Prime Studio

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of All Carry Travel, LLC

Describe what your company does in a single sentence.

We create travel cases for the modern golf adventurer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Prime Studio to accomplish?

• Design a unique case for golf travel.

SOLUTION

How did you find Prime Studio?

Online Search

Why did you select Prime Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• experience

How many teammates from Prime Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groundwork and initial concepts were researched and delivered. Lead concept was chosen and developed in CAD with multiple rounds of edits and customization. Tech packs and CAD files were delivered to the manufacturer. Prime also delivered industry contacts, deep knowledge and guidance throughout the project. They were invaluable to the success of this design and future success of this company at large. I honestly consider them as an extension of my company. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A design consistent with our vision with details that enhanced that vision. In a dirty, murky pool they provided a clear path to avoid pitfalls that we otherwise would have drowned in. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time. Highly resposnsive. Open yet firm. The depth of client interaction and experience in dealing with different personalities is glaringly evident. 

What was your primary form of communication with Prime Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Collaboration and understanding the full breadth of building a product and brand. Absolute class. 

Are there any areas for improvement or something Prime Studio could have done differently?

They delivered on every aspect of the project and went above and beyond to introduce key people and companies to help bring this product to life. I would not change a thing. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Wonderbelly

Describe what your company does in a single sentence.

Wonderbelly makes clean, digestive health medicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Prime Studio to accomplish?

• help us establish packaging architecture
• help us refine our messaging hierarchy
• develop novel packaging solutions new to an industry

SOLUTION

How did you find Prime Studio?

Referral

Why did you select Prime Studio over others?

Referred to me

How many teammates from Prime Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prime helped us take our existing packaging for our antacid product and assisted with the development and identification of how future products will be visibly differentiated while also clearly and seamlessly being a part of the same brand. We had struggled on how we would visually identify different products beyond just name and Prime helped us develop a solution.

In that development, they also helped us design novel packaging that we're very excited about. Prime also assisted with the sourcing of the materials and packaging partners as well as CAD, renders and 3D prints of prototypes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete alignment on vision and ability to execute against a solution that solved the exact problem we were struggling with. They were amenable to all of our requests, and we were able to receive everything we were hoping to get out of the relationship.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time and ahead of time in many cases! Their communication was fantastic. They made themselves available when needed, and they responded to emails promptly and quickly. We felt extremely well taken care of and in the most professional hands.

What was your primary form of communication with Prime Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their clear expertise and ability to tackle anything we threw at them. There was never anything outside of their scope or something they didn't have previous experience with or input on. We are very opinionated when it comes to packaging but they really helped guide us to the solution that worked best that we were ecstatic about. They understood the brand and what we were going for and acclimated to us immediately.

Are there any areas for improvement or something Prime Studio could have done differently?

Honestly, can't think of anything. Their team has been unbelievably kind and professional. It's truly been a pleasure working with them. We even say after calls how much we enjoy them.

BACKGROUND

Please describe your company and your position there.

WILL Perform is a consumer packaged goods company. We are re-imagining athletic personal care. I am the Co-Founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prime Studio?

We retained Prime to create our launch packaging. One of our big bets with this company was that we could disrupt with industrial design, so we needed the best industrial design team to help us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Prime has a stellar reputation in the industry for both the WHAT (great ideas and technical expertise) and the HOW (terrific collaboration/flexibility balanced with the confidence to push back and be the expert.)

Describe the project in detail and walk through the stages of the project.

Prime worked seamlessly with our branding agency AND bottle manufacturer to translate the vision for the brand to a truly unique and differentiated industrial design. Prime offered several options along the way and balanced material use and function very well. The most technical aspect of the project (creating a custom child-resistant cap) was delivered on time and required Prime to go WAY above and beyond to ensure it was executed correctly.

How many resources from the vendor's team worked with you, and what were their positions?

Stuart was VERY hands-on which we loved...and his lead designer on the project was VERY senior, highly capable, and most importantly completely invested in our project's success...it felt like he became a part of our team for the duration of the project. I've worked in the industry for a very long time with some of the best packaging engineers and designers and can confidently say PRIME is stacked with highly capable people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to launch on time and our industrial design is definitely one of our key points of differentiation and interest.

