ONTRACK DIGITAL

BACKGROUND

Introduce your business and what you do there.

I’m the head of brand at Lockset, an men's jewelry brand. We make men’s jewelry built for everyday wear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ONTRACK DIGITAL to accomplish for your brand?

We hired ONTRACK DIGITAL to build and optimize our website.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL took our designer’s Figma files and turned them into a fully functioning website. The team also provided ongoing optimization for a short period of time.

What is the team composition?

We worked with 2–5 teammates from ONTRACK DIGITAL.

How did you come to work with ONTRACK DIGITAL?

Another brand who has worked with Ontrack for many years referred ONTRACK DIGITAL to me. We chose them because their pricing fit our budget, they offered good value for the cost, and we liked the seamlessness of working together.

What is the status of this engagement?

Ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ONTRACK DIGITAL launched our website on time and we know that their suggestions have majorly improved the overall experience of the website. Feedback has been great.

How did ONTRACK DIGITAL perform from a project management standpoint?

ONTRACK DIGITAL’s project management was great, everything was completed in a very timely manner. We primarily communicated via zoom meetings and slack. 

What did you find most impressive about them?

ONTRACK DIGITAL was a great partner to us as a new e-commerce brand. The whole team was super easy to work with and incredibly responsive. They were just as strong on the creative side; we were always impressed with the options they came up with. ONTRACK DIGITAL was knowledgeable and made great recommendations. The team was always willing to jump in wherever needed and was constantly looking for ways to take things off our plate.

Are there any areas they could improve?

No!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Aroma360, a home services company. We provide high-quality essential oil-based scent marketing and branding solutions for businesses and individuals worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

We needed help increasing our conversion rate through user data and interaction on our site.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL handled our website’s UX/UI design and development. They started with research and then moved on to the design phase. The team tested the design to find the small meaningful push in our conversion rate. After that, they conducted a post-analysis. ONTRACK DIGITAL was always coming up with new ideas and was a part of our team.In terms of deliverables, ONTRACK DIGITAL provided heatmaps, Google Analytics 4 (GA4), funnel, testing results, and scroll depth reports.

What is the team composition?

We worked with 2–5 teammates from ONTRACK DIGITAL.

How did you come to work with ONTRACK DIGITAL?

ONTRACK DIGITAL was referred to me. I chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from June 2022–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ONTRACK DIGITAL’s work resulted in an increase in our conversion rate and add-to-cart rate. We also saw a reduction in user frustration. Our conversion rate started at 0.8% and is now at a consistent 1.9%.

How did ONTRACK DIGITAL perform from a project management standpoint?

ONTRACK DIGITAL’s project management was great. They always delivered on time or early. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ONTRACK DIGITAL’s knowledge, dedication, and perfect execution were impressive.

Are there any areas they could improve?

I can’t think of anything for ONTRACK DIGITAL to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of Bespoke Circle

Describe what your company does in a single sentence.

Marketing Consulting Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ONTRACK DIGITAL to accomplish?

• CRO
• Increase AOV
• Increase CVR

SOLUTION

How did you find ONTRACK DIGITAL?

Online Search

Why did you select ONTRACK DIGITAL over others?

Good value for cost

How many teammates from ONTRACK DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had an outstanding experience working with ONTRACK Digital — they’re truly a standout partner for any ecommerce brand looking to drive real, measurable growth. From the moment we connected, the team demonstrated deep expertise in conversion optimization, backed by thoughtful data-driven strategy and thorough qualitative research.

What impressed me most was how seamlessly they integrated with our brand, tailoring solutions specifically to our goals and challenges instead of offering generic tactics. Communication was clear, timely, and collaborative it genuinely felt like they were an extension of our in-house team.

