Otter Public Relations

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of the Global Digital Asset & Cryptocurrency Association, an emerging self-regulatory association. We represent about 80 small, medium, and large digital asset firms and focus on three core areas — standards and guidance, education and certification, and globally sensitive advocacy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

The challenge was raising the visibility of our organization. We were founded in 2020, and although we had done excellent work, we had a lot of trouble gaining momentum and visibility. We felt that our work was going unnoticed.

As soon as I assumed the role of CEO, we looked for a PR firm that could meet our needs. We wanted a partner willing to work with us who understood the digital asset and cryptocurrency space very well. Moreover, we needed someone with deep experience in traditional journalism so that we could bridge both outlets, digital native ones and traditional ones of the financial sector.

SOLUTION

What was the scope of their involvement?

Otter PR provides us with PR services. Initially, we interviewed them twice and spoke to some of their business development people. Then, we talked one-on-one with the points of contact they assigned and discussed our challenges, gaps, and expected outcomes. One of our requirements was getting Tier 1 media attention for people to recognize our name and for us to be more visible on search engines and become a well-known association and thought leader in our sector.

After providing our requirements, Otter PR looked at potentially providing media training for me. However, given that I do a lot of forward-facing presentational work, we decided it wouldn’t be necessary. Instead, we worked on putting together thought leadership pieces and started our PR efforts at the bottom tier of media outlets.

Now, Otter PR consistently brings me new media opportunities. As people come directly to me, they work heavily to take that burden off of me by vetting and identifying suitable opportunities themselves. They also double-check things.

We work with them on a monthly basis because, given the state of the cryptocurrency industry, we need maximum support. As part of this support, their team helps us draft the first frontrunners of articles. Moreover, before any big interviews, Otter PR provides me with assistants that help me warm up. 

Throughout the project, I’ve provided them with background research and other pieces that I’ve done myself. Initially, I also provided them with recordings of webinars we had undertaken so that they knew my tone and focus. My input has helped them draft content pieces that seem as though I had written them.

What is the team composition?

I work with two people from Otter PR: David (Publicist) and Mark (Account Strategist).

How did you come to work with Otter Public Relations?

They were recommended by one of our members. We ultimately decided to work with them because they were scrappy and hardworking like us, and they had a startup-friendly mentality. They worked hard for their clients, and I worked hard for mine, so I appreciated our alignment of work ethic.

How much have you invested with them?

We pay them a monthly $5,000 flat fee, so we spend $60,000 per year.

What is the status of this engagement?

We started working together in March 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Throughout our engagement with Otter PR, we’ve seen our trajectory going from the bottom-tier media outlets up. From the start, they told me to be very responsive and engaged, and I listened to their instructions. Because of that, I’ve been able to grow really fast as a representative of the industry, and the name of our organization has been able to grow equally fast.

Thanks to them, I was named the top women CEO in the cryptocurrency industry by CyptoCompare and Coinbase. Moreover, I was listed on Wirex’s Rising Women in Crypto Power List.

Before working with Otter PR, we had only appeared in 2–3 articles. Since then, we’ve had 912 pieces of coverage and hit major media outlets, including Forbes, Politico, Bloomberg, TechCrunch, TheStreet, Cointelegraph, The Block, and Blockworks. I was also featured on prime time for Fox Business News. Overall, we’ve been very successful.

Other results include the following:

• 1.78 billion people reached in total.
• 5.17 million views of media pieces.
• 168,000 Twitter followers.
• 168,000 YouTube subscribers.
• 1,013 views of video content on YouTube.
• 850 backlinks.

As for the quality of their work, everything Otter PR does is top-notch. The content pieces they’ve drafted for me have been very well done, and they look as if I had written them.

How did Otter Public Relations perform from a project management standpoint?

Otter PR delivers everything on time. If I’m late on something, they follow up with me repeatedly. We hold weekly meetings to touch base, see where we are going, and plan the strategy for the week. Still, they’re available pretty much 24/7; I can reach out, text them, or email them at any time.

We’ve recently had a lot of work, so I’ve been in constant contact with them daily. They use CoverageBook to manage our project, where I can see reports and real-time results of our media coverage.

