Punto Rojo

BACKGROUND

Please describe your company and your position there.

Hi, I'm Alejandra, head of Omnichannel production for the Bercomat Family in the Ecommerce area. The company has about 1000 employees. I supervise the digital area and relations with our suppliers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

We contacted Punto Rojo to position ourselves as a brand in the digital world. They walked us through the site launch and we continue to work together with our internal team on implementations

What were your goals for this project?

Our main objective was to be positioned in the first google search pages in the categories related to our area. Also the importance of traffic to our site and working on that.

SOLUTION

How did you select Punto Rojo?

We were recommended for being the best SEO agency.

Describe the scope of their work in detail.

Punto Rojo provides us with deliverables of the implementations per month that we are going to develop. This is due to the analysis carried out to achieve the optimal SEO positioning results. In our case, it is to power the website as well as the Blog. it is a daily work of improvements and opportunities.

What was the team composition?

We directly work with the account executive and the SEO specialist. In turn, Punto Rojo has more areas such as editors for example. I do not know the structure of the agency but they are always providing a solution to our problems

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, Today our organic channel of the site in the second of more sales. Every time it is reaching the paid channel and it is excellent that that happens. The traffic of January-September 2020 vs the previous year grew by 218.35% and the conversion rate 194% Excellent. They understand the needs of the business and work for it. We managed to be a team between the agency and the company.

How effective was the workflow between your team and theirs?

We handle ourselves by mail, we have whatsapp contact with the account executive for any emergency. We also have our monthly reporting meetings. Every Friday we get a minute of the week and the progress made

What did you find most impressive about this company?

They are also organized and give us visibility to the progress that is being made.

Are there any areas for improvement?

Of course, there is always something to improve but we focus on the business objectives and priorities. We are very happy with the results

BACKGROUND

Please describe your company and your position there.

I am a digital marketing analyst at Tuenti, a telecommunications company by Telefonica group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We hired Punto Rojo as an SEO consultant. We needed help positioning our site: generate more impressions and visibility, improve CTR, and start with content strategies

SOLUTION

How did you select Punto Rojo and what were the deciding factors?

Telefonica works with a comprehensive bidding process. We chose Punto Rojo for its experience and specialization, its background and the professionalism of its resources

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Throughout the month we have different deliverables according to the business needs. They advise us on the creation of landings, correction of errors, provide us with opportunities for improvements and monthly reports. Weekly, we have meetings to follow up on the different implementations. Their way of working as a team with other suppliers of the company helps us a lot.

How many people from the vendor's team worked with you, and what were their positions?

Head of seo: to define strategy and prioritize according to business strategy. Account manager: works on the coordination and monitoring of tasks. Analyst: put together the different deliverables, do keyword research and follow up and monitor. We have also occasionally used other Punto Rojo resources for training.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They contributed to have a significant growth in impressions for non-brand keywords. We also had improvements in position and CTR thanks to his recommendations. The deliverables not only serve to implement from the operational, they also contribute a lot to the training of the internal team.

Describe their project management style, including communication tools and timelines.

They are agile and well predisposed to help us very quickly when required. They respond in a timely manner. They meet the established deadlines. Every Friday, in addition, they send a summary of everything they did in the week and the next deliverables.

What did you find most impressive or unique about this company?

The team. They are very responsible, committed and professional. They also organize an annual event with very good speakers.

Are there any areas for improvement or something they could have done differently?

I think they could add more innovative ideas.

BACKGROUND

Please describe your company and your position there.

I am head of marketing for the Jumbo e-commerce channel. This is a chain of supermarkets and hypermarkets in Argentina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

The objective is to improve our organic positioning as well as Jumbo e-commerce sales, working with SEO implementations and restructuring the site.

What were your goals for this project?

Organize ourselves and generate sales on keywords related to Online Supermarket in Argentina and specific categories.

SOLUTION

How did you select this vendor?

We carried out a tender process with 3 suppliers, but we opted for Punto Rojo not only because they were competitive against the rest, but also for the services offered since they are SEO specialists and the plan presented that includes training, technical and practical deliverables to carry out the proposed annual plan.

Describe the project in detail.

Kick off meetings were necessary to convey the needs of our business and establish the work strategy. In-house training was carried out with different teams and involved areas of the company (design, content, marketing and commercial).

We have continuous feedback regarding doubts and queries from our external development agency as well as clear guidelines for the implementation of weekly tasks that include changes to the site.

What was the team composition?

We have the follow-up and support of the client experience team permanently. Through this team, we channel doubts, queries and all the work that is done weekly.

In turn, in the opportunities that were given in-house training or talks, we also had the opportunity to have the intervention and participation of more team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We obtained in a short time a substantial improvement in the positioning of the main keywords related to our business core. 

