Pollywog

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Kate Smith Abbott Consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pollywog?

We needed help with rebranding an existing program.

SOLUTION

What was the scope of their involvement?

Pollywog helped us with the rebranding and repositioning of an existing program. We focused on refining the messaging to tell a better story about the impact of the program on students, their families, and teachers. We aimed to drive more awareness of the program and be a faster read for what the program does and how it helps students.

To jumpstart the process, I provided them with a creative brief, previous research and data, and previous creative work.

What is the team composition?

I worked with the founders of Pollywog, Devon and John.

How did you come to work with Pollywog?

I had worked with Devon on a project many years ago, and her agency seemed like the perfect fit for this project. I knew I wanted to work with them again because I enjoyed my first experience with them.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from June–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Pollywog was timely and consistent. They pushed us to think further and consider other factors than what we initially discussed.

How did Pollywog perform from a project management standpoint?

Everything went great. We used emails and Zoom meetings for communication.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I really enjoyed working with Devon and John. They were great thought partners who were incredibly thorough and creative. 

What did you find most impressive about them?

Pollywog made every project easier because they always delivered on the brief. They brought great solutions to the core problems.

Are there any areas they could improve?

No, we were in sync, and I can't think of anything that could have gotten better.

Do you have any advice for potential customers?

I would advise potential clients to write a brief that isn't so prescriptive that they're boxed in. They should challenge Pollywog to understand the outcome and think outside the box in terms of creativity and new ideas.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Discover St. Louis Park

Describe what your company does in a single sentence.

A Destination Marketing Organization - markets and promotes a city/area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pollywog to accomplish?

• Evaluate the possibility of a new name
• Stand out in our market
• Communicate place in the name

SOLUTION

How did you find Pollywog?

Online Search

Why did you select Pollywog over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Pollywog were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pollywog provided a collaborative experience between their work and This Is Folly. Together, they offered a seamless process that provided specialized expertise and continuity through all development phases (naming and rebranding). For us that included an in-depth process of should we rename or not. Followed by a rebrand with the existing name or a new name. The expertise Pollywog offered in the process was invaluable.

Additionally, they really got to know us as an organization beyond just what we do. We are a non-profit organization with a board and a variety of stakeholders. We had a lot of people and moving parts that would be affected by the decision. The process included creating a brand essence, followed by three rounds of name candidates with brand stories, an inclusive analysis process and trademark search.

The process moved along, approximately 4 to 5 weeks in total. Everyone involved felt heard and had fun. Pollywog took what felt like a very daunting project and made it clear, concise and outcome oriented. In the end we did choose to change our name and it felt like a relatively easy decision to do so.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We worked as a task force, the consistent analysis from all involved on all the names presented, made the process feel collaborative and yet data driven. Everyone was heard and yet we didn't go off on tangents. Pollywog often provided level setting by sharing examples along the way. Pollywog always brought us back to our brand essence, which we created on the front end as a team and drove the process, and ultimately our decision.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always. Meetings were set in advance. They were well prepared. The meetings were efficient and ended on time. They were responsive to any questions outside of the scheduled meetings. Helped outline our plan for communicating once the decision had been made. For us this was a fairly intense process because of having several stakeholders. Pollywog was part of a few additional meetings to help us communicate and achieve our goal of bringing several groups into the fold.

What was your primary form of communication with Pollywog?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their desire to really get to know us. Our unique industry our role in the community and with our stakeholders. I also appreciated that they understood in the end we might not change our name and were respectful of that possibility throughout the process.

Are there any areas for improvement or something Pollywog could have done differently?

They were excellent and I would work with them again.

BACKGROUND

Please describe your company and your position there.

I founded and lead my own branding agency, bringing brand and marketing transformations to our clients. We operate as a collaborative and customize teams based on project objectives and goals, pulling from our national network of strategists, designers, branding experts, writers and thought leaders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pollywog, and what were your goals?

