The Pr Genius

BACKGROUND

Please describe your company and position.

I am the Founder of Crema

Describe what your company does in a single sentence.

Crema is a design and technology consultancy that helps companies build the custom software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

• Our main goals were to get people talking about us, drive more folks to our website, and bring in potential clients through top-notch public relations and social media marketing.
• We brought in The Pr Genius to boost our company's visibility and make a mark in the software development scene.

SOLUTION

How did you find The Pr Genius?

Online Search

Why did you select The Pr Genius over others?

• Pricing fit our budget
• Good value for cost

How many teammates from The Pr Genius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Pr Genius cooked up a solid plan that involved reaching out to the media, creating engaging content, and taking charge of our social media game. They wrote attention-grabbing press releases, blog posts, and social media stuff to show off our skills in software development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was a hit! We saw a big increase in people recognizing and talking about our brand. Thanks to The Pr Genius, we got featured in the media, our social media got way more action, and our website saw a bunch of new visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at The Pr Genius was on top of their game when it came to managing the project. They always got things done on time and went above and beyond what we expected. Whenever we had questions or needed changes, they were quick to respond and take care of things.

What was your primary form of communication with The Pr Genius?

Email or Messaging App

What did you find most impressive or unique about this company?

What we loved most about The Pr Genius was how creative and flexible they were. They found unique ways to showcase our software development services that really clicked with our audience. Their fresh ideas set them apart from other PR and marketing folks.

Are there any areas for improvement or something The Pr Genius could have done differently?

Even though the experience was fantastic, there's always room to grow. It would be cool if The Pr Genius could dive into the latest social media trends to keep things cutting-edge. And more detailed stats on how each PR and marketing move performed could give us even more insight.

BACKGROUND

Please describe your company and position.

I am the Principal Engineer - Developer Evangelist of Arm

Describe what your company does in a single sentence.

Arm’s foundational technology is defining the future of computing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

Our semiconductor manufacturing company sought to increase brand visibility, enhance social media presence, and effectively communicate our technological advancements and industry leadership to a wider audience.

SOLUTION

How did you find The Pr Genius?

Referral

Why did you select The Pr Genius over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from The Pr Genius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved creating and implementing a robust social media strategy, developing compelling content that resonated with our target audience, securing press coverage in relevant industry publications, and managing our online reputation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign led to a significant increase in our social media following by over 60%, improved engagement rates by 40%, and secured coverage in 10 major industry publications. Moreover, our brand recognition and positive sentiment among our target audience notably improved, as evidenced by market surveys.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Pr Genius exhibited excellent project management skills. They consistently delivered materials on time, and their responsiveness to our needs was exceptional. They maintained open communication channels, ensuring any issues were promptly addressed.

What was your primary form of communication with The Pr Genius?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Pr Genius's understanding of the semiconductor industry was exceptional. They seamlessly translated complex technological information into engaging content for our audience. Their ability to adapt and stay updated with industry trends was particularly impressive.

Are there any areas for improvement or something The Pr Genius could have done differently?

While the overall experience was incredibly positive, there's always room for improvement. Perhaps diversifying the content formats or exploring additional social media platforms could further enhance the outreach. Additionally, more proactive suggestions for future strategies would be welcomed.

BACKGROUND

Please describe your company and position.

I am the CEO of Vention

Describe what your company does in a single sentence.

Vention is the premier global leader in software engineering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

• We engaged The Pr Genius to bolster our company's social media presence and enhance our overall online brand reputation.
• Our primary goals were to increase our follower count, boost user engagement, and ultimately drive more traffic to our website through strategic social media marketing efforts.
• We engaged The Pr Genius to bolster our company's social media presence and enhance our overall online brand reputation.
• Our primary goals were to increase our follower count, boost user engagement, and ultimately drive more traffic to our website through strategic social media marketing efforts.

SOLUTION

How did you find The Pr Genius?

Online Search

Why did you select The Pr Genius over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from The Pr Genius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They Develop a content calendar with a mix of engaging posts, infographics, and videos to reach our specific audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with The Pr Genius exceeded our expectations. Over the course of our engagement, we witnessed a significant increase in our social media followers, with a 30% growth in just six months. Furthermore, our engagement rates improved by 40%, resulting in a notable boost in website traffic. The Pr Genius played a crucial role in enhancing our brand's reputation online, which led to an increase in inquiries and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered content and reports on time, adhering to the predetermined schedule. Moreover, they are highly responsive to our needs, promptly addressing any concerns or adjustments required.

What was your primary form of communication with The Pr Genius?

Email or Messaging App

What did you find most impressive or unique about this company?

