PBJ Marketing

BACKGROUND

Please describe your company and your position there.

I am a Manager of an HVAC company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We hired PJB Marketing for their PPC services to help with our Google Ads campaigns. Our goal was to increase our online visibility and drive more leads to our business through targeted ads and improved search engine rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sleeted them from the clutch ppc services provider directory. Their track record of success with PPC campaigns for small similar businesses was excellent as per other client reviews. Their pricing and overall value for the services they offered was also a deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initial consultation and strategy development, Keyword research and ad creation, Campaign setup and management and Reporting and analysis were performed by PBJ Marketing. PJB Marketing provided regular reporting and analysis of our campaign performance, including metrics such as click-through rate, conversion rate, and overall ROI. They also provided recommendations for improvements and optimization.

How many people from the vendor's team worked with you, and what were their positions?

1 account manager and a PPC specialist were assigned to our particular campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think there was decent increase in website traffic, with a measurable increase in the number of visitors to our site. It also improved search engine rankings, resulting in greater visibility and accessibility for our business online. Overall, it was a great experience.

Describe their project management style, including communication tools and timeliness.

Weekly Zoom calls was the main mode of communication alongside with emails. The communication was also good. Phillip, the project manager was always available in Skype.

What did you find most impressive or unique about this company?

What I found most impressive about PJB Marketing is their expertise and experience. They were able to understand our business and target market very well, and develop a customized strategy that was tailored to our specific needs. Their knowledge of the industry and the best practices for PPC in our field was evident in the results. They also provided regular reporting and analysis of our campaign performance, which helped us to understand the impact of their efforts and make informed decisions about how to optimize our campaigns.

Are there any areas for improvement or something they could have done differently?

Overall, our experience working with PJB Marketing was very positive, and we were satisfied with the results of our PPC campaign. No complaints. We will be rehiring them in H2.

BACKGROUND

Please describe your company and your position there.

I am the sales marketing manager of a local fencing contracting company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Just like any other local business, we wanted to improve our online visibility and wanted to try PPC campaigns to see if that make any difference. 

SOLUTION

How did you select this vendor and what were the deciding factors?

Clutch was the only directory I searched for PBJ marketing after one of my friends suggested them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It was a simple and straightforward project. We wanted to run various PPC ad campaigns in Google, bing and Facebook. First, they submitted a detailed blueprint explaining the project details, ad accounts creation and campaign details.Then even helped us running a small LinkedIn ad campaign as well. From our experience, facebook campaigns were slightly better than other campaigns. I don’t have expertise to explain other metrics of the overall details of the campaign. In general, it was a great experience working with such an amazing team.

How many people from the vendor's team worked with you, and what were their positions?

There were 2 ppc specialists and 1 account manager who reported directly to me.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This is a tough one because we have used their service only for 4 months. But, we have seen a noticeable difference in the traffic and we even close some deals that come in from the PPC campaigns. Overall, it was a great experience working with them. Hopefully, we will be able to work with them again in 2023.

Describe their project management style, including communication tools and timeliness.

We used to have Friday weekly calls with the account manager. Even Phillip, the VP of the agency used to join our calls. The main mode of communication was zoom calls and emails.

What did you find most impressive or unique about this company?

The most helpful thing about PBJ Marketing is that the staff are all experts in their field. The PPC experts assigned for my project were very knowledgable and provide great insight, training, and resources to me.

Are there any areas for improvement or something they could have done differently?

I am no crticism of PBJ Marketing at all. they were professionals and great all the way through.There have been problems in the past but they were quickly resolved.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing head of a roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Lack of leads and lead quality was a major concern for us. That is why we wanted to try PPC and ads in Google, Facebook and LinkedIn. We always felt like our online presence was lacking and we badly needed to improve it.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my friends referred PBJ Marketing to me. I have also gone through their reviews in various directories including clutch. We have shortlisted 2-3 agencies and finally picked PBJ Marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took care of the whole PPC campaigns project and ran them in Google, Facebook and LinkedIn. We didn't have to worry about anything as they did an initial case study and blueprint even before starting the campaign. Everything was well organized and executed in a professional manner and they kept us updated on a regular basis.

How many people from the vendor's team worked with you, and what were their positions?

One account manager and a PPC expert were assigned for our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

PBJ's PPC campaigns in various platforms diffidently helped us drive significant traffic to our site with a decent conversion rate as well. (We were not expecting any overnight miracles due to the high competition in our field). They also took care of the upcoming Google's GA4 migration process and set up the whole Google analytics account. Now, we don't have to worry about the GA4 migration.

Describe their project management style, including communication tools and timeliness.

Weekly zoom or Skype calls with the account manager waw the main mode of communication.

