Pollywog

customer experience. ACPI's marketing agency, Hanley Wood, tapped Pollywog to create the name.

BRAND STORY 
Every high-end cabinetry company promises a well-crafted product. But you need more than that. You need to know that your order will be handled right the first time, every time. And that the whole process will go smoothly for you and your customers. We’ve reimagined cabinet manufacturing and service, because we believe your experience buying cabinets should be as beautiful as the cabinets themselves.

NAME 
A serenade is often sung outdoors in the evening from one person to another whom they admire. This musical expression of appreciation connects well to the idea that the company values its customers and earnestly desires to make them happy. The name’s connection to a soothing melody complements the quiet beauty of these well-made cabinets.

provides five meals through Feeding America. 

BRAND STORY 
In a land of plenty, one in seven American families can’t regularly afford to eat. But together, we have the numbers to make a difference. You can provide five meals for a hungry family in your own town just by  purchasing specially marked General Mills products, then entering the code from the package at our website.

NAME 
Working in tandem with Imagination Publishing, Pollywog led more than 30 General Mills team members through a process to name this important new program. “Outnumber Hunger” refers not only to the power of a collective effort, but also to the numbered code on the packages that are key to making it work.

RESULTS 
Since 2011, Outnumber Hunger has helped Feeding America secure more than 40 million meals for local food banks.

member companies.Together, each company has the scale, efficiencies, capital and support to better compete against large stock companies. They are better and brighter together.

NAME 
A constellation is a recognizable group of stars in the night sky. Many of the most familiar constellations, such as the Big Dipper, include stars used for centuries for navigation–a subtle connection to how Constellation can provide direction to medical liability insurers in a time of turbulent market conditions.

them to win. Our client’s commitment to his design beliefs was equally fervent, and he envisioned handcrafted sticks and gear using luxury materials at a level of quality the industry had never seen.

NAME 
Associated with spirituality, faith and fervor, Ritual is intense and mysterious. The religious connection is unique in the industry, commanding attention and immediately setting the brand apart from competitors while also connecting on a deep personal level with athletes.

RESULTS 
The combination of the Ritual brand story and the company’s superior equipment provided a natural platform for endorsements by field hockey celebrity athletes. In ads and other media, a number of them not only praise the equipment’s superior performance but also describe their own personal pre-game rituals. By sharing their personal ritual, each new endorsing athlete adds another chapter to Ritual’s provocative brand story.

career.

BRAND STORY 
You’re the kind of person who wants to have a positive impact on the world. Here’s a way to do that effortlessly every day. With every purchase at our shop, you support Neighborhood House, a nonprofit organization providing basic services and lifelong learning to people in need. You’re making a meaningful difference with every cup.

NAME

Alluding to the promise of feeling good by doing good, “Beaningful” is a portmanteau blending “bean” with “meaningful”. The juxtaposition of a tiny bean with the great big concept of meaningfulness makes the name surprising, whimsical and friendly.

takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts—a bicycle chain or adjustable wrench, for example—can be transformed from a digital file to an actual working model. Our printer seems to create something out of nothing—almost like magic.

NAME 
Mojo. It’s a charm or spell. Used more figuratively, mojo is personal magic, and often connected with masculine sex appeal. And because a whopping 94% of the 3D printer audience is male, a name that connects with both magic and masculinity was a perfect choice.

affect you. You can rest assured that we are watching out for whatever may come your way.

NAME 
The name “Castlewatch” suggests watchmen along the parapet of a castle, diligently surveying the landscape for any approaching threats. The name is especially appropriate for a financial services firm with longevity and stability.

local veterinarian to introduce a subsidized spay/neuter service for low-income pet owners, delivered by way of two mobile surgical units. Pet owners can sterilize their dog, cat or rabbit for a fee ranging from $35-$100 — a substantial discount over regular veterinary costs.

AHS asked Pollywog to lead the naming of this new service.

BRAND STORY

Spaying or neutering your pet ensures it won't produce offspring that will be homeless — or worse, euthanized in a crowded shelter. Our spay/neuter service for low-income pet owners is made possible through generous donations by the community. Together, we can do what's kindest for all our pets.

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"Kindest Cut," a twist on Shakespeare's famous "unkindest cut of all" phrase, alludes not only to surgery, but also to the community altruism that makes the service possible. 

experiences so children will thrive. We think learning experiences should adhere to best practices. That teachers should be skilled, knowledgeable, and engaged. That children need a safe, healthy, and child-friendly environment. And that stimulating activities should be balanced with appropriately structured routines. We think every child is unique, and each child’s situation is different. We think their success depends on the adults in their lives-parents, early childhood professionals, policymakers and other influential people-making the best choices for children. That’s why we Think Small.”

NAME 
Conventional wisdom says that bigger is better, that we should all “think big” if we want to achieve our goals. The name “Think Small”, however, turns this idea upside down, stressing that the focus of our educational system ought to be on the littlest students, because investing in this age group will have the biggest payoff.

routinely demonstrating how innovative uses for physical medicine can help them reduce costs, achieve better outcomes and increase patient satisfaction.

BRAND STORY 
There’s power in a healing touch. Whether a specialty is chiropractic, acupuncture, occupational therapy, speech therapy or massage therapy, we can show you how to leverage the strength of physical medicine by integrating it with traditional medicine, using it to maximum advantage.

NAME 
A fulcrum is the support on which a lever pivots. Strong and stable, “fulcrum” suggests stability and the power to do more.

HOW THE CLIENT CONTINUED THE STORY
The brand was fully realized visually by Laura Bates/Strategy and Katherine Lamm/Design.