ONTRACK DIGITAL

BACKGROUND

Introduce your business and what you do there.

I’m the operations director for Lucie Kaas, an interior design company. We sell primarily small home accessories through retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

When we started two years ago, e-commerce was only about 5% of or business. We wanted it to be a new part of our business, but we didn’t have the resources in terms of time, knowledge, and skills. We needed an agency to build our e-commerce site and grow our conversion rate optimization.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL provided conversion rate optimization services. We told them our challenges, and they audited our e-commerce site. They found many issues we had to approve, which took approximately three weeks. From there, ONTRACK DIGITAL tried a few experiments and let them run between 2–3 weeks with AB testing. We then implemented some of the things, and it took about 3–4 months to continue developing the site.

Initially, we provided them access to all of our data, including historical data about our customer service, emails, and more. They used Hotjar and Google Analytics to track the site and Google Optimize to do APIs. Additionally, ONTRACK DIGITIAL helped us implement some of the features.

What is the team composition?

We worked with three teammates: Andra (Founder), an e-commerce specialist, and a developer. Andra was our main point of contact.

How did you come to work with ONTRACK DIGITAL?

I found them through an event where they were a partner. Since we receive money from the Danish government, there was a database of agencies we could work with. ONTRACK DIGITAL specialized in conversion rate optimization and went to the point, while other agencies wanted to do other stuff and put a lot of time into the initial phase.

How much have you invested with them?

We invested about €16,000 (approximately $17,000 USD).

What is the status of this engagement?

We worked with them from August–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate grew by about 20% in that period. Moreover, the number of total orders improved by 114%, so we doubled our revenue when we worked with ONTRACK DIGITAL.

How did ONTRACK DIGITAL perform from a project management standpoint?

We primarily communicated through Slack.

What did you find most impressive about them?

When we asked for something, they were great at implementing it quickly. The communication when we wrote to them was excellent. The team would get back to us quickly, which was helpful.

Are there any areas they could improve?

In the beginning, the communication was clear, and we understood what had to be done. However, when they started running the AB tests, we didn’t get a response. We had to reach out to them and ask how everything was going rather than having ONTRACK DIGITAL set a weekly meeting or being proactive.

Additionally, they should’ve had clearer KPIs. Even though the conversion rate improved, we weren’t sure which things did it because they weren’t tracking the differences. We couldn’t point out what helped us, so we didn’t know how much credit went to them. In summary, they lacked transparency, and we couldn’t continue our engagement because we had no data other than the general improvements.

Do you have any advice for potential customers?

Be clear on what you want and avoid having a broad scope. Use ONTRACK DIGITAL for specific tasks; they’re excellent with things planned out.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing at Univera, a B2C company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

We were having conversion optimization and tracking issues with our website, and we needed a company that could help us resolve those issues.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL started the engagement by conducting an initial deep audit. They then worked with us to deliver best practices that were to increase the overall speed and efficiency of our website. After that, they implemented improvements and changes on the site and ran a series of A/B tests. They also installed proper conversion tracking attribution so we can correctly attribute all of our sales and have a clear view of our sales funnel.

Aside from that, ONTRACK DIGITAL built a Shopify microsite for us so we could A/B test basic conversions and messaging and get into a rapid conversion optimization iteration.

What is the team composition?

I primarily work with Andra (Founder) from ONTRACK DIGITAL.

How did you come to work with ONTRACK DIGITAL?

I’ve actually worked with Andra through different companies — I hire her anywhere I go.

How much have you invested with them?

I’ve spent around $27,000 so far, but it’s probably going to be around $60,000–$80,000 over time.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rates have improved by over 300%.

How did ONTRACK DIGITAL perform from a project management standpoint?

ONTRACK DIGITAL has performed well in terms of project management. They deliver on time and utilize Trello to manage the project. We primarily communicate through Zoom and Google Meet.

What did you find most impressive about them?

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Are there any areas they could improve?

No. They take constructive criticism really well, and I’ve never had the same issue twice.

Do you have any advice for potential customers?

Make sure to be upfront with what your goals and targets are.

BACKGROUND

Please describe your company and your position there.

I'm the e-commerce manager of byBiehl, a sustainable jewelry company based in Denmark.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ONTRACK DIGITAL, and what were your goals?

