# Prime Studio Prime Studio Reviews (14), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 1 connections joined Prime Studio's Network [Visit Website](http://www.primestudio.com/) [Get a Custom Proposal](https://clutch.co/profile/prime-studio) **Designing Real Products for Real People.** Prime Studio is an integrated Product + Brand design consultancy, with Prime Strategy as its advisory arm focused on defining what to build before it’s designed or engineered. Based in the heart of NYC, we combine strategic insight and thoughtful design to help teams move from early thinking to market-ready products with clarity and intent. Since 1998, our work has been trusted by some of the world’s leading brands and startups, including Care/of, Dove, Harry’s, IKEA, MoMA, Tend, and Welly. Across our two divisions, **Prime Studio** and **Prime Strategy**, we work in a wide range of markets, believing that diversity of application is essential to keeping ideas sharp and relevant. Our experience spans consumer products, housewares, tabletop, personal care and travel. We deliver strategic insight and thoughtful design to help teams move from early thinking to market-ready products with clarity and intent. Named a Clutch Global and Clutch Champion Winner 2024. ## Company Information - Minimum project size: $25,000+ - Hourly rate: $200 - $300 - Number of employees: 10 - 49 - 1 Locations: - New York, NY (Headquarters) - Founded in 1998 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 40% Product Design - 35% Packaging Design - 15% Branding - 10% Market Research ### Industries - 5% Business services - 75% Consumer products & services - 20% Medical ### Clients - 50% Small Business (<$10M) - 30% Midmarket ($10M - $1B) - 20% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Prime Studio offers competitive pricing, with projects ranging from $30,000 to over $150,000. Clients appreciate the value for cost, noting responsiveness and quality deliverables. Many projects involve 2-5 team members, providing effective collaboration and strong project management. **Most Common Project Size**: $50,000 to $199,999 based on 12 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Other Design: $50,000 to $199,999 based on 6 reviews - Branding: $50,000 to $199,999 based on 4 reviews - Product Design: $50,000 to $199,999 based on 2 reviews - Business Consulting: $10,000 to $49,000 based on 1 review - Packaging Design: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Prime Studio Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.8 - Cost: 4.7 - Willing to Refer: 5.0 ### Top Mentions - Timely (5 mentions) - Communicative (4 mentions) - Experienced (3 mentions) - Great project management (3 mentions) - Well-organized projects (3 mentions) - Exceptional results (2 mentions) - Knowledgeable (2 mentions) - Open to feedback (2 mentions) - Professional (2 mentions) - Trustworthy (2 mentions) - Unique expertise (2 mentions) - Adaptable (1 mentions) - Creative (1 mentions) - Easy to reach (1 mentions) - Flexible (1 mentions) - High-quality work (1 mentions) - Patient (1 mentions) - Proactive (1 mentions) - Team players (1 mentions) - Transparent (1 mentions) ### Review Highlights **Strong Project Management** Clients commend Prime Studio for their agile and responsive project management, which ensures timely deliveries and effective communication. The team is noted for being flexible and accommodating, adapting to clients' evolving needs. **Collaborative and Client-Centric Approach** Prime Studio is recognized for its collaborative nature and ability to work closely with clients. They are seen as an extension of the client's team, providing a personalized and engaged partnership that fosters strong client relationships. **Effective Communication and Feedback** Clients appreciate Prime Studio's effective communication skills and their ability to incorporate feedback throughout the project. This openness to feedback ensures that the final deliverables align closely with client expectations. **Navigating Vendor Space Needs Attention** Some clients felt that the handoff to vendors could be more seamless, indicating a need for improved guidance in vendor interactions. This highlights an area for potential enhancement in project transitions. **Industry Reputation and Proven Track Record** Prime Studio's strong industry reputation and portfolio of successful projects make them a preferred choice for many clients. Their past work with reputable brands instills confidence in potential clients about their capabilities. **Exceptional Design Expertise** Prime Studio is consistently praised for its outstanding design capabilities across various projects, from packaging to product design. Clients appreciate their ability to translate brand vision into unique and effective designs that stand out in the market. **Sustainability and Environmental Focus** The company is praised for its commitment to eco-friendly design solutions. Clients appreciate their efforts to create sustainable and environmentally conscious products, aligning with modern consumer values. **Innovative Solutions and Problem Solving** The team at Prime Studio is lauded for their innovative approach, offering creative solutions that address complex challenges. Their expertise in design and engineering helps clients avoid pitfalls and achieve successful project outcomes. **Creativity Paired with Technical Knowledge** Prime Studio's combination of creativity and technical expertise allows them to deliver aesthetically pleasing and functional designs. Their understanding of manufacturing processes further enhances their design solutions. **Room for Improvement in Communication Speed** While generally praised for their communication, a few clients noted instances where communication could have been faster. This suggests an area where Prime Studio might focus on enhancing their responsiveness. ### Prime Studio Reviews #### Packaging Design Services for Life Sciences Company **The Project** - Services: Packaging Design - Project size: Confidential - Project length: Jan. 2024 - Apr. 2025 **Project Summary**: Prime Studio provided packaging design services for a life sciences company. The team was responsible for creating a new packaging solution to improve UX, enhance usability, and build brand equity. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Director Global Design, Bayer - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Apr 29, 2025 **Feedback Summary**: Prime Studio's efforts led to translating the client's brand attributes to physical design experiences. The team was responsive, available, and agile, and managed the project excellently. Prime Studio's remarkable availability and little bureaucracy to interfere with the design process stood out. ""Prime Studio's craft in design, development, and testing stood out."" **BACKGROUND** Please describe your company and position.I am the Director Global Design of BayerDescribe what your company does in a single sentence.A global enterprise with core competencies in the Life Science fields of health care and agriculture **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Prime Studio to accomplish?A new packaging solution to improve user experienceEnhance usabilityBuild brand equity **SOLUTION** How did you find Prime Studio?ReputationWhy did you select Prime Studio over others?High ratingsClose to my geographic locationPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Prime Studio were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Identify strategic packaging portfolio for a priority brand that elevates consumer experience while reducing environmental impact.  Portfolio map, covering today and future ambition of brand Brand design deconstruction and translation of verbal to physical, experience principles Inclusive design innovation focused on physical and comunication in handling and product use  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Quant research uplift in translating brand attributes to physical design experience. Qual/Quant user experience and desireability  Describe their project management. Did they deliver items on time? How did they respond to your needs?Responsive and agile PM, great availability with little bureaucracy to interfere in design process.What was your primary form of communication with Prime Studio?Virtual MeetingWhat did you find most impressive or unique about this company?Prime Studio's craft in design, development, and testing stood out; testing, testing ideas and concept in physical model and not relying on digital platform only.  Are there any areas for improvement or something Prime Studio could have done differently?I think PRIME performed really well showing patience, god attitude and adapting their ways of working to our... sometime ambigious changes through out the project.  --- #### Product Design Services for Golf Travel Case Co **The Project** - Services: Branding, Product Design - Project size: $50,000 to $199,999 - Project length: Nov. 2023 - Ongoing **Project Summary**: Prime Studio has provided product design services for a golf travel case company. The team has ideated a new golf case for travel, developed the chosen concept on CAD software, and edited it. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, All Carry Travel, LLC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 4, 2024 **Feedback Summary**: Prime Studio has delivered a design consistent with the client's vision and enhanced it with details. The team has been timely, highly responsive, and open yet firm. The client has praised their collaboration and understanding of their brand. The team's classy performance has pleased the client. ""They delivered on every aspect of the project and went above and beyond."" **BACKGROUND** Please describe your company and position.I am the Founder/CEO of All Carry Travel, LLCDescribe what your company does in a single sentence.We create travel cases for the modern golf adventurer. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Prime Studio to accomplish?Design a unique case for golf travel. **SOLUTION** How did you find Prime Studio?Online SearchWhy did you select Prime Studio over others?High ratingsPricing fit our budgetGreat culture fitGood value for costCompany values alignedexperienceHow many teammates from Prime Studio were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Groundwork and initial concepts were researched and delivered. Lead concept was chosen and developed in CAD with multiple rounds of edits and customization. Tech packs and CAD files were delivered to the manufacturer. Prime also delivered industry contacts, deep knowledge and guidance throughout the project. They were invaluable to the success of this design and future success of this company at large. I honestly consider them as an extension of my company.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?A design consistent with our vision with details that enhanced that vision. In a dirty, murky pool they provided a clear path to avoid pitfalls that we otherwise would have drowned in. Describe their project management. Did they deliver items on time? How did they respond to your needs?On time. Highly resposnsive. Open yet firm. The depth of client interaction and experience in dealing with different personalities is glaringly evident. What was your primary form of communication with Prime Studio?Virtual MeetingWhat did you find most impressive or unique about this company?Collaboration and understanding the full breadth of building a product and brand. Absolute class. Are there any areas for improvement or something Prime Studio could have done differently?They delivered on every aspect of the project and went above and beyond to introduce key people and companies to help bring this product to life. I would not change a thing.  --- #### Branding & Packaging for Digestive Health Medicine Company **The Project** - Services: Branding, Packaging Design, Product Design - Project size: Confidential - Project length: June 2023 - Ongoing **Project Summary**: Prime Studio has been hired by a digestive health medicine company to help with their packaging design. The team has refined the messaging hierarchy and designed a novel packaging solution. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Wonderbelly - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Oct 6, 2023 **Feedback Summary**: Internal stakeholders have been delighted with the outcome; Prime Studio has delivered everything they promised. The team is available, responsive, and communicative in their project management. Overall, they stand out for their professionalism, expertise, and understanding of the client. ""Their team has been unbelievably kind and professional. It's truly been a pleasure working with them."" **BACKGROUND** Please describe your company and position.I am the Co-Founder of WonderbellyDescribe what your company does in a single sentence.Wonderbelly makes clean, digestive health medicine. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Prime Studio to accomplish?help us establish packaging architecturehelp us refine our messaging hierarchydevelop novel packaging solutions new to an industry **SOLUTION** How did you find Prime Studio?ReferralWhy did you select Prime Studio over others?Referred to meHow many teammates from Prime Studio were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Prime helped us take our existing packaging for our antacid product and assisted with the development and identification of how future products will be visibly differentiated while also clearly and seamlessly being a part of the same brand. We had struggled on how we would visually identify different products beyond just name and Prime helped us develop a solution.In that development, they also helped us design novel packaging that we're very excited about. Prime also assisted with the sourcing of the materials and packaging partners as well as CAD, renders and 3D prints of prototypes. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Complete alignment on vision and ability to execute against a solution that solved the exact problem we were struggling with. They were amenable to all of our requests, and we were able to receive everything we were hoping to get out of the relationship.Describe their project management. Did they deliver items on time? How did they respond to your needs?They delivered everything on time and ahead of time in many cases! Their communication was fantastic. They made themselves available when needed, and they responded to emails promptly and quickly. We felt extremely well taken care of and in the most professional hands.What was your primary form of communication with Prime Studio?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their clear expertise and ability to tackle anything we threw at them. There was never anything outside of their scope or something they didn't have previous experience with or input on. We are very opinionated when it comes to packaging but they really helped guide us to the solution that worked best that we were ecstatic about. They understood the brand and what we were going for and acclimated to us immediately.Are there any areas for improvement or something Prime Studio could have done differently?Honestly, can't think of anything. Their team has been unbelievably kind and professional. It's truly been a pleasure working with them. We even say after calls how much we enjoy them. --- #### Packaging Design Services for Consumer Goods Company **The Project** - Project size: $50,000 to $199,999 - Project length: Jan. - June 2022 **Project Summary**: Prime Studio provided packaging design services for a consumer goods company. They collaborated closely with the client to translate their vision and produce a unique design. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & CEO, WILL Perform, PBC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 24, 2023 **Feedback Summary**: The client was able to launch their new design within the given timeframe, thanks to Prime Studio's expertise. The team consistently adhered to timeline deliveries, and internal stakeholders were particularly impressed with the vendor's design prowess. ""I'm very confident we did everything we needed to do."" **BACKGROUND** Please describe your company and your position there. WILL Perform is a consumer packaged goods company. We are re-imagining athletic personal care. I am the Co-Founder and CEO. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Prime Studio? We retained Prime to create our launch packaging. One of our big bets with this company was that we could disrupt with industrial design, so we needed the best industrial design team to help us. **SOLUTION** How did you select this vendor and what were the deciding factors? Prime has a stellar reputation in the industry for both the WHAT (great ideas and technical expertise) and the HOW (terrific collaboration/flexibility balanced with the confidence to push back and be the expert.) Describe the project in detail and walk through the stages of the project. Prime worked seamlessly with our branding agency AND bottle manufacturer to translate the vision for the brand to a truly unique and differentiated industrial design. Prime offered several options along the way and balanced material use and function very well. The most technical aspect of the project (creating a custom child-resistant cap) was delivered on time and required Prime to go WAY above and beyond to ensure it was executed correctly. How many resources from the vendor's team worked with you, and what were their positions? Stuart was VERY hands-on which we loved...and his lead designer on the project was VERY senior, highly capable, and most importantly completely invested in our project's success...it felt like he became a part of our team for the duration of the project. I've worked in the industry for a very long time with some of the best packaging engineers and designers and can confidently say PRIME is stacked with highly capable people. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were able to launch on time and our industrial design is definitely one of our key points of differentiation and interest. How effective was the workflow between your team and theirs? I always felt like the teams were in lock-step. This was a compressed timeframe with several constituents and Prime was consistently driving the timeline and just delivered. What did you find most impressive or unique about this company? I'd say Stuart and his lead designer's ability to listen, provide options, but most importantly pick their spots and have a POV and have the confidence and conviction to defend it when it mattered most. I am sure we didn't do everything they wanted...but I'm very confident we did everything we needed to do. There was ZERO ego on the project which is hard to get when you are also getting top-notch design work. Are there any areas for improvement or something they could have done differently? I know it's always good to give candid feedback but I can't think of anything specifically that i wish they had done. It was COVID so getting together to touch and feel things was hard...but we worked through it together well. --- #### Waste Reduction Solution for Clean Ingredients Manufacturer **The Project** - Services: Branding, Product Design - Project size: $50,000 to $199,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: A plant-based company hired Prime Studio to create a new packaging solution to reduce plastic. Prime Studio conducted research and collaborated with the client to develop a 100% custom ground-up solution. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & CEO, Puracy - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 15, 2022 **Feedback Summary**: Two large retailers have accepted the packaging solution, and the client has been very pleased with the work from Prime Studio. The client was impressed with Prime Studio’s ability to help them navigate through the process and bring in high-quality references to move the project forward. "“This was uncharted territory for our company, and Prime Studio is helping us get comfortable with the process.”" **BACKGROUND** Introduce your business and what you do there. I’m the co-founder and CEO of a plant-based household cleaner and personal care company called Puracy. We sell our products online and in retail stores. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? We were trying to develop a unique packaging solution that would be the next wave of progress in reducing plastic packaging waste for our product lines. We hired Prime Studio to help develop a new solution for this issue. **SOLUTION** What was the scope of their involvement? Prime Studio collaborated with us to find the best materials for the new packaging and the packaging design. Together we came up with a 100% custom ground-up solution. Prime Studio used CAD software and created mock-ups using Adobe Photoshop.  They also brought in external resources to help fill in the blanks when they didn’t have answers. This included a packaging engineer and a sourcing firm that have been helping us manage the production. Prime Studio identified the manufacturer we should use and is on the ground, making sure that the project is successful by our standards. We are currently in the production stage.  What is the team composition? We primarily interface with Stuart (Founder & Creative Director) and Mark (Industrial Designer).  How did you come to work with Prime Studio? We researched them, and they had done work for brands we respect in the consumer goods landscape. The breadth of their work was wide, and we were uniquely impressed with the other brands they worked with.  How much have you invested with them? We’ve invested more than $100,000.  What is the status of this engagement? We started working together initially in the fall of 2019 but stopped during the COVID-19 pandemic. We started the work again in January 2022, which is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We haven’t launched yet, but the product has been accepted by two of the top retailers in the country. The referrals they gave us have all been excellent. Overall, we’ve been pleased with everything they’ve been doing for us.  How did Prime Studio perform from a project management standpoint? They’ve been providing us with great project management. We communicate via email.  What did you find most impressive about them? We appreciate how they fill in the blanks for us, and they’ve been able to help us navigate through this process. They were able to recognize when they needed outside assistance, and they were resourceful to pull in the right people to help. This was uncharted territory for our company, and Prime Studio is helping us get comfortable with the process.  Prime Studio has been resourceful in their searches and has been able to solve significant problems because they were willing to search for those answers. They’ve completed work in a way that we’ve been happy with.  Are there any areas they could improve? A very nitpicky answer to this is that they could have forewarned us about needing to bring other resources to the project.  Do you have any advice for potential customers? Be open and don’t hold back about leaning on them for expertise. The more open you are, the better the result will be. If you’re transparent and use their knowledge, you can be successful. Feedback is also something they respond well to, so don’t be afraid to give it. --- #### Packaging Design for Retail E-Commerce Company **The Project** - Services: Other Design, Packaging Design - Project size: $50,000 to $199,999 - Project length: June - Oct. 2021 **Project Summary**: Prime Studio designed an e-commerce company’s launch packaging. They provided support during processes such as ideation, concept development, and production. Two people participated in the project. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Festive & Co. - Industry: Retail - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 21, 2022 **Feedback Summary**: The client was pleased with Prime Studio’s services. The team fulfilled the client’s objectives, and their creative ideas contributed to the project’s success. They were responsive, talented, and collaborative, which allowed them to foster strong collaboration. ""They approached our product and packaging design with a rich understanding of various viewpoints."" **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a retail e-commerce site. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? Prime Studio helped me design my launch packaging. **SOLUTION** What was the scope of their involvement? They created a series of custom packaging for our product launch. The team helped with the ideation process, concept development, vendor management, and production. We gave them everything they needed to get started such as the budget, timeline, project scope, and targets. What is the team composition? Three people from Prime Studio worked with us, including Stuart (Founder & Creative Director). How did you come to work with Prime Studio? My husband was a high-level executive for a restaurant company, and he had originally interviewed Prime Studio for their packaging redesign project. However, they chose a different vendor that was more familiar with the consumer packaged goods (CPG) industry. In my case, I liked Prime Studio because they were a small company and they had experience working with startups. Their team also had a history of innovation; they worked with brands that were first in their space. How much have you invested with them? We spent $65,000. What is the status of this engagement? Our partnership ran from June–October 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? From a timeline perspective, they were really great partners to us. It would be quite hard to share metrics now because we’re still a new company. How did Prime Studio perform from a project management standpoint? We were in charge of the project management while they focused on product innovation. They were creative, and