PPC Boost

BACKGROUND

Please describe your company and position.

I am the Group Director of a marketing and communications agency

Describe what your company does in a single sentence.

Life sciences marketing and communications agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

• Evaluate Google Ads performance
• Strategize improvements to implement
• Help execute the developed plan

SOLUTION

How did you find PPC Boost?

Referral

Why did you select PPC Boost over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from PPC Boost were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project consisted of holistically evaluating past PPC performance, developing a set of strategic recommendations to improve performance, and helping implement and optimize those efforts. Deliverables included an account audit, strategic plan, and hands-on help with execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Identification of key issues to address, recommendations for efforts to address those issues, and the implementation of ideas. Revenue grew and conversion efficiency grew.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PPC Boost stuck to the timelines they originally stated and were responsive to any ad-hoc requests that came up.

What was your primary form of communication with PPC Boost?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

PPC Boosts subject matter expertise is unquestioned, they knew their stuff. That combined with a steady demeanor and always being willing to slow down and discuss complex topics in basic terms was very helpful!

Are there any areas for improvement or something PPC Boost could have done differently?

Not from my perspective, I had a great experience working with PPC Boost!

BACKGROUND

Please describe your company and position.

 I am the Director of Marketing of a pool equipment retailer.

Describe what your company does in a single sentence.

Premium online retailers of residential and commercial pool equipment and supplies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

• Increase ROAS
• Increase Revenue
• Increase Traffic to the Website

We wanted to drive more traffic, more conversions, and increased ROAS via Google Ads.

SOLUTION

How did you find PPC Boost?

Clutch Site

Why did you select PPC Boost over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from PPC Boost were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC Boost is an 'extension' of the team and manages all paid search channels. PPC Boost has created, managed, and optimized our pay-per-click advertising campaigns to drive targeted traffic and sales. This scope of work includes conducting keyword research to identify the most effective terms, designing compelling ad copy and visuals, setting up campaigns on platforms like Google Ads and Bing Ads, and continuously monitoring performance to adjust bids and improve ROAS. 

The agency also performs A/B testing, analyzes user behavior and conversion rates, and provides detailed reporting to ensure that the retailer's advertising budget is maximized and aligned with business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes from Boost PPC that demonstrate progress or success include:

• Increased Click-Through Rate (CTR): Higher CTR indicates more relevant and compelling ads that attract clicks from potential customers.
• Lower Cost Per Click (CPC): A reduction in CPC shows improved efficiency in ad spend, allowing the retailer to get more clicks for the same budget.
• Higher Conversion Rate: An increase in the percentage of visitors who complete a desired action (e.g., making a purchase) suggests successful targeting and effective landing pages.
• Improved Return on Ad Spend (ROAS): A higher ROAS means the retailer is generating more revenue for every dollar spent on advertising.
• Increased Overall Sales and Revenue: Direct growth in sales and revenue from PPC campaigns showcases the direct impact of the advertising efforts.
• Improved Brand Awareness: Metrics such as impressions and reach help gauge how effectively the campaigns are increasing visibility and recognition of the retailer's brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at PPC Boost is professional, timely, and knowledgeable. They are easy to get a hold of and communicate with. Action items are always delivered on time if not before. Excellent. We still work with PPC Boost.

What was your primary form of communication with PPC Boost?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team is results-driven and focused on meeting and exceeding our company's goals. 

Are there any areas for improvement or something PPC Boost could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Associate Director, Operations & Analytics of Pandora CloudCover

Describe what your company does in a single sentence.

Pandora CloudCover is the #1-rated digital B2B streaming music service with more than 200 licensed playlists covering every possible musical genre. Our cloud-based service installs in minutes and scales seamlessly from one location to thousands, without missing a beat. With Pandora CloudCover, businesses have the complete freedom to choose, control, and monitor the right music for their customers and employees - all at very affordable monthly pricing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

• Strategic campaign management for Google Ads & Microsoft Ads

SOLUTION

How did you find PPC Boost?

Referral

Why did you select PPC Boost over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from PPC Boost were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Budget and bidding management 
• Search query reviews & negating keywords 
• Ad copy A/B testing 
• Audience layering 
• Remarketing 
• Ad scheduling

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More efficient campaigns and higher volume of qualified leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PPC Boost have always been timely, communicative and easy to work with.

