Global 100 muscle, small agency hustle

Razzo takes a careful, systematic, and tailored approach to help your brand reach new heights. We begin the journey by pinpointing who will benefit the most from your offerings and content, learning how we can level with them in a meaningful way, and then we serve them content that helps them feel smarter, tickled, rewarded, cared for, and perhaps even a little more alive. 

We also work with you to find the best vehicles for delivering each piece de resistance to those audiences so they can like  >  share  >  consider  >  click  >  convert. So you can continue to attract  >  connect   >   delight   >  inspire  >   thrive.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2018
Show all +
Chicago, IL
headquarters
  • 5131 North Wolcott Avenue
    Chicago, IL 60640
    United States

Portfolio

LinkedIn Video Post - AdvisorLaw

For AdvisorLaw, we partnered with Xtra Mile Creative to develop a series of LinkedIn posts focused on building awareness around the company's offerings. This particular post focused on showcasing the company's promotional video.

Final Keywords - ARPwaveUSA

Example of final organic keywords for ARPwaveUSA. Includes a selection of high and low volume keywords that are relevant to the brand, its customers, and its industry.

Website Creation & Copywriting - Northwoods Education

Homepage for a website designed and written by Razzo's own Joanna Pelletier. Joanna built the entire front end of the site from the ground up, creating a sleek, clearly written & professional looking website for a special education startup.

Keyword Map - ARPwaveUSA

Initial keyword map for a new company. Includes the focus keywords and title tags for each page.

Community Management - Gildan

Screenshot of a post that was managed by Razzo. We used both our personal accounts and the Gildan account to respond to commenters and community members.

Social Media Content Creation - Sigma Fit USA

Instagram post for Sigma Fit's Transforma Bag

Social Media Content Creation - Sigma Fit USA

Instagram Post for Sigma Fit's summer collection

Reviews

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Branding & Digital Strategy for Comedy Startup

“The ease of access and quick response was fantastic.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - June 2019
Project summary: 

Razzo Marketing launched a digital campaign to promote a startup comedy show. They set up the website, guided stakeholders to define the brand identity, and provided invaluable marketing consultation.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Producer, Comedy Show
 
Verified
The Review
Feedback summary: 

Following the new brand launch, the show quickly gained momentum and partnered with a high-profile venue. Razzo Marketing provided a comprehensive digital marketing package. For every question, they provided bountiful insights into SEO, competitor research, and more.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a producer of a comedy show in Chicago, Illinois, working with a number of comedians, vendors, and various managers across the city.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razzo Marketing?

We were a new company looking to quickly establish ourselves. We approached Razzo Marketing without even having a website up yet. Joanna (Principal & Chief Marketing Strategist, Razzo Marketing) immediately got on board and helped us build one from the ground up along with our overall brand identity.

What were your goals for this project?

We had a great deal of talent on our team, but our presence and recognition was entirely individual. We brought Razzo Marketing in to help us define the image we were hoping to convey as a new company, and to help gain exposure and transition into the appearance and recognition we wanted to create as an established company.

SOLUTION

How did you select this vendor?

One of our producers had worked with Joanna in the past and highly recommended her.

Describe the scope of their work in detail.

From our first meeting with Razzo Marketing, Joanna discussed about every aspect of building our new brand. She sat down and designed the site with us, gave advice on marketing and SEO, and found data for us on others in a comparable position to help determine reasonable costs and profits. Razzo Marketing provided a top-down service. Any questions we had, she jumped on with truly helpful advice.

What was the team composition?

My two other co-producers and I worked exclusively with Joanna. She was present for everything, from providing data on recommended proposals for new sponsors to updating information as we built new partnerships.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from a newly founded production team to a comedy show partnered with an established and prestigious venue, with shows booked months in advance. We went from approaching others seeking partnership to being sought after ourselves.

How effective was the workflow between your team and theirs?

Their workflow was incredibly easy. Access to Joanna seemed pretty much constant whenever we had a question. We regularly had group conversations to go over our projects and status. Any updates or changes were discussed and handled seamlessly.

What did you find most impressive about this company?

The ease of access and quick response was fantastic, but it was really Joanna’s knowledge and talent level that so impressed us. Whatever questions we had, she had an answer and a plan to guide us through it.

Are there any areas for improvement?

No, there was truly none. Joanna had strep throat halfway through the project and apologized for it, even though it didn’t appear to slow her down in the slightest.

5.0
Overall Score It was just impeccable work. If we ever need further help, this is where I’ll be going again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Joanna was constantly available and able to work around our schedule.
  • 5.0 Cost
    Value / within estimates
    The cost was more than reasonable for the service we received.
  • 5.0 Quality
    Service & deliverables
    Everything was top-tier.
  • 5.0 NPS
    Willing to refer
    I’d recommend Razzo Marketing to anyone.

SEO Management for Media Company

"Their due diligence and commitment have made all the difference."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019 - Ongoing
Project summary: 

Razzo Marketing provides a variety of SEO services including target keyword identification and social media account management.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Anthony Cassara
Principal, True Productions
 
Verified
The Review
Feedback summary: 

Razzo’s efforts have increased site performance across a range of metrics. Keyword rankings and social media engagement have all improved while online traffic and inquiries have increased significantly. Razzo delivers in-depth industry expertise and is attuned to the project’s unique needs.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the principal at True Productions LLC. We're a media and content development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razzo Marketing?

