PBJ Marketing

BACKGROUND

Please describe your organization.

Nellie's Sports Bar is a sports bar located at U Street N.W., in Washington DC.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We were trying to make our website more robust and user-friendly. Our site was sufficient when we opened nine years ago, but it didn’t have a lot of the functionality that we needed after being in business for so long.

SOLUTION

Please describe the scope of their involvement in greater detail.

PBJ Marketing brought us to a new platform and recommended a couple of ideas that were much more user friendly. Our site is now much more visual and interactive, and it allows users to search for information on nightly events. It also collects information from our users, like their birthday and address, which allows us to engage with them on a new level. After nine years, we had a lot of pictures of Nellie’s that we wanted to post, and we wanted customers to be able to post their own pictures as well. PBJ set that up for us.

How did you come to work with PBJ Marketing?

One of the owners was a friend of mine, and I had been mentioning that it was time to update the Nellie’s website. I either spoke directly with Phillip [Co-Owner, PBJ Marketing] or one of my friends that suggested I reach out to them.

Could you provide a sense of the size of this initiative in financial terms?

Total expense was between $10,000 and $50,000.

What is the status of this engagement?

The project started in January of 2014, and it's ongoing. They manage our site.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We host a lot of parties, birthdays, and events at Nellie’s, and we encourage people to click on a button that says “Reserve a Room” or “Contact Us About Events” when they want to schedule something. We went from maybe one inquiry per week to about five or six now.

I also recently got an email from Google saying that 1.5 million people have viewed and responded to the photographs on our site, which is really impressive. PBJ Marketing has really helped us online because we’re much more relevant and accessible now.

How did PBJ Marketing perform from a project management standpoint?

PBJ was very good. They started by exploring the scope of work and determining the things we needed. We realized the main necessity was to modernize the site and then explore other options like online retail sales, mailing lists, or collecting other data. They managed everything from soup to nuts, and were always accessible both personally and online. We got a lot of attention from them at the beginning, which we needed. Now they interact with someone at the restaurant maybe once a week or so, and they always respond immediately when we have a question.

What distinguishes PBJ Marketing from other providers?

They get the market, they’re up to date on cutting edge technology, and they make it easy for lay people like myself to utilize that in marketing terms. They’ve really heightened my business through my website, and have made it easier to gain customers and build my brand.

Is there anything PBJ Marketing could have improved or done differently?

No. For the size of the business they are running, they exceed my expectations. They're not a large ad agency, and they provide what they promise.

BACKGROUND

Please describe your organization.

We are a full-scale digital marketing agency. We provide SEO [search engine optimization], pay-per-click, website design services, and social media marketing for small to medium-sized businesses.

What is your position?

I'm the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We were looking to outsource our online advertising services because our margins were lower when we were doing it in-house. The amount of work for the results we wanted didn't allow for us to keep it in-house.

SOLUTION

Please describe the scope of their involvement in detail.

We hired PBJ Marketing to partner with us, manage Google AdWords for our clients, and handle advertising on Facebook, Bing, Yahoo, and so on. When a client of ours is looking to advertise on Google, we bring in PBJ Marketing to consult with them and talk about their goals online. PBJ then works with them to determine what budget is the minimum to get great results. They set up the entire thing, and they provide awesome reporting every month.

How did you come to work with PBJ Marketing?

I've known David [Bosley] and Phil [Reinhardt, cofounders of PBJ Marketing] for many years. We started our companies at the same time and spent a lot of time brainstorming ideas together. We have different business models, but we are able to help each other out in areas that we excel in. PBJ is awesome for online advertising, pay-per-click, Google advertising, and Facebook. We specialize in the SEO area.

Could you provide a sense of the size of this initiative in financial terms?

Total cost is around $30,000 to $40,000.

What is the status of this engagement?

We started working with them about a year ago, and we consider them one of our trusted partners. Sometimes, we white label each other's work, but most of the time we're very transparent about the fact that we partner with companies we think do amazing work.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One of the most recent reports we received from one of our clients who is engaged in a pay-per-click campaign with PBJ has decreased the amount of money it costs to acquire a client from their online ad by 300 percent. The number of impressions and engagements on the website from ads has markedly increased since PBJ has set up and optimized their pay-per-click campaign. Prior to PBJ, the average time on the website from an ad was 30 seconds, and now it's about a minute and a half. PBJ has figured out how to acquire highly engaged, highly interested people from the ads that they've set up.

How did PBJ Marketing perform from a project management standpoint?

