Exclusive SEO agency in Latin America

We are an exclusive SEO agency with offices in Argentina and Mexico working throughout LATAM with a team of +30 and over 8 years of experience in the SEO industry.

Our mission is to increase our clients product and service sales based on competitive & integral SEO positioning.

During the 2018 eCommerce awards, punto rojo’s trajectory and reputation was recognized and was named the Best Online Marketing Agency in Argentina.

- We have been organizing the SEOday in Argentina, the first SEO exclusive event in LATAM, annually since 2014.

- Through our SEOLab, punto rojo develops its own technology to increase the results of our customers by investigating how search algorithms work.

- punto rojo has developed de PRtag manager, an SEO specific tools used for projects with little-to-no tech team.

- The SEOlab has also developed the SEOrank, a tool that uses machine learning to predict SEO optimizations based on expected results.

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2011
Show all +
Cancun, Mexico
headquarters
other locations

Portfolio

Key clients: 
Samsung, BMW, Movistar, Nespresso, Universal, AbInBev, Hertz, Claro, New Balance, Avon, BestDay, Xcaret, CACE, Infobae, Falabella, Cablevisión Fibertel, El Economista, Personal, Avantrip, El Cronista, Telefónica, RE/MAX, Navent and many others!

Reviews

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E-Commerce SEO for Supermarket Chain

"They are open and understand the needs, objectives, and dynamics of our company."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Ongoing
Project summary: 

Punto Rojo delivers ongoing SEO and web development services on an e-commerce site. 

The Reviewer
 
10,000+ Employees
 
Argentina
Mariela Perona
Marketing Manager, Cencosud
 
Verified
The Review
Feedback summary: 

The site, renewed with enhanced content and code, has achieved higher search engine positions for main keywords. It has also seen increased impressions, clicks, and conversions. Punto Rojo is an organized, responsive, flexible team. Their SEO expertise has added significant value to the partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am head of marketing for the Jumbo e-commerce channel. This is a chain of supermarkets and hypermarkets in Argentina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

The objective is to improve our organic positioning as well as Jumbo e-commerce sales, working with SEO implementations and restructuring the site.

What were your goals for this project?

Organize ourselves and generate sales on keywords related to Online Supermarket in Argentina and specific categories.

SOLUTION

How did you select this vendor?

We carried out a tender process with 3 suppliers, but we opted for Punto Rojo not only because they were competitive against the rest, but also for the services offered since they are SEO specialists and the plan presented that includes training, technical and practical deliverables to carry out the proposed annual plan.

Describe the project in detail.

Kick off meetings were necessary to convey the needs of our business and establish the work strategy. In-house training was carried out with different teams and involved areas of the company (design, content, marketing and commercial).

We have continuous feedback regarding doubts and queries from our external development agency as well as clear guidelines for the implementation of weekly tasks that include changes to the site.

What was the team composition?

We have the follow-up and support of the client experience team permanently. Through this team, we channel doubts, queries and all the work that is done weekly.

In turn, in the opportunities that were given in-house training or talks, we also had the opportunity to have the intervention and participation of more team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We obtained in a short time a substantial improvement in the positioning of the main keywords related to our business core. 

In addition to the increase in specific metrics of impressions, clicks, sales, we've improved in positions within the first search results in google. The site code and content were also improved, adding greater value to the brand.

How effective was the workflow between your team and theirs?

We are very satisfied with the whole Punto Rojo team. They are always well prepared, they give us an immediate response and are extremely polite, attentive and punctual with the deliveries and reviews of the work.

In addition, we find they are a flexible group for coordinating meetings either in our offices or in their offices or via call. They are open and understand the needs, objectives, and dynamics of our company. We are more than satisfied and grateful to them!

What did you find most impressive about this company?

They are specialists in SEO, and they transmit that knowledge, allowing it to enrich the mutual work.

Are there any areas for improvement?

As a suggestion, it would be useful to have interactive reports that allow you to access and analyze the information.

5.0
Overall Score Excellent!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're punctual, and very accessible to coordinate any type of meeting.
  • 4.5 Cost
    Value / within estimates
    Competitive
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer
    We recommend them!

SEO for Mexican Tourism Agency

"Everything has been excellent so far."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Punto Rojo manages an SEO campaign that focuses on key product offerings and markets.

