Otter Public Relations

BACKGROUND

Please describe your company and position.

I am the Founder, CMO of Gasser Amin Agency

Describe what your company does in a single sentence.

We are a creative digital marketing agency that develops brands, social media strategies, email marketing campaigns, and customer relationship management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We needed to increase the SEO ranking of the Gasser Amin Agency's website and boost our credibility as a knowledgeable leader in the digital marketing space.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to increase the SEO ranking of the Gasser Amin Agency's website and boost our credibility as a knowledgeable leader in the digital marketing space. Their team was composed of experienced PR strategists and writers. I found them through a Google search and we worked together for a productive eight weeks. The cost was reasonable for the value we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The PR article published by Otter PR greatly improved our website's SEO and gave us more exposure. The project was managed effectively, with excellent communication and timely execution. From my perspective, there is no need for improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I'm giving Otter PR a well-deserved 5/5! They delivered the article quickly, and their writing was excellent, and it significantly helped our agency's online.

What was your primary form of communication with Otter Public Relations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a true asset to any business looking to strengthen their digital presence.

Are there any areas for improvement or something Otter Public Relations could have done differently?

No improvements needed from my perspective. My advice to future customers is to trust Otter PR's expertise and be ready for great results.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Northwest Talent Solutions LLC

Describe what your company does in a single sentence.

We provide staffing, recruitment and DEI consulting services to the private industry and public sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Increase our brand visibility
• Identify broad reaching PR opportunities
• Reputation Management

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to boost our online presence and establish Northwest Talent Solutions as a thought leader in the talent acquisition and HR/DEI consulting space. Otter PR provided us with a well-crafted PR article to enhance our SEO and authority in the industry. Their team included skilled writers and PR professionals. I found them through a Google search and we worked together for a solid four weeks. The cost was reasonable for the value they delivered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significantly greater SEO results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter PR was on-time, every time and the value of the outcome of the product has been outstanding.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Otter PR's ability to create quality connective tissue with my company through building a trusted relationship and quickly tuning into my visionary and practical objectives for my company's rapid scale, then producing a stellar article in a short period of time (less than 48 hours) was both impactful and impressive.

Are there any areas for improvement or something Otter Public Relations could have done differently?

The PR article they published for us did wonders for our SEO and gave us the exposure we needed. They've managed the project efficiently and kept us informed every step of the way. They really nailed it, so no improvements needed. My tip for future customers is to give them a clear idea of what you want, and they'll take it from there.

BACKGROUND

Please describe your company and position.

I am the CEO of 22 Salute Spirits & Coffee.

Describe what your company does in a single sentence.

22 Salute Spirits and Coffee with a Purpose crafts premium beverages while championing mental health awareness and suicide prevention, particularly focusing on supporting veterans and first responders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

PR

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR has proven to be an invaluable partner in elevating our brand's presence within the highly competitive Spirits and Coffee market, especially as we navigate the delicate and meaningful mission of advocating for mental health and suicide prevention. Their adeptness at curating high-quality media publication opportunities has not only amplified our message but has done so with the sensitivity and reach necessary to make a significant impact. 

The team at Otter PR stands out for their exceptional professionalism and insight into strategic communication. They possess a remarkable ability to connect brands with the right platforms, ensuring that the essence and importance of our mission are communicated effectively. This tailored approach has been crucial in raising awareness and fostering a deeper understanding of our brand's core values among a broader audience. 

One of the most noteworthy aspects of our collaboration with Otter PR has been our selection as a recipient of their Stellar Business Awards in the beverage industry. This accolade not only underscored our commitment to excellence but also aligned perfectly with our purpose-driven mission, offering us an added layer of credibility and recognition within the industry. 

For businesses in the Spirits and Coffee sector, or indeed any industry aiming to make a profound societal contribution, working with Otter PR is a decision I wholeheartedly recommend. Their dedication to ensuring high-level visibility, combined with a deep understanding of how to navigate the complexities of media relations, makes them an ideal partner for companies looking to make a meaningful impact. 