What did you find most impressive about them?

Otter PR knows the cryptocurrency industry very well, including the suitability of outlets and the technology. Additionally, they care about my business as much as I do, and they go the extra mile to ensure that we get the coverage we need.

When we started the project, I didn’t know what to expect, but they taught me, guided me, and gave me clear instructions to follow. Among these instructions were listening to their advice and doing as they told me. Thanks to their guidance, we’ve been able to get very far easily.

Otter PR has made an otherwise scary process to be very fun. They’ve been very supportive throughout our engagement, so I don’t think we would be where we are without them.

Are there any areas they could improve?

No, I’m satisfied with their work. They’ve done more than expected.

Do you have any advice for potential customers?

Otter PR has three different flat-fee packages; pick the middle one. This way, you’ll get more comprehensive support from the beginning. Still, they’re more than willing to scale their services up or down as needed.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing Operations. I work closely with Otter for our PR needs. We are a consulting firm helping global companies with HR and IT digital transformation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

Continuing our brand awareness and growing name recognition in the HR space.

SOLUTION

How did you select this vendor?

We reached out to several companies and liked Otter's approach and pricing model. Also, felt comfortable with Chan and Melanie.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a discovery phase and understanding out organization and thought leaders. They interviewed some of our key stakeholders and asked for information and details to compile the right pitches for us.

How many people from the vendor's team worked with you, and what were their positions?

We are working with Melanie and Chan both publicists. They are great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been mentioned in several publications and had numerous opportunities to be interviewed by the press and continued to offer fresh pitches each week.

Describe their project management style, including communication tools and timeliness.

Melanie is prompt to respond and communicates well. We work at a fast pace with tight deadlines, and Melanie has worked great with our team.

What did you find most impressive or unique about this company?

Otter has been easy to work with, flexible and offered diverse opportunities for our team.

Are there any areas for improvement or something they could have done differently?

This is my first time working with a PR company so I don't have anything to compare it to. To me, they have done a great job and exceeded my expectations. We hope to continue getting Tier 1 opportunities.

BACKGROUND

Please describe your company and your position there.

Live Sympl is a lifestyle brand that supports you with the tools to deal with the stress of life and to learn how to keep your life as sympl as possible. The first product is Wake Sympl. It is made up of electrolytes, nootropics and caffeine from green coffee bean. You drink it first thing in the morning to supercharge your day. My fiance Luke and I co-founded the company!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations?

Because we started as a two person team who has the desire to help millions wake up easily early every day, we needed support to be able to expand. They supported us with getting our product out there. In a world of many supplements, we pride ourselves in creating one that you can truly feel the benefits everyday. Otter PR supported us in being able to share our vision with the world with marketing and PR!

SOLUTION

How did you select this vendor?

We had to narrow it down from many companies, because we were choosy on which would be the best for us. After reading reviews and meeting the team we knew it was a great fit! They are experienced and know the ins and outs of how to share our great product with the world!

Describe the scope of their work in detail.

They started out getting to know who we are as people, and what our vision was that we wanted to share with the world! They are outcome driven and were able to help us with our marketing and advertising plan. They also help us with our social media!

What was the team composition?

We got to work closely with the executives of the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased our sales already! We also were able to refine our strategy to become outcomes driven. I can't wait to see how we grow!

How effective was the workflow between your team and theirs?

Truly seamless. We were able to create syncs as often as we needed. They were always anticipating our needs. They meet all deadlines, and had overall great communication.

What did you find most impressive about this company?

I felt like they really care about, and share our vision for our company. Their attention to detail was divine. They are very professional and supportive.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I am an executive at MOD Marketing Agency. We work with small to mid-size businesses by providing brand identity management, website development, graphic design, and business growth consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

Our agency has recently relaunched and we wanted to "come out with a bang". Otter PR helped us gain leverage on the national scale by publishing an article about us on NY Weekly's website. Our goal was to gain credibility and show our expertise through recognition on a reputable platform.

SOLUTION

How did you select this vendor?

We were approached by multiple vendors but ultimately went with Otter because they made the process simple and effortless on our end. We do not currently have the resources to manage our public relations efforts in-house, and partnering with Otter was a really feasible solution.