How effective was the workflow between your team and theirs?

I always felt like the teams were in lock-step. This was a compressed timeframe with several constituents and Prime was consistently driving the timeline and just delivered.

What did you find most impressive or unique about this company?

I'd say Stuart and his lead designer's ability to listen, provide options, but most importantly pick their spots and have a POV and have the confidence and conviction to defend it when it mattered most. I am sure we didn't do everything they wanted...but I'm very confident we did everything we needed to do. There was ZERO ego on the project which is hard to get when you are also getting top-notch design work.

Are there any areas for improvement or something they could have done differently?

I know it's always good to give candid feedback but I can't think of anything specifically that i wish they had done. It was COVID so getting together to touch and feel things was hard...but we worked through it together well.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a plant-based household cleaner and personal care company called Puracy. We sell our products online and in retail stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

We were trying to develop a unique packaging solution that would be the next wave of progress in reducing plastic packaging waste for our product lines. We hired Prime Studio to help develop a new solution for this issue.

SOLUTION

What was the scope of their involvement?

Prime Studio collaborated with us to find the best materials for the new packaging and the packaging design. Together we came up with a 100% custom ground-up solution. Prime Studio used CAD software and created mock-ups using Adobe Photoshop. 

They also brought in external resources to help fill in the blanks when they didn’t have answers. This included a packaging engineer and a sourcing firm that have been helping us manage the production. Prime Studio identified the manufacturer we should use and is on the ground, making sure that the project is successful by our standards. We are currently in the production stage. 

What is the team composition?

We primarily interface with Stuart (Founder & Creative Director) and Mark (Industrial Designer). 

How did you come to work with Prime Studio?

We researched them, and they had done work for brands we respect in the consumer goods landscape. The breadth of their work was wide, and we were uniquely impressed with the other brands they worked with. 

How much have you invested with them?

We’ve invested more than $100,000. 

What is the status of this engagement?

We started working together initially in the fall of 2019 but stopped during the COVID-19 pandemic. We started the work again in January 2022, which is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched yet, but the product has been accepted by two of the top retailers in the country. The referrals they gave us have all been excellent. Overall, we’ve been pleased with everything they’ve been doing for us. 

How did Prime Studio perform from a project management standpoint?

They’ve been providing us with great project management. We communicate via email. 

What did you find most impressive about them?

We appreciate how they fill in the blanks for us, and they’ve been able to help us navigate through this process. They were able to recognize when they needed outside assistance, and they were resourceful to pull in the right people to help. This was uncharted territory for our company, and Prime Studio is helping us get comfortable with the process. 

Prime Studio has been resourceful in their searches and has been able to solve significant problems because they were willing to search for those answers. They’ve completed work in a way that we’ve been happy with. 

Are there any areas they could improve?

A very nitpicky answer to this is that they could have forewarned us about needing to bring other resources to the project. 

Do you have any advice for potential customers?

Be open and don’t hold back about leaning on them for expertise. The more open you are, the better the result will be. If you’re transparent and use their knowledge, you can be successful. Feedback is also something they respond well to, so don’t be afraid to give it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a retail e-commerce site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

Prime Studio helped me design my launch packaging.

SOLUTION

What was the scope of their involvement?

They created a series of custom packaging for our product launch. The team helped with the ideation process, concept development, vendor management, and production. We gave them everything they needed to get started such as the budget, timeline, project scope, and targets.

What is the team composition?

Three people from Prime Studio worked with us, including Stuart (Founder & Creative Director).

How did you come to work with Prime Studio?

My husband was a high-level executive for a restaurant company, and he had originally interviewed Prime Studio for their packaging redesign project. However, they chose a different vendor that was more familiar with the consumer packaged goods (CPG) industry.

In my case, I liked Prime Studio because they were a small company and they had experience working with startups. Their team also had a history of innovation; they worked with brands that were first in their space.

How much have you invested with them?

We spent $65,000.

What is the status of this engagement?

Our partnership ran from June–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From a timeline perspective, they were really great partners to us. It would be quite hard to share metrics now because we’re still a new company.

How did Prime Studio perform from a project management standpoint?

