Punto Rojo

BACKGROUND

Please describe your company and position.

I am the SEO Consultant of Entel

Describe what your company does in a single sentence.

Telecom company that provides mobile and home services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• Improve our SEO rankings

SOLUTION

How did you find Punto Rojo?

• Online Search
• Other

Why did you select Punto Rojo over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improving our rankings through: 

• Creating new content for products, product categories, blog posts. 
• Updating old content from various types of pages. 
• Improving performance and technical aspects of our websites. 
• Creating reports that matters and shows our success All of this for 2 countries (Chile and Peru)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measure our success by organic clicks and sessions, average position per site and average position per page that matters to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are particularly good in delivering everything on time, I'm actually surprised by how good they are in this regard.

What was your primary form of communication with Punto Rojo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are extremely well organised, they deliver on time and they take the time to explain or document every step of the way. Also, they are really flexible when it comes to taking new ideas or changes in the roadmap. Which is great for a company with constant changes on the priorities

Are there any areas for improvement or something Punto Rojo could have done differently?

I believe they could improve a little bit on the reporting tasks, we understand that is a hard part of the process bu we trust they can get better at this over time.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist and Website Owner of CLIVI

Describe what your company does in a single sentence.

CLIVI is the first digital Diabetes clinic in Mexico that uses technology and artificial intelligence to revolutionize the management of this medical condition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• SEO
• CRO

SOLUTION

How did you find Punto Rojo?

Referral

Why did you select Punto Rojo over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main objective is to position ourselves in SEO as the main source of Diabetes information in Mexico and at the same time grow in CRO. The Punto Rojo team has helped us create the entire SEO strategy, generate relevant content, and in addition to this, the generated content has been optimized to improve the website's conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've experienced an impressive 224% increase in our organic traffic in just 5 months, accompanied by a 1% growth in website conversion rate. This increase translates into a notable 20% increase in lead generation and sales month over month. Since October, we have set records for both leads and sales generated through the website. An achievement that we celebrate with enthusiasm!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We highlight the excellent response and customer service provided by the Punto Rojo team. They always meet delivery deadlines and almost immediately address any questions or queries you may have.

What was your primary form of communication with Punto Rojo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The results, the Punto Rojo team has channeled all its efforts to continue achieving our lead generation and sales objectives.

Are there any areas for improvement or something Punto Rojo could have done differently?

The SEO team must have clearer metrics to be able to define whether any implementation was successful or not.

BACKGROUND

Please describe your company and position.

I am the Manager of the Business Unit of Omint Assistance of the Omint Group

Describe what your company does in a single sentence.

Our main purpose is to provide travel with a variety of services and assistance linked to the needs of travel, ensuring maximum efficiency and optimal functioning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• Improved organic positioning. 
• Increased traffic and improved conversion.
• Increased turnover.

SOLUTION

How did you find Punto Rojo?

Referral

Why did you select Punto Rojo over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

We are in the 9th month of a 12-month project that is completing the development of different On Site strategies vs. competitors, the implementation of On Site focuses fundamentals for the positioning of the current or future site and the generation/optimization of the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the moment we can't look at the results, but starting from the 7th month we will start to get better in the SEO sessions and conversions compared to the same month of the past year. We also improve on the organic positions for some key blades.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management of the project was flawless. On compromise, speed and follow-up of topics is excellent.

What was your primary form of communication with Punto Rojo?

Virtual Meeting

What did you find most impressive or unique about this company?

The commitment and dedication to the project were highly commendable. And because of the knowledge they have about SEO.

Are there any areas for improvement or something Punto Rojo could have done differently?

Not if anything happens to me.

BACKGROUND

Please describe your company and position.

I am the Latam SEO Manager of Libertex

Describe what your company does in a single sentence.

Libertex broker has been operating since 1997. This international brand has acquired over 25 years of experience. Libertex customers come from 120 countries worldwide. During its operations, Libertex has won 40 international awards from financial magazines and institutions for its customer support quality and innovative tech solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• Increase Organic Traffic 1000% by year
• Fix errors to maintain site health well

SOLUTION

How did you find Punto Rojo?

Online Search

Why did you select Punto Rojo over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A monthly content plan was created from the beginning, along with high-quality backlinks. We also completed a series of technical tasks to improve the website's health and optimize SEO. We successfully positioned keywords that were being targeted by competitors in the finance and investment sector. The achievement of KPIs for increasing organic traffic was optimized to the extent of more than a 1000% increase in one year, across all regions of Latin America.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The greatest achievement we obtained was the increase in organic users. We succeeded in positioning important keywords in the sector to generate conversion rates in registrations and deposits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always willing to answer questions or be proactive with the assigned tasks. Every week, there was a meeting to align strategies and tasks on both sides.

