Razzo Marketing

BACKGROUND

Please describe your company and your position there.

I am a producer of a comedy show in Chicago, Illinois, working with a number of comedians, vendors, and various managers across the city.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razzo Marketing?

We were a new company looking to quickly establish ourselves. We approached Razzo Marketing without even having a website up yet. Joanna (Principal & Chief Marketing Strategist, Razzo Marketing) immediately got on board and helped us build one from the ground up along with our overall brand identity.

What were your goals for this project?

We had a great deal of talent on our team, but our presence and recognition was entirely individual. We brought Razzo Marketing in to help us define the image we were hoping to convey as a new company, and to help gain exposure and transition into the appearance and recognition we wanted to create as an established company.

SOLUTION

How did you select this vendor?

One of our producers had worked with Joanna in the past and highly recommended her.

Describe the scope of their work in detail.

From our first meeting with Razzo Marketing, Joanna discussed about every aspect of building our new brand. She sat down and designed the site with us, gave advice on marketing and SEO, and found data for us on others in a comparable position to help determine reasonable costs and profits. Razzo Marketing provided a top-down service. Any questions we had, she jumped on with truly helpful advice.

What was the team composition?

My two other co-producers and I worked exclusively with Joanna. She was present for everything, from providing data on recommended proposals for new sponsors to updating information as we built new partnerships.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from a newly founded production team to a comedy show partnered with an established and prestigious venue, with shows booked months in advance. We went from approaching others seeking partnership to being sought after ourselves.

How effective was the workflow between your team and theirs?

Their workflow was incredibly easy. Access to Joanna seemed pretty much constant whenever we had a question. We regularly had group conversations to go over our projects and status. Any updates or changes were discussed and handled seamlessly.

What did you find most impressive about this company?

The ease of access and quick response was fantastic, but it was really Joanna’s knowledge and talent level that so impressed us. Whatever questions we had, she had an answer and a plan to guide us through it.

Are there any areas for improvement?

No, there was truly none. Joanna had strep throat halfway through the project and apologized for it, even though it didn’t appear to slow her down in the slightest.

BACKGROUND

Please describe your company and your position there.

I'm the principal at True Productions LLC. We're a media and content development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razzo Marketing?

One of our clients was launching a major online presence, and we needed to ensure that the new site was on par with current SEO trends.

What were your goals for this project?

We wanted to optimize the website to its fullest capability.

SOLUTION

How did you select this vendor?

We found Razzo through an employee referral. We vetted several different companies, however, in search of one that was results-oriented and could clearly communicate how their technical strategy would tie back to our bottom line. Price and location were also important factors, as we wanted to be able to meet with the company in person.

Describe the project in detail.

We familiarized them with the brand and online goals via a series of initial phone calls. Razzo then helped us revise and expand the target group of keywords. We also worked on improving social media account activity and increasing icon visibility on the website. Razzo implemented some other structural changes to the site to make it more SEO-friendly. They clarified the calls-to-action and offered a number of suggestions to streamline the site design for a simpler, more intuitive user experience.

What was the team composition?

We usually work directly with a project manager, but the owner also welcomes communication. She is very professional and checks in with us regularly.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact this project has had on your business?

Our newest key terms are definitely rising in rank, but we realize this will take time. In addition to overall traffic, the number of online inquiries and social media followers have increased dramatically. We have also seen a jump in blog engagement. 

How was project management arranged and how effective was it?

Their team has been very pleasant to work with. Outside of our monthly scheduled meetings, we communicate on an as-needed basis. They respond quickly via email and phone and always make themselves available for updates or performance explanations.  

What do you find most impressive about this company?

Aside from delivering outstanding results, their professionalism and knowledge are the most notable. Razzo took the time to understand our industry and competitive landscape before executing the plan. Their due diligence and commitment have made all the difference. 

Are there any areas for improvement?

There are none that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director and founder of an agency that focuses on creative strategy, brand design, and campaign development. We help our clients define their brand and roll out marketing campaigns.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Razzo Marketing?

We hired Razzo Marketing to help improve our agency’s digital presence strategy and SEO efforts.

SOLUTION

What was the scope of their involvement?

To begin the project, Razzo Marketing helped us define our business and our place in the market. Their team formulated our general strategy. Additionally, they performed housekeeping tasks for our online information, including correcting addresses, locations, etc.

Once our approach was refined, they began implementing technical SEO tools. They helped us with Google reviews and encouraged our clients to participate. Their team developed a set of keywords and wrote blog content for us. Outside of the blogging materials, they’ve also planned our social media presence on Facebook and LinkedIn. They plan our strategy and we execute their ideas.

What is the team composition?

Joanna (Principal & Chief Marketing Strategist, Razzo Marketing) is my main point of contact.

How did you come to work with Razzo Marketing?

We followed a referral from a friend.

How much have you invested in them?

We’ve spent $1,500 so far, which is primarily for the onboarding process.

What is the status of this engagement?

We started working together in January 2019 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re too early on in the project to have metrics, but having Razzo Marketing on board makes my job much easier.

How did Razzo Marketing perform from a project management standpoint?

Joanna has managed the project very effectively. Razzo Marketing is good at communicating and we’ve had no scheduling issues with them. We primarily speak through email, phone, text, and Google Drive.

What did you find most impressive about them?

We’re impressed by their content writing skills—their marketing expertise is clear. We feel like they fully understand our needs.

Are there any areas they could improve?

We’re too early in the process to have suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am a project manager in the web department of True Productions, working on web development for clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razzo Marketing?

We needed a partner to perform SEO for our client’s new website.

What were your goals for this project?

We wanted a website with at least a “B” visibility score and searchable content. Our client hopes to draw business online with an improved ranking.

SOLUTION

How did you select this vendor?

I have worked with the founder in the past and I knew they would be a good fit.

Describe the project and the services they provided in detail.

They provided audits and research for the client, and they’re currently improving the site’s search rankings based on keywords. We’ve received a list of updates to improve the website’s visibility from our end.

What was the team composition?

I communicate with Joanna (Principal and Chief Marketing Strategist, Razzo Marketing).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We don’t have any metrics yet. Keeping up with site maintenance each month and showing positive progress in search rankings is important for our client.

How was project management arranged and how effective was it?

Joanna would email me as needed and I would relay to my team what she needed us to change on our end.

What did you find most impressive about this company?

They’re well-organized, with impressive presentations and reports.

Are there any areas for improvement?

We’d like to work through a management system in the future.