What did you find most impressive or unique about this company?

PBJ Marketing has always been extremely transparent, providing open communication and an open mind and open door. Their Account manager and PPC expert are extremely knowledgeable. Unlike many other agencies, they felt and acted as an extended part of our internal team.

Are there any areas for improvement or something they could have done differently?

Not too much to say here other than a small snafu in the beginning. But, PBJ took care of it in no time. Overall, no complaints.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a small electrical parts manufacturing and supplier company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Our Google Ads account needed the attention of a professional team. We needed to better understand how Google Ads, PPC accounts and campaigns worked, someone to untangle what had been previously set up, and we wanted to increase sales as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found PBJ marketing from Google search which showed their impressive clutch ratings and I eventually ended up in clutch directory. We have shortlisted 2 companies from clutch and finally decided to go with PBJ Marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After hiring PBJ, they have submitted a detailed blueprint explaining things we needed to done, the scope of the projects and timeframe to complete. They have immediately started working on our project. They have set up our ads accounts in Google, Bing and LinkedIn as well. The PPC guy was so nice and explained each and every steps in a detailed manner.

How many people from the vendor's team worked with you, and what were their positions?

There was 1 assigned account manager and a PPC specialist for our particular project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We can clearly see that web traffic has noticeably increased after implementing Google and Microsoft ads even though it took more time than we expected. Overall, we are happy with the outcome and planning to continue with them in the near future so that we can bring more targeted audience to the website.

Describe their project management style, including communication tools and timeliness.

We used to have weekly meeting on every Wednesday with the account manager and PPC specialist through zoom calls. Plus, the PPC specialist was always available in slack incase I needed to contact him in other occasions including non-working hours. Their communication was top-notch.

What did you find most impressive or unique about this company?

The entire PBJ team consisted of a group of highly talented and experienced PPC and digital marketing professionals. They have exhibited a very high level of competency. Special kudos to the nice PPC guy. I have learned a lot from him.

Are there any areas for improvement or something they could have done differently?

Nothing. There have been problems in the past but they were quickly resolved.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing head of a local landscaping company. I am also a co-owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

It was a straight forward project. We felt that the general enquiries and traffic has dropped significantly in the recent months. So, we wanted to try some PPC campaigns and SEO tweaks to see if that makes any difference.

SOLUTION

How did you select this vendor and what were the deciding factors?

Clutch and G2 were the 2 directories that I have searched. We have decided to go with PBJ marketing as they have an impressive track record and very good customer reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Adwords and other PPC campaigns were the main focus. We also wanted to do some minor SEO tasks. PBJ Marketing did their best to implement them and run PPC campaigns without any issues.

How many people from the vendor's team worked with you, and what were their positions?

1 account manager and a ppc specialist from my understanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I felt that PBJ Marketing had an impressive track record and they gave us a presentation which clearly listed our goals and their solutions to address each of those goals. Most importantly, they have managed to successfully implement them and we are getting the results even though it took a while. PPC campaigns did made difference and we are pleased with the results we have been seeing.The genuine enquiries and targeted customer visits have improved for sure.

Describe their project management style, including communication tools and timeliness.

We used to have weekly zoom calls. Also, the account manager send us weekly reports through emails. He was always available in Skype or just one phone call away.

What did you find most impressive or unique about this company?

It was very easy to work with the PBJ team. The folks at PBJ Marketing really take the time to understand our business and our goals, and work to achieve those while also making sure we understand the best practices, and the actions that will help us get those results. They were quick to respond to communications and provided regular reporting.

Are there any areas for improvement or something they could have done differently?

Nothing. There have been problems in the begining but they were quickly resolved.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a B2B manufacturing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We wanted to expand our online presence and run some ppc ads to attract more targeted customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my friend is a former PBJ client. He referred PBJ Marketing to me. Plus, I was really impressed with their customer reviews in clutch and Google local page as well.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We wanted to expand our online presence and run ppc ads to attract more targeted B2B customers. PBJ marketing set up the ppc accounts and took care of the whole process. We have hired an inhouse ppc specialist and now he can take care of the remaining process without any issues. Thanks to the great work by PBJ team.

How many people from the vendor's team worked with you, and what were their positions?

1 account manager and a ppc specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It was a one time, short term project. But, PBJ did a fantastic job in setting up the ads accounts and deploying initial PPC campaigns. PBJ team did their part without any glitches. Now, it is up to our inhouse PPC person to take care of the rest.

Describe their project management style, including communication tools and timeliness.

I used to talk them twice in a week mainly through Skype or Zoom in case they wanted to share the screens.

What did you find most impressive or unique about this company?

Everything PBJ Marketing did was explained in an understandable way. Their communication was great. Overall, a highly talented and professional team.

