Potential

BACKGROUND

Introduce your business and what you do there.

I'm a real-world asset specialist at OneCup, a financial services company. We offer investment services that simplify buying shares in properties, helping users build ultra-wealthy portfolios with ease.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Potential?

We needed help elevating our UX/UI strategy to clarify our product positioning through design and create a cohesive design system. We also needed to transform complex AVM and investment processes into simple, intuitive user flows to increase adoption and engagement.

SOLUTION

What was the scope of their involvement?

Potential has helped us turn our investment platform into a product users can navigate, trust, and act on. The team has turned our complex valuation and investment process into an intuitive, investor-ready UX flow. Potential has delivered flows, wireframes, UI components, and a working prototype.

What is the team composition?

We've worked with 2–5 teammates from Potential.

How did you come to work with Potential?

Someone referred Potential to us. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We've spent around $50,000.

What is the status of this engagement?

We started working with Potential in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Potential has delivered measurable advancement for us by reducing our time-to-design, improving investor conversion through clearer UX, and enabling faster product execution with reusable design components. Specifically, they've reduced our design execution time by around 50% and increased our valuation-to-investment conversion in prototype testing by 19%. Overall, the UX has made AVM and investment understandable, trusted, and action-driven, which has directly increased engagement, reduced drop-offs, and accelerated investor decision-making.

How did Potential perform from a project management standpoint?

Potential's project management is structured, proactive, and deadline-reliable. They've aligned stakeholders, minimized rework, and delivered every milestone on time while maintaining quality and strategic clarity. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Potential has combined design, product strategy, and business thinking, making us feel like we've gained a partner, not just a design team.

Are there any areas they could improve?

Potential has excelled at simplifying complexity and driving clarity. The next level would be integrating UI polish earlier and tightening design–engineering collaboration to accelerate the build phase.

BACKGROUND

Please describe your company and position.

I am the CTO of a healthtech SaaS company.

Describe what your company does in a single sentence.

AI health SaaS to customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Implementing UI and UX for iOS app

SOLUTION

How did you find Potential?

Behance

Why did you select Potential over others?

We found their work attractive

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered UX and UI design for authentication screens, calendar, chat, settings, subscription, dashboard, widgets, and the AI reasoning summary.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in the successful delivery of a substantial set of designs, covering seven major screens, including authentication, calendar, chat, settings, subscription, dashboard, widgets, and the AI reasoning summary. Feedback cycles were managed efficiently, with most adjustments reaching full alignment within just two to three rounds of revisions. Overall, the collaboration was highly responsive and well-organized, leading to a polished final product and a very positive working experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated strong project management throughout the engagement. Every deliverable was completed on schedule, and they consistently responded quickly and effectively to our requests, the process stayed smooth from start to finish.

What was your primary form of communication with Potential?

Virtual Meeting

What did you find most impressive or unique about this company?

Very clean and organized workflow (Slack and Figma). From the start, the designer managed the project exceptionally well, attentive to our feedback, quick with iterations, and always keeping the work aligned with our goals. What exceeded our expectations most was the level of organization and communication; their structured Slack workspace and well-organized Figma files made collaboration seamless.

The overall experience was highly professional and respectful, with all deliverables completed on time. If I were to recommend Potential to a friend or colleague, I would highlight their reliability, design quality, and ability to make the process smooth and stress-free.

Are there any areas for improvement or something Potential could have done differently?

No complaints, just price was quite high

UPDATED REVIEW

This review was published on September 29, 2025

CEO, HealthTech SaaS Company

Software

Dover, Delaware

1-10

Sep 2025 - Sep 2025

Not verified

Project summary
Potential designed the UI/UX of an iOS app for a healthtech SaaS company. The team designed the UX/UI for authentication screens, calendar and chat pages, settings, subscription, dashboard, and widgets.

Feedback summary
Potential's work resulted in seven major screens and handled iterations smoothly. The team consistently provided timely deliverables, managed the project excellently, and was highly responsive to needs throughout the engagement. Potential's organized workflow was the hallmark of their performance.

BACKGROUND

Please describe your company and position.

I am the CEO of a healthtech SaaS company.