It's simple and straightforward in terms of how we communicate. They're organized and they get their work done on time or early. We communicate over the phone or email, and when I reach out I usually hear back the same day, if not, within 24 hours. Their reporting is very detailed and looks good. Most reporting is done on spreadsheets, but they send out nicely designed PDFs.

What distinguishes PBJ Marketing from other providers?

PBJ is always interested in learning new things, and they are very enthusiastic about what they do. David heads up the pay-per-click initiative, and he's always testing out new ideas. He understands all different types of businesses. I completely trust him because he has the same level of excitement that I have and that my clients demand.

Is there anything PBJ Marketing could have improved or done differently?

No. There isn't anything.

BACKGROUND

Please describe your organization.

The Pell Center is a public policy research institute that’s focused on the intersection of politics, policies, and ideas. We do research studies, public events and forums, community engagements, and a whole host of things to increase the public’s understanding and awareness with the ultimate goal of helping public leaders make better decisions.

What is your position?

I am the Executive Director.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

As a part of the Salve Regina University, we were part of the main university website. Though the university was great, they had so many other responsibilities that we were not getting the kind of responsiveness that we needed as an organization with a contemporary business function. We also didn’t have the functionality that we needed to be able to deliver the kind of content we wanted online.

SOLUTION

Please describe the scope of their involvement in greater detail.

We hired PBJ Marketing to build our website. They used WordPress, which allows us to have maximum editing and control capabilities. They constructed the architecture, design, and look, as well as multiple template pages that allow us to add new content and keep it fresh while staying within that original architecture. They then integrated all of that with our social media platforms to create an interactive web experience that blends a whole range of content from stationary text to multimedia.

How did you come to work with PBJ Marketing?

They were referred to us by another think tank that I used to run, who had recently updated their website with PBJ. We talked to a number of firms and ultimately settled on PBJ because of their price point and designs. We were impressed with the past work that they had done and were confident that they would be able to satisfy our needs.

Could you provide a sense of the size of this initiative in financial terms?

Total cost was under $10,000.

What is the status of this engagement?

The engagement with PBJ began in the spring of 2015. The final website was delivered in a matter of months. It was a relatively quick build and a straightforward process. They continue to provide technical consulting for us at an hourly rate.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have seen a steady growth in user engagement. Part of this is due to the redesign work that PBJ did for us, but another part is due to the fact that we are producing a lot more original content because we can. PBJ didn’t only build us a website, they gave us the means of delivering information to our audiences so much more effectively.

How did PBJ Marketing perform from a project management standpoint?

I’ve worked with a number of different companies to build different websites at different places, and they were terrific. They were efficient and provided multiple options to choose from. They were flexible if we needed to tweak something and were highly competent if we had an issue or a question. A lot of companies have good technical skills and lousy customer service, but PBJ has both. They were terrific to work with and met all of the parameters and deliverables. It never felt like we had to compromise on what we wanted to achieve. The site we wanted is the site that we got.

What distinguishes PBJ Marketing from other providers?

I would really reiterate the ease of working with them, their commitment to customer service, their creative and contemporary design, and the price point. Everything that was important to us, they absolutely hit out of the park.

Is there anything PBJ Marketing could have improved or done differently?

Honestly, I don’t think so. I would use them again in a heartbeat.

BACKGROUND

Please describe your organization.

My organization is a marketing communications agency based in New York. We work with countries that want to market to North Americans for advertising and travel.

What is your position?

I am the President of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

I partner with PBJ Marketing on a regular basis whenever I need any type of digital marketing. I originally used them for website creation and content and social media marketing.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ has built websites, microsites, newsletters, and e-books for a handful of my clients. They also assist us with optimizing those sites and maintaining the databases. We also use them to help us with advertising and social media marketing for our clients.

How did you come to work with PBJ Marketing?

One of my clients met them and referred them to me. We were looking to launch a new website at that point, so the timing was good. I called them in to meet and from there I decided to bring them on board.

Could you provide a sense of the size of this initiative in financial terms?

The cost of our projects fluctuates between $10,000 and $25,000, but I anticipate we might have some this year that will hit $50,000.

What is the status of this engagement?

Our relationship is ongoing. We currently have five projects in the pipeline.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don't have hard numbers for any of my projects, but I can judge by how successful the campaigns have been. We have worked on projects for restaurants before and those have all been very successful at increasing customer traffic and business. Many of our other projects are to help promote travel and tourism to countries such as Poland, Hungary, and the Czech Republic. We typically measure success by how much visibility we get to our sites and content, and every project has been successful in that way.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing is very good at determining what resources are needed for each project, which is probably why we work so well together. They have a great sense of which people we need and what other support or connections we should leverage. They can scale their work very easily, which makes them a very valuable partner.