We were in charge of the project management while they focused on product innovation. They were creative, and they had a unique way of approaching things. On top of that, they considered our business needs while creating our required deliverables. We communicated through emails, and we had weekly meetings.

What did you find most impressive about them?

They were intelligent, and they approached our product and packaging design with a rich understanding of various viewpoints. Rather than pulling from the traditional briefs from Pinterest, they came to the table with inspiration about traditional Japanese picnic boxes. Overall, their out-of-the-box ideas impressed us the most.

Are there any areas they could improve?

We came to the engagement with a clear budget and target. As a result, we had clear expectations of the help that we needed. However, we needed help in navigating the vendor’s space and we missed the budget guidelines and guidance. The handoff to the vendor’s space could’ve been more seamless. Other than that, we were really happy with Prime Studio.

Do you have any advice for potential customers?

Make enough time at the beginning of the project to really benefit from the team’s creativity. Don’t rush the ideation process. Since we were against a tight timeline, we didn’t really have the opportunity to further optimize our product.

BACKGROUND

Introduce your business and what you do there.

I’m the head of operations at a health tech startup. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

We were launching a new product, which was one of the first manifestations of our consumer-facing products. While we were a B2B business, a direct-to-consumer option was available for this new product. As a result, we had to think about an unboxing experience that both catered to our doctor customers and end consumers. 

Those two groups had different needs and desires in terms of structural packaging. We knew that a nice packaging design could truly enhance the perception of a product across the board, so we wanted to create a compelling packaging and unboxing experience. 

SOLUTION

What was the scope of their involvement?

Prime Studio helped us nail down the packaging design and make it consistent and compatible with our evolving brand. This was the most challenging part of the project because we were a young company. While we had a tangible brand, we hadn’t truly advertised our products or packaging. 

In the beginning, we provided Prime Studio with light branding guidelines, competitor information, samples of our products, and our competitors’ products. This information helped them understand our business, our customers, and the B2B and B2C spaces. Moreover, apart from structural design, we relied on Prime Studio for the packaging’s creative aspect. In other words, the project had creative and branding components. 

Our idea of how we wanted to represent this product was evolving as we learned more about it, our space, and our customers. Given that, the Prime Studio team provided us with options and paths. We agreed quickly on the structure of the packaging, but we had detours and restarts because the puzzle had so many evolving pieces. 

What is the team composition?

We mainly worked with four people, including Stuart (Founder & Creative Director). I interacted with Chris (Former Studio Manager), who served as our project manager. We worked together on scheduling things, giving feedback, and communicating back and forth. I also worked with their head structural engineer, while another person served as the lead designer for the creative aspect of the engagement. Then, 2–3 other people pitched in on different aspects of the project, such as finishing some renders and tying up loose ends.

How did you come to work with Prime Studio?

We found them on Clutch and Lumi, which provided recommendations on designers and suppliers. I narrowed my list down and found out that Prime Studio worked with a couple of startups where I knew a number of people. I also learned they worked with those startups on different projects. As a result, I decided to hire them. 

How much have you invested with them?

We spent about $30,000–$40,000 on Prime Studio’s services. 

What is the status of this engagement?

The project lasted from March–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Prime Studio did a great job at helping us with packaging. They were adept at creating structural designs that fit what we needed. It wasn’t a simple task since there were plenty of moving parts. Despite that, the team effectively helped us ideate the structure of the packaging. We faced challenges because our brand was young, and we were still honing our identity. Eventually, though, we came up with something that pleased us. They did a great job, and I truly enjoyed working with them. 

Going forward, we expect that this project will have a positive impact on our business. We now have a high-quality packaging and unboxing experience; it’s going to be nice and delightful for our doctors and the patients that they treat. Overall, we’re happy with the project’s outcome and confident that we’ll get pretty far with the product. 

How did Prime Studio perform from a project management standpoint?

Their project management was good. Our timeline extended longer than we wanted, but that’s because of us; we received new information and decided to change some of the deliverable’s highlights. Despite that, Prime Studio was great at sticking to the schedule, receiving feedback, and turning that feedback around. They maintained good schedules and kept us on track. On top of that, Stuart was a great person, and I truly enjoyed working with him. He had a calming and thoughtful approach to the project. 

