Our Name is Mud

BACKGROUND

Introduce your business and what you do there.

I’m a marketing and PR consultant for Base Structures. We design, manufacture, and install bespoke tensile and fabric architectural structures for public spaces, cultural venues, and commercial projects. We combine creativity and engineering to deliver visually striking and functional installations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Name is Mud?

We needed help refreshing our brand identity, bringing some structure and thinking to the execution of the brand, and designing a premium website with flexibility to grow our high-profile artistic and creative work.

SOLUTION

What was the scope of their involvement?

Our Name is Mud has refreshed our brand and created new brand assets, including a new design system and colour palette. The team has also designed and developed our website using Craft CMS.

What is the team composition?

We’ve worked with 2–5 teammates from Our Name is Mud.

How did you come to work with Our Name is Mud?

We found Our Name is Mud through an online search. We chose them over other options because our company values aligned.

What is the status of this engagement?

We started working with Our Name is Mud in October 2025, with the project coming to a close in May 2026

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Name is Mud has delivered better user journeys on the website and a more convincing and creative expression of Base Structures' work. The Craft CMS is far more flexible, quicker and easier to use than our old WordPress platform.

How did Our Name is Mud perform from a project management standpoint?

Our Name is Mud's project management is excellent. The team has good communication and efficient processes. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Our Name is Mud's creative thinking, adaptability and the fact that they were very attentive in listening to our needs and requirements for the project.

Are there any areas they could improve?

Slightly quicker execution when it comes to updating designs and implementing feedback and pushing things through the development. But other than that, nothing really - we were happy with the service.

BACKGROUND

Please describe your company and position.

 I am the Human rights officer of a non-profit company 

Describe what your company does in a single sentence.

International non-governmental organisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Name is Mud to accomplish?

• Design our website
• Implement changes throughout

SOLUTION

How did you find Our Name is Mud?

Referral

Why did you select Our Name is Mud over others?

Referred to me

How many teammates from Our Name is Mud were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have designed and implemented the changes throughout the years in our website to make it as 1) user friendly, 2) accessible, 3) interactive and always available for fixing throughout any problems. More concretely, recently they have helped us with: 
Design art working; Development & testing and PM & meetings. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A key milestone is that from the launch of the website in June 2025 to September 2025, the Index microsite has attracted 19,269 visitors. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always met deadlines and were present should there have been any issues that arose, they always reply promptly and made themselves available to discuss via calls to discuss any questions. 

What was your primary form of communication with Our Name is Mud?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our Name is Mud's availability and adaptability to our needs were impressive!

Are there any areas for improvement or something Our Name is Mud could have done differently?

Nothing to report!