In conclusion, Otter PR offers more than just media publication opportunities; they provide a partnership that respects and amplifies your brand's mission. Their teams are not only top-notch in their field but are genuinely committed to ensuring your story is told in a way that resonates and engages. If your aim is to elevate your brand's message and achieve meaningful visibility, Otter PR is, without a doubt, a company worth considering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Otter PR led to measurable outcomes that include: 

• an increase in brand visibility through high-profile media placements
• enhanced audience engagement across our digital platforms
• a significant uptick in product inquiries and sales

Additionally, our selection for the Stellar Business Awards in the beverage industry not only validated our brand's commitment to excellence but also contributed to a stronger market position, underlining our success in conveying our mission around mental health and suicide prevention effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter PR's project management was remarkably efficient and client-focused, making them exceptionally easy to work with. They consistently delivered projects on time, adhering to agreed-upon timelines without compromising quality. 

Their responsiveness to our needs was exemplary; they actively listened to our objectives and feedback, adapting strategies accordingly to ensure our satisfaction. This adaptability and timely delivery underscored their commitment to not just meeting but exceeding our expectations, facilitating a seamless collaboration that effectively advanced our brand's mission.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most impressively about Otter PR is their unparalleled expertise in aligning our brand's mission around mental health and suicide prevention with strategic media opportunities. Their approach to storytelling not only amplified our message but did so with a deep understanding and sensitivity toward the topics we're passionate about. 

This ability to navigate the media landscape with such purpose and impact, ensuring our story resonates deeply and meaningfully with our audience, is what sets Otter PR apart. Their dedication to achieving tangible results while maintaining a strong ethical compass truly distinguishes them in the field of public relations.

Are there any areas for improvement or something Otter Public Relations could have done differently?

One aspect of working with Otter PR that has room for improvement is the highly competitive nature of securing premier media opportunities. These opportunities can sell out extremely quickly, which sometimes makes it challenging to capitalize on them. 

Additionally, their agency's emphasis tends to lean more toward paid media strategies rather than earned media. This focus on paid placements over earned ones means that while we're able to achieve high visibility, the balance and potential benefits of organic reach and credibility that come with earned media are not as prominently featured in our strategy. Adapting to these dynamics requires nimble planning and sometimes recalibrating our expectations toward media engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and editor-in-chief of Agefine Media. Our primary focus is Agefine Sports, an innovative sports platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

We needed help with our PR efforts.

SOLUTION

What was the scope of their involvement?

Otter Public Relations provides us with PR services. Initially, we were asked for an interview related to our goals and objectives. During this interview, we gave them a brief background on us and went from there. Since then, they've created and run a PR strategy to meet our main objective, which is staying relevant. Their team allowed what they did upfront to be tied into what we'll do moving forward.

What is the team composition?

We've worked with three teammates from Otter Public Relations.

How did you come to work with Otter Public Relations?

I found them online.

How much have you invested with them?

Our budget for this project ranges from $0–$10,000.

What is the status of this engagement?

We started working together around the end of February 2024, and our engagement is ongoing. Still, based on our timeline and hard objectives, we will have another power-based meeting to go forward into 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Otter Public Relations has had a very positive impact on our business. We've received very positive feedback on our social media platforms, and I've also received positive feedback personally from family and friends, which is very exciting and encouraging for me.

How did Otter Public Relations perform from a project management standpoint?

Otter Public Relations has been very professional, on time, and on budget. Their team respects time and follows up with us. If they say that they'll have something ready within a certain timeline or promise to contact us within a certain period of time, they always do it on point.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Jay (Visionary & Co-Founder) and the team who works around him. He has been our main point of contact.

What did you find most impressive about them?

Otter Public Relations' services are very relevant and important to us. They're not focused on the past PR models; they're focusing on what's happening in the present and how we can reach our market going forward, which is very important to me and my company.

Are there any areas they could improve?

I can't say anything Otter Public Relations could improve on. They seem to be in line with their goals and objectives, so I would only encourage them to continue to be open to their growth. I think they're already doing that.

Do you have any advice for future clients of theirs?

Have a defined plan as to what you want but be open to what Otter Public Relations brings to the table. Listen to their team because they come with very dynamic plays in the marketplace.

BACKGROUND

Please describe your company and position.

I am the Assistant Marketing Manager of (a/an) Media

Describe what your company does in a single sentence.

