Open Velocity

BACKGROUND

Please describe your company and position.

I am the Managing Director of Evoluted

Describe what your company does in a single sentence.

Ecommerce Web Development & Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Marketing strategy training
• Marketing reports training
• Commercial awareness training

SOLUTION

How did you find Open Velocity?

Referral

Why did you select Open Velocity over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Open Velocity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Open Velocity delivered a 10-week long Strategy Catalyst training programme for 5 senior members of the Evoluted marketing team and covered the four core topics of: strategic foundations and marketplace dynamics, formulating marketing strategy, customer acquisition, retention and loyalty and finally, evaluating performance and knowing when to change strategy.

This was then followed up with training for our 10 marketers covering best practice reporting and performance evaluation based on building greater levels of insight and commentary into our established monthly reporting process. 

This extra training module, which ran over 3 weeks took the team through:

• A deep dive into reporting best practice, from managing stakeholder requirements to how to build narrative and insight into each reportl; 
• A power hour (1-hour practical session applying what’s been taught in the previous session) where the team reviewed and critiqued an old report they’d worked on, highlighting areas for improvement;
• A final practical workshop where, in small teams, the group responded to a brief requiring them to create a new report applying the learnings from sessions 1 and 2.

This was bolstered with two follow up sessions with Heads of Department for ongoing discussion and development of our internal processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seeing application of new ideas, processes and strategies to the work for our clients, our reporting methodologies and content, and a positive cultural shift in how strategy and reporting is approaching to work better for our partners and other stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Training sessions were planned in advance with clear topical outlines to aid the team in preparation for what would be covered and reviewed; accompanied with timely calendar invitations and consistent email communication following training sessions.

What was your primary form of communication with Open Velocity?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strong knowledge and expertise backed up by years working in the field, tangibly demonstrated through the training delivered and the extensive background draw upon to provide further guidance and answer questions from the team.

Are there any areas for improvement or something Open Velocity could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Sales Leader of Developing World Systems (DWS)

Describe what your company does in a single sentence.

DWS is a specialised systems integrator providing development and testing services and products.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• To understand the relative strengths and weaknesses of our marketing
• To identify and prioritise marketing improvements
• To help us with the launch of a new product in North America

SOLUTION

How did you find Open Velocity?

• Online Search
• Other

Why did you select Open Velocity over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Open Velocity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit process started with a series of workshops and stakeholder calls with input from the sales and product teams, senior management team and their external digital marketing agency. 

These conversations, combined with Open Velocity's research on the competitor landscape, enabled them to analyse and score the existing sales and marketing activity in four broad capability categories, which themselves broke down into eleven more specific sales and marketing criteria:

1. Interpret 
2. Translate 
3. Execute 
4. Learn and adapt 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Audit report and recommendations.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OV were responsive and delivered on time.  

What was your primary form of communication with Open Velocity?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From our initial contact, we got the sense that they are a group with whom we could see ourselves working, learning and improving.  

Are there any areas for improvement or something Open Velocity could have done differently?

OV could perhaps have been a bit more forceful with their recommendations, more clearly articulated deliverables, and driven a plan of action. 

BACKGROUND

Please describe your company and position.

I am the Business Development Director of 34SP.com

Describe what your company does in a single sentence.

34SP.com are a WordPress focused web hosting company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Create a positioning strategy

SOLUTION

How did you find Open Velocity?

Referral

Why did you select Open Velocity over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Open Velocity were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hosting and managed services provision is a saturated landscape, with major players taking dominant positions in an increasingly commoditised market. While we had previously grown through customer referral and historic marketing, we had a concern that our positioning and messaging had become increasingly undifferentiated in a sea of sameness. 

While our website had some visibility on best-fit customers, we we're not optimised via our website or marketing to attract these customers - lacking clear messaging that firmly captured the attention of a target audience. We engaged Open Velocity to help refine our audience targeting and create a positioning strategy to put our business’ strengths front and centre while standing out from the crowd. This positioning project provided the foundations for the redevelopment of the 34SP website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Provided clarity on how we can competitively differentiate from competitors Developed headline messaging to use across all key assets Identified primary and secondary audiences and developed clear buyer personas to inform future marketing efforts Developed an information architecture outline to inform the redevelopment of the 34SP website Developed a customer feedback process that the business can continue to use at regular intervals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent management start to finish. Open Velocity laid out clear timelines and a structure to the project, ensuring a timely and well managed experience.

