Otter Public Relations

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a fitness training company, and I help people live healthier lifestyles. Right now, due to the COVID-19 pandemic, people are neglecting their mental and physical health. It’s my way to give back, guide, and mentor people through the process of being healthy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

I wanted to explain my story to get more PR, so I could help people find ways to improve their health. 

SOLUTION

What was the scope of their involvement?

I reached out to Jay (Co-Founder), and he put me in contact with one of their publicists. They sent me questionnaires to gain insight about me and my company. From there, their team worked with me to write my press releases. After seven days, they had everything up and ready to go. 

What is the team composition?

Jay was my point of contact, and I also worked with 1–2 people.  

How did you come to work with Otter Public Relations?

I knew Jay through social media, and he was launching his company at the time of our engagement.

How much have you invested with them?

We spent around $3,000.

What is the status of this engagement?

We worked together in November 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Otter’s PR work got me verified on TikTok and other social media platforms. When people searched my name online, they could find articles about me on Google’s first page. All of the links are still working a year later.

My business grew due to Otter’s PR work. I got new followers, but I had to take a step back from my business because I’m in medical school. 

How did Otter Public Relations perform from a project management standpoint?

Otter was very professional. They had a platform where I could message their team for any concerns. There was never an issue about hearing back from them; we had open communication 24/7. We used Google Docs to collaborate, and we communicated through emails and phone calls. 

It was a smooth process overall. We experienced no difficulties, and working with them was straightforward. 

What did you find most impressive about them?

The interface of their platform was user-friendly. Additionally, it was very easy to hear back from them and find someone to talk to. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Go with them if you have a business or brand to promote. 

BACKGROUND

Please describe your company and your position there.

I am the host of a globally ranked podcast. Outside of hosting, I do dabble with PR and marketing still while our production teams run the rest of the show.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter based on their ad, which incentivized us to get a great deal on a PR package. The goal(s) was simple to expand our reach a bit further and boost our credibility.

SOLUTION

How did you select Otter Public Relations?

They had an unbeatable offer. We highly recommend them. They blew us out of the water with their promptness.

Describe the scope of their work in detail, including any steps and the final deliverables.

We hired Otter for a one off PR run with a top ranked site that aligns with our podcast and our audience. We were prompted to fill out an intake form and then go through the process of answering questions. The questions were simple informative questions such as name, contact, etc.

From there, we had to give information about what we were looking to have written up.

Then, we awaited the publishing of the article.

How many people from the Otter Public Relations team worked with you, and what were their positions?

VP of Media Relations - Lara

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still on going so it's not easy for me to provide outcomes yet. Although, I can mention how great it has been to work with the Otter team.

Describe their project management style, including communication tools and timeliness.

Let me tell you - they are on top of their game! They have internal systems that keep them on their toes because whenever I filled out a form, they contacted me ASAP. We did not have daily meetings or anything of that nature because the project simply didn't call for it.

What did you find most impressive or unique about this company?

Their systems and communication. It was top notch. They have a great team in place that takes pride in their work.

Are there any areas for improvement or something they could have done differently?

Honestly, I can't even think of anything that would be improved on. They hit a home run.

BACKGROUND

Please describe your company and your position there.

A mental health and consulting company. I am the CEO, practitioner and consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

• Brand positioning/Thought leader.
• placements in prominent outlets
• significant to the work I do and am launching

SOLUTION

How did you select this vendor?

I had previously worked with them. They initially contacted me via email last year when we first met and worked together.

Describe the scope of their work in detail, including any steps and the final deliverables.

1. Multiple weekly podcast interviews, expert opinion pieces and radio placement to discuss the solution to the pandemic mental health challenges for marginalized people in the workplace.
2. Strengthened my position.
3. Pending ROI for bringing in new contracts to my company.

How many people from the vendor's team worked with you, and what were their positions?

• 1 Jr. Publicist
• 1 and a Senior Publicist that oversaw the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My ROI is still pending but I am hopeful that I will once again see it soon. I have great success with my last opportunity working with OtterPR as it helped garner me again as a thought leader and additionally, I attracted more clients to my business.

Describe their project management style, including communication tools and timeliness.

1. Email is their most efficient means of communication and because I am more readily available that way during the day, it worked for us.
2. They always allowed me to proof any articles I wrote with their team before my name was attached, which is 1 of the highlights of working with them.

What did you find most impressive or unique about this company?

They had the cultural competence in writing in my voice.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Principal Consultant of a HR consulting firm. We help HR teams to create more best places to work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter PR for public relations and social media management with a goal of enhancing our thought leadership and building our brand presence.

SOLUTION

How did you select Otter Public Relations?

Otter PR reached out via email a few times and when I was ready to invest in their services, I found that they were the most cost-effective solution with proven value and results.

Describe the scope of their work in detail, including any steps and the final deliverables.

They handle our PR and social media efforts, specifically helping us to craft pitches, media content, and drive traffic and sales through digital ads.

How many people from the Otter Public Relations team worked with you, and what were their positions?

I've lost count! I've interacted with at least half of the Otter PR team, including both co-founders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In less than 6 months, Otter PR has helped us to secure over 10 podcast interviews, and features in numerous print and digital publications including USA Today.

Describe their project management style, including communication tools and timeliness.

The team is responsive and well-organized. They are flexible with how we get the work done - allowing me to use email, phone, or Zoom calls depending on my schedule and the nature of the project.

What did you find most impressive or unique about this company?

I love their energy and passion for what they do.

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

I am the co-founder and COO of a venture backed scaling health tech start up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We wanted to launch into PR both to our consumer users and the industry clients we are working together with and strategically align the messaging to cater to both parties. We wanted the business to look larger than life!

SOLUTION

How did you select this vendor?

