Oyova

BACKGROUND

Introduce your business and what you do there.

I’m one of the founding partners at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oyova?

We were trying to grow our business and move beyond a cookie-cutter web provider.

SOLUTION

What was the scope of their involvement?

Oyova built our website. Their team continues to manage our SEO, PPC, and print advertising efforts. On the SEO side, they created a deeply content-driven campaign. Their team writes blogs and other content. They also direct a link-building strategy.

What is the team composition?

Originally, my main point of content was Jon (President and Chief Revenue Officer, Oyova) but he changed roles. Since then, Brandon (Senior Account Manager, Oyova) has been my main point of contact.

How did you come to work with Oyova?

A colleague, who was collaborating with them, recommended Oyova.

How much have you invested with them?

We’ve been working together for at least six years and continue to do so.

What is the status of this engagement?

We've spent close to the tune of $300,000.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we met them, our websites received less than 1,000 unique visitors. Now, we’re at over 20,000 a month. We’re the biggest voice in our segment of the market. Most of our leads and people trying to contact us come from Google.

How did Oyova perform from a project management standpoint?

We’ve had standing weekly and phone meetings when Oyova lays out strategies within reason. We've also sent a ton of e-mails, which has been how we get our information generally.

What did you find most impressive about them?

Compared to who I was using before, they’ve been constantly tinkering and adding content as well as paying attention to our website. Oyova doesn’t just create a pretty website, but also one that gets traffic.

Are there any areas they could improve?

There’s always room for improvement. PPC’s one area where they have opportunities for improvement. Their team could be more agile with campaigns and more reactive.

Do you have any advice for potential customers?

Be involved. You can’t just set it and forget it. You’ve got to be active in marketing your own business.

BACKGROUND

Introduce your business and what you do there.

My company is a distributor and converter of pressure-sensitive adhesive tape products. We purchase large log rolls of material from manufacturers and transform those into either custom split rolls that can streamline our customers’ processes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oyova?

We’re trying to get our website revamped because we had some issues with our previous web developer and the security of our website. We wanted to work with someone local in case we needed to have face-to-face interactions at any point.

SOLUTION

What was the scope of their involvement?

Our site had been hacked, so the first thing they did was fix all of the security issues that we had and move our website over to their secure server. Our previous developer had taken almost three weeks to get the site back up, so Oyova also set up digital backups that update every night so that we can get back up and running right away if anything were to happen.

Now that that’s been completed, they are building some new landing pages for us as well. We’re redoing the structure of the website right now so that people who go to our website can easily understand who we are and what we do. Our website isn’t the main driver of our business by any means, but we do want to increase our incoming leads from that source.

What is the team composition?

Their account manager has been our main point of contact so far. She’s the one that came in and met with us to explain what they do. We’ve also been meeting with another person on the technical side of things recently and have had a few conference calls with both of them.

How did you come to work with Oyova?

We basically just did a Google search of the local web development companies. We have great relationships with our local customers as well, and we kind of asked around people that we trusted about who their web developer was and if we could get some contact information, and Oyova was recommended through both of those.

How much have you invested with them?

At this point, we’ve spent somewhere between $500–$1,000.

What is the status of this engagement?

We started in July 2019 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a little bit hard to gauge since we haven’t been working with them for that long, but the biggest impact so far is definitely just knowing that our site is more secure. We’re a small business so it’s not like we have an IT department, and we really had no way of handling a hack. We didn’t even realize that it had happened until customers couldn’t get into the site.

Beyond the security, we have noticed already that more people are filling out our contact form on the website since we started the redesign. They also expanded the website into more pages to make it more searchable on Google, so our traffic has increased a little bit from that as well.

How did Oyova perform from a project management standpoint?

Our experience has been great. After every call, they will immediately follow up with recap notes. In general, they are very detail-oriented. They are very proactive about asking us if we have any deadlines and giving us estimates on timelines for different parts of the project, as well as communicating questions or anything else that might come up during the work.  

What did you find most impressive about them?

They really took the time to understand who we are and what we do before diving into the project. Some companies have a cookie-cutter approach to how they handle their clients, but we’ve felt very taken care of and given personalized service since day one.

We feel like we aren’t treated any differently because we’re a small company compared to how they would treat a larger one. Our company takes pride in our relationships with our customers, so it’s great to partner with an organization that shares our same ideals.

Are there any areas they could improve?

There’s nothing I can think of that they need to improve.

Do you have any advice for potential customers?

Like with any engagement, it’s good to have an idea in mind of where you want to go, but you don’t need to have everything mapped out for them. They are helpful in guiding us as well as in completing the work.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager of a heating, cooling, electrical, and plumbing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oyova?

They’ve practically been with us from the beginning. They help us with everything related to digital marketing or the web.

