pmax is an independent digital marketing agency based in Calvià, Mallorca, Spain. We work with brands across Europe in performance marketing, search engine optimisation (SEO), AI search visibility (Generative Engine Optimisation), conversion design, marketing analytics, creative production and web development.
Our services span paid media — Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen), Microsoft Ads, and paid social on Meta, TikTok and LinkedIn — alongside organic channels including technical and content SEO, digital PR, and the structured-data work behind AI search visibility. The analytics practice covers GA4, server-side Google Tag Manager, Consent Mode v2 and CRM-fed offline conversion imports for Google, Meta, LinkedIn and TikTok.
We work with clients in e-commerce, real estate, healthcare, hospitality, renewables, automotive, retail and B2B SaaS — from small Mallorca-based businesses running their first paid campaigns to European brands spending six figures a month on media. Recent engagements include Jaguar Land Rover (brand-lift study on Meta), Luxaflex (franchise paid search across 60+ locations), LEDXpress (+365% organic revenue from SEO), and Unisono Luxury Homes (multi-channel programme: SEO, Google Ads, Microsoft Ads and a full site rebuild).
We work in English, German and Spanish. Engagements are structured as flat monthly retainers rather than a percentage of media spend — we do not want a financial incentive to recommend more advertising than is warranted. Retainers start at €400 per month; audits and projects from €2,000. Initial term six months; rolling monthly thereafter with 60-day notice.
pmax is a Google Partner, Meta Business Partner and Microsoft Advertising Partner. First conversation is 30 minutes, on us — no deck, no sales pitch.
AI DevelopmentAdvertisingSearch Engine Optimization
Confidential
July 2025 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"The combination of strategic challenge and technical depth is rare."
May 22, 2026
Business Head, E-Commerce Company
Anonymous
Verified
eCommerce
Netherlands
1-10 Employees
Online Review
Verified
pmax Online S.L. provides SEO, AI search visibility, and Google Ads management services for an e-commerce company. The team conducts keyword research, builds landing pages, and runs A/B tests.
The client has seen a significant increase in monthly revenue, organic clicks, conversion rate, and average ranking position. pmax Online S.L. is responsive, transparent, and punctual. The team is highly skilled, and their strategic and technical expertise is commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Business Head of an ecommerce company
Describe what your company does in a single sentence.
European online retailer of LED lighting, lamps and electrical components, selling across multiple markets with the BENELUX and DACH region as our anchor.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire pmax Online S.L. to accomplish?
Search engine optimisation
AI search visibility (GEO)
Google Ads management
SOLUTION
How did you find pmax Online S.L.?
Online Search
Why did you select pmax Online S.L. over others?
High ratings
Good value for cost
Company values aligned
Other
How many teammates from pmax Online S.L. were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Three workstreams in parallel.
SEO: A full technical rebuild — crawl, indexation, internal linking, Core Web Vitals, structured data (Product, Offer, BreadcrumbList) across the catalogue. New keyword research mapped to commercial intent and product margin. Eleven new category-level landing pages built around transactional intent. Existing meta titles and descriptions standardised against a tested CTR template. A deliberate off-page programme — digital PR and expert contributions, no rented links.
AI search visibility: Schema markup hardening, llms.txt setup, entity work to make our brand legible to ChatGPT, Perplexity, Claude and Gemini. They also helped us produce a small set of citable, evergreen reference articles that AI engines could pull from.
Google Ads: parallel optimisation of the paid account as a live A/B test for SEO targeting — they used our existing paid conversion data to validate which keywords were actually commercially valuable before betting SEO effort on them. This shortened our learning cycle from months to weeks.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Monthly revenue from organic up 365% – Organic clicks up 230% (1,030 → 3,430 per month) – Organic conversion rate up 59% (1.45% → 2.30%) – Average ranking position improved 46% (41.6 → 22.3) – More than 100 keywords now ranking in the top three for the first time On the AI side, we now appear in ChatGPT, Perplexity and Gemini answers for several category-level queries we previously had no presence for — the kind of "best LED suppliers in Europe" or "where to buy [product] online" prompts that didn't even exist as a measurable channel a year ago. On Google Ads, the work cut wasted spend without reducing revenue, because the validation loop with SEO meant we stopped bidding on keywords that didn't actually convert. The blended cost per acquisition is meaningfully lower.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Weekly working sessions rather than monthly status updates. Decisions documented in a shared backlog we both had access to — no chasing on Slack to find out what was happening. They were available in real working hours, replied to questions in hours rather than days, and didn't try to upsell us into channels we hadn't asked about. When something was running behind they said so up front rather than burying it.
What was your primary form of communication with pmax Online S.L.?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They think like operators, not consultants. They pushed back on assumptions we had about our own business that nobody had previously questioned, and were comfortable saying "we don't think that's a good idea" when we suggested things. They also did the unglamorous engineering work — the technical SEO, the schema, the AI visibility plumbing — properly, instead of skipping straight to content like most agencies. The combination of strategic challenge and technical depth is rare.
Are there any areas for improvement or something pmax Online S.L. could have done differently?
Honestly, the only thing I'd flag is that the pace of the technical SEO work in the first six weeks was deliberately slow — they wanted the foundations right before launching content. With hindsight that was the correct call, but at the time we were impatient and would have appreciated a clearer week-by-week roadmap up front to manage our own expectations.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
pmax exists because a marketing strategy should answer to the business, not the other way round. We started in 2023, in Mallorca, with one rule: we never charge a percentage of media spend. That single decision means we recommend less advertising as often as more — whatever the numbers actually warrant. We work with everyone from a 12-table restaurant to a six-figure-a-month European brand. The first call is 30 minutes, on us. We tell you honestly whether we can help.
Meet the Team
Philipp EndersFounder & Director
What Sets Us Apart
Flat fees. Never a cut of your ad spend.
Most agencies are paid a percentage of media spend, which gives them a structural incentive to recommend bigger budgets. We don't. Our fees are flat monthly retainers tied to scope, not spend — which means we'll recommend cutting media as readily as adding to it, whenever the numbers say so.
Performance marketing, run like engineering
Server-side Google Tag Manager, Consent Mode v2, CRM-fed offline conversions across Google, Meta, LinkedIn and TikTok, profit-based Performance Max — the technical work that decides whether the numbers are real. We treat measurement as a precondition, not an upsell. Boring; non-negotiable.
Three languages. Every size of European business.
We work in English, German and Spanish, with clients in DACH, Iberia, the UK and the Nordics. Some are family businesses on Mallorca booking their first Google Ads campaign; others are European brands spending six figures a month on paid media. Pricing scales by complexity, not by ad budget.
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