What was your primary form of communication with Open Velocity?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We loved Open Velocity's hands-on, engaged process. It was clear from the outset that Open Velocity wanted to get to know our business, our products, and add real value to our business. Even after the project, they were on hand to bounce a few more ideas off of.

Are there any areas for improvement or something Open Velocity could have done differently?

I don't believe so, we we're completely thrilled by the experience and outcome as a whole.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Impression

Describe what your company does in a single sentence.

Digital marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Develop a comprehensive marketing strategy

SOLUTION

How did you find Open Velocity?

• Referral

Why did you select Open Velocity over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Open Velocity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to create a marketing strategy that would match our ambitious growth aspirations and articulate exactly how we would define, reach and convert our best-fit customers. Whilst we had internal expertise to support a marketing strategy rollout, we looked for external support to assist us in ensuring the strategy was deployed efficiently on the marketing channels that would drive the greatest return.

Open Velocity worked with our internal marketing team to provide marketing leadership and strategic support, helping us to translate commercial goals into a scalable marketing strategy. This included a full review of ICPs, personas, positioning, commercial goals and messaging. Open Velocity also helped us to translate this strategy into action by advising and co-creating a fully-resourced marketing plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Refined target markets and positioning to focus on our best-fit customer-base
• A comprehensive marketing strategy, channel plan and resource plan
• Clear commercial goals created in partnership with our sales team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Open Velocity always delivered on time and met all of our needs. Bethan is super efficient, and organised, and can manage multiple projects simultaneously whilst ensuring work is always delivered to a high-quality standard. I always feel like they care about the work they do with us and are fully invested in helping us achieve our goals.

What was your primary form of communication with Open Velocity?

• In-Person Meeting

What did you find most impressive or unique about this company?

Expertise - Bethan is clearly an expert in her field, able to apply her experience and offer strategic support and guidance in multiple scenarios. Bethan is professional but personable and approachable.

Are there any areas for improvement or something Open Velocity could have done differently?

No - we were really happy working with them right from the start and wouldn't hesitate to recommend them.

BACKGROUND

Please describe your company and position.

I am an executive at an other industry company

Describe what your company does in a single sentence.

Funeral Directors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Improve user experience across website
• Improve and maximise local SEO using data and insight
• Increase customer awareness and conversions

SOLUTION

How did you find Open Velocity?

Referral

Why did you select Open Velocity over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Open Velocity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working together with Open Velocity and our overall objective was to drive traffic to our website and therefore increase conversions. We did this through a number of ways, relying on data and research to make improvements to our local SEO strategy, make improvements to the user experience of the overall website and increase visibility - both organically and through paid search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Performance across the website increased substantially, and a joint strategy making improvements to both organic search and paid search increased site traffic and visibility across key search engines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were super efficient and would respond to all requests - no matter how big or small - very quickly. If there was a time when they couldn't jump on a call straight away, they would come back with a thought-out and helpful response via email and then arrange a follow-up call, if required, later on. 

They took the time to understand the concerns and would always come back with a formulated and clear strategy that made sense and helped in achieving buy-in from other stakeholders.

What was your primary form of communication with Open Velocity?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Open Velocity is clearly very knowledgable, it was great to have one key contact - who not only project managed, but got involved in all aspects of the work. Having that overall involvement increased the scope of the project and we could quickly make further improvements. It also meant that they had a much better understanding of the wider running of the business and could help us to replicate similar strategies across other areas of the company.

Are there any areas for improvement or something Open Velocity could have done differently?

I don't think so. They were a joy to work with. I also personally learned a lot about digital marketing and marketing strategy.

BACKGROUND

Please describe your company and position.

I am the Head of Sales & Marketing of Agile Group Systems & Services

Describe what your company does in a single sentence.

We work with organisations large and small to identify processes that could benefit from digital technologies and provide the software and expertise required to, continuously drive business performance. Providing a wide variety of integrated solutions designed and developed by our subsidiaries, Redthorn Systems & Services, Syncronolog & Waypoint Global.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Increase brand awareness
• Redevelop and establish a robust content strategy
• Redefine our mission, vision and values
• Website and content redevelopment
• SEO, PPC and other lead generation activities

SOLUTION

How did you find Open Velocity?