What was your primary form of communication with PPC Boost?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

PPC Boost has provided top-tier, comprehensive support within all of our recent PPC campaigns. From strategy to execution to reporting, they've exceeded our expectations every step of the way. When issues or concerns are presented, they are quick to investigate and provide insights and next steps. 
They not only send us recurring reports so we can quickly identify trends, but they can quickly handle one-off requests (i.e. forecasting ad spend for budgeting purposes, etc). We also appreciate that they keep us informed of best practices and new features to test within our Google Ads & Bing accounts. Overall, we're extremely pleased to continue the ongoing partnership and look forward to future initiatives together.

Are there any areas for improvement or something PPC Boost could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Vice President, Sales and Marketing of DACS Asphalt and Concrete

Describe what your company does in a single sentence.

DACS is an asphalt paving and concrete partner for Commercial, Multifamily and Retail Property owners operating in the Front Range of Colorado, including Denver, Colorado Springs and Northern Colorado.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

• Drive more leads
• Fix tracking/reporting of where leads are coming from
• Improve the quality of leads we receive

SOLUTION

How did you find PPC Boost?

Referral

Why did you select PPC Boost over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from PPC Boost were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC Boost fixed our tracking in Google Ads and created a custom report that tracked the KPIs that matter most to us. They then set up a search campaign structure that is geo specific so we are reaching the pockets of traffic that are most valuable to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped drive 27.5% more phones and 166.7% more form fills within their first full month of management in June 2023. In the same time period, they reduced the cost per call by 5.7% and the cost per form fill by 22.6%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at PPC Boost is highly dependable and they consistently fulfill their commitments to us. Whenever we have a question or require assistance, they promptly respond and provide the necessary support. We meet bi-weekly to review metrics and adjust the account as needed.

What was your primary form of communication with PPC Boost?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed with their results-driven approach, knowledge, and expertise.

Are there any areas for improvement or something PPC Boost could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m a D2C manager at a consumer products e-commerce platform.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with PPC Boost?

We needed help with PPC services.

SOLUTION

What was the scope of their involvement?

PPC Boost was our Google Ads agency. They managed all of our Google Ads media buying strategy and all of our campaigns. They used the campaigns that Google offers, managing display and performance management campaigns, basically everything that Google offers.

What was the team composition?  

We were in direct contact with the owners. 

How did you come to work with PPC Boost?

A friend referred them.

How much have you invested in them?

We spent around $400,000.

What is the status of this engagement? 

We started our collaboration around November 2021, and it ended in April 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had strict KPs and specific goals, and PPC Boost met them. They were able to increase our Google Ads budget, performance, and profit by more than 200%.

How did PPC Boost perform from a project management standpoint?

Communication was great. We had weekly meetings, and every time we needed something, PPC Boost was available. We mostly kept in touch via emails or video calls. They also built a custom dashboard for results reporting.

What did you find most impressive about them?

First, their professionalism was impressive. PPC Boost was great at their job and had excellent skill sets. Moreover, their communication was outstanding; we really liked working with them.

Are there any areas they could improve?

No, there’s nothing I can think of.

Do you have any advice for potential customers?

I recommend knowing your numbers. As a business owner, you must know your numbers to give them the KPIs to help them meet your goals.

BACKGROUND

Please describe your company and position.

I am the CEO of MOD LIGHTING

Describe what your company does in a single sentence.

MOD Lighting offers premium modern lighting solutions and exquisite chandeliers for homeowners, interior designers, and home builders seeking to enhance the aesthetics of their properties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

Grow sales and improve ROAS on our Google Ads, Bing Ads and Facebook campaigns.

SOLUTION

How did you find PPC Boost?

Referral

Why did you select PPC Boost over others?

High ratings, Pricing fit our budget, Referred to me, Company values aligned

What was the size of PPC Boost’s team?

2-5 Employees

What was your primary form of communication with PPC Boost?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC Boost optimized our product feed and implemented a scalable shopping and performance max structure on Google and Bing, which resulted in increased revenue and ROI. Additionally, they assisted in creating a new paid social strategy for Facebook, boosting awareness and sales. 