SOLUTION

What was the scope of their involvement?

At first, they designed and built the entirety of our website. We wanted our site to be integrated with our finance options, so homeowners could apply for them online. Additionally, they published our top Google reviews on the site. 

They’ve also helped us with our SEO efforts. We designated keywords with their team to ensure that we always showed highly on search results for home repair in our area. Our owners collaboratively tackled strategy with their team to do so.

What is the team composition?

I work with Jon (President & Chief Revenue Officer, Oyova), Derek (Digital Marketing Specialist, Oyova), and Angela (Director of Marketing Services, Oyova). 

How did you come to work with Oyova?

Our owner has been working with Jon since he started his own company years ago. They have a long-standing relationship.

How much have you invested with them?

We’ve likely spent close to $1,000,000.

What is the status of this engagement?

We’ve been working with them for about 15 years, and continue to do so.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We went from having no web presence to consistently showing in the top three search results on Google. Because of that, we’ve definitely noticed an uptick in web traffic and leads.

Our team used to invest heavily in TV, but things have shifted toward online ads. Over the past few years, we’ve noticed that about 80% of our business comes from search engines. We also have a catchy jingle that gives us top-of-mind awareness. Now, when customers search on Google, they’re reminded of our presence and capabilities. 

How did Oyova perform from a project management standpoint?

Every month, Derek and I will talk through plans for digital or social promotions. They post everything online. For instance, they’ve been promoting our home show events lately. We communicate mostly over email and phone. But, once each month, Jon will meet directly with our owners to discuss progress. I’ll also occasionally attend a lunch meeting with them.

What did you find most impressive about them?

Our team feels important to them because of how seriously they handle our account. They’re very hands-on, personable, and dedicated to our projects. 

Are there any areas they could improve?

There’s always room for improvement. But, I can’t think of anything specific offhand.

Do you have any advice for potential customers?

You’ll be impressed if you give them a try. Make sure to explain your business and plans for the project, while letting them apply their expertise to the situation. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a company that provides software to state athletic associations, high schools, and middle schools across the country. Our software manages all aspects of those departments and associations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oyova?

Ten years ago, I brought them on as I started my company. I needed them to develop the website and underlying software involved.

SOLUTION

What was the scope of their involvement?

We created a new platform from scratch, utilizing PHP, LAMP stack, Apache, and MySQL. Because it was a new technology, they discussed our vision and then visited with end-users at state associations, high school athletic departments, and school districts.

They took that opportunity to learn what our users expected from the platform, so we could best present the technology to coaches, students, and parents. It was a collaborative effort between our company, Oyova, and our users. 

The software was originally supposed to present schools with the opportunity to live stream video of games or significant events within their schools. For the time, that was very cutting-edge.

Since many other platforms now offer similar services, we’ve pulled away from that initial offering. But, there were aspects of the software that our users really liked, so we converted it into a fee-based SaaS model and continued with that. 

What is the team composition?

It started with just David (Founder, Oyova) on the project, because they were just launching at that point. As we both continued to grow, he added more staff to support us. We were an early client for them.

How did you come to work with Oyova?

I found their service through mutual contacts. David worked with some people within my network who put me in touch with him. He had experience creating software for less technologically savvy users, and I knew that was needed to succeed in my marketplace. Oyova seemed to understand how to make interfaces intuitive, so they could benefit anyone. 

How much have you invested with them?

The initial contract was about $40,000. But, over the years, it’s something well in excess of $1,000,000.

What is the status of this engagement?

We started working with them in 2009 and are still collaborating on projects. Soon, our company will merge with another. Even then, they’ll have an ongoing role for the foreseeable future. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of their developments, we’ve been able to expand our platform to over a million users across 15 states. They’ve been key in allowing us to support that many users. Oyova is effectively our outsourced technology department, proving all the services that a typical technical staff manages.

How did Oyova perform from a project management standpoint?

We communicate in-person, over email, and text. For a while, we were located in the same office building, so we were able to work very closely with them. In those days, we had hourly interaction between our company and theirs.

What did you find most impressive about them?

While this is not their desire for future partnerships, they were able to provide a turnkey solution for us. They managed our servers, email provider, and all sorts of software. While that’s no longer their intent, they were fantastic in that capacity. Now, they’re more focused on web work. 

They have competency in multiple languages and deep API knowledge. That’s driving our marketplace now. Their ability to connect data in multiple coding languages in-house is very impressive. 

Are there any areas they could improve?

No, they do very good work at a fair price. They’re responsible and run a great business.

Do you have any advice for potential customers?

If you’re looking for a long-term partnership like mine, make sure you understand each other's objectives and concerns, addressing them immediately. It doesn’t matter how great the technology is, focus on the people you’re working with. That’ll make the project successful.

BACKGROUND

Please describe your company and position.