In addition to the increase in specific metrics of impressions, clicks, sales, we've improved in positions within the first search results in google. The site code and content were also improved, adding greater value to the brand.

How effective was the workflow between your team and theirs?

We are very satisfied with the whole Punto Rojo team. They are always well prepared, they give us an immediate response and are extremely polite, attentive and punctual with the deliveries and reviews of the work.

In addition, we find they are a flexible group for coordinating meetings either in our offices or in their offices or via call. They are open and understand the needs, objectives, and dynamics of our company. We are more than satisfied and grateful to them!

What did you find most impressive about this company?

They are specialists in SEO, and they transmit that knowledge, allowing it to enrich the mutual work.

Are there any areas for improvement?

As a suggestion, it would be useful to have interactive reports that allow you to access and analyze the information.

BACKGROUND

Please describe your company and your position there.

I’m the SEO Manager at Experiencias Xcaret, a tourism agency that focuses on adventure- and nature park-based vacations in Mexico.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

We wanted to improve our SEO strategy.

What were your goals for this project?

We wanted to rank in the top spot for certain searches related to our product offering. We also wanted to increase our website’s overall visibility.

SOLUTION

How did you select this vendor?

The team was professional and had relevant experience with similar companies in our industry.

Describe the project in detail.

Punto Rojo manages the SEO campaign for our website’s Spanish language content. Their focus included archaeological tours.

What was the team composition?

Their eight-person team works with three people from our company.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Organic traffic increased 10% and total visits rose 35% in a three-month period.

How did the Punto Rojo perform from a project management standpoint?

They are always there for us when we needed them; the team addresses all of our needs and requirements.

What impresses you about the Punto Rojo?

They are committed to our success and stay focused on our priority markets.

Are there any areas for improvement?

Everything has been excellent so far.

BACKGROUND

Please describe your company and your position there.

Donweb is a technology development company that provides comprehensive internet solutions to enhance businesses, companies, institutions, and individuals. We started our activities in the city of Rosario, Argentina, in March 2002, and quickly became the dominant Spanish-speaking company in our sector. We offer an innovative portfolio of online development products for all types of businesses and enterprises, as well as the technological backing and experience of a company endorsed as one of the world’s 25 fastest growing domain registrants. My current position is director of operations, but at the time of this collaboration, I was responsible for the company’s website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

We worked with Punto Rojo twice to organically position various keywords related to our industry. We also engaged them for a brand and domain change, a total success they completed without a loss in SEO traffic. 

What were your goals for this project?

We wanted to identify our most relevant keywords and improve our search engine rankings in order to increase the quantity and quality of customer traffic. 

SOLUTION

How did you select this vendor?

A third-party reference introduced us. After three unsuccessful meetings with other agencies, we immediately noticed Punto Rojo’s results-oriented approach, which was exactly what we were looking for. 

Describe the project in detail.

We conducted a series of initial meetings to align our objectives. From there, the Punto Rojo team began to work on multiple tasks simultaneously, such as finding relevant keywords for our targets, surveying our site and content, and implementing link-building strategies. We then collaborated on site changes, content generation, and link creation. Weekly follow-up meetings produced discussions regarding new ideas, feasibility, and possible execution. Punto Rojo also offered several SEO trainings throughout the process for our content team and frontend developers.

What was the team composition?

A dedicated account executive was present at every meeting, with three to six people, including SEO and content technicians, participating in daily follow-ups and idea generation. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

While some keywords were ranking well, they were losing relevance for our target audience and we decided to refocus on new, primarily long tail, keywords. Although the original keywords ended up with bad or nonexistent rankings, many new ones ended up with a top three ranking in different countries.

How did the Punto Rojo perform from a project management standpoint?

They are very engaged and provided immediate, often same-day, responses, especially to urgent queries. A technician was available via Skype to solve any issues within the hour. 

What impresses you about the Punto Rojo?

In addition to their professionalism and fantastic results, Punto Rojo’s proactive approach exceeded my expectations. They were constantly generating new ideas and pushing for us to improve. They were very familiar with our business, and I felt as if I was working with an internal team rather than with external consultants.

Are there any areas for improvement?

I’m sure they have points upon which they could improve, but I did not notice any. I wish all of our suppliers worked this way.

BACKGROUND

Please describe your company and position.

 I am the Coordinadora de Marketing of an engineering company 

Describe what your company does in a single sentence.

Mabe is a company that manufactures high-design and high-quality appliances

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• Organic positioning
• improve brand health
• position keywords

SOLUTION

How did you find Punto Rojo?

