Pangolin

BACKGROUND

Please describe your company and position.

I am the Director Brand Creative of Pernod Ricard

Describe what your company does in a single sentence.

Marketing for Alchool 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pangolin to accomplish?

• - Drive fame for the launch of the Absolut Haring bottle collaboration
• - Create consumer engagement mechanic to show "Art is for everybody"

SOLUTION

How did you find Pangolin?

existing partner

Why did you select Pangolin over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• strong in PR

How many teammates from Pangolin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

creative idea
- development of plans for how to bring it to life
-  activation 
- PR to generate awareness around the initiative

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- Coverage within top tier media titles

- Disruptive marketing stunt to drive converation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered all items on time and in budget. they have been super collaborative throughout the process and once again managed to deliver great PR outcomes for the initiative. 

What was your primary form of communication with Pangolin?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a very positive spirit and a can-do attitude. Collaborative, creative and fun to work with.  they also have very strong PR capabilities allowing our initiatives to have the reach and awareness they deserve. 

Are there any areas for improvement or something Pangolin could have done differently?

All the projects we worked on with Pangolin were successfully brought to life and PR KPIs have always been met and surpassed. As an area of feedback,  Pangolin can improve on project management for the creative development stage of initiatives. it is  something that i am sure they will improve on very quickly 

BACKGROUND

Please describe your company and your position there.

I am the EMEA PR & Marketing Lead for Amazfit, a brand of Zepp Health. We are a leader in smart wearables, connecting health with technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pangolin, and what were your goals?

We hired Pangolin as our lead EMEA and UK agency to lead our PR and social activity in the region, acting as a hub for other markets and managing activation in the UK.

SOLUTION

How did you select this vendor?

After a competitive pitch, we selected Pangolin based on the team's strong experience, creativity, understanding of the brand and our confidence that they would deliver. The Pangolin team showed both passion and PR excellence that stood out above the rest.

Describe the scope of their work in detail, including any steps and the final deliverables.

Pangolin delivered our overarching PR strategy for use across EMEA, as well as creating press content for other markets, including press releases, product launch toolkits, event frameworks and other assets. For their UK work, they consistently pitched to target media and built strong relationships for Amazfit with local journalists. They managed our local product launch events very successfully and secured effective influencer partnerships.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a core team of six across PR and social, including the Team Lead, Senior Account Director, Account Manager and Account Executive, with the addition of the Creative Lead and Founder on the bigger creative ideas and strategic counselling.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Pangolin, consumer awareness and engagement with Amazfit has increased significantly. Our business and products have been featured in leading press outlets across national, tech and lifestyle press. We have been included in Metro and BBC Focus, Tech Radar, T3 and Stuff, as well as Runner's World, Women's Running and more. Pangolin delivered coverage results 200% above the KPIs we had set. The team has also been driving follower growth and engagement on Amazfit UK social channels.

Describe their project management style, including communication tools and timeliness.

All activity has been managed very effectively, with weekly calls and written Friday updates, supported by regular Teams messages and real-time coverage updates when a new feature is published. The team communicates timelines well and respects deadlines set.

What did you find most impressive or unique about this company?

Their creativity, strategic thinking, and how they have a deep understanding of our company have been impressive. It's not something other agencies are so dedicated to. Every member of the team has shown enthusiasm and great knowledge - it has felt like they have truly been an extension of our team.

Are there any areas for improvement or something they could have done differently?

I can't think of anything.