Otter Public Relations

BACKGROUND

Please describe your company and your position there.

I am the host of a globally ranked podcast. Outside of hosting, I do dabble with PR and marketing still while our production teams run the rest of the show.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter based on their ad, which incentivized us to get a great deal on a PR package. The goal(s) was simple to expand our reach a bit further and boost our credibility.

SOLUTION

How did you select Otter Public Relations?

They had an unbeatable offer. We highly recommend them. They blew us out of the water with their promptness.

Describe the scope of their work in detail, including any steps and the final deliverables.

We hired Otter for a one off PR run with a top ranked site that aligns with our podcast and our audience. We were prompted to fill out an intake form and then go through the process of answering questions. The questions were simple informative questions such as name, contact, etc.

From there, we had to give information about what we were looking to have written up.

Then, we awaited the publishing of the article.

How many people from the Otter Public Relations team worked with you, and what were their positions?

VP of Media Relations - Lara

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still on going so it's not easy for me to provide outcomes yet. Although, I can mention how great it has been to work with the Otter team.

Describe their project management style, including communication tools and timeliness.

Let me tell you - they are on top of their game! They have internal systems that keep them on their toes because whenever I filled out a form, they contacted me ASAP. We did not have daily meetings or anything of that nature because the project simply didn't call for it.

What did you find most impressive or unique about this company?

Their systems and communication. It was top notch. They have a great team in place that takes pride in their work.

Are there any areas for improvement or something they could have done differently?

Honestly, I can't even think of anything that would be improved on. They hit a home run.

BACKGROUND

Please describe your company and your position there.

A mental health and consulting company. I am the CEO, practitioner and consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

• Brand positioning/Thought leader.
• placements in prominent outlets
• significant to the work I do and am launching

SOLUTION

How did you select this vendor?

I had previously worked with them. They initially contacted me via email last year when we first met and worked together.

Describe the scope of their work in detail, including any steps and the final deliverables.

1. Multiple weekly podcast interviews, expert opinion pieces and radio placement to discuss the solution to the pandemic mental health challenges for marginalized people in the workplace.
2. Strengthened my position.
3. Pending ROI for bringing in new contracts to my company.

How many people from the vendor's team worked with you, and what were their positions?

• 1 Jr. Publicist
• 1 and a Senior Publicist that oversaw the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My ROI is still pending but I am hopeful that I will once again see it soon. I have great success with my last opportunity working with OtterPR as it helped garner me again as a thought leader and additionally, I attracted more clients to my business.

Describe their project management style, including communication tools and timeliness.

1. Email is their most efficient means of communication and because I am more readily available that way during the day, it worked for us.
2. They always allowed me to proof any articles I wrote with their team before my name was attached, which is 1 of the highlights of working with them.

What did you find most impressive or unique about this company?

They had the cultural competence in writing in my voice.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Principal Consultant of a HR consulting firm. We help HR teams to create more best places to work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter PR for public relations and social media management with a goal of enhancing our thought leadership and building our brand presence.

SOLUTION

How did you select Otter Public Relations?

Otter PR reached out via email a few times and when I was ready to invest in their services, I found that they were the most cost-effective solution with proven value and results.

Describe the scope of their work in detail, including any steps and the final deliverables.

They handle our PR and social media efforts, specifically helping us to craft pitches, media content, and drive traffic and sales through digital ads.

How many people from the Otter Public Relations team worked with you, and what were their positions?

I've lost count! I've interacted with at least half of the Otter PR team, including both co-founders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In less than 6 months, Otter PR has helped us to secure over 10 podcast interviews, and features in numerous print and digital publications including USA Today.

Describe their project management style, including communication tools and timeliness.

The team is responsive and well-organized. They are flexible with how we get the work done - allowing me to use email, phone, or Zoom calls depending on my schedule and the nature of the project.

What did you find most impressive or unique about this company?

I love their energy and passion for what they do.

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

I am the co-founder and COO of a venture backed scaling health tech start up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We wanted to launch into PR both to our consumer users and the industry clients we are working together with and strategically align the messaging to cater to both parties. We wanted the business to look larger than life!

SOLUTION

How did you select this vendor?

They reached out to us and we chose them because they had a passion for what they are doing and made promises that they committed to when no one else would.

Describe the scope of their work in detail, including any steps and the final deliverables.

I wish I knew their secret sauce but their job was to bring our company to the public and to look larger than life in the process. They have been accomplishing this

How many people from the vendor's team worked with you, and what were their positions?

3 PR Manager, Copywriter, Publisher

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had placements in top tier outlets and several local outlets with our target markets!

Describe their project management style, including communication tools and timeliness.

Project management style is handled by multiple parties who are all working on several projects. You have a main POC which sends reports on a weekly basis and also sends over a nice visual report of all of your results.

What did you find most impressive or unique about this company?

Working with them made us feel like they are part of our team. Fantastic people, fantastic offering and extremely scalable as to what you need. Super innovative with their approach and offerings. Have enjoyed working with their entire team across multiple businesses. Strongly recommend to anyone who is thinking about investing into PR!

Are there any areas for improvement or something they could have done differently?

