Designing Real Products for Real People.

Prime Studio is an integrated Product + Brand design consultancy based in the heart of NYC. Since 1998 our insights and thoughtful design solutions have been trusted by some of the worlds best brands including Axe, Coca-Cola, Dove, Harry's, IKEA, MoMA.

We work in a wide range of markets, believing that the diversity of application is crucial to maintaining freshness in our ideas and we have experience in Consumer Products, Housewares, Tabletop, Personal Care, Food & Beverage and numerous other areas. 

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
1998
Show all +
New York City, NY
headquarters
  • 315 W. 39th St. #1101
    New York City , NY 10018
    United States

Portfolio

Key clients: 
Harrys, Welly, Henkel, Care/Of, Goby, Axe, Moxie Made

A short film that LinkedIn made about the Prime Studio design process.

Harry's Image

Harry's

Prime Studio created the product & packaging design and served as manufacturing liaison for the launch of Harry's, a now-iconic brand that has completely upended the shaving industry.

Squish Image

Squish

Prime Studio provided brand creation and Product & Packaging design for Squish housewares, helping them highlight what made them so unique and reach more customer than ever before.

Welly Image

Welly

Packaging design and manufacturing liaison.

Moxie Made Image

Moxie Made

Moxie Made branding and website design.

Axe Detailer Image

Axe Detailer

Product and packaging design and Manufacturing liaison.

Reviews

Sort by

Brand & Packaging Design for Celebrity Chef Brand

"They are able to understand the essence of a concept, to bring objectivity and expertise to the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Mar. 2019
Project summary: 

Prime Studio developed a brand design and packaging for a celebrity chef brand. Their team was responsible for developing a website and designing other marketing collateral.

The Reviewer
 
1-10 Employees
 
New York, New York
Judy Zander
President-Accessories, Watch Entertainment-Rachael Ray
 
Verified
The Review
Feedback summary: 

The engagement was successful, receiving an Ace Award for the launch. Prime Studio establishes a smooth workflow through a communicative and collaborative process. The team is understanding and helpful.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am President of Accessories for Rachael Ray's brand. I oversee several licensees and do business development for various merchandise categories. One of our projects is around business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prime Studio?

Prime developed brand design and packaging for Moxie Made #wearemoxiemade our commerce platform showcasing products curated, designed or made by women. The site is also home to Rachael Ray's first ever fashion line, Convalore, a collection of Italian vegetable tanned leather handbags, belts and small leather goods.

What were your goals for this project?

To create branding, marks and content that would convey our message and set Moxie Made and Convalore apart in an overcrowded e-commerce environment.

SOLUTION

How did you select this vendor?

I first consulted with Prime in 2014 but wasn't able to secure budget for the project I had in mind. I was so impressed with Stuart and his team I came back first with a business development project still in work and again in 2018 for Moxie Made.

Describe the project in detail.

Build a website (in concert with a web development company) that acts as a platform of Rachael along with the other female collaborators through story telling, editorial content and inspired imagery. Develop packaging and collateral materials that reflect the brands aesthetic and ideals, the subtle promise of everyday luxury.

What was the team composition?

Prime dedicated designers as needed. The team shifted as the project went from phase to phase. Stuart participated and oversaw every aspect of each phase.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Moxie Made was honored to receive an Ace Award from the Accessories council in April for the Best New Launch.

How effective was the workflow between your team and theirs?

The workflow was as smooth as silk. Prime was very responsive and always on time. They were a pleasure to work with, I think we were all a little sad to wrap this project and hope we have need for further work with Prime.

What did you find most impressive about this company?

Initially I was really compelled by their portfolio and the wide range of projects they take on. They are able to understand the essence of a concept, to bring objectivity and expertise to the project. Prime really gets it and helped get us to the right place with each project we worked on together.

Are there any areas for improvement?

Not that I can think of.