We are a creative agency offering animations and IT solutions to clients all around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Personal Branding of our C-level executives
• Increased awareness

SOLUTION

How did you find Otter Public Relations?

Clutch Site

Why did you select Otter Public Relations over others?

• High ratings
• Pricing first our budget

What was the size of Otter Public Relations’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on creating social awareness regarding our founder. The goal of the project was to get featured in digital magazines to strengthen the online persona of our founder and CEO and communicate the message of our company to the masses. The key deliverables included setting up a brand persona for him and two featured articles on a reputable news site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased awareness
• Better online persona
• better search results on targeted keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very professional from the start. They set down with us several times to set up the objectives for this project. They listened to our story, values, and mission and turned them into a PR direction that yielded quantifiable results.

What was your primary form of communication with Otter Public Relations?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creative thinking and ability to turn simple information into such attractive and interesting PR direction that converted.

Are there any areas for improvement or something Otter Public Relations could have done differently?

I don't think so. We are pretty satisfied with the service we received.

BACKGROUND

Please describe your company and your position there.

Ultimus Engineering is a mechanical engineering consulting firm. I am the founder and Director of Engineering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations?

Otter PR was used for increased marketing, advertising, and visibility in the marketplace. They helped write an article for my business to gain more visibility.

SOLUTION

How did you select this vendor?

Otter PR has a great portfolio and a history of success. They were an easy choice based on reliability and value.

Describe the scope of their work in detail.

Otter PR worked to create a custom article detailing the history, purpose, and value of my organization. The created a compelling story which was publicly published and available for mass consumption. The article helped drive a marketing campaign and raised awareness of our platform.

What was the team composition?

The leaders of the firm worked with the leaders of mine to understand the business and write a great article detailing the competitive advantage my company offers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in traffic to the website and to our general email box after the article was released.

How effective was the workflow between your team and theirs?

The workflow was seamless and their teams were very easy to work with. Otter Public Relations is a team of top-notch individuals who are experts in their fields.

What did you find most impressive about this company?

Their outreach is impressive, as is their customer base. Otter PR has a track record of impressive results across many industries.

Is there any area for improvement or anything that could have been done differently?

Otter PR communicated well and their responses were prompt. No issues or complaints here!

BACKGROUND

Please describe your company and your position there.

I am the owner of ClickK an SEO agency that focuses to provide high quality traffic from search engines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

I hired Otter Public Relations to help me out to spread the word with their fantastic PR solutions.

SOLUTION

How did you select this vendor?

They are a highly reputable company that has great PR strategies, great communications, and execution.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of the PR campaign for ClickK would involve the following steps:

1. Research: The agency would conduct research into the target audience, competitors, and industry trends in order to create a comprehensive understanding of the digital and offline media landscape, as well as the most effective channels for reaching potential customers.
2. Strategy Development: The agency would then develop a comprehensive PR strategy tailored to ClickK's objectives and goals. This strategy would include an outline of the most effective tactics and channels to be used in order to reach the target audience.
3. Content Development: The agency would create engaging content that is tailored to the target audience, including press releases, blog posts, infographics, and social media posts.
4. Media Outreach: The agency would then reach out to relevant media outlets and influencers in order to secure coverage for ClickK's products and services. This would involve pitching stories to media outlets, as well as engaging influencers in order to spread the word about ClickK.
5. Monitoring & Reporting: The agency would monitor and measure the success of the campaign in order to ensure that it is achieving the desired results. This would involve tracking media coverage and analyzing web and social media analytics. The agency would also provide monthly reports on the progress of the campaign. The final deliverable of the PR campaign for ClickK was a comprehensive report outlining the success of the campaign, as well as recommendations for future campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Scott, co-founder Erin, project development Elisa, marketing specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Clickk PR campaign generated more than 450,000 impressions in the first month, resulting in an increase in 60% in SEO services

Describe their project management style, including communication tools and timeliness.

The project management was taken care of properly. Any hiccup we would have they let me know immediately. The communication was concise, straight, accompanied with proper results.

What did you find most impressive or unique about this company?

They had the easiness, open-mindedness, and proper structure to start any project.

Are there any areas for improvement or something they could have done differently?

I can't think of any.

BACKGROUND

Please describe your company and your position there.