• Online Search
• Referral

Why did you select Punto Rojo over others?

• High ratings
• Company values aligned

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

he objective is to enhance the positioning, CTR and organic traffic of the Drean Blog and web site through the semantic optimization of the home page and notes, correcting the content structure and implementing non-brand keywords related to the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased visibility of the site and the Blog, better positioning of keywords and better functioning of our sites

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always attentive and answered our questions.

What was your primary form of communication with Punto Rojo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their way of working, punctuality and speed of response

Are there any areas for improvement or something Punto Rojo could have done differently?

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BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Spin by OXXO

Describe what your company does in a single sentence.

It is a fintech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• SEO Positioning
• ASO Audit

SOLUTION

How did you find Punto Rojo?

Online Search

Why did you select Punto Rojo over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 3 monthly technical optimizations
• 10 content on site monthly
• 3 monthly links

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It became the first organic traffic channel, moving from fifth to first place. We occupied the average position 56 and advanced to place 43, and we increased the number of clicks by 200%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always complete deliverables on time and with the highest quality possible. The attention has always been timely as well as the monitoring of each activity.

What was your primary form of communication with Punto Rojo?

Virtual Meeting

What did you find most impressive or unique about this company?

The attention and service with our main interlocutor, as well as the speed in each activity to be implemented.

Are there any areas for improvement or something Punto Rojo could have done differently?

I would not make changes to the processes, since the service they provide us is adequate.

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of Coppel

Describe what your company does in a single sentence.

e-commerce and financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• organic positioning
• Linkbuilding
• advisory

SOLUTION

How did you find Punto Rojo?

• Online Search
• Other

Why did you select Punto Rojo over others?

High ratings

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

These are some examples of the benefits that can be obtained from the projects you have mentioned. Each of them contributes to improving the online visibility, user experience, and overall performance of your website from an SEO and digital marketing perspective.

• Schemas in Microdata and Json format: Implementing structured data (schemas) helps search engines better understand the content and structure of your site, which can lead to improved appearance of search results and increased visibility .
• Blog indexing problem fix: Correcting indexing problems ensures that our pages are crawled and displayed in search engines, improving organic visibility.
• Coppel Toxic Backlinks: Removing or disallowing toxic links protects our backlink profile and avoids possible penalties from Google.
• Schema FAQ generation: Adding FAQ schemas increases the probability of appearing in search results for direct questions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• traffic increase
• improvement of key SEO performance indicators
• Reach sales goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most of the time (95% of the time) the delivery dates of the projects or agreements are met

What was your primary form of communication with Punto Rojo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their follow-up, accompaniment, and knowledge of issues related to SEO

Are there any areas for improvement or something Punto Rojo could have done differently?

At the moment I am satisfied with the service provided

BACKGROUND

Please describe your company and position.

I am the Inbound Marketing Content of Naranja X

Describe what your company does in a single sentence.

we provide financial solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• To improve the organic positioning of our financial education blog.
• To learn about good SEO pratices.
• To gain authority in the field of financial education.

SOLUTION

How did you find Punto Rojo?

Referral

Why did you select Punto Rojo over others?

High ratings

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. I prepare a brief once a month, asking new content. I work with a SEO specialist in house. 
2. I send the brief to Punto Rojo. 
3. A week later, Punto Rojo sends the contents ready to publish in our blog called Hablemos de plata.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased organic traffic on the blog. Good search engine results. Some local media use our content as reference or inspiration

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very prompt and punctual.

What was your primary form of communication with Punto Rojo?

Virtual Meeting

What did you find most impressive or unique about this company?

The speed of response. They always make smart use of the project's time and resources.

Are there any areas for improvement or something Punto Rojo could have done differently?

It is everything fine

BACKGROUND

Please describe your company and position.

I am the Seo Specialist of a travel insurance agency.

Describe what your company does in a single sentence.

Travel Insurance from the experts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• organic positioning
• link building strategy

SOLUTION

How did you find Punto Rojo?

• Online Search
• Referral

Why did you select Punto Rojo over others?

• High ratings
• Close to my geographic location
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

During these last two years, we have worked hand in hand with Punto Rojo's strategic team. One of the qualities that stood out from the agency was their ability to adapt to fit business objectives. Key deriverables : HREFLANG

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Domain authority 
• Organic positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rgarding content generation, Punto Rojo understands the clients needs and they are constantly improving the way of work, the content itself and the organic positioning for our main keywords.

What was your primary form of communication with Punto Rojo?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Another qulity I'd like to highlight is the impeccable link building strategy, strengthening our domain authority and being an important partner to reach our financial objectives.

Are there any areas for improvement or something Punto Rojo could have done differently?

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