Describe the scope of their work in detail, including any steps and the final deliverables.

Otter PR reached out to our executive team during a time when we were initiating our relaunch and looking to develop new sales prospects. They offered to write and publish an article for us to help jump-start the process of inbound marketing. They asked for basic information about our company, including what we would like the article to focus on and highlight about us, and sent us a draft for review within a few business days.

How many people from the vendor's team worked with you, and what were their positions?

I worked with a designated account manager who was my point of contact throughout the entire campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been published on a nationally-recognized digital publishing platform and have used the link to the article to share with our followers, expand our network, and ultimately build our credibility in an increasingly competitive market.

Describe their project management style, including communication tools and timeliness.

We corresponded via email and our account manager did a great job of laying out the process step-by-step and included all of the information they would need on our end before we even started. They have been transparent and helpful since the initial outreach.

What did you find most impressive or unique about this company?

I found it impressive that they reached out to my team at a time when we were in need of their services the most. Not only did they meet our budget restrictions, but they also made the entire process incredibly easy on our staff. The turnaround time was faster than expected, too!

Are there any areas for improvement or something they could have done differently?

It has honestly been a very enjoyable experience and I think Otter PR has proven its ability to make PR accessible and - dare I say - convenient!

BACKGROUND

Please describe your company and your position there.

I am the executive director for Publicly Private. We provide resources and support to the southern LGBTQIA+ community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter PR to aid in expanding the reach of our nonprofit. Utilizing their tools, we were able to create more awareness for our cause.

SOLUTION

How did you select this vendor?

Through interviews and outreach, we were able to narrow down the candidates.

Describe the scope of their work in detail, including any steps and the final deliverables.

Publicly Private is a new nonprofit. We needed Otter PR to generate awareness about our resources and support for the community. Within the first week, our assigned publicist, Courtney, was able to generate coverage. She continues to deliver the highest quality work and is providing our team with top tier coverage.

How many people from the vendor's team worked with you, and what were their positions?

We worked with:

• Hollie, Account Strategist
• Courtney, Publicist
• Chandler, Writer
• Louis, Client Relations Specialist

Every encounter was professional. All Otter PR representatives were reachable at any moment. They did a fantastic job building a team that truly cared for our cause.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their project is on going. However our first quarter of work together, they delivered beyond our expectations. Courtney made sure to utilize every tool possible to make the our time together valuable.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings in addition to constant email or text communications.

What did you find most impressive or unique about this company?

I find their care for our cause impressive. The positive attitude to build something from the ground up takes grit. Courtney made sure our calendar for interviews remained full. They were able to nurture us in our growth.

Are there any areas for improvement or something they could have done differently?

I only see professionals working for this company. At this time, I would venture to say they’re perfect!

BACKGROUND

Please describe your company and your position there.

Born and raised in the suburbs of Philadelphia, Bayley now resides in South Florida and brings more than ten years of Marketing experience. Her passion is helping businesses be more efficient by integrating a proactive marketing plan that includes clear objectives and goals. She has spearheaded programs for hundreds of companies, including International Projects in European Market Communications, South America, and the Caribbean.

Bayley's focus is in food service and specifically working with franchisors. She is experienced in writing franchise marketing manuals, developing toolkits, and established training for dozens of franchises. Bayley has a Bachelor's and Associate's Degree in Marketing from Johnson & Wales University. In 2015 Bayley developed the curriculum for Developing a Successful Social Media Marketing Campaign for your Business, currently taught at Miami Dade College.

Bayley focuses on consulting with a business by first establishing a strong brand and using that foundation to cultivate a community. She enjoys volunteering, traveling, spending time with loved ones, and always finding ways to help others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

Our business hired Otter Public Relations to help with Public Relations projects and our goals were getting more exposure.

SOLUTION

How did you select this vendor?

We searched online and had been in contact. We decided to take the chance to try a project with them and were very pleased.

Describe the scope of their work in detail, including any steps and the final deliverables.

I hired Otter PR to write and publish an article about Ardor Consulting. We are working on our online exposure and reputation to get a better reach.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the project manager and had a great experience with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered quickly and communicated very clearly. It was such a great experience.