I'm a content marketing specialist for GenWealth Financial Advisors, a company that specializes in pursuing financial independence for our clients and our team. I helped to handle PR projects with our Director of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter PR for increasing our online presence and growing our press coverage on financial topics. We also wanted to increase our SEO through backlinks on reputable sites.

SOLUTION

How did you select this vendor?

We went searching for a PR firm, and after meeting with multiple options we decided Otter PR had a great understanding of our industry, our voice, and what topics our company would be interested in.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a couple of initial kickoff calls with Kristi and Mike to help them understand our capabilities, topics we'd like or prefer to stay away from, and what our ultimate goals were. They were instrumental in getting us featured on many bigger-named platforms, even during the first few days of working together.

From scheduling zoom calls with writers who wanted to feature us to "ghostwriting" articles for our feedback and approval, and even to helping us coordinate schedules with tv stations for video hits, they helped us access opportunities that otherwise wouldn't be known to our team. They also assisted our team with capitalizing on those opportunities effectively so we made the most of them.

How many people from the vendor's team worked with you, and what were their positions?

Kristi (Publicist Assistant) and Mike (Account Strategist) both helped us pursue our PR goals. Kristi regularly emailed us and followed up to be sure we were able to take advantage of as many opportunities as possible, and she was instrumental in helping us stay on track. We had weekly meetings with both of them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Otter PR, our press coverage increased tremendously. We had 232 pieces of coverage with over 600 engagements solely from their work with us.

Describe their project management style, including communication tools and timeliness.

We had standing weekly meetings with the OtterPR team to discuss progress on projects we already had in motion and some that may be coming our way soon. They were extremely prompt in communicating new opportunities to our team and making sure we didn't miss big opportunities with quick turnarounds. We felt valued and prioritized with the work they provided for us.

What did you find most impressive or unique about this company?

OtterPR seemed to immediately catch onto the tone of voice we wanted to portray. When we provided feedback, they took it into account going forward and implemented changes we requested or helped us understand specific decisions. They also went as far as to assist in designing the layout for our press page on our new website and troubleshooting some things with it. Really they were just overall great!

Are there any areas for improvement or something they could have done differently?

Our communication with OtterPR was great, and I don't know that I'd change much, if anything, about our relationship with them. They were helpful for the entire life of our project with them and we look forward to working with them in the future.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of the Global Digital Asset & Cryptocurrency Association, an emerging self-regulatory association. We represent about 80 small, medium, and large digital asset firms and focus on three core areas — standards and guidance, education and certification, and globally sensitive advocacy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

The challenge was raising the visibility of our organization. We were founded in 2020, and although we had done excellent work, we had a lot of trouble gaining momentum and visibility. We felt that our work was going unnoticed.

As soon as I assumed the role of CEO, we looked for a PR firm that could meet our needs. We wanted a partner willing to work with us who understood the digital asset and cryptocurrency space very well. Moreover, we needed someone with deep experience in traditional journalism so that we could bridge both outlets, digital native ones and traditional ones of the financial sector.

SOLUTION

What was the scope of their involvement?

Otter PR provides us with PR services. Initially, we interviewed them twice and spoke to some of their business development people. Then, we talked one-on-one with the points of contact they assigned and discussed our challenges, gaps, and expected outcomes. One of our requirements was getting Tier 1 media attention for people to recognize our name and for us to be more visible on search engines and become a well-known association and thought leader in our sector.

After providing our requirements, Otter PR looked at potentially providing media training for me. However, given that I do a lot of forward-facing presentational work, we decided it wouldn’t be necessary. Instead, we worked on putting together thought leadership pieces and started our PR efforts at the bottom tier of media outlets.

Now, Otter PR consistently brings me new media opportunities. As people come directly to me, they work heavily to take that burden off of me by vetting and identifying suitable opportunities themselves. They also double-check things.

We work with them on a monthly basis because, given the state of the cryptocurrency industry, we need maximum support. As part of this support, their team helps us draft the first frontrunners of articles. Moreover, before any big interviews, Otter PR provides me with assistants that help me warm up. 

Throughout the project, I’ve provided them with background research and other pieces that I’ve done myself. Initially, I also provided them with recordings of webinars we had undertaken so that they knew my tone and focus. My input has helped them draft content pieces that seem as though I had written them.