they had a unique way of approaching things. On top of that, they considered our business needs while creating our required deliverables. We communicated through emails, and we had weekly meetings. What did you find most impressive about them? They were intelligent, and they approached our product and packaging design with a rich understanding of various viewpoints. Rather than pulling from the traditional briefs from Pinterest, they came to the table with inspiration about traditional Japanese picnic boxes. Overall, their out-of-the-box ideas impressed us the most. Are there any areas they could improve? We came to the engagement with a clear budget and target. As a result, we had clear expectations of the help that we needed. However, we needed help in navigating the vendor’s space and we missed the budget guidelines and guidance. The handoff to the vendor’s space could’ve been more seamless. Other than that, we were really happy with Prime Studio. Do you have any advice for potential customers? Make enough time at the beginning of the project to really benefit from the team’s creativity. Don’t rush the ideation process. Since we were against a tight timeline, we didn’t really have the opportunity to further optimize our product. --- #### Structural Packaging & Design for Health Tech Startup **The Project** - Services: Business Consulting, Other Design - Project size: $10,000 to $49,999 - Project length: Mar. - July 2021 **Project Summary**: Prime Studio handled the structural packaging design of a health tech company. Their work revolved around marrying the packaging of the firm’s new product with their branding, which was still evolving.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Operations, Health Tech Startup - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 18, 2021 **Feedback Summary**: Stakeholders were happy with Prime Studio’s outputs. Despite detours and challenges, the team came up with a compelling packaging design that fit the company’s target audiences. The team was also easy to work with, and they showcased their flexibility by adapting to the client’s changing needs.  "“Our partnership was open, and we trusted each other’s feedback — they were definitely our thought partners.”" **BACKGROUND** Introduce your business and what you do there. I’m the head of operations at a health tech startup.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? We were launching a new product, which was one of the first manifestations of our consumer-facing products. While we were a B2B business, a direct-to-consumer option was available for this new product. As a result, we had to think about an unboxing experience that both catered to our doctor customers and end consumers.  Those two groups had different needs and desires in terms of structural packaging. We knew that a nice packaging design could truly enhance the perception of a product across the board, so we wanted to create a compelling packaging and unboxing experience.  **SOLUTION** What was the scope of their involvement? Prime Studio helped us nail down the packaging design and make it consistent and compatible with our evolving brand. This was the most challenging part of the project because we were a young company. While we had a tangible brand, we hadn’t truly advertised our products or packaging.  In the beginning, we provided Prime Studio with light branding guidelines, competitor information, samples of our products, and our competitors’ products. This information helped them understand our business, our customers, and the B2B and B2C spaces. Moreover, apart from structural design, we relied on Prime Studio for the packaging’s creative aspect. In other words, the project had creative and branding components.  Our idea of how we wanted to represent this product was evolving as we learned more about it, our space, and our customers. Given that, the Prime Studio team provided us with options and paths. We agreed quickly on the structure of the packaging, but we had detours and restarts because the puzzle had so many evolving pieces.  What is the team composition? We mainly worked with four people, including Stuart (Founder & Creative Director). I interacted with Chris (Former Studio Manager), who served as our project manager. We worked together on scheduling things, giving feedback, and communicating back and forth. I also worked with their head structural engineer, while another person served as the lead designer for the creative aspect of the engagement. Then, 2–3 other people pitched in on different aspects of the project, such as finishing some renders and tying up loose ends. How did you come to work with Prime Studio? We found them on Clutch and Lumi, which provided recommendations on designers and suppliers. I narrowed my list down and found out that Prime Studio worked with a couple of startups where I knew a number of people. I also learned they worked with those startups on different projects. As a result, I decided to hire them.  How much have you invested with them? We spent about $30,000–$40,000 on Prime Studio’s services.  What is the status of this engagement? The project lasted from March–July 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Prime Studio did a great job at helping us with packaging. They were adept at creating structural designs that fit what we needed. It wasn’t a simple task since there were plenty of moving parts. Despite that, the team effectively helped us ideate the structure of the packaging. We faced challenges because our brand was young, and we were still honing our identity. Eventually, though, we came up with something that pleased us. They did a great job, and I truly enjoyed working with them.  Going forward, we expect that this project will have a positive impact on our business. We now have a high-quality packaging and unboxing experience; it’s going to be nice and delightful for our doctors and the patients that they treat. Overall, we’re happy with the project’s outcome and confident that we’ll get pretty far with the product.  How did Prime Studio perform from a project management standpoint? Their project management was good. Our timeline extended longer than we wanted, but that’s because of us; we received new information and decided to change some of the deliverable’s highlights. Despite that, Prime Studio was great at sticking to the schedule, receiving feedback, and turning that feedback around. They maintained good schedules and kept us on track. On top of that, Stuart was a great person, and I truly enjoyed working with him. He had a calming and thoughtful approach to the project.  To communicate, we did plenty of video calls, where they made presentations whenever a deliverable was ready. The calls took around 30 minutes. Then, we’d give them our feedback via email or video call, repeating the process throughout the project’s timeline. I didn’t meet them in person until we finished the product.  What did you find most impressive about them? Prime Studio didn’t simply work on creative or branding aspects; they also helped out on design engineering. In that sense, they were a one-stop shop that combined structural engineering, creativity, and branding into a single place. It felt personal, which I enjoyed because I got to know them well all the way to the top. Even Stuart spent considerable time with us, especially in the beginning.  Moreover, they had a cool and functional aesthetic, and the team was flexible. They challenged us, but they also enjoyed being challenged. In other words, they took feedback well and were receptive to it. They facilitated conversations so that we could challenge each other to arrive at a great outcome. Overall, our partnership was open, and we trusted each other’s feedback — they were definitely our thought partners.  Are there any areas they could improve? This was supposed to be a quick sprint, but we spent more time on it than we initially planned. Instead of having a two-month sprint, it ended up being a four-month project. We tried to expedite the timeline with Prime Studio, so we skipped steps that could have helped us be on the same page. Since we enforced a super short timeline, we had to short circuit some aspects upfront. However, we ended up extending it because of those sacrifices.  That being said, Prime Studio was highly flexible, and they worked with us to accomplish our goals despite that tight timeline that we enforced. Overall, our feedback to them was positive.  Do you have any advice for potential customers? If you’re an established brand, give Prime Studio all your brand guidelines and make sure that they understand your brand upfront. Giving them a full understanding of your brand will unlock and harness their strength around structural engineering and design.  