Brand Naming. My client is a start-up in the behavioral health category, with the objective of building welcoming physical environments that provide support and community for autistic and sensory sensitive individuals and their families.

SOLUTION

How did you select this vendor?

I've known and respected Pollywog – and Devon – for years! I considered others within my network but, in the end, knew Devon and John would be the perfect fit for this client.

Describe the scope of their work in detail, including any steps and the final deliverables.

We began with a brand definition phase, which was so critical given that this client is a start-up. Pollywog helped us identify brand promise, essence and personality traits. From there, Pollywog began name ideation. They came to us with 2 rounds of names and a final round where they wrote brand stories for our top name candidates.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Devon and John, both founding partners of Pollywog.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We landed on a name my client loves (like, really LOVES) in record time.

Describe their project management style, including communication tools and timeliness.

I cannot emphasize how smoothly this process went. Naming projects are notoriously difficult and can drag out well beyond the established timeline. Not so with this project! Devon and John worked extremely efficiently. In fact, I'd say they overdelivered in the timeliness department, which made us all very happy. And my client literally found reasons to like ALL the names presented. Pollywog employs a wonderful – and very necessary – evaluation tool to help clients hone their thinking about and reactions to the names presented and to, ultimately, pretty quickly decide the top-name candidate.

What did you find most impressive or unique about this company?

Devon and John are just seasoned pros. They have an uncanny ability to immediately get to the heart of it, the very essence of a brand. They are also extremely adept at thinking on their feet when in discussions with the client. On more than one occasion I watched them come up with solutions on the spot based on client feedback.

Are there any areas for improvement or something they could have done differently?

Nope, not in my book. I would not hesitate to use them again.

BACKGROUND

Please describe your company and your position there.

I am one of the owner of our financial advisory firm. We serve 5 generations of clients in their financial planning and wealth management needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pollywog, and what were your goals?

Our business was looking at rebranding our team name due to our team and company growth. We wanted a name that included our whole team, but also resembled the type of culture and mission our company has.

SOLUTION

How did you select this vendor?

We were referred by a colleague.

Describe the scope of their work in detail, including any steps and the final deliverables.

The process was done via interviews with key team members to come up with a process of questions in getting to know our business, our values, ethics, and target market as a purpose of our rebrand. From their they came up with multiple name options with a way more in depth background of supporting documentation for the names that were chosen.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Devon & John.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just launched the new brand a little over two weeks ago and have had an overwhelming amount of support and curiosity of the name change and the true meaning behind the name change.

Describe their project management style, including communication tools and timeliness.

We had meetings with a purpose that were timely in line with the time frame we were looking for the project completed. I was very impressed with the pace of the project and timeliness of completion.

What did you find most impressive or unique about this company?

The creative in depth background behind the reason they chose the names for our project along with all the supporting facts/reasoning behind each name.

Are there any areas for improvement or something they could have done differently?

Happy all around!

BACKGROUND

Please describe your company and your position there.

I am the President and CEO of company that provides products and services for backup power and energy storage applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pollywog, and what were your goals?

We needed help naming and branding a new product we are developing for the energy storage market.

SOLUTION

How did you select this vendor?

Our Sales and Marketing Coordinator researched multiple companies in the area, checked reviews and did some vetting and found Pollywog to be the best choice.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began by gathering background data on both the company and the product. We had two separate "kickoff" style meetings where they interviewed all of our key team members for the project to get an understanding of the product, the market and our goals. The next step was to provide name options in multiple rounds with meetings for each one and they gathered feedback at each step. After the third round we had 3 great names to choose from. They explained their process and helped us work through our thoughts on each name choice.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the two founders of he company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just finished the naming project so we are not yet ready to launch the product. So we don't have any metrics to share yet on the success of the project. I do though consider the project and process to have been successful. I and my entire team considered the work done by Pollywog to be top-notch and impressive.

Describe their project management style, including communication tools and timeliness.