The flexibility of The Pr Genius to customize their techniques to our particular industry and target demographic was what most impressed us. They invested the time to fully comprehend our company, which produced very efficient and unique social media advertising.

Are there any areas for improvement or something The Pr Genius could have done differently?

One area they could focus on is expanding their services to include additional platforms or emerging trends in social media marketing to further diversify their offerings and provide even more comprehensive solutions to their clients.

BACKGROUND

Please describe your company and position.

I am the CEO of Nordic Global

Describe what your company does in a single sentence.

We connect people, data, and technology to create a healthier world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

• We hired The Pr Genius to revamp our social media marketing strategy and strengthen our online presence.
• Our goal was to connect with a broader audience and effectively communicate our mission of creating a healthier world through the integration of people, data, and technology.

SOLUTION

How did you find The Pr Genius?

• Referral

Why did you select The Pr Genius over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from The Pr Genius were assigned to this project?

15

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompassed a comprehensive social media marketing strategy. The Pr Genius team conducted a thorough analysis of our target audience, industry trends, and competitors. They developed engaging content calendars, designed captivating visuals, managed social media ad campaigns, and provided regular analytics reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to The Pr Genius's efforts, our social media engagement skyrocketed by over 75%, with a significant increase in likes, shares, and comments across platforms. We also observed a 30% growth in our online follower base within the first three months of collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Pr Genius displayed outstanding project management abilities. They routinely met our strict deadlines by delivering content and reporting on time. Their crew responded quickly and took the initiative to meet our requirements and worries.

What was your primary form of communication with The Pr Genius?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of The Pr Genius was their ability to grasp the essence of our mission and transform it into captivating content that resonated with our audience. Their skillful blend of creativity and data-driven insights showcased their deep understanding of our industry and goals.

Are there any areas for improvement or something The Pr Genius could have done differently?

While our experience with The Pr Genius was overwhelmingly positive, there is always room for improvement. Perhaps more frequent progress meetings could enhance transparency and allow for more immediate adjustments if necessary.

BACKGROUND

Please describe your company and position.

I am the CEO of Blue C Advertising

Describe what your company does in a single sentence.

We help numerous brands generate consumer demand for their products and services through its unique BRANDPWR platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

• We hired The Pr Genius with the specific goal of generating consumer demand for our brand's products and services through effective content marketing.
• Our objective was to enhance brand visibility, engage our target audience
• To ultimately drive conversions and sales.

SOLUTION

How did you find The Pr Genius?

• Online Search

Why did you select The Pr Genius over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The Pr Genius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Pr Genius created a comprehensive content marketing plan that aligned with our brand's objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with The Pr Genius yielded exceptional measurable outcomes. Our brand experienced a significant increase in website traffic, with a notable rise in organic search rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered all the agreed-upon deliverables on time, adhering to the established project timeline.

What was your primary form of communication with The Pr Genius?

• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to analyze market trends, target audience behavior, and competitor strategies enabled The Pr Genius to develop highly effective content strategies that surpassed our expectations.

Are there any areas for improvement or something The Pr Genius could have done differently?

Overall, our experience working with The Pr Genius was extremely positive, and we have no significant areas for improvement to mention. They consistently met and exceeded our expectations, delivering excellent results.

BACKGROUND

Please describe your company and your position there.

I was the head of marketing at a blockchain company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Pr Genius, and what were your goals?

The Company hired PRG to improve their brand reach and sentiment in the public sphere.

SOLUTION

How did you select this vendor?

The team decided between PRG and Wachsman PR. While Wachsman is a household name in PR, PR Genius was the clear choice. The team selected PRG due to their enthusiasm, professionalism, creativity, and willingness to customize the scope to the project's needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with discovery, where they reviewed the project brand and the brand's presence in the marketplace. They pitched the project to outlets for features and earned the project 6 tier 1 features in less than 90 days. They obtained features on influencer YouTube channels, including interviews and product reviews, and

How many people from the vendor's team worked with you, and what were their positions?

There were 5 or 6 people from the vendor's team, including strategists, an account manager, writers, and researchers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PRG landed the project in 6 tier 1 outlets in less than 90 days, obtained numerous other media features, had the project featured in a dozen YouTube channels, and provided excellent strategic direction on communications planning.

Describe their project management style, including communication tools and timeliness.

The team was communicative on Slack, and marketing had a weekly check-in on their work flow. They always communicated about timelines and expectations, and kept to their word on scope delivery. The team had a work session with them on a monthly basis for setting KPIs and planning the following months.

What did you find most impressive or unique about this company?

They had excellent connections and knew how to pitch and spin a story.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO to a B2B digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Pr Genius, and what were your goals?

We worked with The PR Genius to have our business featured in key Media Outlets. We wanted to increase our brand awareness and attract larger clients by working with them on our PR Strategy.