On the other hand, if you’re a smaller company or a startup that’s still evolving, take the time to go through brand exercises. Explore your tone of voice, customer journey, and everything else that can help Prime Studio in understanding your brand. This will let them give you the best product design possible.  --- #### Branding for Oral Hygiene Startup **The Project** - Services: Branding - Project size: $200,000 to $999,999 - Project length: Feb. 2020 - Ongoing **Project Summary**: Prime Studio is working on creating cohesive brand designs, products, and packaging for an oral hygiene company. Their focus on eco-friendliness and ergonomics differentiates them from others in the market. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Oral Hygiene Startup - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 31, 2020 **Feedback Summary**: Customers have been impressed with the product so far. Prime Studio continues to work with their partners and are beginning another collaboration with them. They communicate very effectively by creating prototypes and walking their partners through how the product will be used. "“They interface with our contract manufacturers, and they’re equally as engaged in that part of our project as well.” " **BACKGROUND** Introduce your business and what you do there. I’m the co-founder of an early-stage startup focused on providing oral wellness products to people. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? We were trying to determine how to provide a differentiated service to people who aren’t satisfied with their current oral care routines. We turned to Prime Studio to help us with the look and feel of individual products, how they’re packaged, and how they look together. Soup to nuts CPG. **SOLUTION** What was the scope of their involvement? We wanted a cohesive product that people would want to use as a group as part of their everyday routine. We also wanted the packaging to be eco-friendly and reduced shipping cost. I appreciate Prime Studio because they build and design beautiful products, but they also create things that have manufacturing considerations in mind. They’re also considerate of eco-friendliness and ergonomics. They want to make sure that this creates a differentiated experience for our consumers. What is the team composition? We worked with 5–6 people. We worked most closely with Stuart (Founder & Creative Director). Then Chris (Studio Manager) who interfaces on budget and spending; Troy (Senior Industrial Designer) on the industrial product side; Caroline (Designer), who helps with Industrial product and the look and feel. Then we have one more teammate who works on secondary packaging—what the product gets delivered in. How did you come to work with Prime Studio? we looked at a bunch of different alternatives, but Prime came really highly recommended by two other startups in the area. How much have you invested with them? We’ve spent north of $100,000 so far. What is the status of this engagement? We kicked off in February 2020 and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We haven’t launched yet, so we don’t have any performance metrics as yet. Initial qualitative feedback has been very strong. What’s fun about this is that we have those experts in house and gather their feedback. They’re very excited because our intention is to make oral care a more considerate experience. Experts in oral wellness have been excited about the product we’re pulling together. How did Prime Studio perform from a project management standpoint? We mostly communicate over phone and email. We’ve been completely remote due to COVID-19, so it’s been a unique experience. We have a weekly sync with them. On a bi-weekly basis, we have a design review on whatever products we’re advancing and moving forward. Other weeks, we have progress updates. They interface with our contract manufacturers, and they’re equally as engaged in that part of our project as well. They also use a Gantt chart to manage their resources and availability as well. What did you find most impressive about them? There are two things—their commitment to ergonomics and their thoughtfulness around how people use a product and how it feels in their hand. They make janky prototypes to walk us through the product and to effectively communicate how it will work. Even in COVID, they’re able to effectively communicate exactly how something is going to work. The other is their deep knowledge of the manufacturing process. That helps us make sure we aren’t getting taken advantage of by other vendors. Are there any areas they could improve? No. we have nothing but good things to say about them. Do you have any advice for potential customers? Understand what you’re trying to achieve and be very clear about that objective upfront. That will help them hold themselves accountable and make sure that you agree on what defines success. Without that, you might have some additional shifts in your workflow. --- #### Product Design for Consumer Healthcare Company **The Project** - Services: Other Design - Project size: $200,000 to $999,999 - Project length: Apr. 2018 - Ongoing **Project Summary**: Prime Studio provides industrial design services for a first aid lifestyle accessory startup. Their work includes product conception, design optimization, assistance with scale-up, and commercialization. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Product Development, Welly Health PBC - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 18, 2020 **Feedback Summary**: Prime Studio’s work has met the mark time and time again. Their efforts have yielded an effective product that has been commercially successful. Organization, drive, and flexibility are just a few traits that set Prime Studio apart from its competition. "“They’re truly an extension of our team and we’re in constant communication.” " **BACKGROUND** Introduce your business and what you do there. I’m the vice president of product development at a healthcare company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? We wanted to create a packaging product that transformed first aid into a lifestyle accessory. In order to do that, we needed to integrate design from the very foundation of product development. We built out a partnership of companies and Prime Studio was our industrial design firm from the very conception. **SOLUTION** What was the scope of their involvement? Their design undertaking was two-fold. The first was having iconic and beautiful packaging that could break through on-shelf. Additionally, it needed to provide functional benefits throughout the lifecycle of the product in the consumer’s home and in the medicine cabinet. The team also helped bring out the product offering, which included the shape and functionality of our bandages, to how they’re presented in the package. They handled everything from conception, design optimization, to assistance with scale-up and commercialization. What is the team composition? On average, we work with 2–3 different people at any one time. How did you come to work with Prime Studio? We were introduced to them through a creative agency that does our branding, graphic, and creative components. How much have you invested with them? We spend $10,000 – $12,000 per month and we have them on retainer.  What is the status of this engagement? We started working together in April 2018, and our work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The ultimate measure of success are the products that launch and make an impact in consumer’s lives and in the marketplace. Prime has helped us with our initial 25-item launch, and it’s been very successful. We continue to optimize and tweak their offerings. How did Prime Studio perform from a project management standpoint? Prime Studio is very well organized and integrated. They’re truly an extension of our team and we’re in constant communication. They flex to meet the capabilities of our company, whether that means detailed project management with rigid schedules or more formal planning with informal conversations. The team always has time to jump on a call with us. Since we’re a startup, we need agility, and Prime Studio delivers on that. What did you find most impressive about them? They’re outstanding at creating a product’s artistic elements, as well as its lifecycle and how it interacts with a user. The team is also pretty good at translating that into commercial design and finding a balance between a product’s beauty, functionality, and commercial potential. There are folks that don’t value design as much and they’re missing out.    