What distinguishes PBJ Marketing from other providers?

They are very easy to work with, and they will hop on a phone call with you and a client in a heartbeat. They are very open when a client asks them about a particular campaign, and they are always polite. I'm not afraid to have PBJ Marketing talk to or meet with my clients directly.

Is there anything PBJ Marketing could have improved or done differently?

I know that they are growing, which is a good thing, but it might be good for them to take a step back before they grow too fast.

BACKGROUND

Please describe your organization.

My organization is Logan International Relations, a public policy and public affairs company for international clients in the United States and the European Union.

What is your position?

I am the President.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

I was working on a project for one of my clients and needed help putting together a website and digital marketing strategy.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ Marketing put together a digital marketing strategy and developed a very well-designed website for us. They also did some SEO [search engine optimization] and published a LinkedIn and Wikipedia page for my client.

How did you come to work with PBJ Marketing?

I had worked with PBJ in my previous job as COO of the American Security Project. They had redesign their digital platform, which was incredibly complex because it involved migrating millions of web pages onto a new platform. After seeing their success with that, I wanted to work with them again.

Could you provide a sense of the size of this initiative in financial terms?

My last contract with them was around $50,000.

What is the status of this engagement?

The majority of the project has been completed, but the digital strategy component is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since this is a brand new site, there is nothing to compare it to, but it's been very well received. The site is connected to Facebook and LinkedIn, which has been tremendously helpful and has driven a lot of traffic.

How did PBJ Marketing perform from a project management standpoint?

I gave them the scope of work, and they created a timeline from that. Everything worked out, and they exceeded expectations.

What distinguishes PBJ Marketing from other providers?

I think this is twofold. PBJ really brings a personal relationship to the project, I didn't feel like just one of their clients. Secondly, they actually understood the strategic aim of the project – policy-wise. They put in the effort of familiarizing themselves with the situation and got what we were trying to do.

Is there anything PBJ Marketing could have improved or done differently?

No. Not from my point of view.

BACKGROUND

Please describe your organization.

We are a global meeting and events design, production, and management company. We work with companies across all sectors to do their sales kickoffs, product launches, road shows, and so on.

What is your position?

I'm the Vice President and co-owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We needed to update our website to make it more relevant and appealing to the customer. We had redone our website with another company last year, but we needed to make it more visually engaging and user-friendly. We also wanted some SEO [search engine optimization] and other optimization services.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ constructed a roadmap of our existing website and identified opportunities to improve the look and usability. They saw where most users were dropping off and gave us suggestions on how to make the site more corporate-friendly. They were very collaborative in their work. We gave feedback to their suggestions, and they would incorporate our thoughts into their next round of revisions.

They also took on all of the SEO work, ad work, and target marketing. We were the first company of our kind that they had worked with, so they took a lot of time researching and learning about the industry. They now write all of our blogs as well.

How did you come to work with PBJ Marketing?

I actually met them at a networking event and spoke with them several times. I liked their enthusiasm and their ideas. They stayed in touch and kept me updated about trends in the industry. It was a great way to see how detailed and focused they are.

Could you provide a sense of the size of this initiative in financial terms?

We pay them less than $10,000 on a monthly basis.

What is the status of this engagement?

We have them on a retainer. We use them for support purposes, including website updates, blog posts, AdWords purchases, and marketing campaign management. They monitor and report on a monthly basis all the traffic on the site and where it came from.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I have the report from last July [2015] in front of me. Compared to the previous months, we saw a 17 percent increase in total website sessions, a 23 percent increase in users, a 7 percent increase in page views, and a 6 percent increase in new sessions. From new users, we saw a 423 percent increase in referrals.

How did PBJ Marketing perform from a project management standpoint?

They are great – very communicative. They don't use a customary project management tool for updates. They actually pick up the phone and call. They send a monthly report around the 10th of the following month for the previous month and then they schedule a call to review the contents of the report.

What distinguishes PBJ Marketing from other providers?

PBJ understands that SEO is very important, but they also understand that the user experience matters just as much. Other companies I've worked with in the past were solely focused on SEO and disregarded the usability component. PBJ really took the time to learn how our clients actually search for us, and what they are looking for. They are a happy medium between design and SEO.

Is there anything PBJ Marketing could have improved or done differently?