Describe what your company does in a single sentence.

AI healthtech SaaS to customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Design UI and UI for iOS app

SOLUTION

How did you find Potential?

Behance

Why did you select Potential over others?

They were recommended in Behance, I saw their work and really liked it

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included designing the UX and UI for the following: authentication screens, calendar page, chat page, settings, subscription, dashboard, widgets, and the AI reasoning summary. They provided the initial designs and collaborated with us through several iterations, making modifications based on our feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key Outcomes

• Delivered a significant volume of work, including 7 major screens (authentication, calendar, chat, settings, subscription, dashboard, widgets, and AI reasoning summary).
   
• Iterations were handled smoothly, with alignment typically reached within 2–3 modification rounds when adjustments were requested.
  
  
• The overall collaboration was efficient and responsive, resulting in a strong final product and a positive experience throughout the process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. All deliverables were provided on time, and they were highly responsive to our needs throughout the process.

What was your primary form of communication with Potential?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their workflow. They set up a well-organized Slack workspace for communication, which kept everything clear and efficient. Their Figma files were also exceptionally structured and easy to navigate, collaboration was smooth and straightforward. They delivered great results and made the entire collaboration a great experience.

Are there any areas for improvement or something Potential could have done differently?

I don’t have any complaints, but one area of potential improvement would be for them to take a stronger lead in offering their own UI recommendations. At times, they deferred to our decisions, but given their expertise, their input and guidance would have been valuable.

STAR RATINGS

Overall rating: 4.5
Quality: 5
Cost: 3.5 Quite expensive
Schedule: 5
Willing to refer: 5 I would highly recommend Potential. Their work was outstanding, and the team was both professional and respectful throughout.

BACKGROUND

Introduce your business and what you do there.

I’m the entrepreneur of a fitness app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Potential?

We needed support to design the UI/UX of our fitness app.

SOLUTION

What was the scope of their involvement?

Potential designed the UI of our fitness app based on my ideas. The team focused on creating a user-friendly design. Potential followed my instructions on every point to deliver a good design that satisfied me.

What is the team composition?

We worked with eight teammates from Potential.

How did you come to work with Potential?

I found Potential on Behance while searching for great UI/UX designers. I saw their profile and was intrigued to work with them. I loved their past projects and had good communication with the team. Potential was so professional and knew what I wanted.

What is the status of this engagement?

We worked with Potential from August–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Potential delivered a good UI design. I haven’t published the app yet, but all the feedback I’ve received has been positive. Users like how user-friendly the app is and how uniform the colors are. I’m planning to measure the success of the UI design by how good users have a good time exploring and using the app.

How did Potential perform from a project management standpoint?

Potential had good communication and was organized. The team delivered on time. We communicated via Slack.

What did you find most impressive about them?

Potential’s communication was impressive.

Are there any areas they could improve?

I can’t think of anything for Potential to improve.

BACKGROUND

Please describe your company and position.

I am an Employee of Ktalk Live

Describe what your company does in a single sentence.

We are providing group english live class with zoom

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Building LMS project

SOLUTION

How did you find Potential?

Online Search

Why did you select Potential over others?

• High ratings
• Referred to me

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've built 4 things together

- landing page
- admin dashboard
- teacher dashboard
- student dashboard

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bug free, Good quality design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they had very organized project management process

I really loved working with Forhad, who was the manager of the project.

What was your primary form of communication with Potential?

Virtual Meeting

What did you find most impressive or unique about this company?

Great communication skills

Are there any areas for improvement or something Potential could have done differently?

My english was so bad that was only problem

BACKGROUND

Please describe your company and position.

I am the Community Application of Offing

Describe what your company does in a single sentence.

Our company supplies software to other companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Building Application for foreign tourist

SOLUTION

How did you find Potential?

Online Search

Why did you select Potential over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

community service with Administrators page, user apps

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did a great job. All the software worked well without errors, and all the features were satisfying. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept their time promises with us well. When I contacted him, I got a response right away.

What was your primary form of communication with Potential?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by Potential's passionate members.

Are there any areas for improvement or something Potential could have done differently?

Everything is fine.

BACKGROUND

Please describe your company and position.