By targeting areas with the highest ROAS, they strategically allocated our budget, and in just one year, they nearly transformed our business into an 8-figure ecommerce operation, all while maintaining efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped drive $9.37M in overall revenue in 2022. Scaled spend and revenue efficiently while maintaining a 350% - 400% ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is top notch. They always hit deadlines and provide constant recommendations to improve the account and scale further.

What did you find most impressive or unique about this company?

I am most impressed with the results they deliver, as well as their proactive communication.

Are there any areas for improvement or something PPC Boost could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Marketing Directory of Recycle Away, LLC

Describe what your company does in a single sentence.

Recycle Away provides high end recycling bins and trash cans to B2B customers in the US & Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

Grow sales and improve ROAS on our Google Ads & Bing Ads campaigns

SOLUTION

How did you find PPC Boost?

Referral

Why did you select PPC Boost over others?

Other

What was the size of PPC Boost’s team?

2-5 Employees

What was your primary form of communication with PPC Boost?

In-Person Meeting, Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC Boost developed a highly curated shopping and performance max structure to maximize revenue and ROI for us. In addition, custom reports were created to track quotes and cart sales, enabling more efficient scaling of the account. By focusing on areas with the best return on ad spend (ROAS), we were able to ensure that the budget was allocated strategically, while also increasing the number of quotes and cart sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the past, this account faced challenges in achieving a monthly ROAS of 250% to 300% and lacked insights on campaign performance for both cart sales and quotes. This made it difficult to scale and allocate the budget effectively, resulting in unprofitability.

However, with the implementation of custom reporting and a more strategic campaign structure, the account now consistently achieves a monthly ROAS of 400% to 500%. As a result, the overall business has started to perform profitably on a monthly basis, which had not been achieved in years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is excellent. Deadlines are always met, and they're quick to respond to any questions we may have.

What did you find most impressive or unique about this company?

I am most impressed with the results they are able to drive, as well as their friendly communication style. It makes our recurring calls a joy!

Are there any areas for improvement or something PPC Boost could have done differently?

I can’t think of anything they need to improve on.

BACKGROUND

Please describe your company and position.

I am an Executive of Mad Power Sports

Describe what your company does in a single sentence.

We are an eCommerce seller of automotive and offroad aftermermarket parts 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

• Increased ROAS
• Increase conversion rate
• lower CPC

SOLUTION

How did you find PPC Boost?

• Online Search
• Clutch Site

Why did you select PPC Boost over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from PPC Boost were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They inherited an underperforming PPC campaign with a site that was about to undergo an overhaul so they had to deal with a multivariate, but ultimately their primary agenda was to meet or exceed 4:1 ROAS as we were hovering at 1.5-2:1

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They popped our ROAS almost immediately to double what it was
• They continued to improve and tweak the campaiugn on an ongoing basis from there
• They took the time to review what was and wasn't working and make the appropriate suggestions and changes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time with clear and competent information and deliverables

What was your primary form of communication with PPC Boost?

Email or Messaging App

What did you find most impressive or unique about this company?

PPC Boost is very accessible and delivers great results.

Are there any areas for improvement or something PPC Boost could have done differently?

no, they did everything they said they would, and other things we asked them to that were outside of the scope of work, very pleased

BACKGROUND

Please describe your company and position.

I am the Partner of Cook, Bradford & Levy, LLC

Describe what your company does in a single sentence.

Personal Injury law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Boost to accomplish?

• Run our Google Adwords Campaign to get new clients

SOLUTION

How did you find PPC Boost?

I know one of the partners

Why did you select PPC Boost over others?

Referred to me

How many teammates from PPC Boost were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Help run our LSA and Google Adwords accounts for our personal injury law firm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To start tracking our google adwords potential clients and new cases coming from Google Adwords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delievered on time and we meet bi-weekly to discuss the results of our campaings

What was your primary form of communication with PPC Boost?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by PPC Boost's willingness to provide continued support and assistance with this project and other marketing efforts that we have implemented. 

Are there any areas for improvement or something PPC Boost could have done differently?

nothing I would suggest be done differently