The results speak for themselves: improved conversion rates, more confident online purchases from our customers, and a fresh perspective on how to optimize our entire buying journey. If you want a CRO agency that delivers strategic thinking and strong execution, ONTRACK Digital is the team to hire, highly recommended!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion & Revenue Impact
+18–35% increase in conversion rate (CVR)
+12–25% lift in average order value (AOV)
+20%+ increase in revenue per visitor (RPV)
Reduced checkout abandonment by 15–30%

Paid Media Efficiency
15–28% decrease in CAC
Improved blended MER by 0.3–0.8
Higher landing page conversion improved paid traffic ROAS by 20%+

Customer Behavior Improvements
Increased add-to-cart rate by 10–22%
Improved returning customer rate
Shorter time-to-purchase cycle

Testing & Optimization Velocity
Implemented structured A/B testing roadmap
Launched X+ tests per month (vs prior ad-hoc testing)
Identified clear creative and UX winners that scaled across channels

Operational Wins
Established data-backed CRO framework (heatmaps, session recordings, surveys)
Clear reporting dashboards tied to revenue impact
Stronger alignment between creative, growth, and UX

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was one of the standout aspects of the engagement. From kickoff, they established a clear roadmap with defined milestones, owners, and timelines. Deliverables were organized in a structured testing calendar, and we always had visibility into what was being worked on, what was launching next, and what results were coming in.

Yes items were delivered on time and often ahead of schedule. When adjustments were needed, they communicated proactively rather than reactively, which made a big difference.

They were highly responsive to our needs. Whether it was a quick pivot based on performance data, feedback on creative direction, or a new priority emerging internally, they adapted quickly and thoughtfully. It never felt transactional they operated like an extension of our internal growth team.

Overall, they combined strategic thinking with disciplined execution, which gave us confidence throughout the entire project.

What was your primary form of communication with ONTRACK DIGITAL?

Virtual Meeting

What did you find most impressive or unique about this company?

A lot of agencies talk about being “data-driven,” but they went beyond surface-level metrics. They paired quantitative insights (conversion data, funnel analysis, heatmaps, testing velocity) with qualitative research (customer feedback, session recordings, buyer psychology) to uncover why customers were behaving a certain way, not just what was happening.

Another unique strength was how embedded they became in our business. They didn’t operate like an external vendor checking boxes. They understood our margins, traffic mix, growth goals, and constraints and built strategies that made sense for our stage and scale. That level of ownership and commercial alignment is rare.

Finally, their discipline around testing and prioritization was impressive. Every experiment had a clear hypothesis, projected impact, and post-launch analysis. It created a culture of learning and continuous improvement rather than random optimization.

Are there any areas for improvement or something ONTRACK DIGITAL could have done differently?

Overall, the experience was very strong, but like any high-performing partner, there are always small areas where things could evolve.

At times, because they move quickly and operate with a structured testing cadence, it would have been helpful to have even more executive-level summaries alongside the detailed reporting. Their analysis is thorough, but a tighter top-line “here’s what this means for the business” recap for stakeholders would make internal communication even easier.

Additionally, as momentum builds and wins stack up, proactively surfacing a longer-term strategic roadmap (beyond the immediate testing cycles) could help align expectations around 6–12 month growth opportunities.

That said, these are refinements rather than shortcomings. The core execution, responsiveness, and results were strong and they consistently showed a willingness to adapt based on feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth and business development at ShredHappens, a company that helps people eat real, high-protein, big-flavor food and build lasting healthy habits through simple recipes, guides, and tools that make healthy eating feel achievable.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

We needed to rework and rebrand our website within a short timeline.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL has handled the full website rebuild, including a complete backend setup, site architecture, and key app/integration implementations to support functionality and performance. The team has delivered lead generation forms throughout the site, a lead-gen calculator tool, a UGC review integration pulled directly onto the website, and a digital product delivery system that sends downloads through the app and automated email flows.

What is the team composition?

We’ve worked with 2–5 teammates from ONTRACK DIGITAL.

How did you come to work with ONTRACK DIGITAL?

Someone referred ONTRACK DIGITAL to me. We chose them because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent between $10,000 and $50,000.

What is the status of this engagement?

We started working with ONTRACK DIGITAL in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in leads and product purchases.

How did ONTRACK DIGITAL perform from a project management standpoint?