What was your primary form of communication with Punto Rojo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality and professionalism of the team members truly help us improve areas where we lack visibility.

Are there any areas for improvement or something Punto Rojo could have done differently?

The only issue we had was with the language, as our team operated in English. In terms of tasks, files, and written communication, English was perfect, but there were occasional language barriers specifically when resolving reports. However, in the end, communication was double-checked to ensure proper follow-up on the requests.

BACKGROUND

Please describe your company and position.

I am the Content Manager MKT of CV Directo

Describe what your company does in a single sentence.

CV Directo is an internet and retail sales company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• Optimize our ecommerce
• Get help with our organic content
• Improve our paid campaigns

SOLUTION

How did you find Punto Rojo?

• Referral

Why did you select Punto Rojo over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Punto Rojo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Punto Rojo has provided SEO services in order to improve our online presence and sales with:

• Landing page optimization
• Link building
• MetaData
• Content
• Tags
• Product information
• Advice on special events

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have increased traffic to our site
• The general structure of our e-commerce has improved
• They have guided us and taught us the best practices to achieve our goals with patience and always with the best attitude.
• Their team is always available to address needs and concerns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very professional in their communication and in their work. They are always on time with the projects and are always available to help us if there is a question. ¡We love to work with Punto Rojo!

What was your primary form of communication with Punto Rojo?

• Virtual Meeting

What did you find most impressive or unique about this company?

We are impressed with their work and empathy. On many occasions, for various reasons, we have to give emphasis to another project and leave the current one on hold, and they adapt very well to urgent needs with the best attitude.

Are there any areas for improvement or something Punto Rojo could have done differently?

Nope, we learn so much from them and they got a great team

BACKGROUND

Please describe your company and your position there.

SEO of a retail company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We contacted Punto Rojo to grow our SEO sales channel (trafic and incomes).

SOLUTION

How did you select this vendor and what were the deciding factors?

After hearing about them, as the Best SEO agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

With Punto Rojo we worked on technical and semantical SEO optimization, as well as in content creation.

How many people from the vendor's team worked with you, and what were their positions?

We directly work with the account executive and the SEO specialist. The agency also has other in-house teams (e.g. editorial team) who help to deepen the service delivered.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Little by little, we see a better indexing of our sites' URLs, a better positioning on keywords, which makes us think that our SEO channels will grow in terms of revenue also in the following months. Organic user behaviour is improving exponentially.

Describe their project management style, including communication tools and timeliness.

We are satisfied with the Punto Rojo team we work with. They are always available to answer our doubts and questions. Moreover, thanks to the daily follow-up with our fantastic client experience executive, they are always able to give us quick feedback.

What did you find most impressive or unique about this company?

The main advantages of Punto Rojo are its pedagogical approach and its customer service.

Are there any areas for improvement or something they could have done differently?

As a suggestion, it would be useful to have a better keywords report and a better personnalization for the SEO recommendation.

BACKGROUND

Please describe your company and your position there.

I am a Digital Analyst of an Oil&Gas Company of Argentina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We were growing our products and services (on Transportation mainly) and we wanted to expand our reach on search engines. We hired Punto Rojo to provide full SEO services to improve our rankings and grow traffic to our pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for a company that breathes SEO, dedicated and specialiced on this matter. Punto Rojo was the only one in LATAM and for that reason it was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagment began with 4 roadmaps every 3 month, starting with a discovery phase, definition of roadmap, deliveys, follow-up of deliverables and implementations, trackings, messure, audit. They help us with keyword research, analysis of our competitors, onsite changes, link building, content optimization, reporting and the team also writes monthly blog posts for our Transport website gearing it toward your target demographic.

How many people from the vendor's team worked with you, and what were their positions?

They assigned 5 people to de team (client experience excutives and SEO specialists).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts many of our pages have reached top positions on search rankings. We also grow up on search results of keywords that we have never position before as well as we constantly grow in our web traffic.

Describe their project management style, including communication tools and timeliness.

We comunicate mosly by mail and they are always quick to respond and find solutions or give us a respond about our doubts on implementations. They have been great at managing our meetings and they undestand our complicate timeline so they always try to adapt to our times.

What did you find most impressive or unique about this company?