I am the AI-Based CCTV Platform of ITTECH

Describe what your company does in a single sentence.

AI CDS camera development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Building webrtc based cctv monitoring app

SOLUTION

How did you find Potential?

Online Search

Why did you select Potential over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Enterprising attitude

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Potential has developed all aspects related to:

• Android
• iOS apps
• Web programs for PC

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

No problems occurred in the linkage and operation process between the development results and our products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The project was carried out according to schedule.
• Proactively dealt with issues when they arose.

What was your primary form of communication with Potential?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by Potential's attitude of not shying away from technology that was encountered for the first time.

Are there any areas for improvement or something Potential could have done differently?

There was some disagreement about the design. I believe that differences of opinion arose because design reflects a lot of weekly opinions.

BACKGROUND

Please describe your company and position.

I am the AI Based Forklift mornitoring system of AI Solution

Describe what your company does in a single sentence.

We are building Forklift Monitoring Software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Building dashboard for Admin
• Building dashboard for partners
• Bluetooth integrated mobile application

SOLUTION

How did you find Potential?

Referral

Why did you select Potential over others?

Good value for cost

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• BLE(Bluetooth Low Energy) Integration for communication AI Board
• Socket Integration for realtime communication
• Multi permission dashboard(Admin, Partner)
• Mobile Application for Drivers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Product itself

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they did

What was your primary form of communication with Potential?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They handled issues even on weekends and provided well-functioning software.

Are there any areas for improvement or something Potential could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the Executive Assistant to CEO and President of Jackson-Shaw Company

Describe what your company does in a single sentence.

Jackson-Shaw, a national real estate development company headquartered in North Texas, has 46 years of experience developing diversified real estate properties mixing practical experience with vigorous entrepreneurship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• creating a safe and user-friendly digital banking platform to improve customer experience, increase engagement, and promote corporate growth.

SOLUTION

How did you find Potential?

• Online Search
• Clutch Site

Why did you select Potential over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Potential included designing and developing a comprehensive digital banking platform, including user research, wireframing, visual design, front-end development, back-end integration, testing, and launch. Key deliverables included a responsive website, mobile app, and online banking system with account management, payment processing, and security enhancements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Potential project resulted in measurable outcomes such as a 30% increase in online banking engagement, 25% reduction in customer support queries, 20% increase in mobile app downloads, and 95% customer satisfaction with the new digital banking platform, indicating significant progress and success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Potential's project management was exceptional, delivering items on time and exceeding expectations. They were responsive and flexible to our changing needs, provided regular updates and clear communication, and demonstrated a deep understanding of our goals and objectives.

What was your primary form of communication with Potential?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Potential's unique blend of technical expertise, creativity, and customer-centric approach to be particularly impressive, setting them apart from other companies.

Are there any areas for improvement or something Potential could have done differently?

Potential surpassed our expectations and provided important collaboration and experience. We could have worked with them for much longer.

BACKGROUND

Please describe your company and position.

I am the Professor of Hanseo university

Describe what your company does in a single sentence.

Hansel University

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Ai based English speaking app

SOLUTION

How did you find Potential?

Referral

Why did you select Potential over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Potential built mobile application integrated with ai model and admin dashboard for teachers in our university

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They successfully delivered app, ai model, dashboard

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Faster than expected

What was your primary form of communication with Potential?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Potential's good communication.

Are there any areas for improvement or something Potential could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Point Management Web of GSHA

Describe what your company does in a single sentence.

We manage organization for korean poker play

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Potential to accomplish?

• Point Managment app between user

SOLUTION

How did you find Potential?

Referral

Why did you select Potential over others?

Referred to me

How many teammates from Potential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Potential has built web based software including:

• admin dashboard
• service for user

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They shared notion, trello, kakaotalk with us.
• Every week, We had a regular meeting with potential team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, They delivered it on time

What was your primary form of communication with Potential?

Virtual Meeting

What did you find most impressive or unique about this company?

Potential was really friendly and helpful to someone like me who doesn't have a technical background.

Are there any areas for improvement or something Potential could have done differently?

I wanted to have a meeting in person, but it was impossible because their office was too far away from our office