To communicate, we did plenty of video calls, where they made presentations whenever a deliverable was ready. The calls took around 30 minutes. Then, we’d give them our feedback via email or video call, repeating the process throughout the project’s timeline. I didn’t meet them in person until we finished the product. 

What did you find most impressive about them?

Prime Studio didn’t simply work on creative or branding aspects; they also helped out on design engineering. In that sense, they were a one-stop shop that combined structural engineering, creativity, and branding into a single place. It felt personal, which I enjoyed because I got to know them well all the way to the top. Even Stuart spent considerable time with us, especially in the beginning. 

Moreover, they had a cool and functional aesthetic, and the team was flexible. They challenged us, but they also enjoyed being challenged. In other words, they took feedback well and were receptive to it. They facilitated conversations so that we could challenge each other to arrive at a great outcome. Overall, our partnership was open, and we trusted each other’s feedback — they were definitely our thought partners. 

Are there any areas they could improve?

This was supposed to be a quick sprint, but we spent more time on it than we initially planned. Instead of having a two-month sprint, it ended up being a four-month project. We tried to expedite the timeline with Prime Studio, so we skipped steps that could have helped us be on the same page. Since we enforced a super short timeline, we had to short circuit some aspects upfront. However, we ended up extending it because of those sacrifices. 

That being said, Prime Studio was highly flexible, and they worked with us to accomplish our goals despite that tight timeline that we enforced. Overall, our feedback to them was positive. 

Do you have any advice for potential customers?

If you’re an established brand, give Prime Studio all your brand guidelines and make sure that they understand your brand upfront. Giving them a full understanding of your brand will unlock and harness their strength around structural engineering and design. 

On the other hand, if you’re a smaller company or a startup that’s still evolving, take the time to go through brand exercises. Explore your tone of voice, customer journey, and everything else that can help Prime Studio in understanding your brand. This will let them give you the best product design possible. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an early-stage startup focused on providing oral wellness products to people.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

We were trying to determine how to provide a differentiated service to people who aren’t satisfied with their current oral care routines. We turned to Prime Studio to help us with the look and feel of individual products, how they’re packaged, and how they look together. Soup to nuts CPG.

SOLUTION

What was the scope of their involvement?

We wanted a cohesive product that people would want to use as a group as part of their everyday routine. We also wanted the packaging to be eco-friendly and reduced shipping cost. I appreciate Prime Studio because they build and design beautiful products, but they also create things that have manufacturing considerations in mind. They’re also considerate of eco-friendliness and ergonomics. They want to make sure that this creates a differentiated experience for our consumers.

What is the team composition?

We worked with 5–6 people. We worked most closely with Stuart (Founder & Creative Director). Then Chris (Studio Manager) who interfaces on budget and spending; Troy (Senior Industrial Designer) on the industrial product side; Caroline (Designer), who helps with Industrial product and the look and feel. Then we have one more teammate who works on secondary packaging—what the product gets delivered in.

How did you come to work with Prime Studio?

we looked at a bunch of different alternatives, but Prime came really highly recommended by two other startups in the area.

How much have you invested with them?

We’ve spent north of $100,000 so far.

What is the status of this engagement?

We kicked off in February 2020 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched yet, so we don’t have any performance metrics as yet. Initial qualitative feedback has been very strong.

What’s fun about this is that we have those experts in house and gather their feedback. They’re very excited because our intention is to make oral care a more considerate experience. Experts in oral wellness have been excited about the product we’re pulling together.

How did Prime Studio perform from a project management standpoint?

We mostly communicate over phone and email. We’ve been completely remote due to COVID-19, so it’s been a unique experience. We have a weekly sync with them. On a bi-weekly basis, we have a design review on whatever products we’re advancing and moving forward. Other weeks, we have progress updates. They interface with our contract manufacturers, and they’re equally as engaged in that part of our project as well.

They also use a Gantt chart to manage their resources and availability as well.

What did you find most impressive about them?

There are two things—their commitment to ergonomics and their thoughtfulness around how people use a product and how it feels in their hand. They make janky prototypes to walk us through the product and to effectively communicate how it will work. Even in COVID, they’re able to effectively communicate exactly how something is going to work.