At this point, I don't have any constructive criticism. I believe in constructive criticism, but I don't have anything to say about PBJ.

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Manager of a custom software development company.

Describe what your company does in a single sentence.

We make custom software and solutions tailored to specific manufacturing fields.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Increase the number of qualified leads from paid campaigns
• Improve website visibility and search rankings through SEO

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing managed our digital marketing from the ground up, covering SEO, paid campaigns, and landing page optimization. They began by reviewing our existing setup and identifying where we could improve. After that, they built a simple and realistic plan aimed at boosting visibility and attracting qualified leads. They handled everything including keyword research, ad creation, tracking, and continuous updates. They also shared useful suggestions for improving our website content and conversion rate. What impressed us most was how smoothly everything ran. Communication was clear, reports were easy to follow, and we started seeing positive results in just a few months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months of working with PBJ Marketing, our website traffic grew by more than 25-30 percent, and the number of qualified leads nearly doubled. Our paid campaigns started performing better, with lower cost per click and stronger conversion rates. We also noticed a big jump in engagement on our landing pages after they helped us refine the content and layout.

Everything was tracked clearly so that we could see progress in absolute numbers. The consistency of results and the steady growth over time proved that their approach worked.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized from start to finish. Timelines were set clearly, and every stage of the work moved forward without any delays. The communication was steady and easy to follow, and they always made sure we understood what was happening at each step.

Whenever we had questions or needed adjustments, they responded quickly and made changes without hesitation. Everything felt structured but flexible enough to fit our needs. Their attention to detail and consistent follow-through made the whole process run smoothly.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was how practical and focused the PBJ Marketing team was. They never tried to impress with fancy talk or unnecessary complexity. Every recommendation was clear, realistic, and backed by data. Their ability to understand our business quickly and adapt their approach made them feel like an in-house extension rather than an outside agency.

They also had a calm and confident way of managing challenges. Even when things needed quick adjustments, they handled it without fuss and kept the results on track. That mix of skill, honesty, and steady communication really made them stand out.

Are there any areas for improvement or something PBJ Marketing could have done differently?

None. 

BACKGROUND

Introduce your business and what you do there.

I'm the sales and marketing manager for an interior design company that helps clients transform residential and commercial spaces with creative, functional, and modern design solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We hired PBJ Marketing to help us fix two big problems. First, our paid ads were wasting money without bringing in good leads. Second, our website barely showed up on Google. The goal was to get quality leads through PPC and boost our search rankings so people could find us online.

SOLUTION

What was the scope of their involvement?

PBJ Marketing handled both paid ads and SEO for us. On the PPC side, they audited our existing campaigns, built new ad sets, and managed ongoing optimization to cut wasted spending and bring in quality leads. For SEO, they worked on keyword strategy, on-page improvements, and content recommendations that pushed us up in search results. The main deliverables were fully managed PPC campaigns, monthly SEO reports, and clear updates on performance.

What is the team composition?

We worked with two teammates from PBJ Marketing.

How did you come to work with PBJ Marketing?

I came across PBJ Marketing through an online search while looking for help with PPC and SEO. Their reviews caught my eye, and after talking to the team, they felt like the right fit. I chose PBJ Marketing because they actually listened to what we needed instead of just pushing a one-size-fits-all plan. Their team felt more approachable than the other agencies we spoke with, and they clearly explained how they could improve both PPC and SEO for us.

What is the status of this engagement?

We worked with PBJ Marketing from February–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first three months, we saw a clear drop in wasted ad spending and a noticeable improvement in lead quality. Our PPC campaigns began converting at a much higher rate, and our website traffic from organic search grew by about 15%–20%. The results were easy to track and made a direct impact on our business.

After working with PBJ Marketing, our PPC conversion rate improved from around 2% to about 3.5%. It might not sound huge, but it made a clear difference in the number of qualified leads coming in. On the SEO side, we started seeing about 15% more organic traffic, and the people reaching out through the site were a much better fit for our services.

The biggest change was in the quality of the leads. Instead of wasting time on people who were never going to be a fit, we started getting inquiries from clients who were serious about working with us. Within six months, we closed two new design projects directly from the leads that came through the campaigns PBJ Marketing ran. That kind of return made the investment worthwhile.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing's project management was solid from start to finish. They set clear timelines, kept us updated at every step, and always delivered when they said they would. Communication was smooth and quick, which made the whole process stress-free. We communicated via Zoom, Slack, and email.

What did you find most impressive about them?