They reached out to us and we chose them because they had a passion for what they are doing and made promises that they committed to when no one else would.

Describe the scope of their work in detail, including any steps and the final deliverables.

I wish I knew their secret sauce but their job was to bring our company to the public and to look larger than life in the process. They have been accomplishing this

How many people from the vendor's team worked with you, and what were their positions?

3 PR Manager, Copywriter, Publisher

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had placements in top tier outlets and several local outlets with our target markets!

Describe their project management style, including communication tools and timeliness.

Project management style is handled by multiple parties who are all working on several projects. You have a main POC which sends reports on a weekly basis and also sends over a nice visual report of all of your results.

What did you find most impressive or unique about this company?

Working with them made us feel like they are part of our team. Fantastic people, fantastic offering and extremely scalable as to what you need. Super innovative with their approach and offerings. Have enjoyed working with their entire team across multiple businesses. Strongly recommend to anyone who is thinking about investing into PR!

Are there any areas for improvement or something they could have done differently?

I think as they continue to scale their operations they are ironing out small gaps in communication which never really created a problem in the first place.

BACKGROUND

Please describe your company and your position there.

I run a marketing agency and work with small businesses. I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

My Donut Store needed to get more exposure to compete with a new competitor. Otter helped in MULTITUDES.

SOLUTION

How did you select this vendor?

Found them via a personal friend on social media who referred them. I had several other options but Otter PR seemed like the best ones

Describe the scope of their work in detail, including any steps and the final deliverables.

Worked with Otter PR, in alignment with one of my Marketing Clients. Public eye was 100% the right way to get exposure for my client, and I'm STOKED that I chose to work with Otter PR. 

How many people from the vendor's team worked with you, and what were their positions?

2 people worked with me and they were great! Super easy to talk too!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was my first time working with a PR agency and they made the process seamless, simple, and made sure I understood every step of the way. My client was in love with the results and I can't wait to work with Otter Public Relations again.

Describe their project management style, including communication tools and timeliness.

They had everything in place and in peoples faces within a week! Super quick turnover!

What did you find most impressive or unique about this company?

Their speed and apparent expert level of wisdom. No hiccups. Flawless all throughout.

Are there any areas for improvement or something they could have done differently?

None at all!

BACKGROUND

Please describe your company and your position there.

I am a thought leader and consultant who specializes in decision science. I am founder and owner of my own one-person consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

I wanted to grow from a purely B2B consultant to offering services and content to a B2C audience.

SOLUTION

How did you select Otter Public Relations?

They found me on LinkedIn. I explored their offering then talked to a VP who basically blew me away. That VP is no longer with Otter, but their willingness to do more than expected to help me out really impressed me.

Describe the scope of their work in detail, including any steps and the final deliverables.

They worked with me to develop pitches to press outlets, to position me as a thought leader in Decision Science.

How many people from the Otter Public Relations team worked with you, and what were their positions?

I worked with two VPs, one account strategist, and two publicists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I got placed in more places - and more prestigious places - than expected, including Yahoo, Fast Company, The Hill, and more.

Describe their project management style, including communication tools and timeliness.

They go above and beyond and communicate regularly. They're incredibly responsive. Pretty great in this regard.

What did you find most impressive or unique about this company?

Their willingness to make a real connection with me and to care about the work I do. Their willingness to go above and beyond and to go the extra mile has been impressive throughout the workflow.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

 I am the CMO of a retail company 

Describe what your company does in a single sentence.

Men's Fashion

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• General Press Coverage
• Listicles
• Features

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly pitches on topics related to fashion and our operations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

600+ pieces and 6B+ Views 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly email reports that could be virtual or in person meetings if needed. We would keep them updated with the latest on new product releases, upcoming promotion, and other events. They would design pitches and angles that matched our objectives. 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a super efficient workflow and are easy to work with. They were able to come up with fresh ideas for pitches month after month. Anna Kate and Danielle were always looking out for us and trying to get as much covereage as possible. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Inspera AI, an AI automation and cold emailing company for B2B lead generation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

We needed help to gain more bookings by establishing more credibility.

SOLUTION

What was the scope of their involvement?

Otter Public Relations wrote an article on USA Wire that featured a story about me and gave me links.

What is the team composition?

We didn't know how many teammates from Otter Public Relations were assigned to our project.

How did you come to work with Otter Public Relations?

We found them on YouTube via LGJ. We chose them over other options because they had high ratings and good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked with them from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Otter Public Relations' work increased our credibility and authority, which landed us 1.7 more bookings per week. The increase in bookings was sustained after the article was published.

How did Otter Public Relations perform from a project management standpoint?

We communicated via email and messaging apps.

What did you find most impressive about them?

We were impressed by Otter Public Relations' speed and quality.

Are there any areas they could improve?

There was nothing they could have done better or differently.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of LeadBrain.ai, an AI-powered tool to help businesses capture leads, enhance customer engagement, optimize workflows, and improve online visibility through services like missed call text-back, smart web chat, and reputation management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

We needed help increasing our brand authority.

SOLUTION

What was the scope of their involvement?

Otter Public Relations crafted and deployed an in-depth article on a top news site. The team also provided ongoing PR support, focusing on brand management.

What is the team composition?

We worked with an unknown number of teammates from Otter Public Relations.

How did you come to work with Otter Public Relations?

Otter Public Relations was referred to me.

What is the status of this engagement?

We worked together in December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw improvements in our web metrics, including unique visits and time on site.

How did Otter Public Relations perform from a project management standpoint?

Otter Public Relations delivered on time and provided an in-depth analysis of our web footprint.

What did you find most impressive about them?

We were impressed with the quality of Otter Public Relations' output and delivery.

Are there any areas they could improve?

I didn't think there was anything they could improve on.