Paradigm

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paradigm Public Relations?

We wanted to make a video with the winners of our poem contest reading their entries.

SOLUTION

What was the scope of their involvement?

Paradigm Public Relations did video production for us. We handed them the material that the kid’s parents sent to us to start producing the video from there. They were also very helpful in planning the video and providing their insight to make a better product; the original video was 15-minute long, and they were able to cut it down to a 5-minute video, for instance.

In addition to that, they went to our sponsors’ office with their own equipment to film a section with them.

What is the team composition?

We only worked with an account director that was our main point of contact.

How did you come to work with Paradigm Public Relations?

The director or marketing of our organization reached out to them and gave them our project because they could meet our timeline requirements.

How much have you invested in them?

We spent around $6,000 CAD (approximately $4,600 USD) with them.

What is the status of this engagement?

We worked together from May–June 202.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People loved the video, and they helped us massively edit and direct the video because it was a very challenging job. Also, the final product was instrumental in helping us promote our business on social media and YouTube.

How did Paradigm Public Relations perform from a project management standpoint?

Their project management was great; they led a swift process and having just one main point of contact made everything very easy because she always kept me updated on the process. In terms of communication, we used email and Zoom calls.

What did you find most impressive about them?

Their commitment to the timelines and the final product were outstanding; they did everything we wanted, so there was very little feedback from our side.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they were great at helping me get what I wanted without telling them how to achieve it.

BACKGROUND

Please describe your company and position.

I am the Marketing Consultant of a consumer goods company

Describe what your company does in a single sentence.

Our company is a global CPG company specializing in razors, sunscreen and feminine care, with brands like Schick, Banana Boat and Playtex Sport tampons.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paradigm to accomplish?

• Get Gen Z women to try o.b. tampons for one full period
• Educate this younger target to help her understand the what and why.
• Inspire trial to activate switching behavior

SOLUTION

How did you find Paradigm?

Other

Why did you select Paradigm over others?

High ratings

How many teammates from Paradigm were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Determine the creative direction and tactical execution for the o.b. campaign with the goal of recruiting new to brand Gen Z women.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More than 10.5M ORGANIC impressions from the influencer campaign exceeding goal of 2 M

Impressive ad recall on Tik Tok exceedning CPG benchmarks

Accelerated brand dollar growth and higher velocity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management team was incredible.  Delivered creative material on time and in full and they are always quick to respond to my needs.

What was your primary form of communication with Paradigm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Paradigm's creative development and quality were incredible.  How they worked with many influencers and inspired them to better content was impressive.

Are there any areas for improvement or something Paradigm could have done differently?

Not at this time