We specified a timeline and they were able to meet it. In essence we had weekly meetings with our entire team and communicated regularly via email.

What did you find most impressive or unique about this company?

I was impressed with their ability to quickly understand our company, the market place and our product. The names and story lines they provided were spot-on. Their ability to listen and their creativity made a huge positive impact.

Are there any areas for improvement or something they could have done differently?

I can't think of any area for improvement. The entire process and project went incredibly well especially given our condensed timeline.

BACKGROUND

Introduce your business and what you do there.

I’m the senior product marketing manager for Agile Frameworks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pollywog?

We needed a name and brand design for a new product we were bringing to market.

SOLUTION

What was the scope of their involvement?

For the initial name generation process, Pollywog did a series of brand stories and example taglines to present to us. They also did some trademark, internet, and popular culture searches. We had three particular name presentations where they would show the name candidates, and then we would evaluate them and vote. There were about three rounds, and once we narrowed them down, we picked a top 10 to do trademark screening.

Pollywog did the trademark screening for the US and some global markets. We worked with an attorney they recommended, and then we came up with a final name selection. We selected the name and presented it to our board. From there, phase two would be the logo design and visual identity.

They asked us to prepare logos, colors, and ideas we wanted to use or stay away from. They gave some initial feedback in parallel to the name development. Since we had an aggressive timetable, they tried to keep the project moving. When they finished the name selection, they simultaneously got ideas about the visual identity and brand design.

What is the team composition?

We worked with Devon (Co-Founder) and John (Co-Founder). They both worked well with our team and were very receptive to our feedback.

How did you come to work with Pollywog?

I went to Clutch and found Pollywog; our search word was branding. People often think that branding is just logo development, but we were looking for so much more. We picked them because their proposal met our criteria perfectly. Also, their name development process was exceptional.

How much have you invested with them?

The final cost was $90,000.

What is the status of this engagement?

We worked with them from August–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I left the project before we’d finished the naming and design process, so I don’t have any specific results regarding brand awareness. However, Pollywog had a great approach to name development — it was a very thorough process, and many of our stakeholders were interested in participating in it.

Moreover, they did a fantastic job hearing people’s thoughts and concerns and then incorporating the feedback in the next session. Everybody was passionate about the name selection, and they managed those expectations effectively.

How did Pollywog perform from a project management standpoint?

They did a fabulous job in meeting deadlines. The board meeting would be on November 3rd, 2021, and we were ready on the last week of October. Also, they offered to help present the name selection and the whole process behind it. We primarily communicated over email and Zoom calls. 

What did you find most impressive about them?

Their name development process was outstanding — it should be trademarked. The 17 traits they used to determine the name power and their whole approach to narrowing down the names were amazing. Also, we could’ve had many sessions to assess it, and people would still not be happy, but they were just on target with it.

Are there any areas they could improve?

No, there’s nothing I can think of.

Do you have any advice for potential customers?

Have an open mind. When you do name development, vendors will come up with things you never thought of, but that’s why you hired them. Also, you need to have realistic expectations because there are many people with different opinions, and the process is thorough.

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing manager in an organization that deals with financial services and data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pollywog?

We grew over the last few years, and because of that, we had several divisions that were comprised of specific brands due to multiple mergers and acquisitions. Our brands were all related, but they catered to specific niches and markets. As a result, we needed to create a holding company that would be an umbrella brand for all our different divisions.

At first, we came up with a temporary name when we established the holding company. However, we wanted to substantiate that because we wanted something that represented all of our different brands. Eventually, we employed Pollywog to help us come up with a brand name, logo, and brand identity.

SOLUTION

What was the scope of their involvement?

Our project with Pollywog had two main stages. The first phase was the naming stage. The naming stage consisted of several rounds where they interviewed various stakeholders, researched information about our company and our competitors, and determined what image we wanted to portray so that the team could understand the nuances between different divisions.