The other is their deep knowledge of the manufacturing process. That helps us make sure we aren’t getting taken advantage of by other vendors.

Are there any areas they could improve?

No. we have nothing but good things to say about them.

Do you have any advice for potential customers?

Understand what you’re trying to achieve and be very clear about that objective upfront. That will help them hold themselves accountable and make sure that you agree on what defines success. Without that, you might have some additional shifts in your workflow.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of product development at a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

We wanted to create a packaging product that transformed first aid into a lifestyle accessory. In order to do that, we needed to integrate design from the very foundation of product development. We built out a partnership of companies and Prime Studio was our industrial design firm from the very conception.

SOLUTION

What was the scope of their involvement?

Their design undertaking was two-fold. The first was having iconic and beautiful packaging that could break through on-shelf. Additionally, it needed to provide functional benefits throughout the lifecycle of the product in the consumer’s home and in the medicine cabinet.

The team also helped bring out the product offering, which included the shape and functionality of our bandages, to how they’re presented in the package. They handled everything from conception, design optimization, to assistance with scale-up and commercialization.

What is the team composition?

On average, we work with 2–3 different people at any one time.

How did you come to work with Prime Studio?

We were introduced to them through a creative agency that does our branding, graphic, and creative components.

How much have you invested with them?

We spend $10,000 – $12,000 per month and we have them on retainer. 

What is the status of this engagement?

We started working together in April 2018, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The ultimate measure of success are the products that launch and make an impact in consumer’s lives and in the marketplace. Prime has helped us with our initial 25-item launch, and it’s been very successful. We continue to optimize and tweak their offerings.

How did Prime Studio perform from a project management standpoint?

Prime Studio is very well organized and integrated. They’re truly an extension of our team and we’re in constant communication. They flex to meet the capabilities of our company, whether that means detailed project management with rigid schedules or more formal planning with informal conversations. The team always has time to jump on a call with us. Since we’re a startup, we need agility, and Prime Studio delivers on that.

What did you find most impressive about them?

They’re outstanding at creating a product’s artistic elements, as well as its lifecycle and how it interacts with a user. The team is also pretty good at translating that into commercial design and finding a balance between a product’s beauty, functionality, and commercial potential. There are folks that don’t value design as much and they’re missing out.   

Are there any areas they could improve?

No, we’ve been really happy with them. The talent, commitment, and partnership are all there. They’ve been outstanding.

Do you have any advice for potential customers?

It’s important to commit. The only way you could be disappointed is if you intentionally limited the scope. Give them a shot, and they’ll bring it home. 

BACKGROUND

Introduce your business and what you do there.

I'm one of the co-founders of Helmm. We’re predominantly a men’s deodorant brand but will come out with more personal care products in the near future. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

We tried to come up with a novel concept while retaining the traditional deodorant construct to avoid a massive shift in consumer behavior. Our deodorant container's refillable, which is a novel and innovative concept. The mandate was to reduce product waste and make it more sustainable, functional, and beautiful. 

SOLUTION

What was the scope of their involvement?

Prime Studio helped to ideate, design, and engineer our product. During our first engagement, they delivered CAD files of our design and storyboard concepts. Their team created different ideas for ways to refill the deodorant. Their team took the idea in our heads and turned it into digital and design renderings and then engineer drawings.

We enjoyed the design process, so we expanded our engagement with Prime Studio. Their team created the secondary packaging for our product including shipper boxes and collateral within the shipper boxes.

Prime Studio also influenced early branding. They helped to create the logo and name as well as to establish brand colors and patterns.

What is the team composition?

I've worked with 4-5 people closely over the course of the last couple of years. Their team includes a project manager, a designer, a graphic designer, and Stuart (Founder and Creative Director, Prime Studio). It's a fantastic arrangement.

How did you come to work with Prime Studio?

I found them on a platform where you can look through different design firms and view companies' previous clients. Initially, we were drawn to Prime Studio because of the great companies they helped. We also liked their design work.

We met with 6-7 different design firms. Unlike the others, Prime Studio met us on our vision for the design and the company's future. Our first meeting with them was the biggest factor in our decision. We felt that Stuart only wanted to take on projects led by individuals with whom he could have a great relationship. As well, he wanted projects that he could be successful in supporting. 

