Our Name is Mud

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and growth for a UK-based specialist tour operator that creates tailored ski holidays.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Name is Mud?

We initially hired Our Name is Mud to rebuild our aging website, including some front-end design and functionality improvements. The primary goal was to overhaul the code and platform.

SOLUTION

What was the scope of their involvement?

Our Name is Mud has migrated two websites onto a new CMS (Cockpit to Craft), rebuilt the front end of both sites, and redesigned and rebranded them as required. The team has also handled content migration.

What is the team composition?

We have worked with a wide range of the team at Our Name is Mud.

How did you come to work with Our Name is Mud?

Someone referred Our Name is Mud to us. We chose them over other options because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

n/a

What is the status of this engagement?

We started working with Our Name is Mud in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Name is Mud delivered the new site on time. The CMS experience is significantly better for our team. It’s faster, easier to update content, and offers better workflows and more flexibility.

How did Our Name is Mud perform from a project management standpoint?

Our Name is Mud’s project management is great. The team delivers on time and within scope. We communicate via virtual meetings, emails, and messaging apps. Plus occasional in-person workshops.

What did you find most impressive about them?

Our Name is Mud is super friendly, fast, and provides great solutions to our problems.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing & BD Manager of Streathers Daynes Smith

Describe what your company does in a single sentence.

We are a full service law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Name is Mud to accomplish?

• Design and development of a new website to support the rebrand and launch of a North London law firm

SOLUTION

How did you find Our Name is Mud?

Referral

Why did you select Our Name is Mud over others?

• Great culture fit
• Referred to me
• Company values aligned
• Design accumen

How many teammates from Our Name is Mud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and develop a high functioning website that showcases our services. We had spent a lot of time and money on rebranding and the new website needed to incorporate this branding to an extremely high standard. While also getting across our values and appeal to a varied audience across multiple departments. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main metrics were the successful implementation of a new brand, client satisfaction was very high across the board and we hit the target launch date despite a truncated timeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a wonderful project manager in Tom, no ask was too big or small and they were always quick with responses and kept to deadlines. They were so extremely hands on throughout and managed to deliver a successful website that catered to the needs of 9 different stakeholders with differing opinions. No easy feat.

What was your primary form of communication with Our Name is Mud?

Virtual Meeting

What did you find most impressive or unique about this company?

They were just so accessible; it felt like chatting to a friend or an extension of our team. Again they were so hands on and really supported the team in guiding them to the best solution or outcome for where we wanted to take the site

Are there any areas for improvement or something Our Name is Mud could have done differently?

My only feedback would be the limitations that arise when being the middle man for certain areas of the project. There are a few reasons on both sides that this could have went more smoothly but on the copywriting in particluar, not having regular access to the writer was difficult at times and perhaps facilitating or orchestrating some more regular contact may have worked better in some ways. But that is more something to consider in future than a real cause for any issues.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing and PR consultant for Base Structures. We design, manufacture, and install bespoke tensile and fabric architectural structures for public spaces, cultural venues, and commercial projects. We combine creativity and engineering to deliver visually striking and functional installations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Name is Mud?

We needed help refreshing our brand identity, bringing some structure and thinking to the execution of the brand, and designing a premium website with flexibility to grow our high-profile artistic and creative work.

SOLUTION

What was the scope of their involvement?

Our Name is Mud has refreshed our brand and created new brand assets, including a new design system and colour palette. The team has also designed and developed our website using Craft CMS.

What is the team composition?

We’ve worked with 2–5 teammates from Our Name is Mud.

How did you come to work with Our Name is Mud?

We found Our Name is Mud through an online search. We chose them over other options because our company values aligned.

What is the status of this engagement?

We started working with Our Name is Mud in October 2025, with the project coming to a close in May 2026

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Name is Mud has delivered better user journeys on the website and a more convincing and creative expression of Base Structures' work. The Craft CMS is far more flexible, quicker and easier to use than our old WordPress platform.

How did Our Name is Mud perform from a project management standpoint?

Our Name is Mud's project management is excellent. The team has good communication and efficient processes. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Our Name is Mud's creative thinking, adaptability and the fact that they were very attentive in listening to our needs and requirements for the project.

Are there any areas they could improve?

Slightly quicker execution when it comes to updating designs and implementing feedback and pushing things through the development. But other than that, nothing really - we were happy with the service.

BACKGROUND

Please describe your company and position.

 I am the Human rights officer of a non-profit company 

Describe what your company does in a single sentence.

International non-governmental organisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Name is Mud to accomplish?

• Design our website
• Implement changes throughout

SOLUTION

How did you find Our Name is Mud?

Referral

Why did you select Our Name is Mud over others?

Referred to me

How many teammates from Our Name is Mud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have designed and implemented the changes throughout the years in our website to make it as 1) user friendly, 2) accessible, 3) interactive and always available for fixing throughout any problems. More concretely, recently they have helped us with: 
Design art working; Development & testing and PM & meetings. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A key milestone is that from the launch of the website in June 2025 to September 2025, the Index microsite has attracted 19,269 visitors. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always met deadlines and were present should there have been any issues that arose, they always reply promptly and made themselves available to discuss via calls to discuss any questions. 

What was your primary form of communication with Our Name is Mud?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our Name is Mud's availability and adaptability to our needs were impressive!

Are there any areas for improvement or something Our Name is Mud could have done differently?

Nothing to report!