I am the Chairman of Counsel Trust Company

Describe what your company does in a single sentence.

Trust and Investment Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oyova to accomplish?

• Updated website

SOLUTION

How did you find Oyova?

Online Search

Why did you select Oyova over others?

• High ratings
• Good value for cost

How many teammates from Oyova were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modernized website structure and design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New, modern, efficient look

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Early in the process, given the technical / unique nature of our services, we recognized it was our responsibility to write the content.  Response time was good, particularly toward the end of structure development.  

What was your primary form of communication with Oyova?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their attentiveness to inquiries.

Are there any areas for improvement or something Oyova could have done differently?

Access to WordPress professionals for basic training, enabling us to make our own edits.

BACKGROUND

Please describe your company and position.

I am the Associate Director of Demand Generation of an advertising & marketing company 

Describe what your company does in a single sentence.

We're the leading consumer purchase insights company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oyova to accomplish?

• Website Build & SEO Optimization
• Paid Media

SOLUTION

How did you find Oyova?

Online Search

Why did you select Oyova over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Oyova consistently optimizes our website from a technical POV and surfaces recommendations to improve organic traffic.
Oyova developed multiple new modules on our site to enhance the look and feel.
Oyova runs paid media campaigns for my team and provides monthly reporting on ROI. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased lead gen & brand awareness metrics leading to opportunities and revenue. 
Positive feedback from C-suite and clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oyova is very communicative and hits their deadlines. They are also proactive in surfacing issues and recommendations. We communicate through a mix of virtual calls, emails, and slack messages. 

What was your primary form of communication with Oyova?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Oyova's proactive approach sets them apart from their peers. Theytruly care about the project and are always available for questions. 

Are there any areas for improvement or something Oyova could have done differently?

My company has an ongoing relationship with Oyova as our digital agency. We'll continue to work with them in a variety of ways. 

BACKGROUND

Please describe your company and position.

I am the Multimedia Manager of Manatee County Tax Collector

Describe what your company does in a single sentence.

Collects taxes from local county residents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oyova to accomplish?

• Improve usability of current website
• Keep current level of ADA/WCAG compliance

SOLUTION

How did you find Oyova?

Online Search

Why did you select Oyova over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Oyova were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Oyova engaged in a development project for us to upgrade our current website. Deliverables included:

• Mockups/revisions
• Website shell/code/environment
• Incorporated data handling
• Maintain current ADA/WCAG status
• Developed mobile first

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project launched on time, and has helped us move from a self-hosted environment to an external website, with post-launch support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Oyova delivered items on time, and responded to our various queries and additions/edits quickly and precisely. 

What was your primary form of communication with Oyova?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were always a joy to work with, and responded quickly, even if they didn't have an answer just yet. Beth especially was wonderful to work with, and she adeptly coordinated everything with her internal team.

Are there any areas for improvement or something Oyova could have done differently?

We had no complaints aboutr Oyova during this process, and look forward to possibly working with them again in the future for future site updates!

BACKGROUND

Please describe your company and position.

I am the COO of a transport payment SaaS company

Describe what your company does in a single sentence.

Improve the human experience in the cargo industry with our software solutions, ensuring seamless payments and transparent processes for cargo pick-up and drop-off.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oyova to accomplish?

• Website Design

SOLUTION

How did you find Oyova?

Referral

Why did you select Oyova over others?

• High ratings
• Referred to me

How many teammates from Oyova were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables on Figma.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One thing is the text took a bit of time to show on the proposals (the lorem ipsum was showing for a long period of time), so was hard to have holistic view of the deliverable. Some indications on calls were missed.

What was your primary form of communication with Oyova?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They invested time in comprehending our company and products, successfully crafting a clear message tailored to our target audience's needs.

Are there any areas for improvement or something Oyova could have done differently?

Moving at a faster pace with finished deliverables (example we would have meetings for updates and everything would look almost the same than a previous call, even we delivered most of the copies on day one)  

BACKGROUND

Please describe your company and position.

I am the Founder of Magnacaddy LLC

Describe what your company does in a single sentence.

We make magnetic accessories for Golfers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oyova to accomplish?

• Learn more about web design.
• Create a relationship for future work.
• Design a website for our product.

SOLUTION

How did you find Oyova?

Online Search

Why did you select Oyova over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Oyova were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To design and implement a Shopify store. 
• Full web design 
• Email integration 
• 3PL integration

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A fully launched Shopify store.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management is superb. Very easy to express my vision. I was able to contact the project manager anytime and get a response right away. The quality of work is excellent. I plan to use Oyova again.

What was your primary form of communication with Oyova?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their system of workflow is one of a kind; even small changes are taken care of right away.

Are there any areas for improvement or something Oyova could have done differently?

I would not change anything.