How much have you invested with them?

We spent between $100,000-$150,000 on their services.

What is the status of this engagement?

We started working together in January 2017 and the engagement's ongoing. We've engaged Prime Studio on projects that ranged from new product designs to rendering material expirations even though our initial product launched about 2 years ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Without them, I don’t think that we would have a functioning product in the marketplace. There are some other refillable deodorant brands out there, but they don’t even touch ours because of Prime Studio.

We were featured in publications such as Forbes and Business Insider, which focused on the beauty and functionality of the product. That's a direct result of Prime Studio's work. We won awards from Men’s Health too.

The product's rated 4.8 stars out of five in customer reviews because customers are happy with it in their hands. We launched in 20 Saks Fifth Avenue stores as well as Saksfifthavenue.com which is the leading luxury retailer in the nation. That wouldn’t be possible without Prime Studio. They are invested partners with design and engineering acumen. 

How did Prime Studio perform from a project management standpoint?

I can’t stress enough how much of a partner they are in all aspects of the engagement. They're responsive and organized, so we never have issues with communication. We're always able to get in touch with each other. They're plugged in with our team and willing to help, which makes them an extension of us.

What did you find most impressive about them?

Unlike other design studios, they feel like a partner rather than a contractor. That’s evidenced not only in their communication but also in their involvement and interest in the success of our company. Prime Studio helped in ways that extended beyond the confines of our agreement. Their team introduced us to vendors and vetted them as well as source materials. They’re consultants, designers, and a partner.

Their design acumen’s unmatched. They're experienced and create products at a fair price. We’ve seen other design firms and Prime Studio is far and away the best choice for project and personal perspective. We’ve never regretted choosing them.

Do you have any advice for potential customers?

View Stuart and the whole team as a partner who can help in many ways. If you limit the scope of their project to industrial design specifically, you’ll miss out on great insights into all aspects of a business. Let them plug in with your leadership team because we’ve been happy with their work for other facets of our company. Not to mention that for a company to be successful, there must be synergy across the departments.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of New Products at a health and wellness startup. We sell vitamins and supplements. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prime Studio?

We needed support with the structural packaging for our products.

SOLUTION

What was the scope of their involvement?

We’ve contracted with Prime Studio for several different projects. 

They’ve been able to create custom packaging for our products on each occasion, including paper and board, glo-molded, and other innovative structural designs. 

What is the team composition?

Our main point of contact has always been Stuart (Founder & Creative Director, Prime Studio). However, on each particular project, there have been a few other people involved, usually a project manager and a number of designers.

How did you come to work with Prime Studio?

We had collaborated with them on an earlier project along with a separate graphic design agency. When we needed strictly structural packaging design, we felt comfortable turning to Prime Studio.

How much have you invested with them?

We typically spend between $10,000-$50,000 on each project.

What is the status of this engagement?

Our first project began in 2018, and our relationship with Prime Studio is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Prime Studio is the agency we turn to when we need any structural packaging support. We’re currently engaged in our fourth project with them, and we really value their partnership and expertise.

They’ve been able to strike a balance between doing ideation upfront and coming up with innovative ideas, and translating and bringing to life some of the rough outlines of ideas we’ve formed ourselves. 

Prime Studio have been really strong partners and advisors to us, and we trust their experience and guidance. 

How did Prime Studio perform from a project management standpoint?

Prime Studio has performed really well. The team communicates efficiently, and if something falls behind for any reason, they’re upfront about it and fix it quickly. I’ve never worked with designers who are as strong and clear in their communication.

What did you find most impressive about them?

Their strong point of view stands out. Particularly, Stuart will often push back against our ideas in a way that’s really effective. We trust the experience and knowledge that inform his insight.

He also has a great ability to keep both consumer understanding and operational understanding in mind with his designs. He doesn’t just consider how the user might interact with the packaging, but how the manufacturer will as well. 

Are there any areas they could improve?

There’s nothing that I can think of. We keep working with them because we really value our partnership with them.

Do you have any advice for potential customers?

Incorporate as much context into your business and goals as you can. The more information you can give Prime Studio, the better an output they can create.