quickly and collaboratively.

BACKGROUND

Please describe your company and position.

I am the Director of The Happiness Index

Describe what your company does in a single sentence.

Employee engagement and consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REBEL to accomplish?

• Ongoing Paid Search and SEO strategy focused on driving leads

SOLUTION

How did you find REBEL?

Referral

Why did you select REBEL over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REBEL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent YoY lead growth at sustainable CPAs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, on budget and great to work with. They understood our business. They told me what I needed to know, not what they wanted me to know. 

What was your primary form of communication with REBEL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They did what they said they would do.

Are there any areas for improvement or something REBEL could have done differently?

Continue being honest.