The Reviewer
 
1,001-5,000 Employees
 
Cancún, Mexico
Mariana Castro Balam
SEO Manager, Experiencias Xcaret
 
Verified
The Review
Feedback summary: 

Within three months, the strategy considerably increased organic traffic and total visits. Punto Rojo is always available to address needs and concerns.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the SEO Manager at Experiencias Xcaret, a tourism agency that focuses on adventure- and nature park-based vacations in Mexico.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

We wanted to improve our SEO strategy.

What were your goals for this project?

We wanted to rank in the top spot for certain searches related to our product offering. We also wanted to increase our website’s overall visibility.

SOLUTION

How did you select this vendor?

The team was professional and had relevant experience with similar companies in our industry.

Describe the project in detail.

Punto Rojo manages the SEO campaign for our website’s Spanish language content. Their focus included archaeological tours.

What was the team composition?

Their eight-person team works with three people from our company.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Organic traffic increased 10% and total visits rose 35% in a three-month period.

How did the Punto Rojo perform from a project management standpoint?

They are always there for us when we needed them; the team addresses all of our needs and requirements.

What impresses you about the Punto Rojo?

They are committed to our success and stay focused on our priority markets.

Are there any areas for improvement?

Everything has been excellent so far.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Technology Development Company

"I felt as if I was working with an internal team rather than with external consultants."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Dec. 2017
Project summary: 

Punto Rojo provided a full range of SEO services, including content generation and link building, but specifically focused on relevant keywords.

The Reviewer
 
51-200 Employees
 
Rosario, Argentina
Diego Vitali
Product Owner, Donweb.com
 
Verified
The Review
Feedback summary: 

After identifying a downward trend in the original keywords, Punto Rojo shifted focus to more precise long tail keywords, drastically improving international rankings. With fluid, efficient project management, the team was proactive, responsive, and engaged in constantly improving results. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Donweb is a technology development company that provides comprehensive internet solutions to enhance businesses, companies, institutions, and individuals. We started our activities in the city of Rosario, Argentina, in March 2002, and quickly became the dominant Spanish-speaking company in our sector. We offer an innovative portfolio of online development products for all types of businesses and enterprises, as well as the technological backing and experience of a company endorsed as one of the world’s 25 fastest growing domain registrants. My current position is director of operations, but at the time of this collaboration, I was responsible for the company’s website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

We worked with Punto Rojo twice to organically position various keywords related to our industry. We also engaged them for a brand and domain change, a total success they completed without a loss in SEO traffic. 

What were your goals for this project?

We wanted to identify our most relevant keywords and improve our search engine rankings in order to increase the quantity and quality of customer traffic. 

SOLUTION

How did you select this vendor?

A third-party reference introduced us. After three unsuccessful meetings with other agencies, we immediately noticed Punto Rojo’s results-oriented approach, which was exactly what we were looking for. 

Describe the project in detail.

We conducted a series of initial meetings to align our objectives. From there, the Punto Rojo team began to work on multiple tasks simultaneously, such as finding relevant keywords for our targets, surveying our site and content, and implementing link-building strategies. We then collaborated on site changes, content generation, and link creation. Weekly follow-up meetings produced discussions regarding new ideas, feasibility, and possible execution. Punto Rojo also offered several SEO trainings throughout the process for our content team and frontend developers.

What was the team composition?

A dedicated account executive was present at every meeting, with three to six people, including SEO and content technicians, participating in daily follow-ups and idea generation. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

While some keywords were ranking well, they were losing relevance for our target audience and we decided to refocus on new, primarily long tail, keywords. Although the original keywords ended up with bad or nonexistent rankings, many new ones ended up with a top three ranking in different countries.

How did the Punto Rojo perform from a project management standpoint?

They are very engaged and provided immediate, often same-day, responses, especially to urgent queries. A technician was available via Skype to solve any issues within the hour. 

What impresses you about the Punto Rojo?

In addition to their professionalism and fantastic results, Punto Rojo’s proactive approach exceeded my expectations. They were constantly generating new ideas and pushing for us to improve. They were very familiar with our business, and I felt as if I was working with an internal team rather than with external consultants.

Are there any areas for improvement?

I’m sure they have points upon which they could improve, but I did not notice any. I wish all of our suppliers worked this way.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Although the scheduling can be better, but overall experience was above average.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They always exceeded expectations. They always contribute more than what is stated in the contract.
  • 5.0 NPS
    Willing to refer
    I refer them all the time.