After that, they presented us with different potential names for our holding company. They also collected our feedback and came back to us with revisions.

What is the team composition?

We worked with two people, including Devon (Founding Partner) and John (Founder). Both of them worked as our creative director and design director.

How did you come to work with Pollywog?

We interviewed a couple of different agencies, and a lot of them were full-scale agencies. What made Pollywog attractive was their specialization in naming and branding as opposed to other bigger agencies that only offered those services along with other solutions. We also saw many reviews of Pollywog, including on Clutch. In the end, we decided to partner with their team.

How much have you invested with them?

We spent $35,000.

What is the status of this engagement?

We worked together from September 2020–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With naming, branding, and logo design, it would be difficult to quantifiably measure Pollywog’s success. Coming up with names, logos, or anything creative had its unique challenges because a  lot of those things could be very subjective to people. In our case, we had eight decision-makers on our internal team that would regularly meet and review the concepts they submitted.

Pollywog was very successful in navigating the preferences of different decisions makers in our company, and they were able to consider all opinions and come up with something agreeable to everyone. Additionally, they were able to compare and contrast different names so that we could easily see how different names would go against our competitors. Overall, they came up with a brand identity that covered all our brands very well.

How did Pollywog perform from a project management standpoint?

They did a really good job from a project management standpoint. We had a lot of stakeholders, so potentially, there were lots of room for miscommunication. However, that didn’t happen, and they were able to answer any questions we had at any given point in the process. They used proprietary tools to create their presentations, but we didn’t have any specific project management tools during our partnership.

What did you find most impressive about them?

Pollywog diligently listened to our needs. They considered our different divisions and how they could use our new brand identity; the team was good at distilling what we could potentially use in the future. We were also impressed with how they presented their data back to us.

Are there any areas they could improve?

No, they had no areas to improve. They had fulfilled our objectives very well.

Do you have any advice for potential customers?

Decide if you’re going to trademark your name and logo as early as possible. In our case, we’ve worked with our attorneys only after Pollywog has completed our name and logo.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Mission Ready. We’re an e-commerce business. My brother and I are owners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pollywog?

We engaged with Pollywog for their branding services.

SOLUTION

What was the scope of their involvement?

I approached them with the desire to come up with a new company name. They asked us questions ranging from who we were, what our needs were, who our customers were, and who we wanted to become. It was at that point that they connected us with the market research firm they’re partnered it.

They didn’t pressure us to do so, it was our decision and to our benefit. We needed to do discovery for our brand identity and market research into our target audiences. After gaining an understanding of our market, we came up with a name.

Pollywog ideated seven names with taglines and brand identities as well as 23 additional names. They rated them according to four different criteria, and we went through them. Their team listened to us and took our input. From that list of seven, we went back and forth and decided on Mission Ready. Now, they’re working on creating our logo.

What is the team composition?

My main contact is Devon (Co-Founder).

How did you come to work with Pollywog?

I found them on Clutch and interviewed four firms. What stood out about Pollywog was that Devon actively listened and wanted to understand. There wasn’t a hard sell at all and she wasn’t looking into just walking through the motions. She really wanted to make sure it was done right.

What is the status of this engagement?

Our ongoing engagement started around September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was really happy with the market research stage. They recommended it and worked in parallel with us on it. Pollywog understood and was aware of what was taking place. Likewise, I was very happy with their process and analysis on coming up with the names. The more time passes, I’m happier. They’re very professional and thorough.

How did Pollywog perform from a project management standpoint?

They’re on top of project management. Their team meets every deadline and communicates often with us. We’re very satisfied. Our teams mostly communicate through Zoom and emails.

What did you find most impressive about them?

It’s their effort to really understand our business. That was visible when we got to the conversations and they recommended a market research study. It was also visible with the name itself. It’s clear that their questions directly impacted the name ideas. Now, with the logo, they’re very inquisitive about how we want it to look. I’m very impressed with their attention to detail and desire to understand our business.

