Pollywog

How do you compete in the crowded cabinetry market? By offering not only a well-made product, but also a superior purchase experience. When developing their new manufacturing plant in Union, Pennsylvania, cabinet-maker ACPI overhauled their production and processes, virtually eliminating the delays, inaccurate orders and other customer service issues common to the industry. Their new brand needed to communicate this sweeter customer experience. ACPI's marketing agency, Hanley Wood, tapped Pollywog to create the name.

BRAND STORY 
Every high-end cabinetry company promises a well-crafted product. But you need more than that. You need to know that your order will be handled right the first time, every time. And that the whole process will go smoothly for you and your customers. We’ve reimagined cabinet manufacturing and service, because we believe your experience buying cabinets should be as beautiful as the cabinets themselves.

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MMIC, the Midwest’s largest physician-owned insurer, restructured its corporation to become a mutual holding company, inviting like-minded insurers to band together as a network. Pollywog was asked to create a name that would communicate the benefits of joining the affiliation.

BRAND STORY 
The network creates a unique whole from many individual parts and reflects the common vision shared by its member companies.Together, each company has the scale, efficiencies, capital and support to better compete against large stock companies. They are better and brighter together.

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A constellation is a recognizable group of stars in the night sky. Many of the most familiar constellations, such as the Big Dipper, include stars used for centuries for navigation–a subtle connection to how Constellation can provide direction to medical liability insurers in a time of turbulent market conditions.

A maker of high-end field hockey equipment in Australia asked Pollywog to name his new company — which would be, in his words, “fanatically focused on design.”

BRAND STORY 
Athletes can be a superstitious lot. They do certain things in a certain way, at a certain time. The right shin guard first, the left second. Always wear the lucky socks. Why? Because a deep belief in a competitive edge helps them to win. Our client’s commitment to his design beliefs was equally fervent, and he envisioned handcrafted sticks and gear using luxury materials at a level of quality the industry had never seen.

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Associated with spirituality, faith and fervor, Ritual is intense and mysterious. The religious connection is unique in the industry, commanding attention and immediately setting the brand apart from competitors while also connecting on a deep personal level with athletes.

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The combination...

Neighborhood House is a nonprofit organization in Saint Paul, MN, that helps families with basic needs, such as education, multiple youth programs, and health and well-being—all free of charge. Neighborhood House is opening a coffee shop in the downtown business district which will not only provide a revenue stream to fund its programs, but will also offer employment opportunities for people just starting their career.

BRAND STORY 
You’re the kind of person who wants to have a positive impact on the world. Here’s a way to do that effortlessly every day. With every purchase at our shop, you support Neighborhood House, a nonprofit organization providing basic services and lifelong learning to people in need. You’re making a meaningful difference with every cup.

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Alluding to the promise of feeling good by doing good, “Beaningful” is a portmanteau blending “bean” with “meaningful”. The juxtaposition of a tiny bean with...

Stratasys, a leading manufacturer of 3D printers, contracted Pollywog to help them brand their important new product—the first professional-grade desktop 3D printer priced under $10,000. At this size and price point, 3D printing would now be within reach of small product design companies and high schools who need rapid prototyping for commercial and educational uses.

BRAND STORY 
A 3D printer takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts—a bicycle chain or adjustable wrench, for example—can be transformed from a digital file to an actual working model. Our printer seems to create something out of nothing—almost like magic.

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Mojo. It’s a charm or spell. Used more figuratively, mojo is personal magic, and often connected with masculine sex appeal. And because a whopping 94% of the 3D printer audience is male, a name that connects with both magic and...

A prominent Ameriprise financial advisory practice in Glendale, California sought to rebrand itself with a name suggesting steadfast protection of their clients’ interests.

BRAND STORY 
While you are spending time with family and friends, we will be constantly safeguarding your financial well-being. We are alert to every detail — every potential issue or threat — and we handle it before it can affect you. You can rest assured that we are watching out for whatever may come your way.

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The name “Castlewatch” suggests watchmen along the parapet of a castle, diligently surveying the landscape for any approaching threats. The name is especially appropriate for a financial services firm with longevity and stability.

Animal welfare advocates agree: The best way to reduce the heartbreaking volume of animals euthanized by overcrowded shelters is to prevent unwanted litters.

But when times are tough, a lot of pet owners can’t afford to neuter their animals, which ultimately results in more unwanted litters. To address this problem, the Animal Humane Society (AHS), the leading animal welfare organization in the Midwest, teamed up with a local veterinarian to introduce a subsidized spay/neuter service for low-income pet owners, delivered by way of two mobile surgical units. Pet owners can sterilize their dog, cat or rabbit for a fee ranging from $35-$100 — a substantial discount over regular veterinary costs.

AHS asked Pollywog to lead the naming of this new service.

BRAND STORY

Spaying or neutering your pet ensures it won't produce offspring that will be homeless — or worse, euthanized in a crowded shelter. Our spay/neuter service for low-income pet...

General Mills is helping to address the hunger crisis with a program to secure millions of meals for needy families. It’s the corporation’s biggest charitable initiative since Box Tops for Education launched in 1996. Consumers find a code printed on packages of more than 25 General Mills brands, including Cheerios, Lucky Charms, Totinos pizza, Bisquick and Betty Crocker muffin mixes. Each code entered at the program’s website provides five meals through Feeding America. 

BRAND STORY 
In a land of plenty, one in seven American families can’t regularly afford to eat. But together, we have the numbers to make a difference. You can provide five meals for a hungry family in your own town just by  purchasing specially marked General Mills products, then entering the code from the package at our website.

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Working in tandem with Imagination Publishing, Pollywog led more than 30 General Mills team members through a process...

This Minnesota nonprofit had been known by the unwieldy name, Resources for Child Caring (RCC). Over its 40-year history, RCC had grown from an agency that trained child care providers into Minnesota’s leading voice for early learning, but their brand had not kept up.

BRAND STORY 
In the organization’s own words: “We think much can and must be done to improve the quality of early childhood experiences so children will thrive. We think learning experiences should adhere to best practices. That teachers should be skilled, knowledgeable, and engaged. That children need a safe, healthy, and child-friendly environment. And that stimulating activities should be balanced with appropriately structured routines. We think every child is unique, and each child’s situation is different. We think their success depends on the adults in their lives-parents, early childhood professionals, policymakers and other influential people-making the best choices for children...

The nation’s first chiropractic network, Chiropractic Care of Minnesota, Inc. (CCMI) was formed more than 30 years ago. In 2016 CCMI tapped Pollywog for a new name when the organization’s mission expanded beyond its original scope. Today, the nonprofit delivers managed care for many types of physical medicine providers and operates in several states. Equally important, the group provides thought leadership for insurers, routinely demonstrating how innovative uses for physical medicine can help them reduce costs, achieve better outcomes and increase patient satisfaction.

BRAND STORY 
There’s power in a healing touch. Whether a specialty is chiropractic, acupuncture, occupational therapy, speech therapy or massage therapy, we can show you how to leverage the strength of physical medicine by integrating it with traditional medicine, using it to maximum advantage.

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A fulcrum is the support on which a lever pivots....