What impressed me most was how straightforward PBJ Marketing was. They didn't overcomplicate things or hide behind technical talk. They listened, explained everything clearly, and focused on getting results that mattered to us. It honestly felt like working with a partner who cared about our business, not just an agency chasing hours.

Are there any areas they could improve?

Overall, we were really happy with PBJ Marketing. If I had to pick something, a bit more detail in the early reports would have helped us understand the progress faster. Once we mentioned it, they adjusted right away, so it wasn't a big issue.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and business development manager of a management consulting firm. We help mid-sized businesses improve operations, strategy, and growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted to increase our online visibility, improve search rankings, and bring in a consistent flow of qualified leads. We needed a mix of quick wins through paid campaigns and long-term growth through SEO so our consulting firm wouldn’t have to rely only on referrals.

SOLUTION

What was the scope of their involvement?

PBJ Marketing managed both PPC and SEO for our firm. On the PPC side, they built and optimized campaigns, set up tracking, and managed budgets to drive quality traffic. For SEO, they handled keyword research, on-page improvements, content recommendations, and ongoing monitoring.

What is the team composition?

We worked with two teammates from PBJ Marketing.

How did you come to work with PBJ Marketing?

I first came across PBJ Marketing through an online search when we were exploring digital marketing partners. Their profile and client feedback gave me the confidence to reach out.

PBJ Marketing stood out because they took the time to understand our business goals instead of pushing a one-size-fits-all approach. Their focus on both short-term wins through PPC and long-term SEO growth made the most sense for us compared to other agencies we reviewed.

How much have you invested with them?

We spent around $15,000 on the project.

What is the status of this engagement?

We worked together from February–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a clear lift in both website traffic and lead quality. PPC campaigns started delivering conversions within the first month, and SEO improvements helped us climb in rankings for several of our target keywords. By the end of the project, we had a steady flow of inbound leads that we simply weren’t getting before.

Within six months, our website traffic grew by about 35%, and organic search traffic alone improved by roughly 25%. The PPC campaigns generated around 40% more qualified leads compared to what we were getting before.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing’s project management was very solid. Timelines were clear from the start, and they delivered work on schedule without any surprises. Updates were regular, and I always felt like expectations were being met.

We communicated via Zoom calls, Slack, and email.

What did you find most impressive about them?

What impressed me most was how transparent and easy to work with PBJ Marketing was. Nothing felt generic; the strategies were clearly tailored to our business, and they explained everything in simple terms without jargon.

Are there any areas they could improve?

The only thing I would have liked is a little more time spent on onboarding at the very beginning. Once we got into the flow, everything ran smoothly, but those first couple of weeks felt a bit fast-paced.

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing lead of a company that provides accounting, tax, and advisory services for small and mid-sized businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted to strengthen our online visibility, attract more qualified leads, and create consistent client inquiries through SEO and paid campaigns. The goal was to build a steady pipeline while improving brand credibility in a competitive financial services market.

SOLUTION

What was the scope of their involvement?

PBJ Marketing managed our SEO strategy, ran paid ad campaigns, and provided regular performance tracking. They handled keyword research, on-page improvements, ad creative, and monthly reporting that showed clear progress. The team focused on improving keyword targeting, optimizing site pages for better rankings, and refining ad copy to reach the right audience. PBJ Marketing also adjusted bidding strategies and monitored conversions to make sure campaigns stayed cost-effective and results-driven.

What is the team composition?

We worked directly with two team members, one managing SEO and the other handling paid ads and reporting.

How did you come to work with PBJ Marketing?

I came across PBJ Marketing on Clutch while looking at agency reviews. They stood out because they were clear about their process and focused on measurable results instead of generic promises. Their approach felt practical and tailored to what we needed.

What is the status of this engagement?

The project lasted from February–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw higher search rankings, more website traffic, and a steady increase in qualified leads from the ad campaigns. Website traffic increased by about 28% over six months, and qualified leads from the ad campaigns grew by roughly 22% during the same period. The reporting clearly showed month-over-month growth.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing’s project management was organized and dependable. Tasks were delivered on schedule, and updates came regularly. We never felt behind on timelines, and expectations were met without delays. We mainly communicated through Zoom for meetings and emails for updates and follow-ups.

What did you find most impressive about them?

What impressed me most was how quickly PBJ Marketing understood our goals and turned them into practical campaigns. They kept communication simple and focused, which made the whole process easier to manage.

Are there any areas they could improve?

Overall, the project went smoothly. If anything, more detailed breakdowns in the reporting would have been helpful, but it didn’t affect the results.