Online Search

Why did you select Open Velocity over others?

• Close to my geographic location
• Great culture fit
• Experience in our sector

How many teammates from Open Velocity were assigned to this project?

2-5 Employees

What was your primary form of communication with Open Velocity?

• In-Person Meeting
• Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Mission, vision & Values Competitor Analysis Content marketing strategy Website redevelopment Website content creation SEO, PPC, lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New overall marketing strategy implemented. 
• Website redesigned and content updated. 
• Content marketing strategy completed. 
• Competitor analysis completed. 
• New vision, mission and values re-instated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Biweekly calls organized to review project progress. 
• Quarterly face-to-face to review quarter objectives. 
• All items are always completed on time to a high standard.

What did you find most impressive or unique about this company?

Requirements are captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. Very impressive outfit!

Are there any areas for improvement or something {provider_name} could have done differently?

No areas of improvement for Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!

BACKGROUND

Please describe your company and position.

I am the CEO of WorkBuzz

Describe what your company does in a single sentence.

HR SaaS company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Sharpen our focus
• Objectively review our existing GTM
• Provide expert recommendations to improve

SOLUTION

How did you find Open Velocity?

Referral

Why did you select Open Velocity over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Open Velocity were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Extended due diligence for an immiment funding round to provide a broader and deeper dive on our GTM strategy and performance, providing sector benchmarks and recommendations for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI and benchmarking report

Evaluation of existing performance

Sharper strategic focus

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, great comms

What was your primary form of communication with Open Velocity?

Virtual Meeting

What did you find most impressive or unique about this company?

They felt like a genuine partner throughout the process.

Are there any areas for improvement or something Open Velocity could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Re:signal.

Describe what your company does in a single sentence.

Specialist eCommerce SEO agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

Re-focus sales & marketing plan

SOLUTION

How did you find Open Velocity?

Referral

Why did you select Open Velocity over others?

Referred to me

How many teammates from Open Velocity were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review of existing positioning + sales and marketing strategy
• Listening to customer+ prospect feedback
• Re-focusing with a clear plan to achieve our objectives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creation of a marketing plan, based on strong market research.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very clear timeframes + deliverables.

What was your primary form of communication with Open Velocity?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their experienced team's in-depth analysis, deep expertise, and easy-to-understand findings.

Are there any areas for improvement or something Open Velocity could have done differently?

N/A - Work was excellent

BACKGROUND

Please describe your company and position.

I am the Operations Director of a business services company

Describe what your company does in a single sentence.

Worldwide Repatriation and Funeral Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Increase our reach
• Start our PPC and Google Ad Campaigns
• Consultancy on website development

SOLUTION

How did you find Open Velocity?

• Referral

Why did you select Open Velocity over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Open Velocity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We redeveloped our website with Open Velocity, they helped guide our website developer on changes that we necessary as well as copy writing. We then had ongoing consultancy month by month to ensure growth with our digital marketing and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion Rate increasing, as well as ensuring value for our PPC campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Open Velocity were very forward thinking and always one step ahead ensuring that all projects were delivered on time.

What was your primary form of communication with Open Velocity?

• Virtual Meeting

What did you find most impressive or unique about this company?

They were able to easily understand our unique and niche market.

Are there any areas for improvement or something Open Velocity could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of RightsDD

Describe what your company does in a single sentence.

Human rights due diligence technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Open Velocity to accomplish?

• Develop a marketing strategy.

SOLUTION

How did you find Open Velocity?

Referral

Why did you select Open Velocity over others?

• High ratings
• Referred to me

How many teammates from Open Velocity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Open Velocity developed a full marketing strategy and provided support to implement it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Identify key marketing channels and effective and efficiently strategy for utilising them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Open Velocity were excellent. They understood our capacities and limitations and helped develop a marketing strategy that has helped deliver new clients.

What was your primary form of communication with Open Velocity?

Virtual Meeting

What did you find most impressive or unique about this company?

They were highly pragmatic yet creative.

Are there any areas for improvement or something Open Velocity could have done differently?

No.