Describe their project management style, including communication tools and timeliness.

I appreciate the prompt responses to emails. Moving quickly on the project and deliverables and making sure we were informed every step of the way.

What did you find most impressive or unique about this company?

I was very impressed with their communication and organization skills. I would highly recommend them.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Glish is sparkling water brand based in the NYC region and I am one of the co-founders of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

Glish leveraged Otter PR for getting the brand name out there in the media world. Creating awareness, talking about the founders, the mission of the brand and the products themselves were some of the key goals that we wanted to get it out there via this gig. My goals were the following.

1. Understanding how the world of PR functions
2. Getting Glish published in some of the reputed media houses including reputed food and beverage bloggers
3. Creating content

SOLUTION

How did you select this vendor?

I was looking at a variety of PR firms but Otter PR's overall approach was something that liked me the most. I started initial conversations back in March of 2022 but back then we were only 2 months old and could not afford. During the initial conversations and thorough presentation it was super easy for me to figure out that when the budget is available i would work with them. I subscribed to their emails and they kept on sending regular emails about their services until one time when they offered a discount to their services. Next thing - I was onboarded and we did

Describe the scope of their work in detail, including any steps and the final deliverables.

Otter PR offers you a variety of subscription services, including The Essential, The Expert, The Executive, or a Custom Package (the “Packages”). Depending on the specific Package you select, Otter PR will provide you certain public relations and marketing services, on a monthly basis, which may include advertising, consultations, marketing, public relations writing and communications for public distribution, social media development and evaluations, website development and evaluations, and tutoring (our “Services”).

As part of entering this Agreement, you must select a Package that specifically details our Services to you and the Fee for our Services to You (“Your Package”), and the terms of Your Package are integrated as part of this Agreement. If any term or provision contained in Your Package conflicts with, or is inconsistent with, any term or provision in this Service Agreement, the provisions contained in this Service Agreement shall govern and control. You may modify Your Package at any time by notifying us in writing at Hello@OtterPR.com or by making the modification at our website by visiting your account at otterpr.com/my-account. For example, if you start this Agreement under the Essential Package and realize you would like to increase the Services we are providing you, you may upgrade your package to the Executive Plan.

As another example, if you find the Executive Package is slightly more than what you need, you are fully permitted to downgrade your Package to The Expert. Any modification to Your Package (including any modified services we provide you and any modified Fee you pay us) will take effect at the start of the month immediately following your requested modification.

If you modify your Package, all such modifications to your Package will be governed by this Agreement and will continue indefinitely until canceled or terminated in accordance with this Agreement. Please contact us if you have any questions regarding Package modification. 30/60/90 Day Plan – Once we start our Services to You, we may (but are not required to) provide you with a “30/60/90 Day” Plan. The 30/60/90 Day Plan we create for You is our initial proposed course of action for the initial ninety (90) days of our Services, which serves to outline our proposed initial Services and proposed completion dates for those initial Services.

Importantly, while the purpose of the 30/60/90 Day Plan is to serve as a proposal for you, and to assist you and us in the execution and delivery of your Services, the actual execution and

How many people from the vendor's team worked with you, and what were their positions?

3 people

1. Chan - Account Strategist
2. Ryan - Media Director
3. Danielle - Publicist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

7+ publications (USA Wire, NY Weekly, LA Progressive, Beverage Insights, Port Aurthur News, Nibble Project, Authority Magazine) 8+ reviews: Amazon + Glish + Instagram/Facebook

Describe their project management style, including communication tools and timeliness.

Google Suite for real time collaboration Slack for real time communication Otter PR team would never proceed until a final approval is provided for any content going to any publishing house. Their account strategist and publicist would create different content themes for different weeks. They offer our brands a completely new and totally deserved look.

What did you find most impressive or unique about this company?

Results-Oriented Professional Courteous Passionate Flexible They also send a gift to each of their first time customers

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director at an SEO and PPC Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

We hired Otter Pr to help get us placements where our clients are reading. As a marketing company, It can sometimes be hard to practice what you preach.