I appreciate their careful follow-through of all of our deliverables. They stand out because of their level of professionalism and in the team we are mostly women so that really is remarkable in an Industry of men.

Are there any areas for improvement or something they could have done differently?

Punto Rojo has been proactive and adaptable. It´s allways healthy to try to think of new ideas for improving, but they really fit the company's strengths and weaknesses as well as their goals.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing, in charge of leadership and strategies for the marketing efforts and initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We are in a growing stage and need to improve our SEO efforts at different focus pillars such as Content, Link Building, and Website Optimization.

SOLUTION

How did you select Punto Rojo and what were the deciding factors?

We decide to move forward with this company for a solid proposal, the plan was created according to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project began a discovery stage with a detailed plan, and teamwork to define objectives and the company goals. After that, the team starts the deliverables according to the proposal. We are working closely to move forward and accomplish the monthly roadmap.

How many people from the Punto Rojo team worked with you, and what were their positions?

Were assigned to the projects around 5 people, an Account leader, and Strategist, an SEO manager, an assistant, and a content leader.

RESULTS & FEEDBACK

.Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started with the SEO implementation regarding site improvement our site health has enhanced by more than 20%, we have a better ranking in several keywords, and the traffic has been increasing. Regarding content and link building we are building a strong organic awareness.

Describe their project management style, including communication tools and timeliness.

They were a great team and very organized. We have a document to track and follow up on all the deliverables and they support me with all the doubts and some of the questions arising during this strategy.

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge about SEO is impressive in the workflow. That was the base for the plan they create for our company's needs. The continued and detailed follow-up is the key to the success.

Are there any areas for improvement or something they could have done differently?

No, I think we worked great with the team, also our company has a huge commitment to implementing all the improvements in order to see the results, that's why teamwork is a key to accomplishing the goals.

BACKGROUND

Please describe your company and your position there.

I am the growth manager at EVCS, an electric vehicle fast-charging network on the West Coast of the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We hired PR to lead our SEO strategy. Our goals were to become more visible as a brand and to get our names in the same conversation with some of the larger, publicly traded EV charging networks.

SOLUTION

How did you select Punto Rojo and what were the deciding factors?

A step in this direction is growing our search/online presence and SEO was the firm we trusted in getting us there. They are organized, efficient, and intelligent. Although we are located in different countries, the communication remained excellent.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They gave us numerous tasks in which either their team or our team implemented including landing page optimization, link building, content generation, and more. They walked with us and supported our team as needed in not only the planning and auditing phase of the process but also the actual buildout. This was extremely helpful.

How many people from the Punto Rojo team worked with you, and what were their positions?

A few project leads and additional of 3-5 project managers who were very supportive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the results and are seeing increased traffic coming to our website and product pages because of the strategy that Punta Rojo built to compete for keywords and traffic.

Describe their project management style, including communication tools and timeliness.

As a startup, we are stretched pretty thin and working with PR was easy. They are organized and deliver results in a timely manner. We met bi weekly and there was never really an issue!

What did you find most impressive or unique about this company?

That even though we were in different countries, we were able to effectively communicate and produce good results on both ends!

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am a marketing analyst for a telecommunications company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We grow a lot with Punto Rojo. We hardwork in the results of ours pages at the Serp of Google. We improve a lot pur position, the content in our website and the UX too. We have to continue working in our principal goal: convertion rate.

SOLUTION

How did you select Punto Rojo and what were the deciding factors?

We select Punto Rojo because in Claro need to start a SEO project inmidiatly. So we choose Punto Rojo because the are the main sponsor for the SEO day.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started working on the optimization of our product pages. We generate new landing pages with content that allows us to get greats organic position at the serp of google. We work on a linkbuilding strategy.

How many people from the vendor's team worked with you, and what were their positions?

We have one Client Experience Coordinator, one cx executive, one strategic coordinator and one content coordinator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we start to work with Punto Rojo we increase a lot our organic traffic. We improve our metrics of engagement (we have an excelent bounce rate, we increased a lot the time per session and the cuantity of pageviews) We are around top 1 - top 2 for kw brand and unbrand that are relevant for our bussines

Describe their project management style, including communication tools and timelines.

We have a monthly meeting where we make a review of the results month by month. We have a good dayli comunication by mail or by call and they always are available for us

What did you find most impressive or unique about this company?

Their knowledge, the way that they adapt the strategy for our possibilities and limits and their ability to always be available for us.

Are there any areas for improvement or something they could have done differently?

We need more ideas to improve the conversion rate of the e-commerce.