What is the team composition?

I work with two people from Otter PR: David (Publicist) and Mark (Account Strategist).

How did you come to work with Otter Public Relations?

They were recommended by one of our members. We ultimately decided to work with them because they were scrappy and hardworking like us, and they had a startup-friendly mentality. They worked hard for their clients, and I worked hard for mine, so I appreciated our alignment of work ethic.

How much have you invested with them?

We pay them a monthly $5,000 flat fee, so we spend $60,000 per year.

What is the status of this engagement?

We started working together in March 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Throughout our engagement with Otter PR, we’ve seen our trajectory going from the bottom-tier media outlets up. From the start, they told me to be very responsive and engaged, and I listened to their instructions. Because of that, I’ve been able to grow really fast as a representative of the industry, and the name of our organization has been able to grow equally fast.

Thanks to them, I was named the top women CEO in the cryptocurrency industry by CyptoCompare and Coinbase. Moreover, I was listed on Wirex’s Rising Women in Crypto Power List.

Before working with Otter PR, we had only appeared in 2–3 articles. Since then, we’ve had 912 pieces of coverage and hit major media outlets, including Forbes, Politico, Bloomberg, TechCrunch, TheStreet, Cointelegraph, The Block, and Blockworks. I was also featured on prime time for Fox Business News. Overall, we’ve been very successful.

Other results include the following:

• 1.78 billion people reached in total.
• 5.17 million views of media pieces.
• 168,000 Twitter followers.
• 168,000 YouTube subscribers.
• 1,013 views of video content on YouTube.
• 850 backlinks.

As for the quality of their work, everything Otter PR does is top-notch. The content pieces they’ve drafted for me have been very well done, and they look as if I had written them.

How did Otter Public Relations perform from a project management standpoint?

Otter PR delivers everything on time. If I’m late on something, they follow up with me repeatedly. We hold weekly meetings to touch base, see where we are going, and plan the strategy for the week. Still, they’re available pretty much 24/7; I can reach out, text them, or email them at any time.

We’ve recently had a lot of work, so I’ve been in constant contact with them daily. They use CoverageBook to manage our project, where I can see reports and real-time results of our media coverage.

What did you find most impressive about them?

Otter PR knows the cryptocurrency industry very well, including the suitability of outlets and the technology. Additionally, they care about my business as much as I do, and they go the extra mile to ensure that we get the coverage we need.

When we started the project, I didn’t know what to expect, but they taught me, guided me, and gave me clear instructions to follow. Among these instructions were listening to their advice and doing as they told me. Thanks to their guidance, we’ve been able to get very far easily.

Otter PR has made an otherwise scary process to be very fun. They’ve been very supportive throughout our engagement, so I don’t think we would be where we are without them.

Are there any areas they could improve?

No, I’m satisfied with their work. They’ve done more than expected.

Do you have any advice for potential customers?

Otter PR has three different flat-fee packages; pick the middle one. This way, you’ll get more comprehensive support from the beginning. Still, they’re more than willing to scale their services up or down as needed.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing Operations. I work closely with Otter for our PR needs. We are a consulting firm helping global companies with HR and IT digital transformation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

Continuing our brand awareness and growing name recognition in the HR space.

SOLUTION

How did you select this vendor?

We reached out to several companies and liked Otter's approach and pricing model. Also, felt comfortable with Chan and Melanie.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a discovery phase and understanding out organization and thought leaders. They interviewed some of our key stakeholders and asked for information and details to compile the right pitches for us.

How many people from the vendor's team worked with you, and what were their positions?

We are working with Melanie and Chan both publicists. They are great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been mentioned in several publications and had numerous opportunities to be interviewed by the press and continued to offer fresh pitches each week.

Describe their project management style, including communication tools and timeliness.

Melanie is prompt to respond and communicates well. We work at a fast pace with tight deadlines, and Melanie has worked great with our team.

What did you find most impressive or unique about this company?

Otter has been easy to work with, flexible and offered diverse opportunities for our team.

Are there any areas for improvement or something they could have done differently?

This is my first time working with a PR company so I don't have anything to compare it to. To me, they have done a great job and exceeded my expectations. We hope to continue getting Tier 1 opportunities.