I think as they continue to scale their operations they are ironing out small gaps in communication which never really created a problem in the first place.

BACKGROUND

Please describe your company and your position there.

I run a marketing agency and work with small businesses. I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

My Donut Store needed to get more exposure to compete with a new competitor. Otter helped in MULTITUDES.

SOLUTION

How did you select this vendor?

Found them via a personal friend on social media who referred them. I had several other options but Otter PR seemed like the best ones

Describe the scope of their work in detail, including any steps and the final deliverables.

Worked with Otter PR, in alignment with one of my Marketing Clients. Public eye was 100% the right way to get exposure for my client, and I'm STOKED that I chose to work with Otter PR. 

How many people from the vendor's team worked with you, and what were their positions?

2 people worked with me and they were great! Super easy to talk too!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was my first time working with a PR agency and they made the process seamless, simple, and made sure I understood every step of the way. My client was in love with the results and I can't wait to work with Otter Public Relations again.

Describe their project management style, including communication tools and timeliness.

They had everything in place and in peoples faces within a week! Super quick turnover!

What did you find most impressive or unique about this company?

Their speed and apparent expert level of wisdom. No hiccups. Flawless all throughout.

Are there any areas for improvement or something they could have done differently?

None at all!

BACKGROUND

Please describe your company and your position there.

I am a thought leader and consultant who specializes in decision science. I am founder and owner of my own one-person consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

I wanted to grow from a purely B2B consultant to offering services and content to a B2C audience.

SOLUTION

How did you select Otter Public Relations?

They found me on LinkedIn. I explored their offering then talked to a VP who basically blew me away. That VP is no longer with Otter, but their willingness to do more than expected to help me out really impressed me.

Describe the scope of their work in detail, including any steps and the final deliverables.

They worked with me to develop pitches to press outlets, to position me as a thought leader in Decision Science.

How many people from the Otter Public Relations team worked with you, and what were their positions?

I worked with two VPs, one account strategist, and two publicists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I got placed in more places - and more prestigious places - than expected, including Yahoo, Fast Company, The Hill, and more.

Describe their project management style, including communication tools and timeliness.

They go above and beyond and communicate regularly. They're incredibly responsive. Pretty great in this regard.

What did you find most impressive or unique about this company?

Their willingness to make a real connection with me and to care about the work I do. Their willingness to go above and beyond and to go the extra mile has been impressive throughout the workflow.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of LeadBrain.ai, an AI-powered tool to help businesses capture leads, enhance customer engagement, optimize workflows, and improve online visibility through services like missed call text-back, smart web chat, and reputation management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

We needed help increasing our brand authority.

SOLUTION

What was the scope of their involvement?

Otter Public Relations crafted and deployed an in-depth article on a top news site. The team also provided ongoing PR support, focusing on brand management.

What is the team composition?

We worked with an unknown number of teammates from Otter Public Relations.

How did you come to work with Otter Public Relations?

Otter Public Relations was referred to me.

What is the status of this engagement?

We worked together in December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw improvements in our web metrics, including unique visits and time on site.

How did Otter Public Relations perform from a project management standpoint?

Otter Public Relations delivered on time and provided an in-depth analysis of our web footprint.

What did you find most impressive about them?

We were impressed with the quality of Otter Public Relations' output and delivery.

Are there any areas they could improve?

I didn't think there was anything they could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Worqless, an advertising and marketing company. We provide hyper-personalized cold email outreach for B2B businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish for Worqless?

We needed help with our social proof.

SOLUTION

What was the scope of their involvement?

Otter Public Relations published an article about my business to promote it.

What is the team composition?

We worked with one teammate from Otter Public Relations.

How did you come to work with Otter Public Relations?

We found them through LGI Insiders. They were part of the insiders as a free social proof benefit.

What is the status of this engagement?

We worked together in November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Otter Public Relations gave me a chance as a starting cold email agency to use as leverage when talking with leads. I haven’t gotten any results just yet, but I expect to get some soon.

How did Otter Public Relations perform from a project management standpoint?

They delivered the work very quickly. We communicated via email and messaging apps.

What did you find most impressive about them?

I was impressed by how easily Otter Public Relations could publish on such an established news program.

Are there any areas they could improve?

The AI-generated image had spelling mistakes.

BACKGROUND

Please describe your company and position.

I am the CEO of Lanello

Describe what your company does in a single sentence.

Markting firm who helps contractors to scale

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

Publish a PR in US Wire

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

they wrote an article about my company and what we do for our clients and published it in US Wire

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article really looked great and got posted in a great newspaper

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they send me a draft, and i approved it, and less than 24 hours after they already published it.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

The way they work is quick and efficient, and they always reply quickly in case of questions.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Only thing i can think off is to include backlinks in their publications

BACKGROUND

Please describe your company and position.

 I am the CEO of an AI solutions company.

Describe what your company does in a single sentence.

Our company is an AI solutions and implementation provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Marketing

SOLUTION

How did you find Otter Public Relations?

Youtube

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OtterPR helped improve my brand with PR solutions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Visibility 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response and delivery!

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their speed, quality, and culture.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Na