SOLUTION

How did you select this vendor?

We found a few vendors on Clutch and started talking to them to understand how they would work on our project. Many of the vendors we spoke to didn't have the access to certain outlets we were looking to get featured on.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began the discovery phase by interviewing myself and our Head of Client development to understand our business' story and what makes us different from others. Following that in-depth interview, their writers proceeded to put together a 1st draft. We then had the chance to give our first feedback and requested some edits.

Once the small changes were made, they got our approval to get the different publications to approve the content. They knew exactly what the publications needed and there was no back and forth like we had with previous partners.

How many people from the vendor's team worked with you, and what were their positions?

We were supported by 3 members from their team. Kim the Founder, their writer as well as Jamie who managed the project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we published the different articles, we have been approached by larger clients and managed to use the articles as part of our outreach efforts. We have seen an important increase in brand awareness.

Describe their project management style, including communication tools and timeliness.

We had direct communication via email and slack. They were extremely responsive and made any edits within hours of receiving the feedback.

What did you find most impressive or unique about this company?

They gave a lot of importance to how our brand would be perceived and were very consultative in the way to approach every article in a strategic way to then reuse it in a way that benefits our growth.

Are there any areas for improvement or something they could have done differently?

We could have given them clearer answers which could have prevented them from having to do many edits after the first draft.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder & Chief Commercial Officer of a Logistics Tech Start-up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Pr Genius, and what were your goals?

We hired The PR Genius to support with increasing our company brand and public awareness in the market.

SOLUTION

How did you select this vendor?

We reviewed a number of different vendors, but select The PR Genius based on their cost-effective approach, but at the same time still being able to guarantee is PR spots in global leading publications.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had an initial discovery phase where we outlined the scope and goals of the project. The PR Genius then put together a comprehensive list of strategic opportunities & managed all the corresponding outreach and engagement with each publication.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the Founder of the business, and there were various support executives that managed the rest.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with The PR Genius our overall social media followers across LinkedIn and other platforms has increased by over 100%. In addition, through a number of their campaigns we received a number of qualified leads which resulted in customers. Their efforts were very effective.

Describe their project management style, including communication tools and timeliness.

We had an initial Discovery Phase Week, and subsequently we then a weekly check-in call in the diary. Communication and timelines were smooth and always on time.

What did you find most impressive or unique about this company?

They were always willing to go above and beyond for us, even if it wasn't part of the initial scope. Their commitment to their clients is second to none, and is very much appreciated.

Are there any areas for improvement or something they could have done differently?

No, not specifically, I thought the team did a fantastic job!

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Z3 Bros

Describe what your company does in a single sentence.

Makes mobile games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

• Get us media exposure
• Make us thought leader
• Support with fundraising

SOLUTION

How did you find The Pr Genius?

Email

Why did you select The Pr Genius over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from The Pr Genius were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Make us thought leader and well known project in web3

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Views and downloads of the game

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and timely

What was your primary form of communication with The Pr Genius?

Virtual Meeting

What did you find most impressive or unique about this company?

Jamie was easy to work with, helpful and very knowledgeable. They have great connections in the media

Are there any areas for improvement or something The Pr Genius could have done differently?

Only that some of their writers didn’t always fully understand the nuances of our company

BACKGROUND

Please describe your company and position.

I am the CEO of AIM INC

Describe what your company does in a single sentence.

We realize the importance of fulfilling your insurance and financial needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Pr Genius to accomplish?

• We hired The Pr Genius with the specific goal of enhancing our company's public image and reputation within the financial services industry.
• Our primary objectives were to increase brand awareness, establish thought leadership, and effectively communicate our key messages to our target audience.

SOLUTION

How did you find The Pr Genius?

Online Search

Why did you select The Pr Genius over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from The Pr Genius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included comprehensive media relations, strategic content creation, and targeted outreach campaigns. Key deliverables encompassed press releases, opinion articles, and media placements in influential financial publications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a significant increase in media coverage, with a notable uptick in positive mentions across various reputable financial news outlets. The enhanced visibility contributed to a 20% increase in brand recognition within our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Pr Genius demonstrated exceptional project management throughout the engagement. Deliverables were consistently on time, and their team displayed agility in responding to our evolving needs.

What was your primary form of communication with The Pr Genius?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was The Pr Genius' ability to distill complex financial topics into compelling narratives that resonated with both industry experts and the broader public.

Are there any areas for improvement or something The Pr Genius could have done differently?

While the overall experience was highly positive, there is always room for improvement. Clearer reporting metrics to track the impact of media placements and more detailed analytics would further enhance our ability to measure the campaign's success. This suggestion, however, is a minor point in an otherwise outstanding collaboration.