Are there any areas for improvement or something they could have done differently?

There is nothing that I dislike and see no downside in their service.

BACKGROUND

Please describe your company and your position there.

I am the marketing strategist of a machining company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

It was a difficult and complex project. We were blocked from doing ppc ads on many platforms due to some weird reasons, but PBJ marketing has helped to get us back up and running better than before.

SOLUTION

How did you select this vendor and what were the deciding factors?

Clutch was the only directory I have searched and my VP approved my selection.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our number 1 goal was to get the ppc ads on tracks. PBJ did a fantastic job on that by lifting the bans. They also managed the ppc and Google ads for 3-4 months which was super helpful for me. And, a learning curve for me as well.

How many people from the vendor's team worked with you, and what were their positions?

There was 1 account manager for our particular project from my understanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Really happy with the outcome. I am really glad that they did managed to remove the ppc ads ban from various platforms. They also provided ppc consultations and suggestions which was really helpful for me being the marketing in charge of the company.

Describe their project management style, including communication tools and timeliness.

Weekly meetings through zoom calls and emails. We used to have regular Monday Morning meetings to update the progress.

What did you find most impressive or unique about this company?

PBJ Marketing is one of the best PPC agencies you can find. I liked their positive attitude and their commitment to solve the problems.

Are there any areas for improvement or something they could have done differently?

They took stress off my plate, produced the results the company expected. So, no complaints from me.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a local thermoforming company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

As a local thermoforming company, we wanted to target a special audience. Even though we had an inhouse seo intern, we hired PBJ Marketing to help increase our search engine rankings and drive more targeted customers through ppc campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through clutch reviews. Clutch was the only directory I searched for a digital marketing agency. We have short listed 3 agencies and we have decided to hire PBJ after considering all factors including pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PBJ Marketing managed all aspects of our SEO and SEM, including Google Ads, Bing Ads, LinkedIn ads, keyword research, website technical SEO, keyword-optimized blog writing and all associated copy, creative, and landing pages.

How many people from the vendor's team worked with you, and what were their positions?

1 dedicated PPC specialist and an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think PBJ marketing did a great job for us. I can differently say that the enquires and targeted audience visit has improved after the initial hiccups. Being worked in SEO and PPC field, I want to add one thing: The end results of SEO and online marketing takes time. DO not expect overnight miracles.

Describe their project management style, including communication tools and timeliness.

PBJ Marketing helped us on SEO,PPC strategy, execution, and metrics. They also partner with us on paid advertising efforts, specifically LinkedIn and Google. They maintain the day to day tasks needed to run these channels and hold weekly meetings to ensure objectives are being met, funnel metric goals are on track. Zoom and direct phone calls were the main mode of communication.

What did you find most impressive or unique about this company?

Throughout the entire process, they were knowledgeable, attentive, and gave great recommendations. The account manager was particularly helpful. He maintained constant communication throughout our work together, offered helpful advice, and went above and beyond our expectations. Also, I would like to thank Philipp, the VP of PBJ Marketing who personally updated me on a regular basis.

Are there any areas for improvement or something they could have done differently?

To be honest, PBJ Marketing exceeded my expectations in a shorter time than expected. I couldn't find any cons.

BACKGROUND

Please describe your company and your position there.

I am the sales and business development manager of a 3D printing and machining shop

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Because we were lacking targeted traffic, we wanted to hire an agency to fine tune our Google, Facebook, and Bing paid ads efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my college who personally know Phil, the co-founder of PBJ Marketing, suggested to go with PBJ. We haven't considered any other agencies. Plus, I was really impressed with their clutch reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The main focus was on implementing various PPC campaigns in different platforms and monitor them to track the progress. Google, Facebook, and Bing were the main platform we have used for paid ads. Due, to NDA, I can't disclose more details about the campaigns.

How many people from the vendor's team worked with you, and what were their positions?

1 account manager was the main point of contact. I think there were 2 PPC specialist worked for us in the background.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Really happy with the outcome as of now. I think they did a great job. They came in and helped us with our existing PPC efforts and drove them higher. They also helped us with our website CRO.

Describe their project management style, including communication tools and timeliness.

The account manager reported me on a weekly basis and updated the campaign progress. Zoom and Google meeting were the main tools used for communications. They were absolutely spot on when it comes to communication tools and timeliness. Special kudos to the account manager.

What did you find most impressive or unique about this company?

PBJ Marketing is a great Paid Ads Management Partner. They will listen to your problems. They came in and helped us with our existing PPC efforts and drove them higher.

Are there any areas for improvement or something they could have done differently?

I like PBJ organized approach to project management. We weren't happy with the first account manager. They have immediately replaced him when I raised my voice.