Are there any areas they could improve?

No, nothing comes to mind.

BACKGROUND

Introduce your business and what you do there.

3M is a multinational conglomerate that does business across pretty much every consumer and industrial market that you can imagine.

I work in the automotive aftermarket division, helping collision repair shops bring vehicles to like-new condition after accidents. We’re shifting our business to not only provide state-of-the-art materials but also deliver consultative solutions — that means really helping a body shop or collision repair shop understand their weaknesses and helping them overcome those gaps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pollywog?

We’re creating a new tool that will allow us to provide services to collision repair shops. It’s an inventory management solution that we plan to launch at the end of 2021. However, this will be a brand new product in an environment in which 3M is not currently recognized. 

We needed to come up with a powerful name that would allow us to represent the profitability-enhancing tools that the software would bring. It also needed to be exciting and dynamic enough to attract user attention.

SOLUTION

What was the scope of their involvement? 

Pollywog managed the naming process for our new inventory management solution. The initial engagement started with a creative brief compiled by our team. This brief supported Pollywog as they ramped up on our vertical. I don’t think Pollywog had any experience in the automotive aftermarket space, but they did a phenomenal job getting up to speed. 

From there, we spent multiple meetings helping them understand what our product would do, what our market looked like, and who our users would be. They asked solid questions regarding where 3M had been and where we were going, taking the time to really understand our brand. That was in addition to learning about our competitive context. They spent a lot of time with us on the goals and objectives, too — what was the intent behind our solution, and what would it do in our market?

Next, they supplemented our information with assessments from their own market research to build strong user and shop personas. They defined our target audience and mapped out what our solution was intended to do and for which target audiences. The final deliverable was a set of 3–4 names and advertising blurbs that described our tool. We plan to use those in our future marketing collateral.

What is the team composition? 

There were around eight regular invites into those naming sessions, including their brand director and her key associates. They brought in another organization called Hanley Wood Marketing for support as well. It was a solid team of individuals who had strong experience in naming businesses in addition to running general brand campaigns. We had a good breadth and depth of expertise across the board so we never felt like we were short on skills. 

How did you come to work with Pollywog?

Our marketing operations team had engaged with Pollywog on a prior branding project, so we considered them alongside two other companies. Frankly, when we looked at the names that Pollywog came up with compared to the other two, they did a better job.

What really stood out to me was their mechanism for creating, scoring, and qualifying names. It was very much a qualitative exercise that depended on the individual involved, but it applied quantitative rigor to the process. They used a calculator that helped determine the value of a name across a handful of metrics, such as branch fit, ownability, and wow factor. All of this ramped up to a power quotient, which allowed us to quickly evaluate and narrow down a list of 30 names. 

Pollywog was the only one out of the three companies we considered that applied such a quantitative methodology to a soft process. That’s why we ended up choosing them.

How much have you invested with them?

We spent about $75,000, which came to a very competitive figure.

What is the status of this engagement?

The project lasted between June–August 2020. We’re currently doing a legal review before we make a decision on the final name.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve heard that naming projects are actually the hardest to do, so I was very pleased with Pollywog’s performance. They actually took our feedback into account as they went through the naming rounds. For example, they were very focused on one aspect of our customer persona early on, but we wanted to push them away from that to a larger generalized audience. They were open to that and adjusted accordingly. 

During our naming feedback sessions with our future customers, it was also very clear that Pollywog’s names fit well within 3M’s brand. They did some initial trademark searches on a global scale, going through 140 languages to make sure that the names wouldn’t have any negative connotations in any other market. That was particularly helpful for a company like 3M because we’re global in nature.

We ultimately narrowed down about 30 names to 3–4 options that satisfied the needs of our division and customers, and the team did a good job of telling the story of our product. We’re in a position now where we can confidently go to market with a name that feels dynamic and engaging in addition to accurately representing the benefits that our product will bring into the market.