ONTRACK DIGITAL has been efficient, communicated well, and gotten everything done in a timely manner despite the tight deadline. We’ve communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ONTRACK DIGITAL’s quality of work is impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of goPETL, a consumer products company. We offer a circular MagSafe battery that wirelessly charges iPhones, AirPods, and Apple Watches, providing a cord-free, clutter-free charging experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

We needed to increase conversions on our website and perform A/B testing on all of our new ideas and offers.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL provides conversion rate optimization and website optimization to improve the UI/UX and increase conversions. The team has conducted detailed audit reports of our products, which have given us immediate fixes. We've also worked on more complex tasks as we go, tracking the changes and their impact on conversions and revenue. ONTRACK DIGITAL sets several goals each month, tracks the progress closely, and implements the winning changes on the live site. The team provides suggestions, mock-ups, detailed reports, wireframes, master files for tracking timelines, and progress.

What is the team composition?

We've worked with 2–5 teammates from ONTRACK DIGITAL.

How did you come to work with ONTRACK DIGITAL?

We found ONTRACK DIGITAL on Clutch and chose them because they had high ratings, were a great culture fit, and offered good value for the cost.

What is the status of this engagement?

We started working with ONTRACK DIGITAL in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ONTRACK DIGITAL has improved our conversion rate from below 1% to over 4%. We've also seen significant improvements in our bounce rate and engagement rate, which have contributed to the increased conversion rate.

How did ONTRACK DIGITAL perform from a project management standpoint?

ONTRACK DIGITAL is a very good team that cares about their client and is very responsible. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ONTRACK DIGITAL is a hardworking team that has built a very good team. The team is responsible for their work and communication. I'm impressed with their communication and speed.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the operations director for Lucie Kaas, an interior design company. We sell primarily small home accessories through retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

When we started two years ago, e-commerce was only about 5% of or business. We wanted it to be a new part of our business, but we didn’t have the resources in terms of time, knowledge, and skills. We needed an agency to build our e-commerce site and grow our conversion rate optimization.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL provided conversion rate optimization services. We told them our challenges, and they audited our e-commerce site. They found many issues we had to approve, which took approximately three weeks. From there, ONTRACK DIGITAL tried a few experiments and let them run between 2–3 weeks with AB testing. We then implemented some of the things, and it took about 3–4 months to continue developing the site.

Initially, we provided them access to all of our data, including historical data about our customer service, emails, and more. They used Hotjar and Google Analytics to track the site and Google Optimize to do APIs. Additionally, ONTRACK DIGITIAL helped us implement some of the features.

What is the team composition?

We worked with three teammates: Andra (Founder), an e-commerce specialist, and a developer. Andra was our main point of contact.

How did you come to work with ONTRACK DIGITAL?

I found them through an event where they were a partner. Since we receive money from the Danish government, there was a database of agencies we could work with. ONTRACK DIGITAL specialized in conversion rate optimization and went to the point, while other agencies wanted to do other stuff and put a lot of time into the initial phase.

How much have you invested with them?

We invested about €16,000 (approximately $17,000 USD).

What is the status of this engagement?

We worked with them from August–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate grew by about 20% in that period. Moreover, the number of total orders improved by 114%, so we doubled our revenue when we worked with ONTRACK DIGITAL.

How did ONTRACK DIGITAL perform from a project management standpoint?

We primarily communicated through Slack.

What did you find most impressive about them?

When we asked for something, they were great at implementing it quickly. The communication when we wrote to them was excellent. The team would get back to us quickly, which was helpful.

Are there any areas they could improve?

In the beginning, the communication was clear, and we understood what had to be done. However, when they started running the AB tests, we didn’t get a response. We had to reach out to them and ask how everything was going rather than having ONTRACK DIGITAL set a weekly meeting or being proactive.

Additionally, they should’ve had clearer KPIs. Even though the conversion rate improved, we weren’t sure which things did it because they weren’t tracking the differences. We couldn’t point out what helped us, so we didn’t know how much credit went to them. In summary, they lacked transparency, and we couldn’t continue our engagement because we had no data other than the general improvements.

Do you have any advice for potential customers?

Be clear on what you want and avoid having a broad scope. Use ONTRACK DIGITAL for specific tasks; they’re excellent with things planned out.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing at Univera, a B2C company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ONTRACK DIGITAL?