One of our clients was launching a major online presence, and we needed to ensure that the new site was on par with current SEO trends.

What were your goals for this project?

We wanted to optimize the website to its fullest capability.

SOLUTION

How did you select this vendor?

We found Razzo through an employee referral. We vetted several different companies, however, in search of one that was results-oriented and could clearly communicate how their technical strategy would tie back to our bottom line. Price and location were also important factors, as we wanted to be able to meet with the company in person.

Describe the project in detail.

We familiarized them with the brand and online goals via a series of initial phone calls. Razzo then helped us revise and expand the target group of keywords. We also worked on improving social media account activity and increasing icon visibility on the website. Razzo implemented some other structural changes to the site to make it more SEO-friendly. They clarified the calls-to-action and offered a number of suggestions to streamline the site design for a simpler, more intuitive user experience.

What was the team composition?

We usually work directly with a project manager, but the owner also welcomes communication. She is very professional and checks in with us regularly.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact this project has had on your business?

Our newest key terms are definitely rising in rank, but we realize this will take time. In addition to overall traffic, the number of online inquiries and social media followers have increased dramatically. We have also seen a jump in blog engagement. 

How was project management arranged and how effective was it?

Their team has been very pleasant to work with. Outside of our monthly scheduled meetings, we communicate on an as-needed basis. They respond quickly via email and phone and always make themselves available for updates or performance explanations.  

What do you find most impressive about this company?

Aside from delivering outstanding results, their professionalism and knowledge are the most notable. Razzo took the time to understand our industry and competitive landscape before executing the plan. Their due diligence and commitment have made all the difference. 

Are there any areas for improvement?

There are none that I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Presence Strategy & SEO for Creative Agency

"We’re impressed by their content writing skills—their marketing expertise is clear."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019–Ongoing
Project summary: 

Razzo Marketing helped refine a brand strategy and provides ongoing SEO support. Their services include curating keywords, writing content, and updating social media presences.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Co-Founder, Creative Agency
 
Verified
The Review
Feedback summary: 

Though early in the process, the support from Razzo Marketing has streamlined the efforts toward improving digital presence and SEO. Their industry experience and deep understanding of the field make them a valuable partner in the ongoing collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director and founder of an agency that focuses on creative strategy, brand design, and campaign development. We help our clients define their brand and roll out marketing campaigns.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Razzo Marketing?

We hired Razzo Marketing to help improve our agency’s digital presence strategy and SEO efforts.

SOLUTION

What was the scope of their involvement?

To begin the project, Razzo Marketing helped us define our business and our place in the market. Their team formulated our general strategy. Additionally, they performed housekeeping tasks for our online information, including correcting addresses, locations, etc.

Once our approach was refined, they began implementing technical SEO tools. They helped us with Google reviews and encouraged our clients to participate. Their team developed a set of keywords and wrote blog content for us. Outside of the blogging materials, they’ve also planned our social media presence on Facebook and LinkedIn. They plan our strategy and we execute their ideas.

What is the team composition?

Joanna (Principal & Chief Marketing Strategist, Razzo Marketing) is my main point of contact.

How did you come to work with Razzo Marketing?

We followed a referral from a friend.

How much have you invested in them?

We’ve spent $1,500 so far, which is primarily for the onboarding process.

What is the status of this engagement?

We started working together in January 2019 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re too early on in the project to have metrics, but having Razzo Marketing on board makes my job much easier.

How did Razzo Marketing perform from a project management standpoint?

Joanna has managed the project very effectively. Razzo Marketing is good at communicating and we’ve had no scheduling issues with them. We primarily speak through email, phone, text, and Google Drive.

What did you find most impressive about them?

We’re impressed by their content writing skills—their marketing expertise is clear. We feel like they fully understand our needs.

Are there any areas they could improve?

We’re too early in the process to have suggestions for improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    The cost has been good so far.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Web Development Partner

"I knew they would be a good fit."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - Ongoing
Project summary: 

Razzo Marketing did SEO for an outside web development partner, including keyword optimization and website audits. The engagement remains in support.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Project Management, True Productions
 
Verified
The Review
Feedback summary: 

Expect an organized partner who can conduct research to recommend solutions specific to the website. Other strengths include communication and progress reporting.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a project manager in the web department of True Productions, working on web development for clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razzo Marketing?

We needed a partner to perform SEO for our client’s new website.

What were your goals for this project?

We wanted a website with at least a “B” visibility score and searchable content. Our client hopes to draw business online with an improved ranking.

SOLUTION

How did you select this vendor?

I have worked with the founder in the past and I knew they would be a good fit.

Describe the project and the services they provided in detail.

They provided audits and research for the client, and they’re currently improving the site’s search rankings based on keywords. We’ve received a list of updates to improve the website’s visibility from our end.

What was the team composition?

I communicate with Joanna (Principal and Chief Marketing Strategist, Razzo Marketing).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We don’t have any metrics yet. Keeping up with site maintenance each month and showing positive progress in search rankings is important for our client.

How was project management arranged and how effective was it?

Joanna would email me as needed and I would relay to my team what she needed us to change on our end.

What did you find most impressive about this company?

They’re well-organized, with impressive presentations and reports.

Are there any areas for improvement?

We’d like to work through a management system in the future.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer