What was the scope of their involvement?
Prime Studio helped to ideate, design, and engineer our product. During our first engagement, they delivered CAD files of our design and storyboard concepts. Their team created different ideas for ways to refill the deodorant. Their team took the idea in our heads and turned it into digital and design renderings and then engineer drawings.
We enjoyed the design process, so we expanded our engagement with Prime Studio. Their team created the secondary packaging for our product including shipper boxes and collateral within the shipper boxes.
Prime Studio also influenced early branding. They helped to create the logo and name as well as to establish brand colors and patterns.
What is the team composition?
I've worked with 4-5 people closely over the course of the last couple of years. Their team includes a project manager, a designer, a graphic designer, and Stuart (Founder and Creative Director, Prime Studio). It's a fantastic arrangement.
How did you come to work with Prime Studio?
I found them on a platform where you can look through different design firms and view companies' previous clients. Initially, we were drawn to Prime Studio because of the great companies they helped. We also liked their design work.
We met with 6-7 different design firms. Unlike the others, Prime Studio met us on our vision for the design and the company's future. Our first meeting with them was the biggest factor in our decision. We felt that Stuart only wanted to take on projects led by individuals with whom he could have a great relationship. As well, he wanted projects that he could be successful in supporting.
How much have you invested with them?
We spent between $100,000-$150,000 on their services.
What is the status of this engagement?
We started working together in January 2017 and the engagement's ongoing. We've engaged Prime Studio on projects that ranged from new product designs to rendering material expirations even though our initial product launched about 2 years ago.