We initially began working with ONTRACK on a conversion rate optimisation project. We wanted to provide our webshop visitors with a better overall experience, resulting in an increase in our overall conversion rate. We continued to work with them on additional projects, with a focus on modernising the the appearance and functionality of our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a recommendation from an acquaintance with a thriving webshop and were impressed with ONTRACK's portfolio and resume.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

There were initial presentations of ONTRACK's evaluation of our webshop, then we discussed our larger goals and objectives. We would decide on a few points to prioritise and focus on during the coming week and continued to have weekly catch-up meetings to touch base. During these meetings, ONTRACK would provide wireframes of proposed features and also data on A/B tests that were set up previously. They used software to prove whether features would be beneficial or not. Their expertise with Shopify was a great advantage to us.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3-4 members at any given time, ranging from those with more expertise in data, analytics tracking and web development. I'm not sure of exact positions but each was able to provide specific insight depending on the project at hand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our conversion rate has increased 30% overall in the year following our initial project and we've received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Describe their project management style, including communication tools and timeliness.

There was always easy communication, outside of the weekly meetings. We use Slack to communicate as needed and Trello to present and organise tasks. There is always quick turnaround between our questions and their feedback.

What did you find most impressive or unique about this company?

I appreciated their expertise in Shopify and vast knowledge and competence of the world of e-commerce. They introduced us to many new concepts and provided a lot of great examples of what other successful stores are doing. Their management style was also great and easy to adapt to; they were very considerate and flexible when needed.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Co Founder of JMP The Label

Describe what your company does in a single sentence.

We sell women's swimwear and are focused on empowering women to look and feel their best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ONTRACK DIGITAL to accomplish?

• Increase CRO

SOLUTION

How did you find ONTRACK DIGITAL?

Referral

Why did you select ONTRACK DIGITAL over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ONTRACK DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On Track Digital worked with our team to redevelop our website to optimize our conversion rate.  They created the layout for testing various landing pages and implemented those tests.  In addition, we asked them to reimagine our website and help us re-design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our conversion rate has increased by 54% year over year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Andra and her team were extremely responsive via Slack.  All meeting notes were addressed and they took the time to answer all questions and provide their opinions for desired changes.

What was your primary form of communication with ONTRACK DIGITAL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This is a testament to how a company can be located anywhere in the world and still be efficient and effective.

Are there any areas for improvement or something ONTRACK DIGITAL could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

We design, manufacture and sell reusable alternatives to everydayt single-use items. Like a reusabel cotton swab. I work as the CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ONTRACK DIGITAL, and what were your goals?

A large part of our sales happens on our ecommerce site. To be able to scale it was important for us to improve our conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed to find someone fairly small, but with a good understand of CRO. As well as good web development capabilities.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our site is on shopify. We needed to A/B test our UX to find the right ways to showcase our product on order to increase CVR and AOV

How many people from the vendor's team worked with you, and what were their positions?

3 people:

• Manager
• UI designer
• developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We di about 42 A/B durring our cooperation. Both our CVR and AOV saw a lift of over 25%.

Describe their project management style, including communication tools and timeliness.

We used slack for ongoing commuication and google sheets to manage the A/B tests. A slide report was created after each test.

What did you find most impressive or unique about this company?

They worked very independently and were quite agile.

Are there any areas for improvement or something they could have done differently?

When we did minor tests it was hard to justifty the work going into them. So we should have focused more on big changes.

BACKGROUND

Please describe your company and your position there.

I own a skincare company, 47Skin.com - of which I am Founder & CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ONTRACK DIGITAL, and what were your goals?

On-going conversion rate optimisation to improve CVR & customer experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a personal recommendation then speaking with Andra she seemed very knowledgeable and pragmatic.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Total website management, CRO, Design, UX.

How many people from the vendor's team worked with you, and what were their positions?

3. Andra - Founder. Andrei - Developer. Irina - On-going CRO test manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website has the highest CVR I know of. Works incredibly well for both new and returning customers. Ontrack have been and are an invaluable support to me personally and the company.

Describe their project management style, including communication tools and timeliness.

Impeccable. Always on hand to support. Lovely people. Nothing is too much trouble. There management approach is remarkable - nothing gets missed. They do what they say and nail it every time.

What did you find most impressive or unique about this company?

I'm impressed with their technical abilities and pragmatism.

Are there any areas for improvement or something they could have done differently?

No they're great.

BACKGROUND

Please describe your company and your position there.

I'm CRO and SEO responsible in Novakid (online english lessons for kids)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ONTRACK DIGITAL, and what were your goals?

Increasing conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We created tests based on your ideas how we can improve CR by improving our landings usability.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Kick off meetings —> brainstorm —> A/B testing —> introduction of ideas which have shown leads uplift

How many people from the vendor's team worked with you, and what were their positions?

• 2 managers
• 2 developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Depending on any particular test, we had a lead uplift starting with 5-10% and up to 140-150%

Describe their project management style, including communication tools and timeliness.

We had 1 general online meeting per week and additional whenever we needed to call

What did you find most impressive or unique about this company?

Feedback speed, flexibility while correcting the ideas, quality of researches including competitors analysis and regional area's study

Are there any areas for improvement or something they could have done differently?

I really did not see any shortcomings that would prevent us from working.