SOLUTION

How did you select this vendor?

The team at Otter PR was super flexible about our ask from the beginning. They were open ears about what we wanted to go after, how frequently we wanted to touch base, and how often we were looking to get placements. The team was very attentive and passionate about what they do.

Describe the scope of their work in detail, including any steps and the final deliverables.

The team at Otter PR maintains relationships with different outlets and helps pitch our stories, services, and thought leaders to get use placements on relevant websites. It doesn't stop there, they have gone as far as researching and finding outlets for us in our hyper-specific niche and helping us get some coveted placements. They handle everything from outreach, writing, and editing.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with a number of people on the team, but namely Allison and Brittany.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with them, we have been able to get on several outlets and achieve our goal of being more visible online.

Describe their project management style, including communication tools and timeliness.

Currently we meet on a call once a month, but we've met on a weekly basis in the past. However, we primarily use email for communication and exchange messages various times throughout the week. They are very flexible, timely, and diligent in their craft.

What did you find most impressive or unique about this company?

The most impressive thing about them is how organized they are. Everything is clearly reported to us, and they never let the ball drop. Whether its following up with us to get something submitted, listening to our feedback or providing us with reports of their work.

Are there any areas for improvement or something they could have done differently?

Nothing! Their team has been able to do everything we've requested of them. Stellar work!

BACKGROUND

Please describe your company and your position there.

I am the owner of The Boss Lady Agency a coaching company that helps women turn trauma into power as they heal from limiting beliefs and fears that hold them back from being the Boss in their life and business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

My business had the opportunity to work with Otter Public Relations for a business award and sharing my work on their platforms.

SOLUTION

How did you select this vendor?

I have had many conversations with other PR firms and Otter PR was very easy to talk with, no pushy sales tactics and full service.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with an application form and questionnaire to receive more information about my business and the work that I do. From there they kept me in the loop on selection and distribution.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their founder Jay.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with them my business has been seen as a stellar business allowing me the opportunity to be seen as a change maker in my industry.

Describe their project management style, including communication tools and timeliness.

Their communication was quick and flawless. Emails were responded to in a fair amount of time and any questions were answered to completion.

What did you find most impressive or unique about this company?

They're determined to place importance on the business and owners giving way to more opportunities.

Are there any areas for improvement or something they could have done differently?

They are doing absolutely amazing with their services.

BACKGROUND

Please describe your company and your position there.

I am the owner of a design and printing company. We do marketing and create custom products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otter Public Relations, and what were your goals?

I retained Otter PR to get us more exposure and develop us a leader in the printing industry.

SOLUTION

How did you select this vendor?

I had contacted Jay on IG after searching for PR companies in South Florida. Since I own a small company and had zero previous press, he recommended I work with his other company called Otter PR (he owns a different PR company for bigger brands and celebrities I believe.) He put me in touch with Shannen and we scheduled a call. Their website was clean and provided to the point information and Shannen was informed provided me with the info I needed to make the decision easy.

Describe the scope of their work in detail, including any steps and the final deliverables.

They contacted me and set up a call to discuss my brand and business and my future initiatives. After that they sent me a proposed PDF of a 3 month plan which featured excellent and specific ideas for my brand. After that they began to execute.

How many people from the vendor's team worked with you, and what were their positions?

I believe 3: Shannen - Sales and Accounts Jeremey - Strategist Melanie - Publicist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They guaranteed press for my business - which by the end of my first month, they had initiated a great feature in New York Weekly. I was extremely impressed and set the brand for my brand. They have continued to get a variety of industry specific press and product press. Nothing has gone out without my approval as well which is a great feeling knowing that a weird or skewed story won't be put out.

Describe their project management style, including communication tools and timeliness.

They use Zoom, email and Shared Documents. Nothing extremely unique or fancy but the whole team is reliable and responds quickly and professionally.

What did you find most impressive or unique about this company?

Their ideas. While they are not experts in my industry, they continue to come up with relevant ideas that are unique to my brand. Often times they give me ideas about things I would not think of.

Are there any areas for improvement or something they could have done differently?

Honestly, I don't think so. They have gone above and beyond for me and I can only hope for more future results.