We were having conversion optimization and tracking issues with our website, and we needed a company that could help us resolve those issues.

SOLUTION

What was the scope of their involvement?

ONTRACK DIGITAL started the engagement by conducting an initial deep audit. They then worked with us to deliver best practices that were to increase the overall speed and efficiency of our website. After that, they implemented improvements and changes on the site and ran a series of A/B tests. They also installed proper conversion tracking attribution so we can correctly attribute all of our sales and have a clear view of our sales funnel.

Aside from that, ONTRACK DIGITAL built a Shopify microsite for us so we could A/B test basic conversions and messaging and get into a rapid conversion optimization iteration.

What is the team composition?

I primarily work with Andra (Founder) from ONTRACK DIGITAL.

How did you come to work with ONTRACK DIGITAL?

I’ve actually worked with Andra through different companies — I hire her anywhere I go.

How much have you invested with them?

I’ve spent around $27,000 so far, but it’s probably going to be around $60,000–$80,000 over time.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rates have improved by over 300%.

How did ONTRACK DIGITAL perform from a project management standpoint?

ONTRACK DIGITAL has performed well in terms of project management. They deliver on time and utilize Trello to manage the project. We primarily communicate through Zoom and Google Meet.

What did you find most impressive about them?

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Are there any areas they could improve?

No. They take constructive criticism really well, and I’ve never had the same issue twice.

Do you have any advice for potential customers?

Make sure to be upfront with what your goals and targets are.

BACKGROUND

Please describe your company and your position there.

I'm the e-commerce manager of byBiehl, a sustainable jewelry company based in Denmark.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ONTRACK DIGITAL, and what were your goals?

We initially began working with ONTRACK on a conversion rate optimisation project. We wanted to provide our webshop visitors with a better overall experience, resulting in an increase in our overall conversion rate. We continued to work with them on additional projects, with a focus on modernising the the appearance and functionality of our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a recommendation from an acquaintance with a thriving webshop and were impressed with ONTRACK's portfolio and resume.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

There were initial presentations of ONTRACK's evaluation of our webshop, then we discussed our larger goals and objectives. We would decide on a few points to prioritise and focus on during the coming week and continued to have weekly catch-up meetings to touch base. During these meetings, ONTRACK would provide wireframes of proposed features and also data on A/B tests that were set up previously. They used software to prove whether features would be beneficial or not. Their expertise with Shopify was a great advantage to us.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3-4 members at any given time, ranging from those with more expertise in data, analytics tracking and web development. I'm not sure of exact positions but each was able to provide specific insight depending on the project at hand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our conversion rate has increased 30% overall in the year following our initial project and we've received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Describe their project management style, including communication tools and timeliness.

There was always easy communication, outside of the weekly meetings. We use Slack to communicate as needed and Trello to present and organise tasks. There is always quick turnaround between our questions and their feedback.

What did you find most impressive or unique about this company?

I appreciated their expertise in Shopify and vast knowledge and competence of the world of e-commerce. They introduced us to many new concepts and provided a lot of great examples of what other successful stores are doing. Their management style was also great and easy to adapt to; they were very considerate and flexible when needed.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Co Founder of JMP The Label

Describe what your company does in a single sentence.

We sell women's swimwear and are focused on empowering women to look and feel their best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ONTRACK DIGITAL to accomplish?

• Increase CRO

SOLUTION

How did you find ONTRACK DIGITAL?

Referral

Why did you select ONTRACK DIGITAL over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ONTRACK DIGITAL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On Track Digital worked with our team to redevelop our website to optimize our conversion rate.  They created the layout for testing various landing pages and implemented those tests.  In addition, we asked them to reimagine our website and help us re-design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our conversion rate has increased by 54% year over year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Andra and her team were extremely responsive via Slack.  All meeting notes were addressed and they took the time to answer all questions and provide their opinions for desired changes.

What was your primary form of communication with ONTRACK DIGITAL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This is a testament to how a company can be located anywhere in the world and still be efficient and effective.

Are there any areas for improvement or something ONTRACK DIGITAL could have done differently?

n/a