5.0
Overall Score I am hopeful to be back with another business development project soon!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Never a problem-they made themselves available as needed, never kept us waiting
  • 5.0 Cost
    Value / within estimates
    Very fair and never above estimate even when we went over the time estimated
  • 5.0 Quality
    Service & deliverables
    Top notch, visionary designs
  • 5.0 NPS
    Willing to refer
    Very. I've referred them to several other companies.

Product Design & Branding for Men's Cosmetics Company

"We felt the entire time like we were working with people who really, truly knew what they were doing."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Jan. 2018
Project summary: 

In addition to creating a brand identity from scratch, Prime Studio was responsible for designing three cosmetic products, secondary packaging for each, and a logo.

The Reviewer
 
1-10 Employees
 
New York, New York
Devir Kahan
CEO, Stryx
 
Verified
The Review
Feedback summary: 

Thousands of units have been sold to date, and customers have complimented the product design for its discreet look. Prime Studio organized a regular feedback process to ensure consistent client input. The team's expertise helped instill confidence in their design talents.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO and co-founder of Stryx. Stryx is a men's corrective cosmetics brand that enables men to easily and comfortably look their best. We make high quality formulations for men in uniquely designed packaging that is sleek, discreet, and easy to use.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prime Studio?

We hired Prime studio to design our first 3 products, their secondary packaging, and also to create a brand name and logo.

What were your goals for this project?

We wanted to create products that were manly, sleek, and discreet. Essentially make a cosmetic product that does not look or function like any other female cosmetic product on the market, and do it in such a way that guys would feel comfortable using.

This was no simple task. We also needed to create a brand identity from scratch including a name and logo that fit with what we were trying to accomplish as a brand.

SOLUTION

How did you select this vendor?

My co-founder and I searched for quite some time looking at some of the top design firms in NY for this job. We ended up selecting Prime Studio as we loved their past work for Harry's, Goby, Unilever, and many others, and felt they would best suit our needs.

Describe the project in detail.

Every phase of the project went through multiple rounds of exploration. We met to discuss initial project goals, and then, a few weeks later, met again to have a number of directions presented to us. This same pattern repeated throughout the process.

We were able to offer feedback through the design process to guide and steer Prime Studio along the way with our input. We felt this was critical to the final product as we were actively involved throughout the process together with the talent at Prime.

What was the team composition?

We were assigned a project lead / designer, but the head of Prime, Stuart, was super involved as well, and was at just about every meeting we had with them. We really felt like the whole of Prime studio touched our project at one point or another.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up with products that truly were unique and matched all the criteria we needed. We get comments and compliments all the time talking about how special our product design is. It is what sets us apart from everyone else in the field.

To date, no one else has been able to produce anything close to our offering. Stryx has sold thousands of units to thousands of happy customers with a remarkably low refund rate, which just goes to show how much our customers love our Prime-Studio-designed products.

How effective was the workflow between your team and theirs?

We felt it was quite effective. We were sent presentations often via email in advance. We were able to review and offer feedback. Turnaround was timely and consistent.

We always felt like we were being heard and understood, and that we could throw just about all of our thoughts at Prime and be confident that they would filter and distill them as needed.

What did you find most impressive about this company?

Every team member was super, super talented. Everyone we worked with was super professional and had consistently excellent ideas.

We felt the entire time like we were working with people who really, truly knew what they were doing, and so were much more open to following their lead on certain things. There is tremendous talent at Prime Studio.

Are there any areas for improvement?

Everything can always be done a little bit faster, and there were times when communication was a bit lacking as well, but that was the exception, not the rule. Overall, we were extremely happy with Prime Studio's work for Stryx, and have used them for further projects already since!

4.5
Overall Score Top tier design firm with tremendous talent.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Found it very easy to hold meetings in person at their offices as needed.
  • 4.0 Cost
    Value / within estimates
    No question Prime Studio is quite expensive, but then again, you get what you pay for!
  • 5.0 Quality
    Service & deliverables
    Stellar product design and branding.
  • 5.0 NPS
    Willing to refer
    We've already made the recommendation more than once!