How did Pollywog perform from a project management standpoint?

Their combination of rigor, methodology, and receptiveness to feedback was really helpful. If we ever needed any additional meetings with them, they were more than willing to get on the line and support us with that. Likewise, they delivered documentation right after presentations as requested so that we could share it with our internal team. The team was on top of their deadlines, too; they never requested additional time.

What did you find most impressive about them?

Again, it was their grading methodology that really distinguished them from their competitors. They took a soft selection process and applied quantitative rigor to it: Is the name descriptive, experimental, or evocative? What’s the strength of the name overall? That process helped our team of 30 people — all with different opinions and ideas on what the name should be — coalesce into a specific vision.

Are there any areas they could improve?

In the first round of naming, they locked into a very specific attribute and created names that satisfied that. However, it might have been to the detriment of the rest of the personas that weren’t necessarily represented by that attribute. I would’ve been helpful if they’d taken a step back and then narrowed down the attributes at a later point.

Having said that, the team was open to our feedback and naturally changed their approach. They did a phenomenal job overall. 

Do you have any advice for potential customers?

Work as much as you can upfront on the creative brief and market education pieces. Doing this really helped us streamline the process and eliminated any confusion around our customers’ needs and what we intended to get out of this project as an organization. Had it not been for COVID-19,  we would’ve taken them to a facility, too, so that they could see our product in play.

BACKGROUND

Introduce your business and what you do there.

I am the account services lead at Lorem Ipsum, a boutique marketing agency based in the Twin Cities. We have both a national and international client base.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pollywog?

We were looking for a partner to help with content creation for a third-party client.

SOLUTION

What was the scope of their involvement?

We’ve worked with Pollywog in several different capacities over the course of the last 10 years. One of our most recent projects involved becoming an extension of the marketing team of a third-party management consulting firm. The Pollywog team was the primary writer and content generator for this engagement.

Pollywog kept an eye on brand strategy to develop and write content. Devon (Co-founder, Pollywog) spoke to subject matter experts, such as consultants and business unit leaders, on a weekly basis. She created web and campaign landing pages, case study content, social media posts, and teaser content about active project work.

What is the team composition?

Devon was our primary point of contact, although John (Co-founder, Pollywog) contributed to the engagement as well.

How did you come to work with Pollywog?

Our long-term engagement with Pollywog began before my tenure here.

How much have you invested with them?

For this engagement, we invested $7,000 a month in Pollywog. 

What is the status of this engagement?

While we have worked with Pollywog for over 15 years, this particular engagement began in May 2017. 90% of that effort has wrapped, but there is an ongoing component.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ultimately, Pollywog refreshed 100% of the copy and content on the website. Devon is really able to dig in and ask questions in a way that gets to the heart of what someone’s doing. She gets beyond just the what and how and gets to the why. Her writing really shines with a human voice, even in technical and business writing. Devon invests in all of the work being done.

How did Pollywog perform from a project management standpoint?

Once Devon has been given a deadline and timeline, she’s on top of it. She doesn’t require reminders about deliverables. Throughout the whole process, she is well self-managed and is accountable to a budget and timeline. It brings a lot of professionalism to the work that she does.

What did you find most impressive about them?

Pollywog really understands the big picture. They don’t just write a name or a brand story and call it done. Devon and her team look at how the brand name articulates itself through all produced materials. They create an entire brand story and brand experience.

Devon takes a truly holistic approach. It’s not just that she’s a brilliant writer who is great at naming, their whole team really understands brand strategy in a way that’s different from others I’ve worked with. They take all of these disciplines and put them together to create a whole picture of a company. They’re whip-smart and creative with a really great process that delivers results every time.

Are there any areas they could improve?

No, everything they’ve done for us has been an A+ every time.

Do you have any advice for potential customers?

Don’t hesitate, just jump right in. If you’ve got a naming or branding project, they’re your team.