Are there any areas they could improve? No, we’ve been really happy with them. The talent, commitment, and partnership are all there. They’ve been outstanding. Do you have any advice for potential customers? It’s important to commit. The only way you could be disappointed is if you intentionally limited the scope. Give them a shot, and they’ll bring it home.  --- #### Product Design & Branding for Personal Care Co **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: Prime Studio managed design and branding services to support the development of a refillable personal care product. They facilitated ideation, created computer aided design (CAD) files and engineering drawings. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Helmm - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 28, 2020 **Feedback Summary**: Prime Studio provided impressive deliverables that enabled a successful product launch and resulted in press coverage for the product’s aesthetic and operational merits. The team is engaged and accessible to ensure effective collaboration. They exceed expectations to ensure an ongoing partnership. ""They're experienced and create products at a fair price." " **BACKGROUND** Introduce your business and what you do there. I'm one of the co-founders of Helmm. We’re predominantly a men’s deodorant brand but will come out with more personal care products in the near future.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? We tried to come up with a novel concept while retaining the traditional deodorant construct to avoid a massive shift in consumer behavior. Our deodorant container's refillable, which is a novel and innovative concept. The mandate was to reduce product waste and make it more sustainable, functional, and beautiful.  **SOLUTION** What was the scope of their involvement? Prime Studio helped to ideate, design, and engineer our product. During our first engagement, they delivered CAD files of our design and storyboard concepts. Their team created different ideas for ways to refill the deodorant. Their team took the idea in our heads and turned it into digital and design renderings and then engineer drawings. We enjoyed the design process, so we expanded our engagement with Prime Studio. Their team created the secondary packaging for our product including shipper boxes and collateral within the shipper boxes. Prime Studio also influenced early branding. They helped to create the logo and name as well as to establish brand colors and patterns. What is the team composition? I've worked with 4-5 people closely over the course of the last couple of years. Their team includes a project manager, a designer, a graphic designer, and Stuart (Founder and Creative Director, Prime Studio). It's a fantastic arrangement. How did you come to work with Prime Studio? I found them on a platform where you can look through different design firms and view companies' previous clients. Initially, we were drawn to Prime Studio because of the great companies they helped. We also liked their design work. We met with 6-7 different design firms. Unlike the others, Prime Studio met us on our vision for the design and the company's future. Our first meeting with them was the biggest factor in our decision. We felt that Stuart only wanted to take on projects led by individuals with whom he could have a great relationship. As well, he wanted projects that he could be successful in supporting.  How much have you invested with them? We spent between $100,000-$150,000 on their services. What is the status of this engagement? We started working together in January 2017 and the engagement's ongoing. We've engaged Prime Studio on projects that ranged from new product designs to rendering material expirations even though our initial product launched about 2 years ago. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Without them, I don’t think that we would have a functioning product in the marketplace. There are some other refillable deodorant brands out there, but they don’t even touch ours because of Prime Studio. We were featured in publications such as Forbes and Business Insider, which focused on the beauty and functionality of the product. That's a direct result of Prime Studio's work. We won awards from Men’s Health too. The product's rated 4.8 stars out of five in customer reviews because customers are happy with it in their hands. We launched in 20 Saks Fifth Avenue stores as well as Saksfifthavenue.com which is the leading luxury retailer in the nation. That wouldn’t be possible without Prime Studio. They are invested partners with design and engineering acumen.  How did Prime Studio perform from a project management standpoint? I can’t stress enough how much of a partner they are in all aspects of the engagement. They're responsive and organized, so we never have issues with communication. We're always able to get in touch with each other. They're plugged in with our team and willing to help, which makes them an extension of us. What did you find most impressive about them? Unlike other design studios, they feel like a partner rather than a contractor. That’s evidenced not only in their communication but also in their involvement and interest in the success of our company. Prime Studio helped in ways that extended beyond the confines of our agreement. Their team introduced us to vendors and vetted them as well as source materials. They’re consultants, designers, and a partner. Their design acumen’s unmatched. They're experienced and create products at a fair price. We’ve seen other design firms and Prime Studio is far and away the best choice for project and personal perspective. We’ve never regretted choosing them. Do you have any advice for potential customers? View Stuart and the whole team as a partner who can help in many ways. If you limit the scope of their project to industrial design specifically, you’ll miss out on great insights into all aspects of a business. Let them plug in with your leadership team because we’ve been happy with their work for other facets of our company. Not to mention that for a company to be successful, there must be synergy across the departments. --- #### Structural Packaging Projects for Health & Wellness Startup **The Project** - Services: Other Design - Project size: $10,000 to $49,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: Prime Studio is the structural packaging consultant for a health and wellness startup. They specialize in both original design and partnering to help execute pre-formed visions. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Product, Health and Wellness Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 23, 2020 **Feedback Summary**: As the go-to structural packagers, Prime Studio has produced work with a high level of expertise and innovation. The team communicates well, and their success has led to a valued partnership. Customers can expect talented, thoughtful designers. ""Prime Studio have been really strong partners and advisors to us, and we trust their experience and guidance." " **BACKGROUND** Introduce your business and what you do there. I’m the Director of New Products at a health and wellness startup. We sell vitamins and supplements.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Prime Studio? We needed support with the structural packaging for our products. **SOLUTION** What was the scope of their involvement? We’ve contracted with Prime Studio for several different projects.  They’ve been able to create custom packaging for our products on each occasion, including paper and board, glo-molded, and other innovative structural designs.  What is the team composition? Our main point of contact has always been Stuart (Founder & Creative Director, Prime Studio). However, on each particular project, there have been a few other people involved, usually a project manager and a number of designers. How did you come to work with Prime Studio? We had collaborated with them on an earlier project along with a separate graphic design agency. When we needed strictly structural packaging design, we felt comfortable turning to Prime Studio. How much have you invested with them? We typically spend between $10,000-$50,000 on each project. What is the status of this engagement? Our first project began in 2018, and our relationship with Prime Studio is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Prime Studio is the agency we turn to when we need any structural packaging support. We’re currently engaged in our fourth project with them, and we really value their partnership and expertise. They’ve been able to strike a balance between doing ideation upfront and coming up with innovative ideas, and translating and bringing to life some of the rough outlines of ideas we’ve formed ourselves.  Prime Studio have been really strong partners and advisors to us, and we trust their experience and guidance.  How did Prime Studio perform from a project management standpoint? Prime Studio has performed really well. The team communicates efficiently, and if something falls behind for any reason, they’re upfront about it and fix it quickly. I’ve never worked with designers who are as strong and clear in their communication. What did you find most impressive about them? Their strong point of view stands out. Particularly, Stuart will often push back against our ideas in a way that’s really effective. We trust the experience and knowledge that inform his insight. He also has a great ability to keep both consumer understanding and operational understanding in mind with his designs. He doesn’t just consider how the user might interact with the packaging, but how the manufacturer will as well.  Are there any areas they could improve? There’s nothing that I can think of. We keep working with them because we really value our partnership with them. Do you have any advice for potential customers? Incorporate as much context into your business and goals as you can. The more information you can give Prime Studio, the better an output they can create. --- #### Brand & Packaging Design for Celebrity Chef Brand **The Project** - Services: Other Design - Project size: $50,000 to $199,999 - Project length: Feb. 2018 - Mar. 2019 **Project Summary**: Prime Studio developed a brand design and packaging for a celebrity chef brand. Their team was responsible for developing a website and designing other marketing collateral. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President-Accessories, Watch Entertainment-Rachael Ray - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 12, 2019 **Feedback Summary**: The engagement was successful, receiving an Ace Award for the launch. Prime Studio establishes a smooth workflow through a communicative and collaborative process. The team is understanding and helpful. ""They are able to understand the essence of a concept, to bring objectivity and expertise to the project." " **BACKGROUND** Please describe your company and your position there. I am President of Accessories for Rachael Ray's brand. I oversee several licensees and do business development for various merchandise categories. One of our projects is around business **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Prime Studio? Prime developed brand design and packaging for Moxie Made #wearemoxiemade our commerce platform showcasing products curated, designed or made by women. The site is also home to Rachael Ray's first ever fashion line, Convalore, a collection of Italian vegetable tanned leather handbags, belts and small leather goods. What were your goals for this project? To create branding, marks and content that would convey our message and set Moxie Made and Convalore apart in an overcrowded e-commerce environment. **SOLUTION** How did you select this vendor? I first consulted with Prime in 2014 but wasn't able to secure budget for the project I had in mind. I was so impressed with Stuart and his team I came back first with a business development project still in work and again in 2018 for Moxie Made. Describe the project in detail. Build a website (in concert with a web development company) that acts as a platform of Rachael along with the other female collaborators through story telling, editorial content and inspired imagery. Develop packaging and collateral materials that reflect the brands aesthetic and ideals, the subtle promise of everyday luxury. What was the team composition? Prime dedicated designers as needed. The team shifted as the project went from phase to phase. Stuart participated and oversaw every aspect of each phase. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Moxie Made was honored to receive an Ace Award from the Accessories council in April for the Best New Launch. How effective was the workflow between your team and theirs? The workflow was as smooth as silk. Prime was very responsive and always on time. They were a pleasure to work with, I think we were all a little sad to wrap this project and hope we have need for further work with Prime. What did you find most impressive about this company? Initially I was really compelled by their portfolio and the wide range of projects they take on. They are able to understand the essence of a concept, to bring objectivity and expertise to the project. Prime really gets it and helped get us to the right place with each project we worked on together. Are there any areas for improvement? Not that I can think of. --- #### Product Design & Branding for Men's Cosmetics Company **The Project** - Services: Other Design - Project size: $50,000 to $199,999 - Project length: July 2017 - Jan. 2018 **Project Summary**: In addition to creating a brand identity from scratch, Prime Studio was responsible for designing three cosmetic products, secondary packaging for each, and a logo. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Stryx - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 12, 2019 **Feedback Summary**: Thousands of units have been sold to date, and customers have complimented the product design for its discreet look. Prime Studio organized a regular feedback process to ensure consistent client input. The team's expertise helped instill confidence in their design talents. ""We felt the entire time like we were working with people who really, truly knew what they were doing." " **BACKGROUND** Please describe your company and your position there. I am the CEO and co-founder of Stryx. Stryx is a men's corrective cosmetics brand that enables men to easily and comfortably look their best. We make high quality formulations for men in uniquely designed packaging that is sleek, discreet, and easy to use. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Prime Studio? We hired Prime studio to design our first 3 products, their secondary packaging, and also to create a brand name and logo. What were your goals for this project? We wanted to create products that were manly, sleek, and discreet. Essentially make a cosmetic product that does not look or function like any other female cosmetic product on the market, and do it in such a way that guys would feel comfortable using. This was no simple task. We also needed to create a brand identity from scratch including a name and logo that fit with what we were trying to accomplish as a brand. **SOLUTION** How did you select this vendor? My co-founder and I searched for quite some time looking at some of the top design firms in NY for this job. We ended up selecting Prime Studio as we loved their past work for Harry's, Goby, Unilever, and many others, and felt they would best suit our needs. Describe the project in detail. Every phase of the project went through multiple rounds of exploration. We met to discuss initial project goals, and then, a few weeks later, met again to have a number of directions presented to us. This same pattern repeated throughout the process. We were able to offer feedback through the design process to guide and steer Prime Studio along the way with our input. We felt this was critical to the final product as we were actively involved throughout the process together with the talent at Prime. What was the team composition? We were assigned a project lead / designer, but the head of Prime, Stuart, was super involved as well, and was at just about every meeting we had with them. We really felt like the whole of Prime studio touched our project at one point or another. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We ended up with products that truly were unique and matched all the criteria we needed. We get comments and compliments all the time talking about how special our product design is. It is what sets us apart from everyone else in the field. To date, no one else has been able to produce anything close to our offering. Stryx has sold thousands of units to thousands of happy customers with a remarkably low refund rate, which just goes to show how much our customers love our Prime-Studio-designed products. How effective was the workflow between your team and theirs? We felt it was quite effective. We were sent presentations often via email in advance. We were able to review and offer feedback. Turnaround was timely and consistent. We always felt like we were being heard and understood, and that we could throw just about all of our thoughts at Prime and be confident that they would filter and distill them as needed. What did you find most impressive about this company? Every team member was super, super talented. Everyone we worked with was super professional and had consistently excellent ideas. We felt the entire time like we were working with people who really, truly knew what they were doing, and so were much more open to following their lead on certain things. There is tremendous talent at Prime Studio. Are there any areas for improvement? Everything can always be done a little bit faster, and there were times when communication was a bit lacking as well, but that was the exception, not the rule. Overall, we were extremely happy with Prime Studio's work for Stryx, and have used them for further projects already since! --- #### Product Design for FMCG Manufacturer **The Project** - Project size: $50,000 to $199,999 - Project length: Mar. - Nov. 2022 **Project Summary**: Prime Studio created a product design for an FMCG manufacturer that would appeal to younger generations. They designed the preliminary sketch based on the client's intention, brand style, and target audience. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, FMCG Manufacturer - Industry: Manufacturing - Client size: 1,001-5,000 Employees - Review Type: Online Review **The Review** — Feb 23, 2023 **Feedback Summary**: Prime Studio has delivered the design, and the client is currently in the process of bringing the 3D data to life. The vendor impressed the client with their communication and consistency in directional approach, enabling them to create a design that reflected the client's target audience. ""They took our feedback with sincerity and reflected our ideas into the project to make improvements."" **BACKGROUND** Please describe your company and your position there. I am the CEO of a fast-moving consumer goods (FMCG) manufacturing company based in Asia. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Prime Studio? We worked with Prime Studio to come up with a unique product design that would appeal to younger generation. **SOLUTION** How did you select this vendor and what were the deciding factors? We looked for an agency that was creative, innovative and who understood the importance of large scale manufacturing. Most of all, the critical factor was that Prime Studio had previous experience with our product and a success story.  Describe the project in detail and walk through the stages of the project. Prior to the kick-off Prime Studio made sure that it fully understood our direction, intention, our target audience, and brand incorporating plans. This gave us trust in Prime Studio. Thanks to this groundwork we were able to apply these elements nicely into a prelimary sketch. We went through 3 different stages in developing and fine tuning the initial sketch and finally were able to receive satisfying deliverables. How many resources from the vendor's team worked with you, and what were their positions? Total of 4 people were involved in the project: 1 Creative Director 3 Industrial Designers **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We are still in the process of bringing the 3D data to life.  How effective was the workflow between your team and theirs? Despite the big time difference we were able to communicate through emails and zoom calls. They took our feedback with sincerity and reflected our ideas into the project to make improvements. What did you find most impressive or unique about this company? The most impressive part was that Prime Studio was consistent in the directional approach from start to finish. This saves time overall and result in design that reflects our target audience effectively.  Are there any areas for improvement or something they could have done differently?   --- ## Portfolio & Awards ### Prime Studio Overview A short film that LinkedIn made about the Prime Studio design process. ### DORCO SLEEK Prime Studio partnered with DORCO, South Korea’s leading shaving brand, to create a new flagship razor designed to elevate the brand on the global stage. This wasn’t just about designing another shaving tool—it was about building a cohesive brand identity that could resonate across diverse international markets while showcasing innovative technology. ### Puracy Prime Studio had the privilege of creating the clean can system packaging design for Puracy. Our team led the design journey, bringing a true sense of sustainability to a market notorious for non-recyclable materials and harsh chemicals. Check out our case study on the project: https://www.primestudio.com/work/puracy ### Food52 Kitchen Utensils Prime worked with Food52's CEO, Amanda Hesser, and our manufacturing partner, Genimex, to design Five Two by Food52's first own line of kitchen utensils.  ### Cast Jewelry Prime Studio, along with brand agency, Mythology, worked with Cast to create a premium packaging experience to match the jewelry within it. Photo by: Julia Johnson & Cody Cloud (@jucophoto ). Check out our case study on this project at https://www.primestudio.com/work/cast ### Field Company We designed the Field Company cast iron pan, seamlessly merging the timeless charm of classic American skillets with a contemporary touch, resulting in a lighter and smoother cooking experience     ### Harry's Prime Studio created the product & packaging design and served as manufacturing liaison for the launch of Harry's, a now-iconic brand that has completely upended the shaving industry.   Check out our case study on the project!: https://www.primestudio.com/work/harrys ### Tend Dental The Tend Tonic Decanter is part of the suite of products we designed for Tend. We designed the glass decanter to be a sustainable, pernament, refillable solution paired with mouthwash concentrate supplied in recyclable aluminum bottles. ### WILL Perform In the words of Co-Founder Serena Williams, Recovery is a big word. It is essential to perforamce, but can often become an afterthought. We worked with Serena and the team at Will to develop a suite of products that would change that.  ### Our Place Prime Studio developed the Always Pan to be as versatile a piece of cookware as possible which means optimized proportions, custom steamer basket and utensil integration. ### Roam Luggage Travel startup ROAM wanted to make a splash in the luggage space. We developed a line of feather-light, durable suitcases that are fully customizable, with over a million ways to make it your own ### Welly Packaging design and manufacturing liaison to disrupt the dusty old first aid aisle. Premium, refillable tins + interior organization = a better user experience.   Check out our case study on the project!: https://www.primestudio.com/work/welly ### hanni Prime Studio designed hanni, a precision weighted safety razor specifically made for the way women shave.   Check out our case study on the project!: https://www.primestudio.com/work/hanni-razor ### Moxie Made Moxie Made branding and website design.   Check out our case study on the project!: https://www.primestudio.com/work/moxie-made ### Squish Prime Studio provided brand creation and Product & Packaging design for Squish housewares, helping them highlight what made them so unique and reach more customer than ever before.   Check out our case study on the project!: https://www.primestudio.com/work/squish ### Axe Detailer Product and packaging design and Manufacturing liaison.   Check out our case study on the project!: https://www.primestudio.com/work/axe ### Industry Recognitions - Spring Clutch Award 2024 - Fall Clutch Award 2024 - Good Design Award 2023 - Ad World Masters Agency of the Year 2022 Winners. - Good Design Award 2017 - Good Design Award 2019 - Good Design Award 2020 - Dieline Award 2020 - German Design Award 2020 ## Key Clients - Bayer - Welly - Harry's - Henkel - Field Company - Food52 - Ikea - Tumi - Frida - Dove - DORCO ## Packages ## About the Team ### Our Story Prime Studio was founded by Stuart Harvey Lee in 1998 with an aim to partner with like-minded clients to create enticing and functional design solutions that engage consumers and build brands. We have a great team with diverse backgrounds and specific skill sets that are dedicated to our project performance. We are in the business of design and we design for business, and that means  crafting individual project plans and approaches based on our clients' current needs. ## Locations (1) ### New York, NY (Headquarters) - 315 W. 39th St. #1101 - New York, NY 10018 - United States - 10 - 15 employees - Phone: 212-239-2395 ## Connections - Goeran Jerstroem (Bayer) ## Contact Prime Studio [Send a message](https://clutch.co/profile/prime-studio) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/prime-studio/) - [Facebook](https://www.facebook.com/primestudio.newyorkcity/) - [X](https://twitter.com/primestudio_nyc)